7Mind

What 7Mind does

7Mind GmbH is a Berlin-headquartered digital mental wellness company founded in 2013 that operates Germany's leading meditation and mindfulness application. The core product is a mobile (iOS/Android) and web application delivering guided meditations, breathing exercises, sleep stories, relaxation music, and structured psychological exercises developed entirely by an in-house team of trained psychologists. The content library comprises over 2,000 items spanning topics including stress management, sleep, focus, communication, self-worth, and relationships, available in German, English, French, Spanish, and Italian. The app is WCAG 2.1 AA accessible and uses AI for personalization and an AI chatbot companion ("Seven") powered by Aury Care GmbH.

7Mind monetizes through a freemium consumer subscription (€14.99/month or €41.88 first-year annual at €3.49/month, then €77.99/year), one-time purchases of ZPP-certified 8-week prevention courses at €99 (which bundle a free year of 7Mind Plus), gift vouchers, and corporate B2B licenses for workplace wellness. A defining structural feature is the statutory health insurance integration: certified prevention courses are reimbursable up to 100% under §20 SGB V, and 7Mind maintains direct no-cost access partnerships with 15+ German statutory health insurers, with BARMER (one of Germany's largest insurers) as the flagship partner enabling free access via the MEINE BARMER portal. Additional distribution channels include the DURCHBLICKT school platform, BARMER Campus-Coach for university students, FC Bayern München Campus for sports, and a B2B team targeting corporate wellness programs. Adjacent revenue lines include ticket sales for live events/workshops/retreats and a podcast/media property distributed via Podigee, Spotify, Apple Podcasts, and Deezer.

The company is wholly owned by 7NXT GmbH, a Berlin-based digital health and wellness group majority-owned by Oakley Capital Origin Fund (also parent of Gymondo). As of 2024, 7Mind became part of the 7NXT Group and the parent holds B Corp certification. The company operates with 55 employees in Berlin under managing directors Michael Dagenbach and Kurt Ackermann, with co-founder Paul J. Kohtes (Zen teacher) maintaining an active role as meditation instructor and live event host.

Name

7Mind

Legal name

7Mind GmbH

Website

https://7mind.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

7Mind is a Berlin-based meditation and mindfulness app offering 2,000+ psychologist-developed guided meditations, sleep stories, and ZPP-certified prevention courses, serving German consumers, B2B corporate wellness clients, and statutory health insurance members (BARMER flagship, 15+ partners).

Ownership category

akta.pro rank

Product category

Mental Health & Mindfulness Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHSADAJAH

Meditation Apps, Digital Courses & Online Communities

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADAJAG

Corporate/Workplace Mindfulness & Stress-Reduction Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADAJAF

Meditation Retreats, Workshops & Immersive Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYEDAAAHAD

Mindfulness, Meditation & Stress Management Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Guided meditation app
• Corporate wellness platform
• Mindfulness subscription
• Prevention course health
• Mental health digital

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Premium Subscription (Annual): Annual subscription at €3.49/month (€41.88 first year, then €77.99/year). Provides unlimited access to entire content library with over 2,000 meditation sessions, courses, and exercises.
2. Premium Subscription (Monthly): Monthly subscription at €14.99/month offering full flexibility with month-to-month payment.
3. Prevention Course Sales: One-time purchase of €99 for certified ZPP prevention courses (8-week programs). Includes 1 year of free 7Mind access. Not an ongoing subscription - access expires after 12 months.
4. Gift Vouchers: Annual gift vouchers sold for gifting premium 7Mind access to others.
5. Corporate/B2B Enterprise Licenses: B2B sales of company-wide access to 7Mind for employee wellness programs, health management, and corporate mindfulness initiatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

7Mind develops and operates a subscription-based meditation and mindfulness application for iOS, Android, and the web, delivering guided audio meditations, courses, sleep and stress programs, and an AI chat companion ("Seven") to individual consumers. It additionally offers certified prevention courses reimbursed by German statutory health insurers, corporate wellness (B2B) licenses for employers, and purpose-built variants for schools, sports clubs, healthcare, trainees, and workplaces.

Product overview

7Mind is a Berlin-based meditation and mindfulness app offering a portfolio of digital mental well-being products anchored by the 7Mind App — a mobile application (iOS/Android) providing guided meditations, breathing exercises, sleep stories, and psychological content developed by trained psychologists. The core product is supplemented by the 7Mind Plus premium subscription (monthly/annual plans unlocking 2,000+ content items), the 7Mind Podcast (biweekly expert interviews), and the 7Mind Magazin editorial site. A significant differentiator is the 7Mind Präventionskurse suite of ZPP-certified online preventive health courses (ABSM, PME, autogenic training, healthy sleep, resilience, stress management for parents, and tobacco-free living), which are reimbursable by German statutory health insurers and bundle a free year of 7Mind Plus. The company also operates multiple segmented sub-brands: 7Mind für Unternehmen (corporate B2B wellness), 7Mind Study (free student access via BARMER Campus-Coach), 7Mind@School (free school access via BARMER), 7Mind Azubi (free apprentices program via BARMER), 7Mind@Work (free 3-month BARMER employee access), 7Mind Sport (free athlete mindfulness program), and 7Mind Care (free healthcare advisor program). Additional offerings include 7Mind Gutschein (gift vouchers), 7Mind Events (live workshops and retreats), and annual Impact Reports. The product ecosystem spans consumer subscriptions, insurance-reimbursable healthcare courses, B2B corporate licenses, and special-access programs for students, schools, athletes, apprentices, and healthcare professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• 7Mind App (consumer meditation app) Germany-language, science-informed meditation and mindfulness app for iOS, Android, and web, offering guided meditations, courses, sleep and stress programs, and the AI chat companion "Seven" for individual end-users.
• 7Mind+ premium subscription tier Enhanced premium subscription tier available within the 7Mind app offering deeper content, extended features, and a richer meditation library for paying individual subscribers.
• Seven (AI chat companion) AI chat companion integrated with the 7Mind app that provides interactive, on-demand mindfulness and meditation guidance to end-users.
• Certified Prevention Course (Präventionskurs) Certified meditation/mindfulness prevention course (online, €99 per course kit) eligible for reimbursement by German statutory health insurers, sold to insured individuals.
• 7Mind for Business / 7Mind Work (B2B corporate wellness) Corporate-wellness licensing product that gives employees access to 7Mind's mindfulness content under employer-purchased per-seat licenses for use in occupational health management (BGM).
• 7Mind School Mindfulness product variant tailored for school children and youth, designed to deliver age-appropriate meditation and mindfulness practice through the 7Mind platform.
• 7Mind Study Mindfulness product variant aimed at students in higher education, focused on study-related stress, focus, and mental wellbeing.
• 7Mind Sport Mindfulness product variant for athletes and sports organizations, intended to support focus, recovery, and performance-related mental skills.
• 7Mind Care Mindfulness product variant aimed at the healthcare sector, intended to support patients, caregivers, and clinical staff with stress and mental-health prevention.
• 7Mind Azubi Mindfulness product variant for vocational trainees and apprentices, supporting the transition into working life and reducing early-career stress.
• 7Mind Podcast Audio podcast accompanying the 7Mind app, offering ongoing meditation and mindfulness episodes as a free or top-of-funnel content channel.
• 7Mind Magazin (7Mind Magazine) Editorial magazine content by 7Mind, extending the company's mindfulness content into a long-form reading format.

Quantifiable outcome

• Up to 100% cost reimbursement for prevention courses through statutory health insurers
• +3 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability7 records

Feature5 records

Partnerships

22 partnerships are on record, tiered flagship, core and minor.

• BARMERflagshipChannel Partner/ Reseller/ DistributorFlagship health insurance partner offering direct, free 7Mind access to all BARMER-insured members through MEINE BARMER portal. No upfront payment required. BARMER members can access prevention courses without prepayment.
• Mercedes-Benz BKKcoreChannel Partner/ Reseller/ DistributorCompany health insurance fund with direct access integration. Mercedes-Benz BKK insured members receive direct access to 7Mind prevention courses without prepayment.
• BMW BKKcoreChannel Partner/ Reseller/ DistributorCompany health insurance fund offering direct 7Mind access for insured members without upfront payment.
• BERGISCHE KrankenkassecoreChannel Partner/ Reseller/ DistributorRegional health insurer with direct access partnership for 7Mind prevention courses.
• Merck BKKcoreChannel Partner/ Reseller/ DistributorCompany health insurance fund with direct 7Mind access integration for Merck employees and members.
• R+V BKKcoreChannel Partner/ Reseller/ DistributorHealth insurance partner with direct access arrangement for 7Mind prevention courses.
• PwC BKKcoreChannel Partner/ Reseller/ DistributorCompany health insurance fund for PwC with direct 7Mind access.
• SBK (Siemens-Betriebskrankenkasse)coreChannel Partner/ Reseller/ DistributorLarge company health insurance fund with direct 7Mind integration.
• BKK MielecoreChannel Partner/ Reseller/ DistributorCompany health insurance fund for Miele with direct 7Mind access.
• energie-BKKcoreChannel Partner/ Reseller/ DistributorEnergy sector health insurance fund with direct 7Mind access partnership.
• BKK FreudenbergcoreChannel Partner/ Reseller/ DistributorCompany health insurance fund with direct 7Mind access.
• KKH (Kaufmännische Krankenkasse)coreChannel Partner/ Reseller/ DistributorLarge statutory health insurer with direct 7Mind prevention course access.
• BKK VDNcoreChannel Partner/ Reseller/ DistributorHealth insurance fund with direct 7Mind access arrangement.
• IKK BBcoreChannel Partner/ Reseller/ DistributorRegional health insurer (Innungskrankenkasse Brandenburg-Berlin) with direct 7Mind access.
• Give Something Back To BerlinminorOthersSocial organization supported by 7Mind through donations and free access programs for community members in need.
• climb LernferienminorOthersLearning vacation program for children supported by 7Mind through financial and in-kind donations.
• Tech4Girls.deminorOthersTechnology education initiative for girls supported by 7Mind through donations and community engagement.
• DURCHBLICKTcoreChannel Partner/ Reseller/ DistributorEducational platform partner for 7Mind@School program. Provides access codes for students, teachers, and parents through parent and teacher sections.
• Jonathan LehmanncoreStrategic or Co-development PartnerFounder of 'Les antisèches du Bonheur' mindfulness method. Partners with 7Mind to bring mindfulness and positivity to French-speaking community through International team.
• FC Bayern München CampusminorGTM or Marketing PartnerMental wellness program partnership with FC Bayern München Campus for athlete and staff mental health support.
• Arbor SeminareminorGTM or Marketing PartnerCo-marketing partner for live webinars on mindfulness topics such as 'Die innere Kritik entzaubern' (Dismantling Inner Criticism).
• 7NXT GmbH (Parent Company)flagshipOthers7Mind GmbH is a 100% subsidiary of 7NXT GmbH. Oakley Capital Origin Fund is majority shareholder of 7NXT Group. Internal group support for data analysis, marketing, and operations.

Scale indicators7 records

Expansion highlights6 records

Direct peers

• Headspace: Headspace is a leading global meditation and mental health app with content created in collaboration with clinicians. It is a direct competitor to 7Mind across both consumer subscriptions and B2B corporate wellness channels.
• Calm: Calm is the global #1 meditation and sleep app offering guided meditations, sleep stories, and masterclasses. It is a direct peer to 7Mind as both compete for the same consumer mindfulness user with similar subscription-based content models.
• Insight Timer: Insight Timer is one of the largest free meditation apps with a large library of guided meditations, courses, and community features. It is a direct competitor to 7Mind in the consumer meditation app category.
• Meditopia: Meditopia is a meditation and mental wellness app with localized content across multiple languages including German and strong presence in Europe. It is a direct competitor to 7Mind in the DACH and broader European market.
• Mindfulness.com: Mindfulness.com (formerly Whil) is a digital mindfulness training platform with both consumer subscriptions and a strong B2B corporate channel. It is comparable to 7Mind for its dual consumer/enterprise GTM and structured meditation content offerings.

Broad incumbents

• BetterHelp: BetterHelp is the largest online therapy platform offering access to licensed therapists via subscription. It is comparable to 7Mind for its adjacent role in the digital mental wellness category and overlap in corporate wellness and consumer mental health use cases.
• Gymondo: Gymondo is a German fitness and wellness subscription platform and is part of the same 7NXT parent group as 7Mind. It is comparable as a sibling digital wellness subscription product targeting the same German consumer wellness market.

Emerging players

• Aura Health: Aura Health is a personalized mental wellness app offering guided meditations, life coaching, and therapy sessions. It is comparable to 7Mind for its AI-personalization and subscription-based mental wellness delivery model.
• Simple Habit: Simple Habit is a meditation and wellness app offering short, on-the-go mindfulness sessions. It is comparable to 7Mind as a direct consumer-facing meditation app targeting busy professionals and similar use cases.
• Wysa: Wysa is an AI-powered mental health chatbot and self-care app used by employers and health insurers. It is comparable to 7Mind for its combination of AI chatbot (similar to 'Seven'), B2B/insurer channel, and mental wellness positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@7Mind-App
• Facebookfacebook.com/groups/305387979939302
• Xx.com/7mind_de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7Mind