UpMenu.com

What UpMenu.com does

UpMenu.com is a cloud-based, all-in-one software platform for the restaurant industry, founded in 2012 and operated by TASTYSOFT SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ, a private limited liability company headquartered in Łódź, Poland. The platform combines online ordering, point-of-sale (POS), branded iOS/Android mobile apps, a website builder with 40+ templates, QR-code menus, kitchen display systems (KDS), delivery management, order aggregation, CRM, loyalty, marketing automation, email marketing, and analytics into a single modular offering built specifically for restaurants. Technical architecture is multi-tenant SaaS with a public REST API and webhooks enabling integrations with third-party POS (Toast, Clover), payment (Stripe), delivery dispatch (UberDirect, DoorDash Drive, Glovo), and marketplace aggregation (Uber Eats, Wolt). The company markets itself primarily on a zero-commission, flat-fee pricing proposition that positions it as a lower-cost alternative to third-party delivery marketplaces charging 15–30% per order.

The commercial model is a per-location, per-month subscription across three tiers — Basic ($49/month, up to 75 orders), Standard ($89/month, up to 210 orders), and Premium ($169/month, unlimited orders) — with a 7-day free trial, no credit card requirement, no long-term contract, and a complementary sales-assisted motion for multi-location chains. Distribution is direct-to-restaurant via a self-serve product-led growth motion, supplemented by an agency/reseller partner program and inside sales for multi-location accounts. The company serves SMB and chain restaurants across at least seven countries (Poland, USA, Canada, UK, Finland, Ireland, Belgium), with 26+ languages supported on the self-serve trial.

UpMenu is bootstrapped/founder-owned with no disclosed institutional funding, M&A activity, or public listing. Reported headcount of 11–50 employees; financial performance (ARR, location count, gross margin) is not publicly disclosed. Sustained product investment continues through 2024–2025, particularly around API/webhook capabilities, and the platform sustains 4.7–4.9/5 ratings on G2, Capterra, Software Advice, and GetApp.

Name

UpMenu.com

Legal name

TASTYSOFT SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ

Website

https://upmenu.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

UpMenu.com is a cloud-based, all-in-one restaurant software platform offering commission-free online ordering, POS, branded mobile apps, delivery management, CRM, and marketing automation for SMB and chain restaurants globally, on a per-location subscription.

Ownership category

akta.pro rank

Product category

Restaurant Management Software

NAICS

Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Mobile Ordering, POS & Campus Dining Technology (EDALADAN)

akta.pro secondary industries

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK), Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)

Keywords

• Restaurant online ordering
• Restaurant POS software
• Restaurant management software
• Food delivery management
• Restaurant marketing automation

Headquarters

HQ city

Lodz

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Location-based: Flat-fee monthly subscription charged per restaurant location. Three tiers with different order volume limits: Basic ($49, up to 75 orders), Standard ($89, up to 210 orders), Premium ($169, unlimited orders). No commission on orders placed through restaurant's own store. Monthly contract with no long-term commitment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

UpMenu provides a cloud-based, all-in-one restaurant platform featuring commission-free direct online ordering, a restaurant-specific POS system, branded iOS and Android mobile apps, delivery management with third-party dispatch, order aggregation, kitchen display systems, CRM, marketing automation, loyalty programs, and analytics. It is sold as a per-location monthly subscription targeting single restaurants and chains, with no commission on orders processed through the restaurant's own channels.

Product overview

UpMenu is an all-in-one restaurant platform with a modular architecture combining a core Online Ordering System with interconnected modules. The platform includes Online Ordering System (commission-free direct ordering), Restaurant POS (cloud-based point-of-sale), Mobile App (branded iOS/Android apps), Website Builder with 40+ Templates, QR Code Menu, Delivery Management and Delivery Dispatcher, Order Aggregation and Order Management System, Kitchen Display System (KDS), Handheld POS, and customer-facing tools including Loyalty Program, Restaurant CRM, Marketing Tools, Email Marketing, and Analytics & Reporting. The platform operates on a flat-fee subscription model ($49-$169/month per location) with no commission on orders, targeting single restaurants and restaurant chains since 2012.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Ordering System Commission-free online ordering system that lets restaurants accept orders directly from their own website without marketplace fees or third-party aggregators. Built for single-location restaurants and chains.
• Restaurant POS Cloud-based point-of-sale system built specifically for restaurants to manage orders, payments, staff, and reports from one place. Supports multi-location chains.
• Branded Mobile App Custom iOS and Android apps built for each restaurant with their logo, colors, and photos, enabling direct customer engagement and ordering.
• Restaurant Website Builder Drag-and-drop website editor with ready-made restaurant templates optimized for mobile and SEO, enabling restaurants to launch an ordering-enabled website.
• QR Code Menu Paperless digital menu that lets guests scan, browse, order, and pay directly from their smartphones without app downloads or waiter assistance.
• Delivery Management Delivery management system with live map, real-time driver tracking, one-click order assignment, and a dedicated driver app with route navigation for restaurants running their own delivery fleet.
• Loyalty Program Automated loyalty system with points-based and stamp card programs designed to increase repeat orders by up to 30%.
• Restaurant CRM

Quantifiable outcome

• Up to 80% lower costs compared to delivery apps
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature14 records

Partnerships

Eight partnerships are on record, tiered core.

• Toast POScoreTechnology or IntegrationIntegration allows restaurants to receive UpMenu online orders directly in Toast POS system, streamlining operations.
• Clover POScoreTechnology or IntegrationIntegration enables receiving UpMenu orders in Clover POS, connecting online ordering with point-of-sale operations.
• UberDirectcoreTechnology or IntegrationThird-party delivery service integrated into Delivery Dispatcher feature, allowing restaurants to dispatch orders without their own driver fleet.
• DoorDash DrivecoreTechnology or IntegrationDoorDash's white-label delivery service integrated for order dispatching directly from UpMenu platform.
• Glovo On-DemandcoreTechnology or IntegrationGlovo's on-demand delivery service integrated for flexible delivery dispatch capabilities.
• Uber EatscoreTechnology or IntegrationOrder Aggregation integration allows managing Uber Eats orders alongside other platforms from a single device.
• WoltcoreTechnology or IntegrationOrder Aggregation integration for managing Wolt orders in unified dashboard.
• StripecoreTechnology or IntegrationPayment processing partner for handling customer payments, described as 'the unquestionable global leader in online payments' providing speed, reliability, and data security.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Owner.com: Owner.com builds commission-free restaurant websites with integrated online ordering, marketing, and AI-powered features — directly competing with UpMenu's website builder + online ordering stack for SMB restaurants.
• ChowNow: ChowNow is a commission-free online ordering platform for independent restaurants, positioning itself on direct-channel ordering and avoiding marketplace fees — closely mirroring UpMenu's core 0% commission value proposition for SMB restaurants.
• GloriaFood: GloriaFood offers free online ordering and table reservations for restaurants, with optional paid POS add-ons — a direct commission-free alternative targeting single-location SMB restaurants much like UpMenu's primary segment.
• BentoBox: BentoBox provides restaurants with websites, online ordering, catering tools, and marketing — overlapping significantly with UpMenu's website builder, online ordering, and restaurant marketing modules.
• Deliverect: Deliverect aggregates online orders from multiple delivery platforms (Uber Eats, DoorDash, Glovo) into restaurant POS systems — overlapping directly with UpMenu's Order Aggregation feature.

Broad incumbents

• Toast: Toast is a leading US restaurant POS platform with integrated online ordering, delivery, marketing, and loyalty — already a named UpMenu integration partner, but also a powerful broader incumbent competing for the same restaurant wallet.
• Square for Restaurants: Square (Block) offers restaurant POS with online ordering, delivery integration, marketing, and loyalty — a broad incumbent SaaS suite that overlaps with most of UpMenu's product surface area.
• Olo: Olo is a publicly traded enterprise online ordering and delivery platform serving large restaurant chains — a higher-end incumbent that competes for the chain segment UpMenu also targets.
• TouchBistro: TouchBistro is a restaurant-first POS with integrated online ordering, reservations, and payments — competing for the same all-in-one restaurant platform positioning UpMenu pursues.

Emerging players

• PopMenu: PopMenu combines restaurant websites, online ordering, marketing automation, and AI phone ordering — an emerging player overlapping with UpMenu's ordering + marketing modules.

Market position

Strengths5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UpMenu
• LinkedInlinkedin.com/company/2643667
• Instagraminstagram.com/upmenucom
• Xx.com/upmenupl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UpMenu.com