Incline Marketing

What Incline Marketing does

Incline Marketing is a US-based digital marketing agency founded in 2018, headquartered in St. Petersburg, Florida with a secondary office in Rexburg, Idaho, and operating with 11-50 employees. The company delivers a full-service digital marketing stack to more than 100 small and mid-sized local service businesses across verticals including pest control, HVAC, roofing, solar, carpet cleaning, plumbing, dental, and legal services. Core offerings span nine service lines: Local SEO, Local Services Ads, Pay Per Click (Google and Microsoft Ads), Email Marketing, Web Design, Paid Social Media (Meta platforms), Branding, Generative Engine Optimization, and Review Management. The agency's go-to-market is sales-led and direct, leveraging published case studies, transparent ROI reporting, a results guarantee, and franchise referral channels to acquire clients nationally.

The agency's technology foundation is built on a stack of third-party platforms rather than proprietary infrastructure. HubSpot is used for inbound lead capture and meeting scheduling, Google Analytics underpins website analytics, Google Ads and Meta Ads power paid media delivery, and Google reCAPTCHA handles abuse prevention. In-house IP is concentrated in process rather than code, with two notable proprietary methodologies: a life-cycle marketing framework for retention and repeat-purchase campaigns, and a Creative Rapid Testing approach for Meta Ads that validates creative on small budgets before scaling. The company manages approximately $9-10M in annual client ad spend, has built 200+ Google My Business profiles, and reports that 90% of its clients rank on Page 1 of Google. Brand reputation is anchored by an Inc. 5000 ranking of #415 for two consecutive years, a #4 ranking on the Salt Lake City Business Journal Fast 50 list, and a 4.9-star average Google rating.

Revenue is generated primarily through retainer-based service fees on multi-month managed-service engagements, with pricing quoted per client rather than published in tiers. The company is privately held with no disclosed institutional investors, no public listing, and no recorded M&A activity. Leadership comprises President CJ Krainock, Executive Vice President of Operations Alan Thompson, Vice President of Client Success Drew Ainscough, and Director of Client Success Derek Leavitt, reflecting a founder-led operational structure with early-stage scaling of client-success functions.

Name

Incline Marketing

Legal name

Incline Marketing LLC

Website

https://inclinemktg.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Incline Marketing is a US digital marketing agency that provides local SEO, paid search, paid social, email, web design, branding, review management, and generative engine optimization services to more than 100 small and mid-sized local service businesses across verticals such as pest control, HVAC, roofing, and dental.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

Keywords

• Local SEO services
• Pay per click advertising
• Email marketing campaigns
• Web design services
• Reputation management

Headquarters

HQ city

Rexburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing multiple services including Local SEO, Local Services Ads, PPC/Google Ads, Email Marketing, Web Design, Paid Social Media, Branding, Generative Engine Optimization, and Review Management. Revenue generated through service fees billed to clients for managed marketing campaigns and ongoing retainer arrangements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Incline Marketing is a full-service digital marketing agency that sells managed marketing campaigns and ongoing retainers to local service businesses. Its core deliverables are nine integrated services — Local SEO, Local Services Ads, Pay Per Click (Google and Microsoft), Email Marketing, Web Design, Paid Social Media (Meta), Branding, Generative Engine Optimization, and Review Management — delivered under a Target/Acquire/Retarget life-cycle methodology with transparent ROI reporting.

Product overview

Incline Marketing is a digital marketing agency offering a comprehensive suite of services for local service businesses. The company provides nine core service offerings: Local SEO (geographic search optimization), Local Services Ads (Google's LSA platform), Pay Per Click (Google and Microsoft Ads), Email Marketing, Web Design, Paid Social Media (Meta platforms), Branding, Generative Engine Optimization, and Review Management. These services work together as an integrated digital marketing strategy targeting local businesses such as pest control, HVAC, roofing, solar, cleaning services, and law firms. The company implements an EOS (Entrepreneurial Operating System) framework and guarantees results, positioning itself as a transparent, partnership-focused marketing agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Local SEO Search engine optimization services focused on improving local business visibility in geographic search results, including Google My Business optimization, local keyword targeting, and citation building. For local service businesses seeking Map Pack and Page 1 rankings.
• Local Services Ads Google's paid search advertising platform for service-based businesses that provides prominent placement in search results with business ratings and contact information. For local service businesses needing lead generation from high-intent search.
• Pay Per Click (PPC) Paid advertising management across Google Ads and Microsoft Advertising, featuring customized keyword research, conversion tracking, and bid optimization to maximize ROI. For businesses seeking paid lead generation.
• Email Marketing Email campaign management including list building, segmentation, automation, content creation, and real-time performance reporting for nurturing customer relationships and driving repeat business.
• Web Design Website development services creating responsive, user-friendly, and visually appealing websites optimized for conversions and brand representation.
• Paid Social Media Social media advertising across Meta (Facebook and Instagram) and other platforms, including ad creative development, audience targeting, rapid creative testing, and campaign optimization.
• Branding Brand development and strategy services to establish and strengthen business identity, positioning, and visual representation across marketing channels.
• Generative Engine Optimization Optimization services focused on improving visibility in AI-powered search engines and generative AI platforms like Google's AI Overviews.
• Review Management Reputation management service including Google review management, negative review removal assistance, reputation monitoring, smart survey routing, and professional response management.

Quantifiable outcome

• 90% of clients rank on Page 1 of Google
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature5 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WebFX: WebFX is a large full-service digital marketing agency offering SEO, PPC, web design, email, and social for SMBs across many verticals. Highly comparable to Incline Marketing's service mix and SMB target customer base, though WebFX operates at significantly greater scale.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency delivering SEO, PPC, social media, email, and web design to SMB and mid-market clients. It directly competes with Incline across service lines and customer profile, with comparable vertical specialization in home and local services.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in PPC, SEO, and lifecycle marketing for SaaS and service businesses. Comparable to Incline on the paid media and email lifecycle capabilities, with overlapping customer segments in service-based SMBs.
• SmartSites: SmartSites is an Inc. 5000-ranked digital marketing agency offering web design, SEO, PPC, and email marketing to SMBs. Direct competitor to Incline on service breadth, SMB target customer, and growth-stage branding.
• Straight North: Straight North is a full-service digital marketing agency focused on SEO, PPC, and lead generation for B2B and local service businesses. Comparable to Incline in target market (SMB lead generation) and core services, with similar performance-driven positioning.
• Hibu: Hibu is a digital marketing provider serving local SMBs with websites, SEO, social, and reputation management. Directly comparable to Incline's local service business vertical focus and bundled SMB marketing solution offering.
• LYFE Marketing: LYFE Marketing is a digital marketing agency offering social media management, PPC, SEO, and email marketing to SMBs. Comparable to Incline on the small-business customer profile and emphasis on paid social and email lifecycle marketing.
• Coalition Technologies: Coalition Technologies is a full-service digital agency providing SEO, PPC, web design, and email marketing to mid-market and enterprise clients. Comparable to Incline on technical SEO, web design, and paid media capabilities.
• HigherVisibility: HigherVisibility is an SEO and full-service digital marketing agency serving SMB and mid-market clients. Comparable to Incline on SEO-led offering, performance reporting, and US-based service delivery.

Broad incumbents

• ReachLocal: ReachLocal (a Gannett company) provides SaaS-enabled digital marketing services including SEM, SEO, and display to local SMBs. Broader incumbent offering overlapping capabilities with Incline's local service business focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InclineRanks
• Facebookfacebook.com/InclineMktg
• LinkedInlinkedin.com/company/incline-marketing-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incline Marketing