Love + Chew
Love + Chew is a San Francisco-based, founder-led plant-based cookie company that sells vegan, gluten-free, clean-label Original, Mini, and Protein cookies direct-to-consumer and through 2,000+ US retail doors including Whole Foods, Sprouts, and Costco, serving health-conscious, special-diet, and active-lifestyle consumers.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Love + Chew does
Love + Chew is a San Francisco-based, founder-led plant-based cookie company that designs, manufactures, and distributes clean-label, individually wrapped cookies across three product lines: Original Cookies (2oz, including Banana Bread, Cherry Almond, Chocolate Chia, Mocha Chip, and Mint Cacao Brownie flavors), Mini Cookies (1oz miniature formats plus a Top 9 allergen-friendly Sunflower Banana Bread variant), and Protein Cookies (2.2oz Peanut Butter Chip formulated with upcycled oat protein sourced from oat milk manufacturing byproducts). The underlying technology centers on proprietary clean-label formulations using almond flour, almond butter, date paste, chia seeds, and locally sourced ingredients where possible, with all products certified gluten-free, vegan, and non-GMO by the Non-GMO Project. A California baking facility ships directly to consumers and wholesale customers to preserve freshness.
The business operates a hybrid go-to-market model combining direct-to-consumer e-commerce on loveandchew.com (powered by Shopify and Recharge subscriptions with 15% recurring savings) with wholesale retail distribution across 2,000+ US doors including Whole Foods Market (500+ stores), Sprouts, select Costco locations, Central Market, and Good Eggs, supplemented by the Faire wholesale platform for independent retailers and a Refersion-powered affiliate program called The Cookie Collective. Pricing sits in the premium better-for-you snack tier, with Original Cookies at $37.99 per 12-count, Protein Cookies at $41.99 per 12-count, and Mini Cookies at $41.99 per 16- or 24-count box, plus digital gift cards.
The customer base spans health-conscious consumers, special-diet consumers (plant-based, gluten-free, grain-free, non-GMO), and active-lifestyle consumers seeking portable protein, served through a horizontal segmentation approach with strong earned-media support (Forbes, Entrepreneur, Food Network) and an integrated social, email, SEO, and ambassador marketing stack. Founded by Lauren Chew, the company bootstrapped its growth from a San Francisco apartment to national retail without disclosed institutional funding, while maintaining a 1-10 person team and a social-impact partnership with Oasis for Girls.
Love + Chew firmographics
Firmographics- Name
- Love + Chew
- Legal name
- Love + Chew
- Website
- https://loveandchew.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Love + Chew is a San Francisco-based, founder-led plant-based cookie company that sells vegan, gluten-free, clean-label Original, Mini, and Protein cookies direct-to-consumer and through 2,000+ US retail doors including Whole Foods, Sprouts, and Costco, serving health-conscious, special-diet, and active-lifestyle consumers.
- Ownership category
- akta.pro rank
Love + Chew industry classification
Industry- Product category
- Better-for-you plant-based cookies
- NAICS
- Cookie and Cracker Manufacturing (311821)
- SIC
- Cookies & Crackers (2052), Bakery Products (2050)
- akta.pro primary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
- akta.pro secondary industry
- Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)
Keywords
Where Love + Chew is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Love + Chew business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through loveandchew.com. Customers can purchase individual products or variety packs with one-time purchase or subscription options. Subscription model offers 15% savings with automatic delivery on customer schedule.
- Retail/Wholesale Distribution: Wholesale distribution to retail partners including Whole Foods Market, Sprouts, Costco, Good Eggs, and Central Market. Products sold through Faire wholesale platform for retail partners.
- Affiliate Program: The Cookie Collective affiliate program where partners earn 10% commission on sales, increasing to 20% as sales volume grows. Commissions paid via check through Refersion after reaching $50 threshold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Original Cookies (2oz) - $37.99 for 12-count |
| Unit Pricing | Monthly | Protein Cookies (2.2oz) - $41.99+ for 12-count |
| Unit Pricing | Monthly | Mini Cookies (1oz) - $41.99 for various counts |
| Unit Pricing | Monthly | Original Cookies Variety Pack - 12-count $37.99, 60-count varies |
| One time/ perpetual license | Pay-as-you-go | Gift Cards - $10, $25, $50, $100 denominations |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels10 records
Love + Chew product offering
Product offeringCore offering
Love + Chew manufactures and sells plant-based, clean-label cookies in Original (2oz), Mini (1oz), and Protein (2.2oz) sizes, using simple ingredients such as almond flour, dates, almond butter, and chia seeds. Products are sold direct-to-consumer via loveandchew.com with a subscription option and through wholesale distribution to over 2,000 U.S. retail locations including Whole Foods Market, Sprouts, Costco, Central Market, and Good Eggs.
Product overview
Love + Chew is a plant-based, clean-label cookie company offering three product lines organized by size: Original Cookies (2oz full-size), Mini Cookies (1oz bite-size), and Protein Cookies (2.2oz with enhanced protein). The Original line includes five flavors: Banana Bread (fan favorite), Cherry Almond, Chocolate Chia, Mocha Chip, and Mint Cacao Brownie. Mini cookies offer the same flavors in miniature format plus the allergen-friendly Sunflower Banana Bread. Protein cookies feature Peanut Butter Chip made with upcycled oat protein. The product portfolio also includes four variety packs (Original, Mini, Chocolate Lover, and Mini Chocolate Lover) and gift cards. All products are certified gluten-free, vegan, and non-GMO, made with simple ingredients like almond flour, dates, and chia seeds, distributed through direct-to-consumer online sales and major retailers including Whole Foods, Sprouts, and Costco.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Banana Bread Cookie Original 2oz individually wrapped cookie tasting like fresh-baked banana bread, made grain-free, gluten-free, soy-free, vegan, and non-GMO with 7g protein per cookie using almond flour, dates, and chia seeds. Sold as 12-count box for $37.99 with subscribe-and-save at $32.29.
- Original Cherry Almond Cookie Original 2oz cookie featuring California-sourced bing cherries with subtle almond flavor, made with blanched almonds, date paste, and chia seeds, certified gluten-free, vegan, and non-GMO.
- Original Chocolate Chia Cookie Original 2oz soft, moist, chewy chocolate cookie made with fair trade dark chocolate chips and chia seeds, certified gluten-free, vegan, and non-GMO.
- Original Mocha Chip Cookie Original 2oz coffee-flavored cookie made with organic and fair trade chocolate chips, providing a caffeine boost while remaining dairy-free, vegan, and gluten-free.
- Original Mint Cacao Brownie Cookie Original 2oz better-for-you thin mint cookie featuring rich chocolatey cacao paired with a refreshing hint of mint, balanced and not overly sweet, vegan and gluten-free.
- Mini Banana Bread Cookie Miniature 1oz individually wrapped version of the fan-favorite Banana Bread cookie, sold in 16, 24, or 80-count boxes at $41.99, with subscribe-and-save at $35.69-$36.54.
- Mini Sunflower Banana Bread Cookie (Top 9 Allergen-Friendly) Miniature 1oz top 9 allergen-friendly, lunchbox-safe version of Banana Bread made with sunflower seed flour instead of almond flour, designed to be free from the top 9 allergens.
- Mini Cherry Almond Cookie Miniature 1oz version of the Cherry Almond cookie featuring California-sourced bing cherries with subtle almond flavor, made with blanched almonds, date paste, and chia seeds.
- Mini Chocolate Chia Cookie Miniature 1oz version of the classic soft, moist, chewy Chocolate Chia cookie made with fair trade dark chocolate chips and chia seeds.
- Mini Mocha Chip Cookie Miniature 1oz version of the Mocha Chip cookie featuring organic and fair trade chocolate chips and a creamy coffee flavor, dairy-free.
- Mini Mint Cacao Brownie Cookie Miniature 1oz version of the Mint Cacao Brownie thin-mint-style cookie featuring rich chocolatey cacao paired with a refreshing hint of mint.
- Peanut Butter Chip Protein Cookie 2.2oz protein cookie made with upcycled oat protein (a natural byproduct of the oat milk manufacturing process), peanut butter, almond flour, and chickpea flour, delivering 10g of protein and fiber per cookie, priced at $41.99 per 12-count box.
- Original Cookies Variety Pack Variety pack containing 12-count ($37.99) or 60-count Original 2oz cookies with 3 (or 15) of each: Banana Bread, Cherry Almond, Chocolate Chia, and Mocha Chip, allowing consumers to sample all four original flavors in one box.
- Mini Cookies Variety Pack Variety pack of four classic flavors (Banana Bread, Cherry Almond, Chocolate Chia, Mocha Chip) in miniature 1oz size, available in 16, 24, or 80-count boxes with equal portions of each flavor, priced at $41.99.
- Chocolate Lover's Variety Pack Variety pack featuring chocolate-focused flavors (Peanut Butter Chip, Chocolate Chia, and Mocha Chip) with 7-10g protein per cookie and date-sweetened, packaged in a 12-count box.
- Mini Chocolate Lover's Variety Pack Miniature 1oz version of the Chocolate Lover Variety Pack featuring Mint Cacao Brownie, Chocolate Chia, and Mocha Chip in equal portions.
- Love + Chew Gift Card Digital gift card delivered via email in denominations of $10, $25, $50, or $100 with no additional processing fees, redeemable on loveandchew.com for any product.
Quantifiable outcome
- 4.5-5.0 star average customer ratings across product lines with 100+ reviews on variety packs
- +1 more outcomes
Companies that use Love + Chew
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Love + Chew technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Love + Chew partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Oasis for GirlsminorLove + Chew is committed to giving back, and a portion of proceeds goes to Oasis for Girls—a San Francisco-based nonprofit. Oasis for Girls focuses on providing after-programming and internships for young girls aged 14-18 from marginalized and low-income communities.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Love + Chew competitors and assessment
Company assessmentDirect peers
- Simple Mills: Direct peer in the better-for-you, clean-label baked snacks category (cookies, crackers). Competes for the same Whole Foods/Sprouts shelf space with comparable almond-flour-based, gluten-free positioning and similar premium pricing.
- Partake Foods: Direct vegan, gluten-free, allergen-friendly cookie brand. Overlaps with Love + Chew on plant-based cookie positioning, certifications, and D2C-plus-retail distribution strategy.
- MadeGood: Allergen-friendly, gluten-free, vegan cookie and snack brand sold in mainstream grocery. Directly competes for the same school-lunchbox and special-diet consumer as Love + Chew's Mini Sunflower line.
- Enjoy Life Foods: Allergen-free, vegan cookie and baking brand owned by Mondelez. Targets the same allergy-conscious and special-diet consumer base and has far broader retail distribution and marketing spend.
- Siete Foods: Grain-free, better-for-you snack brand (cookies, chips, tortillas). Competes in Whole Foods/Sprouts for the same clean-label, almond-flour-based, special-diet consumer.
- Hail Merry: Plant-based, gluten-free, raw dessert and cookie brand. Comparable clean-label positioning and D2C-plus-specialty-retail distribution model targeting similar health-conscious consumers.
- Hu Kitchen: Paleo-friendly, clean-ingredient chocolate and cookie brand. Comparable premium positioning, allergen-aware formulation, and D2C-plus-natural-channel distribution.
Emerging players
- Nui Cookies: Keto-friendly, low-sugar cookie brand. Overlaps with Love + Chew's protein/functional cookie positioning and similar DTC-plus-retail growth motion, though with a different dietary angle.
Broad incumbents
- Bobo's: Larger better-for-you baked snack brand (oat bars, bites) with deep mainstream distribution. Competes for the same better-for-you snack occasion and pantry placement at Whole Foods and Sprouts.
- Back to Nature Foods: Established better-for-you cookie/cracker brand owned by B&G Foods with broad mainstream distribution. Provides mass-market price-point competition and serves as a potential exit/strategic acquirer peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Love + Chew social profiles
Digital presenceLove + Chew compliance and trust
Trust signalCompliance3 records
Love + Chew financial estimates
Financial estimateRevenue estimate
Valuation estimate
Love + Chew leadership team
Management profileNumber of profiles
Profiles1 record
Love + Chew funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Love + Chew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Love + Chew
What does Love + Chew do?
Love + Chew manufactures and sells plant-based, clean-label cookies in Original (2oz), Mini (1oz), and Protein (2.2oz) sizes, using simple ingredients such as almond flour, dates, almond butter, and chia seeds. Products are sold direct-to-consumer via loveandchew.com with a subscription option and through wholesale distribution to over 2,000 U.S. retail locations including Whole Foods Market, Sprouts, Costco, Central Market, and Good Eggs.
Is Love + Chew a public or private company?
Love + Chew is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Love + Chew founded?
Love + Chew was founded in 2018. It employs 1 to 10 people.
Where is Love + Chew based?
Love + Chew is headquartered in San Francisco, United States, in the North America region.
How does Love + Chew make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail/Wholesale Distribution and affiliate Program.
Who are Love + Chew's main competitors?
Direct peers on record are Simple Mills, Partake Foods, MadeGood, Enjoy Life Foods, Siete Foods, Hail Merry and Hu Kitchen. Nui Cookies is listed as an emerging player. Broad incumbents are Bobo's and Back to Nature Foods.
Does Love + Chew have an API?
No public API is recorded for Love + Chew.
What industry is Love + Chew in?
Love + Chew's product category is Better-for-you plant-based cookies. Its primary akta.pro industry code is AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused), with a secondary code of CRADAAAD, Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin). Its NAICS code is 311821 and its SIC code is 2052.