Restorative Counseling & Wellness Center

What Restorative Counseling & Wellness Center does

Restorative Counseling & Wellness Center (RCWC) is a privately held outpatient mental health practice headquartered at 5036 Dorsey Hall Drive, Suite 205, Ellicott City, Maryland. Founded in 2016 by Nicole DeChirico, LCSW-C and Dionne Jimenez, LCPC, the firm employs between 11 and 50 staff and has built a roster of approximately 35+ clinical providers offering individual therapy, couples and family therapy, psychiatric medication management, and specialty programs spanning eating disorders, perinatal/postpartum mental health, WPATH surgical readiness assessments, addiction, chronic pain, and LGBTQIA+ affirming care. Services are delivered in-person at the Ellicott City office and via telehealth to clients ages 16 and older across Maryland and other states where clinicians hold licensure (DC, Texas, Georgia, Ohio).

The underlying technology layer is modest: a Wix-hosted marketing website, the Therapy Appointment third-party platform for scheduling, client registration, and clinician messaging, and standard telehealth video delivery for virtual sessions. There is no proprietary software, no API surface, no patient-facing mobile application, and no AI/ML component evident in the stack. The practice's product surface is fundamentally human-delivered licensed clinical care rather than a technology platform.

RCWC operates a hybrid revenue model combining insurance reimbursement across six contracted payers (Blue Cross/Blue Shield, Cigna's Evernorth, Optum/United Health Care, Aetna, Johns Hopkins EHP, Johns Hopkins USFHP) with self-pay options and a reduced-rate graduate student tier. Patient acquisition runs through a direct-to-consumer intake form on the website, phone inquiries, and organic social channels (Instagram, Facebook, LinkedIn). The company is privately held by its two co-founders with no disclosed venture capital, private equity, or external institutional ownership.

Name

Restorative Counseling & Wellness Center

Legal name

Restorative Counseling and Wellness Center

Website

https://counselingrcwc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Restorative Counseling & Wellness Center is a Maryland-based outpatient mental health practice offering individual therapy, couples and family therapy, medication management, and specialty programs (eating disorders, perinatal, WPATH assessments) to clients ages 16+ in person and via telehealth.

Ownership category

akta.pro rank

Headquarters

HQ city

Ellicott City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Insurance Reimbursement: The practice accepts most major insurance plans including Blue Cross/Blue Shield, Cigna's Evernorth, Optum/United Health Care, Aetna, Johns Hopkins EHP, and Johns Hopkins USFHP. Services are billed through insurance.
2. Self-Pay: Private pay option available for clients without accepted insurance coverage or who prefer to pay out-of-pocket.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Restorative Counseling & Wellness Center is an outpatient mental health practice that delivers individual therapy, couples and family therapy, and psychiatric medication management to clients (primarily adolescents, teens, and adults) experiencing anxiety, depression, trauma, ADHD, eating disorders, perinatal mood issues, addiction, and other mental health conditions. Services are delivered in-person at the Ellicott City, MD office and via telehealth, with specialty programs in disordered eating recovery, peri/postnatal mental health, and WPATH surgical readiness assessments for gender-affirming care.

Product overview

Restorative Counseling and Wellness Center is a mental health practice offering a comprehensive suite of clinical services delivered by a diverse team of licensed therapists, clinical supervisors, and medication prescribers. The core offering consists of individual therapy, couples and family therapy, and medication management, supported by specialty programs including disordered eating treatment, peri/postnatal mental health support, addiction treatment, and WPATH surgical readiness assessments. The practice serves clients ages 16 and older and operates primarily in Maryland with some clinicians licensed in additional states. Services are accessible via in-person or telehealth sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy Scheduled one-on-one therapy sessions with licensed mental health therapists for adolescents, teens, and adults addressing anxiety, depression, trauma, PTSD, grief, ADHD, and other mental health concerns.
• Couples & Family Therapy Therapy services for couples and families addressing relationship issues, communication challenges, infidelity, divorce, parenting difficulties, and family systems dynamics.
• Medication Management Psychiatric medication evaluation and ongoing management provided by in-house psychiatric nurse practitioners and physicians for conditions including depression, anxiety, ADHD, and mood disorders.
• Anxiety / Depression Treatment Specialized therapeutic interventions for anxiety disorders and depressive conditions using evidence-based approaches such as CBT, DBT, and ACT.
• Peri & Postnatal Support Mental health services for individuals navigating pregnancy, postpartum transitions, perinatal mood and anxiety disorders, and family planning including infertility support.
• Disordered Eating Program Specialized program for eating disorders and body image recovery offering assessment, individual therapy, family support, medication management, and referral coordination with registered dietitians and primary care physicians for clients ages 16 and older.
• WPATH Surgical Readiness Assessment Clinical assessments for individuals seeking gender-affirming surgeries, conducted following WPATH (World Professional Association for Transgender Health) guidelines.
• CBT for Addiction / Gambling Cognitive Behavioral Therapy designed to address substance use disorders and gambling addiction.
• CBT for Chronic Pain Therapeutic approach using CBT techniques to help clients manage chronic pain conditions and the associated psychological impact.
• Parenting Classes / Support Educational and therapeutic support for parents including Circle of Security and Peaceful Parenting groups, addressing parenting challenges and parent-child relationships.

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mindpath Health: Multi-location outpatient mental health practice combining therapy and psychiatric medication management with a wide insurance network. Closely matches RCWC's integrated care and insurance-billed model at larger scale.
• Two Chairs: Group therapy practice operating hybrid in-person clinics plus telehealth across multiple states with a curated therapist panel. Highly comparable hybrid delivery, multi-state footprint, and clinically-managed therapy model.
• Brightside Health: Telehealth mental health provider offering therapy and medication management for anxiety, depression, and related conditions. Comparable integrated therapy + medication delivery model.
• Talkiatry: Multi-state psychiatric and therapy practice group combining in-person and telehealth visits with medication management. Closely matches RCWC's integrated therapy + psychiatry model and multi-state telehealth delivery.

Emerging players

• Cerebral: Digital mental health company combining therapy and medication management delivered online, with a focus on anxiety, depression, ADHD, and related conditions. Overlaps with RCWC's integrated care approach via a digital-first model.
• Kolmac Outpatient Recovery Centers: Mid-Atlantic outpatient addiction and co-occurring mental health treatment provider with multiple sites. Comparable multi-disciplinary outpatient model with addiction specialization, though operating at larger scale than RCWC.

Others

• Grow Therapy: Platform enabling therapists to run insurance-accepting practices. Indirect competitor that makes it easier for individual therapists to operate independently, potentially drawing clinicians away from group practices like RCWC.
• Alma: Network and platform that helps independent therapists accept insurance and run practices. Adjacent ecosystem participant that competes for the same therapist talent pool RCWC depends on.

Broad incumbents

• BetterHelp: Largest online therapy platform offering subscription-based individual counseling via telehealth. Competes with RCWC on virtual sessions, especially for self-pay patients in Maryland and adjacent states.
• Sheppard Pratt: Maryland's largest non-profit behavioral health system offering outpatient, inpatient, and specialty mental health services across the same geography as RCWC. Operates in overlapping service lines (therapy, psychiatry, eating disorders) at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/restorative-counseling-wellness-center
• Instagraminstagram.com/counselingrcwc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restorative Counseling & Wellness Center