myHRcounsel

What myHRcounsel does

myHRcounsel, LLC is a privately held, Minneapolis-based subscription services company that provides on-demand access to licensed U.S. employment and business attorneys to small and mid-sized businesses, with a particular concentration in franchise networks. Founded in 2015 (operational since at least 2017), the company delivers its service through two primary subscription tiers — ASK HR (employment/HR) and ASK Pro (broader business and corporate law) — plus add-on modules covering ERISA compliance, multi-state employee handbooks (delivered in 5–7 business days), and a third-party learning management system. Customers receive unlimited attorney consultations, attorney-drafted documents, proactive compliance alerts, and 24/7 access to an HR and Business resource center, all backed by a guaranteed 2-hour business-hours attorney response.

The core technology is an encrypted cloud portal with a companion mobile application that functions as an electronic ticketing and document-delivery system, overlaid with a 50-state attorney-curated content library. No public APIs, SDKs, or AI/ML capabilities are disclosed. The portfolio is organized into a clear product hierarchy: entry-tier ASK HR Lite, mid-tier ASK HR and ASK Legal/Legal+, premium ASK Pro, alongside ERISA add-ons (myERISA Wrap, ERISA Complete, Standalone 5500), Employee Handbook+, and the franchise-specific Fran-Comply bundle.

myHRcounsel earns revenue primarily through flat-rate per-location subscriptions, with a disclosed $89/location/month price for Alliance Franchise Brands franchisees, custom volume pricing for franchisees with 6+ locations, and PEPM-based component pricing for add-ons. Initial subscription terms are 12 months, auto-renewing month-to-month. Distribution is anchored by franchisor preferred-supplier relationships (Alliance Franchise Brands serving nearly 600 locations, Great Clips, RoofAid USA), a trade-association partnership with the Brewers Association, a payroll/HCM integration with PrimePay (February 2025), and direct self-serve sign-up via the company website. The company is privately held, incorporated in Minnesota, operates across all 50 U.S. states, and is led by CEO Mark Young, with a leadership record also listing Eva Cicinyte as Founder/CEO.

Name

myHRcounsel

Legal name

myHRcounsel, LLC

Website

https://myhrcounsel.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

myHRcounsel is a US-based subscription services company providing franchises and SMBs with unlimited on-demand access to licensed employment and business attorneys, attorney-drafted multi-state compliance documents, a 2-hour response guarantee, and ERISA add-ons, distributed through franchisor preferred-supplier programs and payroll/HCM partnerships.

Ownership category

akta.pro rank

Product category

HR Compliance & Employment Law Services

NAICS

Legal Services (5411), Human Resources Consulting Services (541612)

SIC

Services-Legal Services (8111)

akta.pro primary industry

HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting) (BPACAKAK)

akta.pro secondary industry

Personnel Records, Document Management & Compliance (BPAAAIAD)

Keywords

• HR compliance services
• Employment law services
• Franchise HR solutions
• ERISA compliance
• Employee handbook services

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription - Per Location (ASK HR): Flat monthly subscription fee billed per business location. The primary revenue model. Fees are PEPM (per employee per month) based on the component services subscribed. Initial term of 12 months, auto-renewing to month-to-month thereafter. No payment required to start, with billing occurring after onboarding.
2. Subscription - Multi-Location Volume Pricing: Custom flat-rate pricing for franchisees owning 6 or more locations, offering volume discounts. Same subscription mechanics as standard per-location plans but with negotiated pricing tiers.
3. Additional Component Services (A la carte): Optional add-on services including IRS Form 5500 Preparation, myERISA Bundle, myERISA Wrap, POP Document, Employee Handbook+, ASK Pro, and Learning Management System. These are add-ons to the base ASK HR subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

myHRcounsel sells subscription-based HR compliance and employment law services delivered by licensed attorneys through an encrypted online portal (ASK Portal) and mobile app. Its core subscriptions (ASK HR and ASK Pro) provide unlimited on-demand consultations, attorney-drafted multi-state compliant employee handbooks, unlimited employment and business document drafting/review, and 24/7 access to attorney-reviewed resource libraries. Add-on products address ERISA compliance, standalone handbooks, franchise-specific packages, and a third-party LMS integration.

Product overview

myHRcounsel is a subscription-based HR compliance and employment law services platform organized as a tiered product portfolio. The core offering centers on two main service tiers—ASK HR and ASK Pro—which provide unlimited attorney consultations, attorney-drafted documents, and a compliant employee handbook. ASK Pro extends these capabilities with business and corporate law support. Additional add-on modules address specialized needs: ERISA compliance products (myERISA Wrap, ERISA Complete, ERISA Complete without 5500, Standalone 5500), Employee Handbook+ for standalone handbook delivery, Fran-Comply for franchise-specific compliance, and LMS for third-party learning management integration. All tiers include access to the HR Solutions Center and Business Center portals—online resource libraries available 24/7.

Differentiator

Problem solved

Functional benefit

Brands

• ASK HR: Subscription service providing unlimited HR consultations with licensed attorneys and access to employment/HR forms and documents library.
• ASK Pro
• ASK Portal
• myERISA Wrap
• Employee Handbook+
• Fran-Comply
• HR Solutions Center
• Business Center

Products and services

• ASK HR Subscription providing unlimited on-demand consultations with licensed employment attorneys on HR and employment law, attorney-drafted federal and multi-state compliant employee handbook delivered within 5-7 business days, unlimited attorney-drafted employment documents and policies, and 24/7 access to the HR Solutions Center. Designed for SMBs and franchisees that need ongoing employment law coverage without retaining outside counsel.
• ASK Pro Premium subscription including all ASK HR benefits plus unlimited attorney advice on business and corporate law, 24/7 Business Center access, unlimited drafting and review of business forms (MSAs, license agreements, NDAs), and review of up to two non-Company business documents per month. Targeted at businesses needing combined HR and corporate legal counsel on a flat monthly fee.
• Fran-Comply Franchise-focused HR compliance package that bundles all ASK Legal+ benefits (employment forms, unlimited attorney consultations, best-practices multi-state and federal handbook, unlimited HR document review and drafting) for franchisors and franchisees needing comprehensive multi-state HR and employment law support.
• Employee Handbook+ Standalone attorney-drafted, multi-state compliant employee handbook delivered within 5-7 business days using company templates and a client questionnaire, with unlimited annual updates based on changes in law. Marketed for employers not on ASK HR or ASK Pro who want a compliant handbook only.
• ERISA Compliance Services Suite of ERISA compliance offerings for employers with health and welfare benefit plans, including attorney-drafted ERISA wrap documents, annual ERISA notices, legal advice on ERISA benefits, ERISA compliance documents, IRS Form 5500 preparation and filing, and premium-only plan documents. Sold individually or as a bundled package (ERISA Complete).
• Learning Management System (LMS) Access to a licensed portal of online learning management software and training modules provided through a third-party vendor, subject to myHRcounsel's licensing and data-security requirements. Used by customers to deliver HR and compliance training to employees alongside myHRcounsel's legal services.
• HR Solutions Center 24/7 online portal containing the latest attorney-reviewed Q&As, guides, checklists, forms, templates, and HR assessments organized by HR topic. Provides self-service compliance support available to all customers across all 50 states.
• Business Center 24/7 online portal providing attorney-reviewed Q&As, resources, forms, templates, and checklists covering business operations and corporate law matters (MSAs, license agreements, NDAs, and similar). Bundled with ASK Pro for unlimited access.

Quantifiable outcome

• Responses from licensed attorneys within 2 hours during business hours
• +2 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PrimePaycoreChannel Partner/ Reseller/ Distributor · 12 February 2025A long-term partnership announced in February 2025 integrating myHRcounsel's HR and legal compliance services with PrimePay's payroll and human capital management platform, providing bundled HR and payroll solutions to shared customers.
• Alliance Franchise Brands LLCcoreChannel Partner/ Reseller/ Distributor · 9 December 2024myHRcounsel is designated as a preferred supplier for Alliance Franchise Brands franchisees, providing ASK HR online HR/Employment Legal Services. The partnership serves the franchisor's network of nearly 600 locations across brands including Allegra Marketing Print Mail, Image360, RSVP Direct Mail Advertising, True Install, Signs by Tomorrow, Signs now, KKP, Insty-Prints, and American Speedy Printing. Franchisees access myHRcounsel through an encrypted online portal and mobile app.
• RoofAid USAminorChannel Partner/ Reseller/ Distributor · 2 May 2024Partnership providing RoofAid USA franchise members with myHRcounsel's ASK HR online HR/Employment Legal Services solution. As a multi-state franchisor, RoofAid USA recognizes the importance of providing franchisees with comprehensive HR/legal resources.
• Great Clips, Inc.minorChannel Partner/ Reseller/ DistributorGreat Clips franchisor enables its franchisees to access reliable third-party HR legal expertise through myHRcounsel, reducing franchisee risk and simplifying the people side of the business. Referenced in testimonials as a valued franchise system resource.
• Brewers AssociationminorChannel Partner/ Reseller/ DistributorPartnership providing member breweries with access to affordable and reliable HR and legal services. The Brewers Association sought this partnership to further its mission to protect small and independent craft breweries by addressing their HR compliance needs.
• International Franchise Association (IFA)minorOthersmyHRcounsel is a proud member of the International Franchise Association (IFA), the major trade organization for the franchise industry. Membership positions the company within the franchise ecosystem and lends credibility to its franchise-focused value proposition.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mineral (formerly ThinkHR): Mineral is a subscription-based HR compliance and employment-law content platform serving SMBs and franchises, providing policy templates, training, and live advisor support. It is the closest direct peer to myHRcounsel given overlapping employment-law subscription model and franchise focus.
• HR360: HR360 delivers an online HR compliance library, attorney-reviewed forms, and training tools to SMBs on a subscription basis. Comparable to myHRcounsel's HR Solutions Center and document-library offering, though with less emphasis on unlimited live attorney consultations.
• BerniePortal: BerniePortal is an all-in-one HR, benefits, and compliance platform targeted at small businesses and franchise systems. Its franchise-focused GTM and bundled HR/benefits/compliance offering overlaps with myHRcounsel's franchise preferred-supplier model.
• Poster Compliance Center: Poster Compliance Center provides federal and state labor law poster compliance plus HR document services on a subscription basis. Comparable to myHRcounsel's compliance subscription model, particularly for SMBs needing multi-state coverage.

Emerging players

• Mammoth HR: Mammoth HR is an SMB-focused HR, payroll, and compliance platform with AI-assisted document automation. Its franchise and SMB focus plus compliance content overlap makes it an emerging competitor to myHRcounsel's subscription model.

Broad incumbents

• Justworks: Justworks is a PEO providing payroll, benefits, HR compliance, and access to HR experts for SMBs. It competes with myHRcounsel for HR compliance budget within the SMB segment, though as a broader co-employment solution rather than a legal-advice subscription.
• Sequoia One: Sequoia One is a PEO offering payroll, benefits, and HR compliance support to SMB and franchise customers. Overlaps with myHRcounsel on HR compliance and franchise verticals but operates as a full PEO rather than a legal-advice subscription.
• Engage PEO: Engage PEO delivers HR, payroll, benefits, and compliance services to SMBs including franchise systems. Comparable to myHRcounsel on franchise HR compliance, though bundled into a co-employment model.
• Gusto: Gusto is a payroll, benefits, and HR platform with embedded compliance tools and HR resource library serving SMBs. While broader than myHRcounsel, it increasingly bundles HR compliance features that compete for the same SMB HR budget.
• Rippling: Rippling is a unified workforce management platform covering HR, payroll, IT, and compliance with policy-management capabilities. Its HR compliance modules and franchise-customer base overlap with myHRcounsel's market, though it sells a broader platform rather than legal-advice subscriptions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/myHRcounsel
• Facebookfacebook.com/myHRcounsel
• LinkedInlinkedin.com/company/myhrcounsel-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myHRcounsel