RotaCloud
RotaCloud is a York, UK-based SaaS platform founded in 2013 that provides cloud-based rota planning, time and attendance, and HR tools to more than 5,000 shift-based SMBs and select enterprises worldwide, operating entirely on bootstrapped funding.
- Company typePrivate
- Founded2013
- HeadquartersYork, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What RotaCloud does
RotaCloud (legal entity Kettle and Keyboard Ltd, incorporated in England and Wales) is a cloud-based workforce management SaaS platform founded in 2013 and headquartered in York, UK. The company serves more than 5,000 businesses worldwide with a unified platform that combines three modules: Rota Planning (drag-and-drop shift scheduling, open shifts, automatic shift notifications, availability management), Time & Attendance (mobile and tablet clock-in with GPS restrictions, automatic timesheets, payroll export), and HR Tools (employee profiles, document storage with expiry tracking, leave management, TOIL, reporting). The product is hosted on AWS in the London region with AES-256 encryption at rest and is GDPR compliant. RotaCloud is offered via tiered subscriptions (Standard and Pro, with Pro adding labour forecasting, budget caps, and the Financials tab) and is complemented by the free RotaCloud Academy learning platform; a public Zapier integration extends the product into HRIS ecosystems such as BambooHR, HiBob, and Personio.
RotaCloud operates a product-led growth motion: prospects self-serve a 30-day free trial with no credit card required and convert within the app, while an inside sales team (SDRs and Account Executives) re-engages trial users and runs demos. Pricing is paid monthly in advance and auto-renews; specific price points are not publicly disclosed. The company sells primarily to UK SMBs in shift-based verticals — care homes, healthcare, hospitality, retail, restaurants, veterinary and dental practices, professional services, and leisure — and cites enterprise and public-sector logos (NHS, Tottenham Hotspur, Wren Kitchens, Lyle & Scott, University of Oxford, AstraZeneca, Sheffield Hallam University, Museum of London, Daily Express, Mailboxes Etc.) used as brand references rather than as revenue anchors.
RotaCloud is fully bootstrapped with zero outside investment, 50+ employees, and three co-founders (David, Joel, and James) who continue to run the business. The company reports 2024 support metrics of 30,000+ conversations, first response under 10 minutes, and 96.4% customer satisfaction, and holds a 4.9/5 average rating across 550+ reviews on Capterra and GetApp. Awards include Capterra Best Ease of Use, Software Advice Best Customer Support and Most Recommended (2026), and York Press Business Awards Employer of the Year (2021, 2022).
RotaCloud firmographics
Firmographics- Name
- RotaCloud
- Legal name
- Kettle and Keyboard Ltd
- Website
- https://rotacloud.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RotaCloud is a York, UK-based SaaS platform founded in 2013 that provides cloud-based rota planning, time and attendance, and HR tools to more than 5,000 shift-based SMBs and select enterprises worldwide, operating entirely on bootstrapped funding.
- Ownership category
- akta.pro rank
RotaCloud industry classification
Industry- Product category
- Workforce Management Software
- NAICS
- Computer Facilities Management Services (541513)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Workforce Management & Scheduling (BPACAPAI)
- akta.pro secondary industries
- Payroll, Time & Attendance (BPACAPAB), Workforce Time, Attendance & Scheduling Administration (BPAAAIAI), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)
Keywords
Where RotaCloud is headquartered
LocationHeadquarters
- HQ city
- York
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
RotaCloud business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Standard & Pro tiers): Recurring subscription revenue with tiered plans (Standard and Pro). Pro adds labour forecasting and budget tools. Payment is required in advance; auto-renews. Prices are quoted on the website or confirmed in writing prior to order.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard plan — core scheduling, time & attendance, and HR tools |
| Subscription | Monthly | Pro plan — adds labour forecasting, budget caps, and financials reporting |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
RotaCloud product offering
Product offeringCore offering
RotaCloud is a cloud-based workforce management SaaS platform that combines rota planning, time and attendance, and HR tools in a single system for shift-based businesses. It enables managers to build rotas via a drag-and-drop interface, track attendance through mobile clock-in with GPS restrictions, manage leave and HR documents, and export timesheets to payroll. The platform is offered on a subscription basis with tiered plans (Standard and Pro adding labour forecasting and budgets) and a free 30-day trial.
Product overview
RotaCloud is a cloud-based workforce management platform that combines three core modules: Rota Planning (shift scheduling, availability management, open shifts), Time & Attendance (clocking in, timesheets, payroll export), and HR Tools (employee profiles, document storage, leave management, reporting). The platform is offered as a unified SaaS product with a Pro tier add-on that includes labour forecasting and budget management features. The ecosystem also includes the free RotaCloud Academy learning platform. Key features include drag-and-drop rota building, GPS-restricted mobile clocking, automated open shift management, maximum weekly hours compliance controls, and a revamped dashboard for daily planning. The New Rota Builder (launched 2024) provides an improved month view with enhanced filtering and shift management capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- RotaCloud Cloud-based workforce management SaaS that combines Rota Planning, Time & Attendance, and HR Tools in a single platform for shift-based businesses, letting managers schedule shifts via a drag-and-drop builder, track attendance through mobile clock-in with GPS, and manage leave and HR documents.
- RotaCloud Academy Free learning platform offering courses with certifications, video tutorials, live RotaTalk webinars, and resources that teach customers how to use RotaCloud's scheduling, time tracking, and leave management features.
- RotaCloud Mobile App Native mobile applications for iOS and Android that let employees clock in and out (with optional GPS restrictions), view their rotas and shifts, submit availability, request shift swaps or drops, and manage leave requests on the go.
Quantifiable outcome
- 75% reduction in rota-related admin
- +3 more outcomes
Companies that use RotaCloud
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
RotaCloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Feature10 records
RotaCloud partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZapiercoreZapier integration enables automated data flows between RotaCloud and thousands of other SaaS applications. Customers can create 'Zaps' to sync employee data, shift data, and more with tools such as BambooHR, HiBob, Personio, and custom integrations. Pre-made templates are available for common HRIS connections, reducing manual data entry and enabling workflow automation.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
RotaCloud competitors and assessment
Company assessmentDirect peers
- Shiftboard: Workforce scheduling and shift management software focused on shift-based industries including healthcare, manufacturing and public safety. Comparable scheduling-centric product.
- Deputy: Cloud-based workforce management and employee scheduling platform serving SMB and mid-market shift-based businesses globally. Directly comparable in target customer, product scope (scheduling, time & attendance, HR) and PLG-led GTM.
- Planday: Online rota planning and workforce management SaaS headquartered in Europe (now owned by Xero). Highly comparable in target verticals (hospitality, retail), feature set and SMB-led sales motion.
- When I Work: Employee scheduling, time tracking and team communication platform aimed at shift-based SMBs. Closely comparable product scope and PLG trial-led acquisition model.
- Sling: Shift planning, time clock and team communication tool targeted at restaurants, hotels and retailers. Comparable in vertical focus (hospitality, retail) and SMB self-serve motion.
- Connecteam: Mobile-first employee scheduling, time tracking and HR app for deskless workforces. Comparable in SMB targeting, mobile-first experience and all-in-one scheduling/HR scope.
- Humanity: Cloud-based employee scheduling and workforce management software serving shift-based industries including healthcare and hospitality. Comparable feature depth and vertical orientation.
- Quinyx: AI-driven workforce management platform serving retail, hospitality and healthcare. Comparable in WFM/rota functionality and vertical depth, but skewed upmarket into larger enterprises than RotaCloud.
Broad incumbents
- Personio: European all-in-one HR platform (HRIS, recruiting, payroll) that increasingly bundles workforce management features. Represents the bundled-HCM competitive threat to standalone WFM vendors like RotaCloud.
- UKG (Kronos): Large incumbent provider of workforce management, HCM and payroll solutions to enterprise and mid-market customers. Provides the bundled-suite alternative that could compress standalone WFM pricing power.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RotaCloud social profiles
Digital presenceRotaCloud compliance and trust
Trust signalCompliance1 record
RotaCloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
RotaCloud leadership team
Management profileNumber of profiles
Profiles3 records
RotaCloud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RotaCloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RotaCloud
What does RotaCloud do?
RotaCloud is a cloud-based workforce management SaaS platform that combines rota planning, time and attendance, and HR tools in a single system for shift-based businesses. It enables managers to build rotas via a drag-and-drop interface, track attendance through mobile clock-in with GPS restrictions, manage leave and HR documents, and export timesheets to payroll. The platform is offered on a subscription basis with tiered plans (Standard and Pro adding labour forecasting and budgets) and a free 30-day trial.
Is RotaCloud a public or private company?
RotaCloud is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RotaCloud founded?
RotaCloud was founded in 2013. It employs 11 to 50 people.
Where is RotaCloud based?
RotaCloud is headquartered in York, United Kingdom, in the Europe region.
How does RotaCloud make money?
One revenue line is on record: saaS Subscription (Standard & Pro tiers).
Who are RotaCloud's main competitors?
Direct peers on record are Shiftboard, Deputy, Planday, When I Work, Sling, Connecteam, Humanity and Quinyx. Broad incumbents are Personio and UKG (Kronos).
Does RotaCloud have an API?
Yes. RotaCloud provides an API for accessing its Services. The Terms & Conditions define 'API' as any Application Programming Interface used to access the Services. API access is available to customers and is subject to the Terms of Service, including provisions that abuse or unreasonably frequent requests via the API may result in temporary or permanent suspension of access. Developer documentation is at rotacloud.com/api.
What industry is RotaCloud in?
RotaCloud's product category is Workforce Management Software. Its primary akta.pro industry code is BPACAPAI, Workforce Management & Scheduling, with a secondary code of BPACAPAB, Payroll, Time & Attendance. Its NAICS code is 541513 and its SIC code is 7372.