Moonbirds

Name

Moonbirds

Legal name

Birb Holdings

Website

https://moonbirds.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

NFT Collectibles

NAICS

Doll, Toy, and Game Manufacturing (33993), Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Trading Cards & Collectibles NFT Marketplaces (FSADANAI)

akta.pro secondary industries

Gaming NFTs & In-Game Asset Marketplaces (FSADANAF), Web3 Game Publishing & Distribution Platforms (FSAPAGAA), Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH), Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ)

Keywords

• NFT collectibles
• Digital collectibles
• Trading card games
• Blockchain ecosystem
• IP licensing

Headquarters

HQ city

George Town

HQ country

Cayman Islands

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Physical Collectibles Sales: Revenue from trading cards, blind boxes, figurines, and other physical collectibles through manufacturing and distribution partnerships. Includes Vibes TCG, birb blind boxes, and Lotería products.
2. NFT Trading & Secondary Sales: Transaction fees and value capture from NFT marketplace activity on OpenSea. Moonbirds has recorded over $1B in lifetime trading volume.
3. $BIRB Token Ecosystem: Token serves as coordination layer for the ecosystem. Total supply of 1,000,000,000 tokens with various allocations for holder rewards, ecosystem expansion, and liquidity.
4. Distribution Partnerships: Revenue from products distributed through GTS, Asmodee, Star City Games, and other major distributors. Products include Vibes TCG (featuring Pudgy Penguins and Nyan Cat) and Lotería.

Go-to-market motion4 records

Distribution channels8 records

Marketing channels5 records

Core offering

Moonbirds sells a Web3 NFT collectibles ecosystem built around the 10,000-piece Moonbirds pixel-art owl NFT collection, the $BIRB token (1B total supply), and the Birb Nesting Protocol that rewards holders with soulbound NFT receipts and tokens. The company also manufactures and distributes physical collectibles — most notably the VIBES TCG trading card game and Lotería Spanish-language card game — through major hobby and toy distributors (GTS, ACD, PdH, Asmodee, Star City Games), extending its IP into mainstream retail channels.

Product overview

Moonbirds is a Web3 IP ecosystem centered on the Moonbirds NFT collection and the $BIRB token, operated by parent company Orange Cap Games. The core offering combines the Moonbirds NFT collection (10,000 PFP-style digital collectibles with nesting mechanics), the Birb Nesting Protocol (enabling NFT staking with soulbound receipts and token rewards), and the $BIRB token (1B total supply serving as the ecosystem's coordination and rewards layer). The ecosystem extends into physical collectibles including the VIBES TCG trading card game and Lotería card game, distributed through major hobby and toy industry channels. The Birbillions Thesis articulates a strategy to generate $1B in revenue through global IP distribution, combining crypto-native coordination with real-world consumer products.

Differentiator

Problem solved

Functional benefit

Brands

• Vibes TCG: Trading card game featuring Pudgy Penguins and Nyan Cat IP, distributed through hobby channels including Star City Games. Has sold over 8.6 million cards.
• Lotería
• Moonbirds

Products and services

• Moonbirds NFT Collection A 10,000-piece collection of unique pixel-art owl NFTs with on-chain nesting mechanics; sold to individual collectors and traders on Ethereum (and expanded to Solana and TON) via primary mint and OpenSea secondary marketplace.
• $BIRB Token The native utility and rewards token of the Moonbirds ecosystem with 1,000,000,000 total supply; powers Birb Nesting, distributes holder rewards, and is distributed via the $BIRB Air Claim to eligible wallets.
• VIBES TCG (Trading Card Game) A physical trading card game manufactured by Orange Cap Games featuring Pudgy Penguins and Nyan Cat character IP alongside birb IP; sold to mainstream hobby consumers and tournament players via GTS, ACD, PdH, Star City Games, and eVend. Generated over $6M in gross primary sales in 12 months with a 59% PSA 10 grading rate.
• Lotería (Spanish-language Card Game) A Spanish-language card game distributed through Asmodee to mainstream toy retail; one of the first products Orange Cap Games launched through major industry distribution channels.

Quantifiable outcome

• 59% PSA 10 grading rate for Vibes trading cards - highest recorded for any TCG
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• Orange Cap GamescoreStrategic or Co-development PartnerParent company to Moonbirds and birb IP. Orange Cap Games is the operating entity executing the collectibles business strategy, manufacturing, and distribution. Founded to build the Pop Mart of Web3 with crypto-native coordination layer.
• PSA (Professional Sports Authenticator)flagshipStrategic or Co-development PartnerWorld's largest card grading company. Co-branded promotional cards at San Diego Comic-Con and New York Comic-Con. Only other game to do co-branded promo with PSA logo was One Piece TCG. PSA offered on-site grading for birb collectibles launch.
• AsmodeeflagshipChannel Partner/ Reseller/ DistributorSecond largest toy distributor globally. First product distributed is Lotería, a ubiquitous Spanish-language card game. Represents key distribution partnership for birb IP products.
• GTS (Great Trường Sơn Trading)flagshipChannel Partner/ Reseller/ DistributorLargest hobby distributor in North America. Currently distributing Vibes TCG and birb IP products. Key channel partner for physical collectibles reach.
• Star City GamesflagshipChannel Partner/ Reseller/ DistributorMost important tournament and retail operator in Magic: The Gathering. Expanded distribution through Star City Games circuit following successful Vibes TCG debut. Recurring presence on tournament circuit.
• eVendcoreChannel Partner/ Reseller/ DistributorMajor distributor in the Funko ecosystem. Distributing Vibes TCG featuring Pudgy Penguins and Nyan Cat alongside birb IP products.
• MeteoracoreTechnology or IntegrationDecentralized liquidity protocol on Solana blockchain. Provides one-click integration for $BIRB token liquidity provision through Meteora's dynamic vault infrastructure.
• CoinGeckocoreGTM or Marketing PartnerMajor crypto data aggregator. Soulbound token campaign partner for birb IP distribution and community engagement.
• JupitercoreGTM or Marketing PartnerMajor Solana ecosystem aggregator. Soulbound token campaign partner for birb IP distribution and community rewards.
• Solana MobilecoreGTM or Marketing PartnerHardware and ecosystem partner for Solana mobile. Soulbound token campaigns conducted to expand birb IP reach within mobile crypto community.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Doodles: NFT-native character brand extending into consumer products, music and physical merchandise with a token; comparable model of turning PFP IP into a broader consumer collectibles ecosystem.
• VeeFriends: Gary Vaynerchuk's NFT IP that produced physical trading cards and retail products (Macy's, Toys) tied to a token/community; closely mirrors Moonbirds' NFT-to-physical-collectibles strategy.
• Yuga Labs: Owner of Bored Ape Yacht Club and other blue-chip NFT IP building games, tokens and consumer extensions; a direct peer as a leading Web3 character-IP company monetizing digital collectibles.
• Pudgy Penguins (Igloo Inc.): Crypto-native character NFT brand that expanded into physical toys and retail (Walmart) and its own token; directly comparable as an NFT IP monetized through mainstream physical collectibles. Notably, its IP appears in Moonbirds' own Vibes TCG.
• Azuki: Anime-styled NFT IP brand expanding into physical collectibles and a token ecosystem; comparable as a crypto-native character IP monetizing across digital and physical.

Broad incumbents

• Funko: Major pop-culture collectibles manufacturer (including its own NFT/digital experiments); overlaps in licensed character collectibles and shares distribution ecosystem partners such as eVend.
• Pop Mart: Global designer-toy and blind-box collectibles company explicitly used as Moonbirds' growth benchmark; a large incumbent in the physical character-collectibles category the company is targeting.
• Panini: Global trading card and sticker/collectibles publisher; incumbent competitor in the physical TCG and collectibles market Moonbirds is entering.
• Fanatics Collectibles / Topps: Dominant trading-card manufacturer and distributor; a broad incumbent competing for collector spend and shelf space against Moonbirds' Vibes TCG.

Emerging players

• Immutable (Gods Unchained): Web3 gaming and NFT-asset company with a token-based trading card game; overlaps on blockchain-based collectible card economics and token-coordinated ecosystems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/moonbirds

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moonbirds