What MobileFuse does

MobileFuse is a US-based, privately held cross-screen advertising platform founded in 2009 that serves brands, agencies, programmatic buyers, and retail media networks across in-app, CTV, and digital out-of-home (DOOH) channels. The company operates in the US and Canada, reaching approximately 200 million monthly uniques per ComScore, and monetizes primarily through programmatic SSP/exchange fees on Video, Display, and Rich Media formats. Distribution combines direct enterprise sales with self-serve programmatic integrations via OpenRTB, Private Marketplaces, the MobileFuse SDK (iOS, Android, Unity), mediation adapters (AppLovin MAX, Unity LevelPlay, Google AdMob/GAM, Amazon TAM, Nimbus, CloudX, X3M), and Prebid.js/Mobile/Server, supplemented by identity integrations with LiveRamp RampID and The Trade Desk's UID2.

The company's core technology assets include a proprietary MobileFuse SDK, a patented MFI Location Verification system, the Fusion Video suite with AI-driven optimization and outstream capabilities, and the Flex-Transparent Interstitial ad unit. It differentiates on brand safety (five consecutive years of TAG Platinum certification, the Pixalate Seller Trust Index #1 ranking for Top Mobile SSPs) and on sustainability (CarbonNeutral certification, founding supporter of Ad Net Zero USA, SBTi commitment, four years of Climate Registry reporting). MobileFuse has never raised external capital; it is founder-owned (Ken Harlan, CEO) and employs over 90 professionals across eight countries on a fully remote model, with 20% of staff tenured over a decade.

MobileFuse's revenue model is programmatic advertising-based, charging on an impression or revenue-share basis across its SSP and private marketplace inventory. The 2021 acquisition of Enhance, Inc. added SDK integration tooling and brought Chris Hughes on as Head of Innovation. Reported revenue grew 67% in 2023 versus 2022, and customer outcomes cited include 450+ advertisers, 91% of measured campaigns showing incremental visit lift, an average 23% sales lift, a 12% brand lift, and 86% incremental reach on CTV campaigns. The company has expanded into AI-powered creative production (via Midjourney) and machine learning-driven bid prediction, reporting over 50% reductions in server-related emissions from these optimizations.

Name

MobileFuse

Legal name

MobileFuse, LLC

Website

https://mobilefuse.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

MobileFuse is a bootstrapped, US-based cross-screen SSP founded in 2009 that serves brands, agencies, programmatic buyers, and retail media networks across in-app, CTV, and DOOH inventory. It monetizes via programmatic fees on Video, Display, and Rich Media, reaching 200M ComScore uniques and 450+ advertisers.

Ownership category

akta.pro rank

Product category

Digital Advertising Technology

NAICS

Media Representatives (541840)

SIC

Services-Advertising (7310)

akta.pro primary industry

Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)

Keywords

• Mobile advertising platform
• CTV video advertising
• Programmatic ad exchange
• In-app ad monetization
• Digital out-of-home ads

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Programmatic Advertising Platform: MobileFuse operates as an SSP/exchange platform connecting publishers with programmatic buyers. Revenue is generated through programmatic advertising fees, likely on a per-impression or revenue-share basis with publishers and advertisers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels13 records

Core offering

MobileFuse operates a cross-screen programmatic advertising platform delivering targeted brand campaigns in Video, Display, and Rich Media formats across in-app, CTV, and digital out-of-home (DOOH) channels. The platform connects publishers (via SDK, OpenRTB, and Prebid integrations) with brands, agencies, programmatic buyers, and retail media networks, and is enhanced by patented location verification and alternative-ID (RampID, UID2) integrations for privacy-compliant targeting.

Product overview

MobileFuse operates as a unified cross-screen advertising platform with specialized solutions for different buyer segments. The core MobileFuse Platform serves brands and agencies through Mindset Targeting & Insights, retail media networks, programmatic buyers via OpenRTB and PMPs, and performance-based advertisers driving eCommerce. Key products include the MobileFuse SDK (iOS/Android/Unity) powering in-app, CTV, and DOOH inventory; Fusion Video (video advertising suite with outstream and AI); patented MFI Location Verification; Flex-Transparent Interstitial ad format; and MobileFuse Insights for PMP reporting. The platform integrates alternative IDs (RampID, UID2) for post-cookie targeting and acquired Enhance (2021) to simplify SDK integration. Serving over 200MM uniques per ComScore, MobileFuse reaches audiences across mobile, CTV, and digital out-of-home channels.

Differentiator

Problem solved

Functional benefit

Products and services

• MobileFuse Platform Cross-screen programmatic advertising platform running targeted brand campaigns with Video, Display, and Rich Media formats across mobile, CTV, and DOOH. Reaches 200M monthly uniques per ComScore and serves brands, agencies, programmatic buyers, and retail media networks.
• Mindset Targeting & Insights Brand and agency solution providing audience insights and mindset-based targeting to drive brandformance results combining brand and performance metrics across cross-screen campaigns.
• Retail Media Retail media solution enabling retail media networks to run targeted shopper campaigns at scale with audience extension capabilities across MobileFuse's cross-screen inventory.
• Programmatic Buyer Access (OpenRTB / PMP) Programmatic access solution enabling DSPs and programmatic buyers to tap into MobileFuse's brand-safe in-app, CTV, and DOOH inventory via OpenRTB bid requests and Private Marketplace (PMP) deals.
• Performance-Based Media Outcome-based media solution built to drive eCommerce sales, moving users from interest to action with measurable performance campaigns.
• MobileFuse SDK Proprietary software development kit (SDK) that publishers integrate into iOS, Android, and Unity apps to monetize inventory across in-app, CTV, and DOOH formats. Supports interstitials, banners, rewarded, native, and omni-unit ads with SKAdNetwork support for iOS app install attribution.
• Fusion Video MobileFuse's video advertising suite featuring integrated targeting, engagement, measurement, and outstream capabilities, enhanced with AI-driven optimization for CTV and mobile video campaigns.

Quantifiable outcome

• 91% of measured campaigns show a lift in incremental visits
• +7 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability7 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• LiveRampcoreTechnology or Integration · 1 April 2024Strategic partnership utilizing LiveRamp's Authenticated Traffic Solution with RampID identifier. MobileFuse is one of the largest in-app RampID adopters, offering the most diversity across in-app supply. Publishers see up to 303% increase in monetization and 317% increase in fill rate with RampID present. Partnership connects publishers' and marketers' first-party data to create authenticated audiences at scale.
• iSpot.tvcoreTechnology or Integration · 1 January 2023Partnership to bolster CTV and video measurement capabilities. iSpot.tv provides independent measurement solutions for CTV advertising, enabling MobileFuse to offer enhanced attribution and campaign measurement to advertisers.
• IAB Tech LabcoreTechnology or IntegrationMobileFuse participates in IAB Canada Transparency & Consent Framework (TCF) and IAB Europe TCF. MobileFuse's identification number within the framework is 909. Also supports Global Privacy Platform (GPP) for streamlined privacy signal transmission.
• Ad Net ZerocoreStrategic or Co-development PartnerFounding supporter of Ad Net Zero USA Chapter. Ad Net Zero is an industry-wide coalition pushing to reduce carbon impact of developing, producing, and running advertising. Focus is on widespread education and positive climate action across the advertising ecosystem.
• The Climate RegistrycoreStrategic or Co-development PartnerMobileFuse has publicly reported four consecutive years of third-party verified emissions data with The Climate Registry. Ensures environmental impact is accurately measured and transparently disclosed across all areas of business operations.
• GivslycoreGTM or Marketing PartnerPartnership with Givsly to integrate social good into business. MobileFuse participates in Season Without Swag campaigns, Global Citizenship Day, and various volunteer initiatives. Helps brands connect with audiences while making an impact through charitable causes.
• Game Developers Conference (GDC)coreStrategic or Co-development PartnerMobileFuse supports Indie Giving, a charity initiative partnered with GDC since 2010. Raises money for Compass Family Services to support families experiencing homelessness. MobileFuse's Head of Innovation Chris Hughes founded Indie Giving.
• Compass Family ServicesminorOthers501(c)(3) nonprofit in San Francisco providing human services to families experiencing homelessness. Primary beneficiary of Indie Giving charity events. Received over $50,000 in 2024 and over $75,000 in 2025 from Indie Giving.
• PixalatecoreTechnology or IntegrationPixalate is the leading ad fraud protection firm. MobileFuse maintains number one position on Pixalate's Seller Trust Index for Top Mobile SSPs, demonstrating commitment to brand-safe supply and quality inventory.
• Climate Impact PartnerscoreOthersClimate Impact Partners provides CarbonNeutral certification for companies. MobileFuse achieved CarbonNeutral company certification through Climate Impact Partners.
• Enhance, Inc.minorOthersAcquired by MobileFuse in 2021. Founded by MobileFuse's Head of Innovation Chris Hughes. Worked with game developers. The acquisition enabled MobileFuse to continue supporting Indie Giving with additional resources.
• SME Climate HubcoreStrategic or Co-development PartnerMobileFuse is aligned with the SME Climate Hub net-zero initiative, committing to climate action and transparency.
• Horizon MediaminorGTM or Marketing PartnerPartnership on Women's History Month mentorship event supporting The Brave House, and Paws for Wellness mental health awareness event.
• Mars United CommerceminorGTM or Marketing PartnerPartnership on Global Citizenship Day 2025, packing meals with Rise Against Hunger.
• dentsuminorGTM or Marketing PartnerPartnership on Back-to-School Backpack Drive 2025 with Givsly, packing 100 backpacks with school supplies.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• InMobi: Mobile advertising exchange and SSP with global reach across in-app, video, and CTV — directly competes with MobileFuse for cross-screen mobile programmatic budgets.
• Index Exchange: Independent global ad exchange focused on header bidding and omnichannel supply — directly comparable SSP competing for the same publisher and programmatic-buyer relationships.
• PubMatic: Public programmatic advertising exchange monetizing mobile, CTV, and digital inventory for publishers — same SSP/exchange business model as MobileFuse, with overlapping buyer base and supply-side integrations.
• OpenX: Independent ad exchange operating across web, mobile app, and CTV supply — directly competes with MobileFuse for programmatic budgets from agencies and DSPs.
• Unity Ads: Mobile game-focused in-app ad monetization platform integrated across Unity apps — directly comparable in mobile in-app supply and competes with MobileFuse's GDC-adjacent gaming developer relationships.
• Magnite: Largest independent sell-side ad platform spanning CTV, mobile, and digital audio — directly comparable to MobileFuse's cross-screen SSP model, with substantially greater scale and public-company resources.
• Kargo: Mobile and CTV ad platform emphasizing premium, brand-safe inventory — directly comparable to MobileFuse's cross-screen brand-safety positioning and curated marketplace approach.
• AppLovin: Major mobile ad-tech and mediation platform; MobileFuse integrates with AppLovin MAX as a bidding partner, making AppLovin both an integration surface and a direct competitor for mobile in-app spend.
• Verve Group: Privacy-first mobile ad-tech platform combining SSP, exchange, and DSP capabilities across in-app and CTV — same supply-side model and buyer segments as MobileFuse.
• TripleLift: Programmatic SSP focused on native, display, CTV, and online video — comparable supply-side platform competing for the same premium brand-direct and PMP demand MobileFuse targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MobileFuseLLC
• YouTubeyoutube.com/@mobilefuse
• Facebookfacebook.com/mobilefuse
• LinkedInlinkedin.com/company/1190135
• Instagraminstagram.com/mobilefuse

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MobileFuse