Conjured

What Conjured does

Conjured is a Boulder, Colorado-based private company founded in 2015 that builds software products and provides custom development services exclusively for Shopify Plus merchants. Its product portfolio historically comprised three Shopify-native apps: Conjured Referrals (a fully-automated refer-a-friend program), Conjured Memberships (a tiered membership and loyalty program), and Conjured Subscriptions (a subscribe-and-save/box-of-the-month tool). The apps are built directly on Shopify's platform and Subscription API and integrate with adjacent tools including Klaviyo, Mailchimp, Sendgrid, Churnbuster, CreditsYard, Recharge, Bold Recurring, and Shopify Flow.

The company monetizes through tiered SaaS subscriptions plus transaction percentages (Memberships ranges from $19-$299/month plus 0.4%-1.9% of membership transactions; Referrals used a usage-based revenue-share model that has since been transferred to Shop Circle), with Conjured Subscriptions historically starting at $1,000/month plus 1% transaction fees. It also sells custom Shopify Plus theme builds, integration work, and fractional CTO services directly to enterprise D2C brands. Named customers include The Sill, Shinesty, Vinebox, Usual, Ned, Otherland, and Leonard & Church.

As of 2024, Conjured Referrals was acquired by Shop Circle and Conjured Subscriptions stopped accepting new merchants due to changed Shopify terms, leaving Conjured Memberships as the company's primary active SaaS product alongside its custom development practice. The company operates with 1-10 employees, has not disclosed any external funding, and is privately held with no parent company.

Name

Conjured

Legal name

Conjured

Website

https://conjured.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Conjured builds Shopify-native apps (Referrals, Memberships, Subscriptions) and custom development services exclusively for Shopify Plus direct-to-consumer brands, with a small Boulder-based team serving enterprise D2C customers.

Ownership category

akta.pro rank

Product category

Shopify eCommerce Apps

akta.pro primary industry

Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)

akta.pro secondary industries

Consumables Replenishment Subscriptions (CRAFAIAG), Membership / Loyalty-Based Catalog Department Store Retailers (CRAGAIAJ)

Keywords

• Shopify app development
• ECommerce subscriptions
• Referral marketing software
• Membership program apps
• Shopify Plus services

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Conjured Memberships Subscriptions: SaaS subscription model with three tiers (Starter $19/mo, Growth $69/mo, Plus Unlimited $299/mo) plus percentage-based transaction fees on membership revenue (1.9%, 0.9%, or 0.4% depending on tier). Minimum $0.10 per transaction. 30-day free trial.
2. Conjured Referrals: Revenue share model where pricing is based solely on referred revenue generated by the app. No transaction fees or volume-based charges. Only pays when the app provides value. 14-day free trial.
3. Conjured Subscriptions: Enterprise subscription model starting at $1,000/month plus 1% transaction fees. Due to new Shopify terms and regulations, no new merchants can be onboarded. Replaced by Conjured Memberships for digital subscriptions.
4. Custom Development Services: Custom Shopify theme development, integration work, and styling services. Part of their Apps & Services offering alongside their software products.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Conjured builds and sells Shopify-native applications (Conjured Referrals, Conjured Memberships, and Conjured Subscriptions) for Shopify Plus merchants, and provides custom Shopify theme and feature development services alongside fractional CTO offerings. The apps enable referral marketing, membership programs with tiered perks, and subscription/box-of-the-month management directly within the Shopify ecosystem.

Product overview

Conjured is a Shopify-focused e-commerce development agency offering a suite of three proprietary apps alongside custom development services. The core product portfolio consists of Conjured Referrals (a referral marketing app enabling brand ambassador programs), Conjured Memberships (a loyalty program app for subscription-style memberships with tiered perks), and Conjured Subscriptions (a subscription box management tool for Shopify Plus). Custom development services complement these apps with bespoke Shopify theme builds and feature development. The company also offers fractional CTO services and was built on 20+ years of entrepreneurial and web development experience.

Differentiator

Problem solved

Functional benefit

Brands

• Conjured Referrals: Referral program app for Shopify Plus brands that enables customers to share referral links and earn rewards.
• Conjured Memberships
• Conjured Subscriptions

Products and services

• Conjured Referrals A referral marketing app built for Shopify Plus brands that automates "Refer-A-Friend" programs with discount or gift card creation, fraud protection, and integrations with email marketing and subscription platforms. Customers share referral links via email, Twitter, Facebook, WhatsApp, or SMS.
• Conjured Memberships A membership program app for Shopify merchants that creates tiered loyalty programs with member-only discounts, free shipping perks, exclusive content libraries, free signup gifts, and renewal/cancellation reminders. Includes a member dashboard served via app proxy and integration with Klaviyo, Mailchimp, Sendgrid, Churnbuster, CreditsYard, and Shopify Flow.
• Conjured Subscriptions A subscription management app for Shopify Plus offering subscribe-and-save and box-of-the-month subscriptions, with customizable Liquid templates, multi-processor support (Stripe, Braintree, Authorize.net, PayPal), and comprehensive reporting. No longer onboarding new merchants due to Shopify terms changes; digital subscriptions have migrated to Conjured Memberships.
• Custom Shopify Development & Fractional CTO Services Bespoke Shopify Plus theme builds, custom app and feature development, integration work, and fractional CTO engagements for brands requiring solutions beyond standard app functionality. Includes free installation and styling services for app customers.

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Shop CirclecoreChannel Partner/ Reseller/ DistributorConjured Referrals has been acquired by Shop Circle. Shop Circle now manages all questions about the app and provides customer support at [email protected]. This represents a significant channel partnership where Conjured's product is now distributed/sold through Shop Circle.
• Red AntlerminorStrategic or Co-development PartnerDesign agency that worked with Conjured on the Otherland project. Conjured took Red Antler's mockups and wireframes and turned them into a fully-featured Shopify Plus theme.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Smile.io: Smile.io is a leading loyalty and rewards platform built natively for Shopify, offering points, referrals, and VIP programs. It is a direct competitor to Conjured Memberships and Conjured Referrals in the Shopify Plus merchant segment.
• LoyaltyLion: LoyaltyLion provides loyalty programs, referral schemes, and membership tiers for Shopify and Shopify Plus brands. It directly overlaps with Conjured Memberships' tiered perks and member-only benefits functionality.
• Recharge: Recharge is the dominant subscription billing app for Shopify, supporting subscribe-and-save and box-of-the-month models. It is the closest direct competitor to the (now-wound-down) Conjured Subscriptions product and integrates alongside Conjured Referrals.
• Friendbuy: Friendbuy is a referral and affiliate marketing platform purpose-built for Shopify and Shopify Plus merchants. It directly competes with Conjured Referrals in the same Shopify Plus customer base.
• Appstle: Appstle is a subscription and membership app suite for Shopify covering subscriptions, loyalty, and referrals. It overlaps with Conjured's subscriptions and memberships products on the Shopify App Store.
• Growave: Growave is an all-in-one Shopify app for loyalty, referrals, reviews, and wishlists aimed at growing merchants. It competes head-to-head with Conjured Memberships and Conjured Referrals for Shopify Plus brands.
• ReferralCandy: ReferralCandy is a referral marketing app for e-commerce stores, including Shopify. It is a direct competitor to Conjured Referrals in the SMB and mid-market Shopify segment.

Broad incumbents

• Yotpo: Yotpo is a large, well-funded e-commerce marketing platform offering reviews, referrals, loyalty, and SMS marketing for Shopify and other platforms. It competes with Conjured across referrals and memberships but at much greater scale.
• Bold Commerce: Bold Commerce offers a suite of Shopify apps including Bold Subscriptions, discounts, and checkout customization. It competes directly with Conjured Subscriptions (Referrals) and serves many of the same Shopify Plus merchants.

Others

• Klaviyo: Klaviyo is a leading email and SMS marketing platform that integrates with Conjured's apps and serves the same Shopify Plus D2C merchant base. Not a direct competitor but a key ecosystem partner and indirect substitute for some membership/loyalty messaging use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/conjuredco
• LinkedInlinkedin.com/company/conjured

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conjured