RoofAid USA
RoofAid USA is a Bloomington, Indiana-based franchise roofing services company operating across Indiana, Ohio, Tennessee, and Kentucky. It serves residential and commercial customers with roof replacement, repair, inspection, and solar installations using a proprietary RoofScore® Inspection process and tiered membership programs.
- Company typePrivate
- Founded-
- HeadquartersGuilford, Indiana, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What RoofAid USA does
RoofAid USA is a Bloomington, Indiana-based roofing services company that operates a franchise network spanning Indiana, Ohio, Tennessee, and Kentucky. The company provides roof replacement, repair, and inspection services across shingle, metal, cedar, EPDM, slate, flat, green, and solar roofing systems. The target customer base is primarily residential homeowners, with supplementary service to commercial and multi-housing clients.
The company generates revenue through three mechanisms: one-time project work (roof replacement and repair), individual paid inspections, and tiered membership programs intended to drive recurring revenue. Its core service differentiator is the proprietary RoofScore® Inspection process, which standardizes diagnostic methodology across franchise locations. The company is led by CEO Robert Hall and President Jesse Carnicom, with a corporate headcount of approximately 7 employees supporting franchise operations, marketing, and standardization across franchisee-operated field locations.
RoofAid USA traces its origin to founder Ben Graber's contracting business established around 2009. The franchise program was formally launched in 2023, representing a strategic pivot from a single-market direct operator to a multi-state franchise platform. In its launch year, the company onboarded multiple franchisees across Madison (Indiana), Findlay (Ohio), and North Indianapolis (Indiana) territories, expanded its service line to include solar roofing, and introduced tiered membership pricing. The company is privately held with no external funding rounds disclosed.
RoofAid USA firmographics
Firmographics- Name
- RoofAid USA
- Legal name
- RoofAid USA
- Website
- https://roofaidusa.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RoofAid USA is a Bloomington, Indiana-based franchise roofing services company operating across Indiana, Ohio, Tennessee, and Kentucky. It serves residential and commercial customers with roof replacement, repair, inspection, and solar installations using a proprietary RoofScore® Inspection process and tiered membership programs.
- Ownership category
- akta.pro rank
RoofAid USA industry classification
Industry- Product category
- Residential Roofing Services
- NAICS
- Roofing Contractors (23816)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Slate Roofing (IMADAFAD)
Keywords
Where RoofAid USA is headquartered
LocationHeadquarters
- HQ city
- Guilford, Indiana
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
RoofAid USA business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Roofing Services: One-time project-based revenue from roof replacement, repair, and installation services for residential and commercial properties. Services include shingle roofing, metal roofing, cedar shake roofing, EPDM roofing, slate roofing, flat roofing, and green roofing solutions.
- Roof Inspections: Roof inspection services including storm damage assessments, roof condition evaluations, and detailed RoofScore reports.
- Membership Programs: Tiered membership programs (Essential, Enhanced, Exclusive) available for different locations providing ongoing roof maintenance and services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free estimates and inspections |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
RoofAid USA product offering
Product offeringCore offering
No source-backed description of RoofAid USA's core offerings was provided in the input data.
Product overview
RoofAid USA is a franchise-based roofing services company offering comprehensive residential and commercial roofing solutions. The core offering consists of roof replacement, repair, and inspection services, supported by a portfolio of specialized roofing material categories including shingle, metal, cedar shake, EPDM, slate, flat, green, and solar roofing. The company also provides exterior services (gutters, siding) and membership programs for ongoing roof maintenance. The proprietary RoofScore Inspection process supports their inspection and storm damage assessment services. Services are delivered through multiple franchise locations across Indiana, Ohio, and Tennessee.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 35+ years of roofing industry experience
- +1 more outcomes
Companies that use RoofAid USA
Customer profileNamed customers3 records
Segments3 records
RoofAid USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
RoofAid USA partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
RoofAid USA competitors and assessment
Company assessmentDirect peers
- Mighty Dog Roofing: National residential roofing franchise system offering roof replacement, repair, and inspection services through independently owned territories. Directly comparable franchise model, customer base, and service menu to RoofAid USA.
- Aspen Contracting: National roofing, siding, and gutter contractor with strong insurance-claim restoration focus. Comparable service mix and reliance on storm-damage and insurance-claim workflows.
- Bone Dry Roofing: Multi-state residential and commercial roofing franchise with a Midwest concentration, offering roof repair, replacement, and inspection services. Closely aligned franchise GTM and geographic overlap with RoofAid.
- Restoration Builders: Franchise platform focused on roofing, siding, and gutters for residential and commercial customers, including storm-damage restoration. Similar franchise-based service model and storm-insurance orientation.
Regional players
- Baker Roofing Company: Regional residential and commercial roofing contractor serving the Southeast U.S. Comparable service menu and project-based revenue model, with overlap in the Tennessee/Kentucky geographies RoofAid serves.
- West Roofing Systems: Regional commercial and industrial roofing contractor offering flat roof, EPDM, and metal roofing systems. Comparable technical capability in commercial roofing materials.
Broad incumbents
- Authority Brands: Parent of multiple home-services franchise systems including roofing-adjacent brands. Represents the scaled, PE-backed franchise model that RoofAid aspires to compete with at a national level.
- Tecta America: Largest commercial roofing contractor in the U.S., operating across multiple service lines and geographies. Overlaps with RoofAid on commercial roofing, flat roofs, and EPDM systems.
- Roofing Corp of America: PE-funded roll-up acquiring residential roofing operators across the U.S. Competitor for franchisees, customers, and local market share; well-capitalized incumbent in the same services category.
Others
- Greenwood Industries: Commercial roofing and sheet metal contractor serving large-scale projects. Useful as a benchmark for commercial roofing execution, though it operates in a different segment than RoofAid's residential focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
RoofAid USA social profiles
Digital presenceRoofAid USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
RoofAid USA leadership team
Management profileNumber of profiles
RoofAid USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RoofAid USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RoofAid USA
What does RoofAid USA do?
No source-backed description of RoofAid USA's core offerings was provided in the input data.
Is RoofAid USA a public or private company?
RoofAid USA is a private company. It is classified as unknown and is currently operating.
When was RoofAid USA founded?
RoofAid USA was founded in -1. It employs 1 to 10 people.
Where is RoofAid USA based?
RoofAid USA is headquartered in Guilford, Indiana, United States, in the North America region.
How does RoofAid USA make money?
Three revenue lines are on record. Roofing Services are the primary driver. The others are roof Inspections and membership Programs.
Who are RoofAid USA's main competitors?
Direct peers on record are Mighty Dog Roofing, Aspen Contracting, Bone Dry Roofing and Restoration Builders. Regional players are Baker Roofing Company and West Roofing Systems. Broad incumbents are Authority Brands, Tecta America and Roofing Corp of America. Greenwood Industries is listed as an others.
Does RoofAid USA have an API?
No public API is recorded for RoofAid USA.
What industry is RoofAid USA in?
RoofAid USA's product category is Residential Roofing Services. Its primary akta.pro industry code is IMADAFAD, Slate Roofing. Its NAICS code is 23816 and its SIC code is 2950.