ASNSoftware
ASN Software builds and sells integrated dealer management software (AutoDealer Plus, AutoFinance Plus, AutoFlooring Plus) to U.S. independent auto/RV dealerships, finance companies, flooring lenders, and service shops, monetized via monthly SaaS subscriptions and per-transaction pass-throughs through direct sales and independent agents.
- Company typePrivate
- Founded1999
- HeadquartersClovis, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ASNSoftware does
ASN Software is a privately held, founder-owned dealer management software company based in Clovis, California, founded in 1999 by Alex A — a former auto dealer-operator and mortgage finance professional. The company sells three core platforms under a single integrated database: AutoDealer Plus for independent and franchise auto/RV dealerships, AutoFinance Plus for finance companies, RFCs, and title lenders, and AutoFlooring Plus for vehicle floor-plan lenders. A smaller AutoDealer Light subscription extends the offering into no-contract, pay-monthly deployments, and add-on modules cover Service Shop, CRM, payments (ASNPayments.com), custom dealer websites, document management, e-signing, Wolters Kluwer laser contracts, Craigslist auto-posting, a VIN valuation mobile app, and a free OFAC compliance tool.
The technical foundation is a secured SQL database with cloud-based document management, mobile apps, and pre-built integrations with major automotive data, credit, and inventory channels — including KBB, J.D. Power, 700 Credit, Manheim, RouteOne, AutoTrader, Cars.com, CarGurus, Edmunds, TrueCar, Wolters Kluwer, Epicor, CarFax, AutoCheck, and VINAudit. Differentiated features include AI-driven daily text-based collections (AI Collector Agent), BHPH-specific collection and credit-bureau reporting tools, automated real-time accounting, DMV fee retrieval with electronic filing, and multi-state contract compliance automation.
Revenue is generated primarily through monthly SaaS subscriptions for the three core platforms and add-on modules, supplemented by transaction-based pass-through revenue on Wolters Kluwer laser contracts ($2.98 per eSigned or printed form), payment processing on ASNPayments.com, and commission revenue from independent sales agents reselling GAP and service contract products. The company goes to market via direct enterprise field sales, a nationwide independent sales agent channel, and a self-serve option for the AutoDealer Light tier, serving an exclusively U.S. customer base of independent auto/RV dealerships, finance companies, flooring lenders, and service shops.
ASNSoftware firmographics
Firmographics- Name
- ASNSoftware
- Legal name
- ASN Software
- Website
- https://asnsoftware.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ASN Software builds and sells integrated dealer management software (AutoDealer Plus, AutoFinance Plus, AutoFlooring Plus) to U.S. independent auto/RV dealerships, finance companies, flooring lenders, and service shops, monetized via monthly SaaS subscriptions and per-transaction pass-throughs through direct sales and independent agents.
- Ownership category
- akta.pro rank
ASNSoftware industry classification
Industry- Product category
- Dealer Management Software
- NAICS
- Custom Computer Programming Services (541511)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where ASNSoftware is headquartered
LocationHeadquarters
- HQ city
- Clovis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ASNSoftware business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dealer Management System (DMS) Subscriptions: Monthly subscription fees for AutoDealer Plus (Full Package) and AutoDealer Light (Smaller Package), with unlimited users, training, and support included. No long-term contract required for AutoDealer Light; AutoDealer Plus requires calling for a price quote.
- Add-on Software Modules: Additional revenue from specialized modules including Service Shop, CRM Software, Laser Contracts (Wolters Kluwer), Valuator App, AutoPoster, OFAC Checks, and Dealer Websites.
- ASNPayments.com Portal: Payment processing portal for BHPH dealers, RFCs, and lenders enabling ACH, credit card, and recurring payments. Customers can create online accounts, set up recurring payments, and make on-demand payments, with automatic application to customer accounts in AutoDealer Plus.
- Third-Party Data Subscriptions: Pass-through revenue from third-party data providers including JDP/NADA Guide Book (Kelley Blue Book), Edmunds, and vehicle history providers (VINAudit.com, CarFax, AutoCheck). Prices are passed through as announced by vendors.
- Professional Services - Independent Sales Agents: Independent sales agents market ASNSoftware products including GAP and Service Contract products, customized websites, and other add-ons. Agents earn commissions on sales they generate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AutoDealer Light — Smaller Package, no contract, pay monthly |
| Subscription | Monthly | AutoDealer Plus — Full Package, price quoted upon inquiry |
| Subscription | Monthly | AutoFinance Plus — Price quoted upon inquiry |
| Subscription | Monthly | AutoFlooring Plus — Price quoted upon inquiry |
| Subscription | Monthly | Third-Party Data — JDP/NADA Guide Book subscription |
| Transaction based/ take rate | Pay-as-you-go | Wolters Kluwer Laser Contracts — Per finalized sale |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
ASNSoftware product offering
Product offeringCore offering
ASNSoftware develops and sells a dealer management software (DMS) suite for independent auto/RV dealerships, Buy Here Pay Here (BHPH) finance companies, flooring companies, and service shops. The platform integrates sales, accounting, CRM, collections, e-signing, document management, payment processing, dealer websites, and valuation tools into a single cloud-accessible system.
Product overview
ASN Software delivers a comprehensive suite of dealer management software solutions for the automotive industry, consisting of three core products: AutoDealer Plus® (full DMS for dealerships), AutoFinance Plus® (for finance companies and RFCs), and AutoFlooring Plus® (for flooring lenders). These platforms share a unified database architecture to avoid data duplication. Supporting add-on modules include Service Shop, ASN CRM App, ASNPayments.com (payment portal), Dealer Websites, Document Management, ASN E-Signing, Laser Contracts, Craigslist AutoPoster, ASN Valuator App, Free OFAC Check, and a smaller AutoDealer Light package. The ecosystem connects dealerships, finance companies, and flooring lenders through integrated loan origination and dealer-facing portals.
Differentiator
Problem solved
Functional benefit
Brands
- AutoDealer Plus®: Dealer Management System for independent and franchise auto/RV dealerships with inventory, sales, and customer management tools.
- AutoFinance Plus®
- AutoFlooring Plus®
- Service Shop
- ASN CRM App
- ASN Valuator App
Quantifiable outcome
- BHPH dealers receive all of the countless collection tools offered to large finance corporations, seamlessly integrated into AutoDealer Plus
- +4 more outcomes
Companies that use ASNSoftware
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
ASNSoftware technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability2 records
Feature10 records
ASNSoftware partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ManheimcoreManheim is integrated with AutoFlooring Plus for real-time flooring loan request management directly with auctions, helping flooring companies validate vehicle information and manage titles electronically.
- RouteOnecoreRouteOne E-Contracting is integrated with ASN Software's contract e-signing module, enabling dealers to process contracts through RouteOne's platform directly from AutoDealer Plus.
- Kelley Blue Book (KBB)coreKelley Blue Book integration provides dealers with KBB book values for vehicle inventory, trade-in valuations, and pricing guidance. Available through ASN Valuator App and integrated within AutoDealer Plus.
- J.D. PowercoreJ.D. Power (JDP/NADA Guide Book) data integrated with AutoDealer Plus for vehicle valuation data. Subscription pricing passed through by ASN Software at $83/month (effective 7/1/2026).
- 700 Creditcore700 Credit provides credit reporting services integrated directly within AutoDealer Plus, enabling dealers to pull credit reports and perform credit checks as part of the sales and finance workflow.
- Wolters KluwercoreWolters Kluwer provides laser installment contracts (LAW forms) through ASN Software. The integration enables dealers to replace Oki-Data sales contracts with more cost-effective laser contracts, available with e-signing in a single click. Pricing is $2.98 per sale per form (effective August 1, 2026).
- Hudson & Cook LLCminorHudson & Cook LLC is a legal firm specializing in the automotive industry that ASN Software consults with to provide guidance and ensure dealers receive the best legal compliance advice.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
ASNSoftware competitors and assessment
Company assessmentBroad incumbents
- Dealertrack (Cox Automotive): Cox Automotive's Dealertrack is a leading enterprise DMS and dealer financing platform serving franchise and large independent dealers. It is the dominant incumbent against which ASN Software competes for mid-market and independent dealer accounts, offering deeper capital and broader feature scope.
- CDK Global: CDK Global (now part of Brookfield Business Partners) provides enterprise DMS, CRM, and F&I solutions to franchise auto dealers. It is a direct competitor in the dealer management software category and pressures ASN on feature breadth and integration depth for larger dealer groups.
- Reynolds and Reynolds: Reynolds and Reynolds is a long-established enterprise DMS provider focused on franchise dealerships. Comparable to ASN Software in product category (dealer management systems) but operates at much larger scale with broader F&I and document management offerings.
Direct peers
- Frazer Computing: Frazer Computing provides DMS solutions specifically targeted at independent auto dealers and BHPH dealers, overlapping directly with ASN Software's AutoDealer Plus target customer. Highly comparable in vertical focus and feature set.
- DealerCenter: DealerCenter offers cloud-based DMS, CRM, and desking tools for independent dealers. It is a direct SMB-focused competitor to ASN's AutoDealer Light and AutoDealer Plus products with a similar self-serve and subscription-based go-to-market approach.
- PBS Systems: PBS Systems is a Canadian-headquartered DMS provider serving auto dealers, RV dealers, and powersports dealers. Comparable to ASN Software in vertical specialization and dealer management scope, with similar focus on accounting, CRM, and inventory modules.
- Auto/Mate Dealership Systems: Auto/Mate (now part of DealerSocket) provides DMS software for franchise and independent dealerships with emphasis on ease-of-use and integration. Directly comparable to ASN Software in product functionality and target customer segments.
- Dominion Dealer Solutions: Dominion Dealer Solutions offers DMS, CRM, and digital marketing tools for auto dealers. It overlaps directly with ASN Software's AutoDealer Plus product on CRM, inventory feeds, and website/marketing modules.
Others
- RouteOne: RouteOne is a leading dealer financing and e-contracting platform that ASN Software integrates with via AutoDealer Plus. While not a direct DMS competitor, it is a strategic partner whose continued availability materially affects ASN's value proposition.
- Wolters Kluwer Lien Solutions: Wolters Kluwer provides the LAW laser installment contracts integrated into ASN Software's e-contracting module. As an enabling partner rather than direct competitor, it represents a critical third-party dependency and integration showcase for ASN's F&I workflow.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ASNSoftware social profiles
Digital presenceASNSoftware financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASNSoftware leadership team
Management profileNumber of profiles
ASNSoftware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASNSoftware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASNSoftware
What does ASNSoftware do?
ASNSoftware develops and sells a dealer management software (DMS) suite for independent auto/RV dealerships, Buy Here Pay Here (BHPH) finance companies, flooring companies, and service shops. The platform integrates sales, accounting, CRM, collections, e-signing, document management, payment processing, dealer websites, and valuation tools into a single cloud-accessible system.
Is ASNSoftware a public or private company?
ASNSoftware is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASNSoftware founded?
ASNSoftware was founded in 1999. It employs 1 to 10 people.
Where is ASNSoftware based?
ASNSoftware is headquartered in Clovis, United States, in the North America region.
How does ASNSoftware make money?
Five revenue lines are on record. Dealer Management System (DMS) Subscriptions are the primary driver. The others are add-on Software Modules, ASNPayments.com Portal, third-Party Data Subscriptions and professional Services - Independent Sales Agents.
Who are ASNSoftware's main competitors?
Broad incumbents on record are Dealertrack (Cox Automotive), CDK Global and Reynolds and Reynolds. Direct peers are Frazer Computing, DealerCenter, PBS Systems, Auto/Mate Dealership Systems and Dominion Dealer Solutions. Others are RouteOne and Wolters Kluwer Lien Solutions.
Does ASNSoftware have an API?
No public API is recorded for ASNSoftware.
What industry is ASNSoftware in?
ASNSoftware's product category is Dealer Management Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 541511.