Text Global

What Text Global does

Text Global Ltd is a UK-based cloud communications platform as a service (cPaas) provider headquartered in Tattenhall, Cheshire, founded in 2008. The company operates a multi-channel messaging platform spanning SMS, MMS, email, voice, WhatsApp, RCS, Viber, Messenger, Instagram, and web chat, marketed under product brands including the SMS Marketing Platform, Engage, Engage+, Two-Way Chat, Converse, and ChatBot. Underlying infrastructure includes a unified API with OpenAPI specification compliance, sandbox testing, multi-language SDKs, and dual HTTPS/SMPP protocol support, connecting to 80+ CRM and ecommerce platforms.

The company serves a heterogeneous customer base of over 15,000 businesses ranging from individual entrepreneurs to enterprise clients such as Bannatyne (Health and Fitness), spanning ecommerce/retail, marketing, authentication, customer support, and conversational commerce use cases. Direct Tier 1 SMS routes in the UK (from 2.3p per SMS) underpin a cost-efficient delivery layer, while official Meta WhatsApp Business Solution Provider status and Google RCS registration enable newer messaging channels.

Revenue is generated through multiple streams: pay-as-you-go usage-based credit purchases for SMS, email, voice, RCS, and WhatsApp messages (with no expiry on credits); freemium access to the SMS Marketing Platform and Engage tiers; bespoke multi-year subscriptions for Two-Way Chat, Converse, and Engage+; and a white-label reseller channel with discounted wholesale rates. The company is independently owned with no disclosed institutional funding, operates with a small team of 1-10 employees, and supports message traffic into 180 countries.

Name

Text Global

Legal name

Text Global Ltd

Website

https://textglobal.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Text Global is a UK-based cloud cPaas provider offering bulk SMS, email, WhatsApp, RCS, and voice messaging to over 15,000 businesses across 180 countries. It operates a unified Engage platform with 80+ CRM/ecommerce integrations, freemium entry points, and a white-label reseller program.

Ownership category

akta.pro rank

Product category

Communications Platform as a Service (cPaas)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Advertising, Public Relations, and Related Services (5418)

SIC

Communications Services, Nec (4899), Telegraph & Other Message Communications (4822), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)

akta.pro secondary industries

SMS/RCS Messaging Platforms (BPAMACAF), CPaaS (Programmable Voice, SMS, Video APIs) (HDAIAHAG), SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

Keywords

• Bulk SMS marketing
• Cloud communications platform
• Multichannel messaging API
• WhatsApp business messaging
• RCS business messaging

Headquarters

HQ city

Tattenhall

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. SMS Credits: Pre-paid pay-as-you-go model for SMS messages. Credits purchased in bundles from 1,000 to 250,000+ SMS texts. Volume discounts apply with larger bundles. UK direct tier 1 routes from 2.3p per SMS.
2. Email Credits: Pay-as-you-go email credits with bulk discounts. Pricing from £3.20 per 1,000 emails up to £1,200 per 1,000,000 emails. Volume tiers with decreasing per-email cost.
3. Platform Subscriptions: Platform tiers including SMS Marketing Platform (free), Engage (free), Engage+ (bespoke/post-paid), Two-Way Chat (bespoke), and Converse (bespoke). Monthly recurring fees for cloud hosting and virtual numbers.
4. WhatsApp Business: Cloud server hosting at £45+VAT per month, virtual number at £12.50+VAT per month, plus per-message costs of 2.8p-6.4p depending on message category (initiation, marketing, authentication, service).
5. Voice Messaging: Pay per voice message on a per-second basis. No charge for answered calls. Typical costs 3p-10p per 10 seconds depending on volumes.
6. RCS Messaging: Basic RCS from 2.49p+VAT per message, Rich Card and Carousel RCS from 5.2p-6.4p+VAT per message. Free setup with Google/mobile network registration.
7. Reseller Program: White-label reseller pricing with discounted rates on SMS (£260 per 10,000 vs £420 standard), Email (£9.95 per 10,000 vs £32 standard), and Voice (£375 per 10,000 vs £1,000 standard). Resellers bill end customers at their own rates.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Text Global is a cloud-based cPaas (Communications Platform as a Service) provider enabling businesses to send bulk SMS, email, voice, WhatsApp, RCS, Viber, Messenger, Instagram, Live Chat, and other digital messaging through self-serve platforms, automation tools, and a developer API. The company serves 15,000+ businesses across 180+ countries with pay-as-you-go credit bundles, freemium and subscription platforms, and a white-label reseller program.

Product overview

Text Global provides a cloud-based cPaas (Communications Platform as a Service) omnichannel communication solution comprising a portfolio of integrated products. The core offering includes the SMS Marketing Platform for bulk SMS campaigns, supplemented by the Engage and Engage+ platforms as the central hub for multi-channel customer engagement and marketing automation. Additional modules include Two-Way Chat (cloud contact centre), Converse (conversational commerce), ChatBot (intelligent automation), and Integrate and Connect (Developer API). The product suite supports 15+ digital communication channels including SMS, MMS, Email, Voice, WhatsApp, RCS, Viber, Messenger, Instagram, Live Chat, Web Push, and Mobile App messaging, all accessible through a unified platform with reseller and white-label options.

Differentiator

Problem solved

Functional benefit

Brands

• Engage: Full multi-channel cPaas marketing and communications platform for building smart customer journeys using flows and web-based triggered events.
• Engage+
• SMS Marketing Platform
• Two-Way Chat
• Converse
• ChatBot

Products and services

• SMS Marketing Platform Cloud-based bulk SMS marketing platform that enables businesses to create and send targeted one-way text message campaigns with URL link tracking and real-time delivery reports, offered on a pre-paid pay-as-you-go basis for SMB and enterprise customers.
• Engage Platform Multi-channel cPaas marketing and communications platform that enables omnichannel messaging, automated customer journeys using flows and web-based triggered events, and integration with 80+ CRM and ecommerce platforms across SMS, Email, and Voice/VOIP channels.
• Engage+ Platform Enhanced enterprise cPaas platform extending Engage with broader channel support (including RCS, WhatsApp, Messenger, Web Push, Apple Chat, Google Chat, Viber) and bespoke/post-paid account terms for large-volume enterprise customers.
• Two-Way Chat Cloud-based contact centre and digital engagement hub enabling real-time two-way conversational commerce with customers across SMS, WhatsApp, web chat, and other channels, with AI ChatBot integration.
• Converse Conversational commerce solution that empowers customers to make buying decisions through messaging apps including WhatsApp, Messenger, Instagram, and Webchat.
• ChatBot Intelligent chatbot solution enabling businesses to build automated conversational flows to engage, support, and generate leads across messaging channels.
• Integrate and Connect (Developer API) Developer REST API enabling programmatic integration with 16+ digital communication channels, with sandbox testing, multiple authentication methods, webhooks, SDKs, and OpenAPI-spec compliance.
• Reseller Platform (White-Label) White-label reseller platform that lets partners offer Text Global's SMS, email, and voice messaging services under their own brand, with discounted wholesale rates, custom branding, and complete admin control for client management and billing.

Quantifiable outcome

• SMS messages have 98% open rate compared to 20% for email
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationNative integration with Salesforce CRM allowing businesses to send SMS, email, and other messages directly from Salesforce workflows and campaigns.
• ShopifycoreTechnology or IntegrationOfficial Shopify app/plugin integration allowing ecommerce merchants to send order notifications, abandoned cart messages, and promotional campaigns directly from their Shopify store.
• WooCommercecoreTechnology or IntegrationWooCommerce plugin integration for WordPress-based ecommerce stores enabling automated SMS notifications and marketing campaigns.
• BigCommercecoreTechnology or IntegrationBigCommerce integration enabling SMS marketing and notifications for hosted ecommerce stores on the BigCommerce platform.
• MagentocoreTechnology or IntegrationMagento integration for enterprise ecommerce stores requiring advanced SMS marketing automation and customer communication capabilities.
• GooglecoreTechnology or IntegrationGoogle RCS registration and verification. Google Chat integration. Support for verified business profiles with Google ticks on RCS messages.
• Meta (WhatsApp)coreTechnology or IntegrationOfficial WhatsApp Business solution provider. Text Global assists with Meta registration process for WhatsApp Business API access. Supports bulk broadcasts, two-way chat, and WhatsApp marketing campaigns.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sinch: Swedish-headquartered CPaaS provider delivering SMS, RCS, WhatsApp, voice and email APIs with global tier-1 routing. Directly comparable to Text Global on multi-channel messaging, carrier-direct routes, and conversational commerce across the same SMB and enterprise customer base.
• ClickSend: Cloud-based multi-channel business communications platform offering SMS, email, voice, fax, and postal mail via API and web console. Comparable to Text Global on multi-channel messaging, usage-based pricing tiers, developer API, and SMB/mid-market customer base.
• Esendex: UK-headquartered business SMS and CPaaS provider offering bulk SMS, two-way messaging, mobile operator billing, and WhatsApp Business. Closely comparable to Text Global on UK SMB customer focus, bulk SMS marketing platform, multi-channel expansion, and British regulatory environment.
• Plivo: Cloud communications platform offering SMS, voice and WhatsApp APIs with tier-1 carrier routes and a self-serve console. Comparable to Text Global on usage-based CPaaS pricing, developer APIs, SMPP support, and target customer profile of SMBs and developers needing programmatic messaging.
• MessageBird: Omnichannel CPaaS platform (now Bird) providing SMS, WhatsApp, email, voice and inboxes via API. Comparable to Text Global on multi-channel messaging, customer journey automation, WhatsApp Business solution provider status, and European SMB/mid-market focus.
• CM.com: Dutch-headquartered CPaaS and conversational commerce provider offering SMS, WhatsApp, RCS, voice, email and customer data platform. Highly comparable to Text Global's Engage + Converse + WhatsApp Business positioning, with strong European carrier relationships and tier-1 routes.
• Telesign: Communications platform focused on messaging, identity, and verification APIs including SMS OTP, 2FA, and WhatsApp. Comparable to Text Global on CPaaS messaging, authentication/OTP use cases, and tier-1 carrier routes, though Telesign is more concentrated in security and identity verification.

Broad incumbents

• Twilio: Global CPaaS leader offering programmable SMS, WhatsApp, voice, email, video and authentication APIs. Comparable because Text Global's cPaas stack, multi-channel messaging, and developer-first API compete directly for the same enterprise developer and marketing teams, albeit at vastly greater scale.
• Vonage (now part of Ericsson): Global CPaaS and UCaaS provider offering programmable communications APIs including SMS, voice, video and WhatsApp. Comparable to Text Global on programmable messaging APIs and developer ecosystem, but operates at much larger scale with broader unified communications portfolio.
• Infobip: Global CPaaS leader with full-stack omnichannel messaging, contact centre, conversational AI, and identity solutions. Comparable to Text Global on multi-channel cPaas, WhatsApp Business solution provider status, RCS offering, and enterprise conversational commerce (Converse-equivalent) modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Text Global