What rintin does

Rintin is a B2B wholesale fashion marketplace headquartered in Mexico City that connects fashion brands directly with mom-and-pop retailers, boutique owners, and independent resellers across Mexico. Founded in 2022 and operated by Comercio y Diseño Global MCM, S.A. de C.V., the platform enables retailers to purchase apparel, accessories, cosmetics, and footwear in bulk packages of 3-15 pieces from more than 100 fashion brands, with a minimum order value of $1,100 MXN. The marketplace aggregates both global names such as PUMA and ADIDAS and regional Mexican labels including Surprise Jeans, Jera, BOMY, Lucky Clover, Lady Polo, and BISSU, positioning itself as a one-stop sourcing destination for small fashion retailers.

The platform's technology stack is built around a WooCommerce-based e-commerce storefront (rintin.mx) with operational integrations to Mercado Pago (card processing), OXXO (cash payment collection), WhatsApp Business (customer support and community), FedEx and Estafeta (shipping carriers), Google Analytics (traffic tracking), and the Mexican tax authority SAT (business credential validation for onboarding and credit evaluation). Supporting products include an order tracking portal at tracking.rintin.mx, the Crédito Propaga buy-now-pay-later facility offering 15-day payment terms, and the Rintin Pesos promotional store-credit system. Two warehouse pickup locations in Mexico City (Cda. San Ciprian 27) and Oaxaca Centro (El Chavo, J.P. Garcia 704-A) supplement third-party shipping fulfillment.

Rintin operates a marketplace commission revenue model, monetizing through transaction fees on sales facilitated between brands and retailers, with the company claiming to serve over 1,000 merchants across Mexico. Distribution is entirely digital, relying on the e-commerce website, WhatsApp-based customer support and community engagement, and Instagram (rintinok) for brand awareness, with no physical retail locations of its own. The company has raised four rounds of venture funding since 2022 from FJ Labs, Latin Leap, Newtopia VC, Millennia Capital, and Pareto Holdings, and is co-founded by Gaston Greco.

Name

rintin

Legal name

COMERCIO Y DISEÑO GLOBAL MCM, S.A. DE C.V.

Website

https://rintin.mx

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Rintin is a Mexico City-based B2B wholesale fashion marketplace that connects over 100 fashion brands with more than 1,000 mom-and-pop retailers across Mexico, enabling bulk purchasing of apparel, cosmetics, accessories, and footwear via its e-commerce platform and embedded BNPL credit facility.

Ownership category

akta.pro rank

Product category

Fashion Wholesale Marketplace

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350), Footwear Merchant Wholesalers (42434)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Apparel & Textile Wholesale Marketplaces (CRAFAHAI)

akta.pro secondary industry

Fashion Apparel Wholesale (Men’s, Women’s, Kids) (CRAOADAA)

Keywords

• Wholesale fashion marketplace
• B2B fashion commerce
• Apparel wholesale platform
• Fashion retail supply
• Mexican fashion market

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Marketplace Transaction Revenue: Rintin operates as a wholesale marketplace platform connecting fashion brands with retailers. Revenue appears to be generated through transaction fees or commissions on sales facilitated through the platform, with brands selling directly to retailers through the Rintin marketplace.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Rintin operates a B2B wholesale marketplace that connects fashion brands with retailers and entrepreneurs in Mexico, enabling the sale of curated wholesale apparel packages of 3-15 pieces. The platform also offers retailer financing (Crédito Propaga and Rintin Pesos) and integrated logistics, allowing buyers to track orders and pay through multiple Mexican payment methods.

Product overview

Rintin is a wholesale B2B marketplace operated by Comercio y Diseño Global MCM, S.A. de C.V. that connects fashion brands with retailers across Mexico. The core platform enables entrepreneurs and small business owners to purchase bulk packages of clothing, accessories, cosmetics, and footwear from multiple brands. Key supporting products include Rintin Order Tracking (real-time shipment monitoring portal), Crédito Propaga (buy-now-pay-later credit line with 15-day terms), and Rintin Pesos (promotional store credit). The marketplace hosts over 100 named brands including Surprise Jeans, Jera, BOMY, Lucky Clover, PUMA, ADIDAS, BISSU, and many regional Mexican fashion brands. Products are sold exclusively in bulk packages (3-15 pieces minimum) with minimum orders of $1,100 MXN. The platform integrates with Mercado Pago, OXXO, FedEx, Estafeta, and WhatsApp for payments, shipping, and customer support.

Differentiator

Problem solved

Functional benefit

Brands

• Credito Rintin: Internal wholesale credit program allowing purchases now and payment within 15 days
• Rintin Pesos
• Credito Propaga
• Bodega CDMX
• Bodega Rintin

Products and services

• Rintin Wholesale Marketplace Online B2B marketplace where fashion brands list curated wholesale apparel packages (3-15 pieces per package) for retailers and entrepreneurs in Mexico. Requires a minimum order of $1,100 MXN.
• Crédito Propaga Retailer financing service that allows fashion buyers on the Rintin marketplace to purchase wholesale inventory on credit.
• Rintin Pesos Working capital credit product for Rintin marketplace buyers to finance wholesale apparel purchases in Mexican pesos.

Quantifiable outcome

• Leggings with control features have 40% faster inventory turnover compared to standard leggings

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Four partnerships are on record, tiered core.

• Mercado PagocoreTechnology or IntegrationMercado Pago is integrated as the primary payment processing partner, accepting credit/debit cards for transactions on the Rintin platform. This partnership enables secure online payments for wholesale purchases.
• FedExcoreOthersFedEx is one of the primary shipping carriers used for order fulfillment and delivery across Mexico.
• EstafetacoreOthersEstafeta is one of the primary shipping carriers used for order fulfillment and delivery across Mexico.
• Propaga (Credito Rintin)coreOthersPropaga provides buy-now-pay-later credit services exclusively for Rintin customers, allowing retailers to purchase products and pay within 15 days. This credit facility helps entrepreneurs manage cash flow without descapitalizing their businesses.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Faire: Faire is a leading B2B wholesale marketplace connecting independent brands with retailers globally. Directly comparable to Rintin in marketplace model, take-rate monetization, and embedded retailer credit (Faire Pay), though operating at much larger scale and in the US/Europe.
• Joor: Joor is a B2B wholesale platform for fashion brands and buyers, offering digital showrooms, order management, and payments. Comparable to Rintin in targeting fashion wholesale and providing digital tooling, though Joor focuses on higher-end brands and global buyers.
• Ankorstore: Ankorstore is a European B2B marketplace connecting brands and independent retailers with embedded trade credit. Highly comparable to Rintin in the marketplace-plus-credit proposition and SMB retailer focus, though geographically concentrated in Europe.
• Tundra: Tundra is a B2B wholesale marketplace eliminating middlemen between brands and retailers with no-commission bulk pricing. Comparable to Rintin in the direct-from-brand wholesale model, though Tundra focuses on US SMBs and a broader product mix.
• Handshake (Shopify): Handshake is a Shopify-owned B2B wholesale marketplace connecting independent brands with retailers. Comparable to Rintin in marketplace structure and SMB fashion retailer focus, though Handshake is closely tied to the Shopify merchant ecosystem.
• NuORDER: NuORDER (now part of Lightspeed) is a B2B platform for fashion wholesale, offering digital showrooms, line sheets, and order management. Comparable to Rintin in digitizing fashion wholesale for brands and retailers, though skewed to larger brands and global buyers.
• Abound: Abound is a B2B wholesale marketplace for independent brands selling to retailers. Comparable to Rintin in connecting indie fashion/beauty brands with independent retailers, with a similar SMB-targeting model.

Broad incumbents

• Mercado Libre: Mercado Libre operates Latin America's largest e-commerce and fintech ecosystem, including B2B and wholesale activities and Mercado Pago payments (Rintin's payment partner). A broad incumbent whose marketplace and credit capabilities could expand into Rintin's niche, and whose scale dwarfs any current competitor in Mexico.

Regional players

• Clara: Clara is a Mexican B2B fintech offering corporate cards and credit to businesses. Comparable as a regional LATAM B2B financial infrastructure player addressing similar SMB pain points (credit access) as Rintin's Credito Rintin/Propaga partnership.
• Konfío: Konfío is a Mexican fintech providing credit and financial services to SMBs. Comparable as a Mexican B2B financial-services player enabling credit access for small businesses, adjacent to Rintin's embedded credit strategy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rintinok
• Facebookfacebook.com/rintinshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rintin