ROR Partners

What ROR Partners does

ROR Partners is a data-driven, AI-integrated performance marketing company that targets the health, fitness, and active lifestyle industries, with a recently added home services vertical. It operates a unified platform that combines a proprietary data asset — the ROR Data Spine, covering 262M+ US adults with 1,000+ demographic and behavioral attributes and unique ROR IDs — with AI-driven custom audience modeling (Fitness Propensity Index, semantic graph), geospatial targeting (11,000+ geofenced locations), and an integrated data ecosystem (data warehousing, identity resolution, CRM integration, clean rooms, AI/ML deployment). The ActivImpact affiliate powers the AI layer. ROR delivers omnichannel performance marketing — digital, programmatic, CTV/OTT, direct mail, email, experiential, and creative — through multi-year Master Services Agreements with Statements of Work and Insertion Orders, targeting enterprise and mid-market multi-location operators, franchisors, and national fitness brands.

The company was established in 2020 when Gemspring Capital-backed management acquired Epsilon's fitness and active lifestyle agency along with its data divisions, inheriting 25+ years of category expertise and a 262M-record data asset. In June 2025, ROR acquired Incline Marketing, adding organic media capabilities (local/national SEO, LLMO, Google Local Services Ads) and an entry into the home services vertical (roofing, pest control, HVAC, pool services). Gemspring Capital, a $3.8B AUM middle-market PE firm, remains the sponsor. Operations span Las Vegas (HQ), Denver, St. Petersburg, and Rexburg, with a remote-first national team of 51-100 employees. ROR claims #1 fitness and wellness marketing agency status in North America, serving 125+ brands across 7,000+ locations and 35M+ members.

ROR's revenue model combines managed-service fees (performance marketing, creative, strategy) with pass-through media spend (programmatic, CTV/OTT, direct mail production, email deployment) and embedded data licensing. Pricing is custom engagement-based, defined per SOW/Insertion Order, with clients reimbursing out-of-pocket costs. Distribution is exclusively consultative direct enterprise sales, targeting CMOs, CBOs, and principals. The company is currently subject to CCPA-related regulatory enforcement actions totaling ~$106,600 in fines and settlements across late 2025 and early 2026, introducing a measurable compliance overhang on its data-broker operations.

Name

ROR Partners

Legal name

ROR Partners, LLC

Website

https://rorpartners.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

ROR Partners is a PE-backed, AI-integrated performance marketing agency serving health, fitness, and active lifestyle brands, plus home services post-Incline acquisition, via a proprietary 262M-record data spine, custom audience modeling, and omnichannel campaign execution.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Performance Marketing Services (Managed Campaigns): ROR provides full-service performance marketing services to clients including digital media, traditional media, experiential media, creative & content, reporting & analytics, and strategy & budgeting. Services are governed by Master Services Agreements (MSAs) with Statements of Work (SOWs) and Insertion Orders. Fees are defined per SOW/Insertion Order and are non-refundable. Clients reimburse ROR for out-of-pocket costs and expenses.
2. Programmatic Media Campaigns: ROR causes Final Marketing Creative to be displayed on third-party websites, mobile applications, CTV/OTT, radio, and other channels on behalf of clients. This includes collection of consumer interaction data and retargeting. ROR acts as client's agent for media purchases from third parties.
3. Direct Mail Campaigns: ROR executes direct mail campaigns including printing, production, and USPS delivery. Fees are quoted per SOW/Insertion Order. Mail quantity may vary by +/-5%.
4. Email Campaigns: ROR develops custom media audiences for email campaigns, sets up creative in email deployment systems, manages unsubscribes/suppression lists, and distributes emails. Billing is per SOW/Insertion Order.
5. Data Licensing / Audience Provision: ROR licenses Enrichment Data from third parties and creates Custom Media Audiences and Trade Areas using its proprietary ROR Data and ROR Tools. Data licensing is embedded within service agreements. ROR also licenses its audience data and data spine to clients as part of broader service engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

ROR Partners is a performance marketing agency that plans and executes omnichannel campaigns (digital, traditional, experiential, direct mail, email, programmatic, CTV/OTT) for health, fitness, active lifestyle, and home services brands. Services are powered by a proprietary data spine covering 262M+ US adults, AI-driven audience modeling, geospatial trade-area technology, and integrated reporting/analytics, delivered under Master Services Agreements with Statements of Work.

Product overview

ROR Partners is a data-driven, AI-powered performance marketing company serving the health, fitness, and active lifestyle sectors. The offering is structured as a unified platform combining proprietary data assets (ROR Spine with 262M+ US adults), AI-driven audience modeling (via ActivImpact), and an integrated data ecosystem (data warehouse, ID resolution, CRM integration). The core product portfolio includes omnichannel performance marketing services (digital, traditional, experiential media, creative), programmatic/direct mail/email campaign execution, geospatial targeting (Trade Areas, 11,000+ geofenced locations), and real-time analytics dashboards. A recent acquisition (Incline Marketing, June 2025) added organic media capabilities (SEO, LLMO) and expanded the company into the home services vertical. The AI Integration Platform serves as the orchestration layer, combining first-party data, geospatial insights, and marketing performance for predictive audience segmentation, dynamic creative optimization, and channel-agnostic budget allocation.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing Services Full-service omnichannel performance marketing engagements for health, fitness, active lifestyle, and home services brands, integrating digital media, traditional media, experiential media, creative/content, reporting/analytics, consumer research, and strategy/budgeting under MSAs with SOWs.
• AI Solutions Platform AI-powered integration platform that unifies client first-party data with geospatial insights and marketing performance data, using an AI semantic graph to translate complex data into actionable audience targeting and budget allocation strategies.
• Audience Modeling Custom AI-driven audience creation leveraging the ROR Data Spine (262M+ US adults, 1,000+ attributes) and Fitness Propensity Index to build high-performance targeting segments for media activation across channels.
• Data Ecosystem / Data Hub End-to-end data management offering including data warehousing, identity resolution, clean rooms, dynamic data integration, geo-enhanced customer data, CRM/mobile/loyalty integration, website integration, and analytics dashboards.
• Incline Marketing (Home Services Organic Media) Organic digital marketing services for home services and location-based businesses (roofing, pest control, pool services, HVAC) including local/national SEO, LLMO, Google Local Services Ads, website development, CRM platform operations, and customer call centers.
• Programmatic Media Campaigns Programmatic digital advertising campaign execution across third-party websites, mobile applications, CTV/OTT, radio, and other digital channels with retargeting and consumer interaction data collection, executed as client's agent for media purchases.
• Direct Mail Campaigns Tangible mail advertising campaigns executed via USPS, including printing, production, delivery, National Change of Address processing, and suppression list management.
• Email Campaigns Email marketing campaign services including custom media audience development, creative setup and testing in email deployment systems, unsubscribe/suppression management, ISP compliance, and delivery reporting.

Quantifiable outcome

• Up to 3x increase in engagement rate for clients
• +6 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ActivImpact, LLCcoreTechnology or IntegrationActivImpact, LLC is ROR's affiliate and technology subprocessors. The MSA and DPA explicitly reference that portions of ROR's services may be performed by its affiliate ActivImpact, LLC. ActivImpact powers the AI-driven audience modeling and data integration capabilities referenced across ROR's website (activimpact.ai). ROR's Data Spine and AI solutions pages reference Powered by ActivImpact.
• Incline Marketing, LLCcoreStrategic or Co-development PartnerIncline Marketing was acquired by ROR Partners in June 2025. Founded in 2018 and headquartered in St. Petersburg, Florida, with additional operations in Rexburg, Idaho and the Philippines, Incline Marketing delivers organic media solutions (local/national SEO, LLMO, Google Local Services Ads, website development, CRM operations, customer call centers) for home services businesses. The acquisition extends ROR's capabilities into a new vertical (home services) and adds integrated organic media to ROR's performance marketing ecosystem. CJ Krainock serves as CEO of Incline Marketing post-acquisition.
• Pharus Advisors Holdings, LLCminorOthersPharus Advisors Holdings, LLC served as financial advisor to ROR Partners in connection with the Incline Marketing acquisition in June 2025.
• McDermott Will & Emery LLPminorOthersMcDermott Will & Emery LLP served as legal counsel to ROR Partners in connection with the Incline Marketing acquisition in June 2025.
• FL Patel Law PLLCminorOthersFL Patel Law PLLC served as legal counsel to Incline Marketing LLC in connection with the acquisition by ROR Partners in June 2025.
• Third-Party Data Partners / Data ProviderscoreTechnology or IntegrationROR's data spine aggregates data from multiple third-party sources including data compilers, health and fitness product/services companies, wellness and lifestyle companies, sporting goods companies, consumer survey providers, loyalty and rewards companies, advertising networks, and public databases. ROR licenses Enrichment Data from third parties and receives additional personal data through its network of data partners as described in its privacy policy.

Scale indicators18 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Epsilon Data Management: Epsilon is the direct predecessor and source of ROR's data spine. Epsilon's people-based marketing and identity resolution platform competes across the same data, audience, and managed-media stack as ROR, with ROR explicitly spun out of Epsilon's fitness and active lifestyle agency.
• Scorpion: Scorpion is a marketing and technology partner focused on home services, legal, and healthcare brands - directly mirroring ROR's home services vertical expansion via Incline Marketing and competing for the same franchise/multi-location buyers with integrated digital marketing platforms.
• Wpromote: Wpromote is a mid-to-large independent digital performance marketing agency offering paid media, SEO, and analytics across verticals. It competes with ROR for multi-location brands and enterprise performance mandates using a similar full-service, data-led engagement model.
• Tinuiti: Tinuiti is a major independent performance marketing agency with channel-agnostic paid media, audience modeling, and analytics capabilities. It competes head-to-head with ROR for performance-driven, multi-channel enterprise engagements backed by proprietary audience and measurement tooling.
• Rise Interactive (Quad): Rise Interactive, part of Quad, is a data-driven performance marketing agency emphasizing advanced analytics, media mix modeling, and cross-channel optimization - a close analog to ROR's analytical, AI-driven performance approach with similar mid-market and enterprise clients.
• Location3: Location3 is a digital marketing agency specializing in multi-location brands and franchised operators, offering media, SEO, and local marketing services. It directly competes with ROR for franchise, retail, and fitness-chain marketing budgets using a comparable centralized data/locally-executed model.
• PMG (Partnership Marketing Group): PMG is an independent performance marketing agency combining media planning, creative, commerce, and first-party data solutions across owned and paid channels - comparable to ROR's integrated omnichannel performance marketing offering for enterprise marketing buyers.
• Active Marketing Group: Active Marketing Group is a niche performance marketing agency specializing in the fitness, wellness, and active lifestyle sectors - serving health clubs, studios, and gyms with similar member acquisition campaigns, making it a direct vertical-overlap competitor.

Emerging players

• Podium: Podium is a customer interaction platform focused on local service businesses (HVAC, dental, auto, fitness), overlapping with ROR's home services and multi-location verticals via review management, messaging, and lead conversion tooling. It is more productized/platform-led than ROR but addresses many of the same buyers.

Others

• Yext: Yext is a digital presence platform managing location data, listings, and reviews for multi-location brands. While not a media agency, it serves the same franchise/multi-location buyers as ROR with an adjacent, enabling location-data infrastructure and is increasingly relevant to local-services and fitness chains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rorpartners
• LinkedInlinkedin.com/company/rorpartners
• Instagraminstagram.com/rorpartners1

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROR Partners