Pure TheraPro Rx

What Pure TheraPro Rx does

Pure TheraPro Rx is a privately held, US-based direct-to-consumer nutritional supplement company founded in 2016 and headquartered in Westminster, Colorado. It sells pharmaceutical-grade vitamins and supplements under 12 health-solution categories (autoimmune, bone & joint, brain & mood, detox, glutathione, gut health, healthy aging, immune support, methylation, vitamins & minerals, and sleep) through its Shopify-powered website, Amazon and Walmart marketplaces, and a practitioner wholesale program serving integrative and functional medicine providers. The portfolio of roughly 25+ SKUs is built around bioavailable nutrient forms — including liposomal delivery for vitamins D3, K2, and C, methylated B vitamins (Quatrefolic 5-MTHF, MecobalActive methylcobalamin, BenfoPure), TRAACS chelated minerals, S-acetyl glutathione, and patented probiotic strains — with products manufactured in NSF and GMP-certified US facilities and full Certificate of Analysis transparency on every formula.

The company's revenue mechanics span four streams: direct e-commerce unit sales ($15.97–$78.97 per SKU), a Subscribe & Save subscription program offering a 15% recurring discount, a practitioner wholesale channel for in-office resale, and marketplace sales through Amazon and Walmart. Its brand positioning is anchored on "pharmaceutical-grade purity" — zero fillers, zero flow agents, no Chinese-sourced ingredients, third-party heavy-metal and microbial testing, and a 90-day satisfaction guarantee. Go-to-market emphasizes educational content marketing (blog, email newsletter, Facebook/Instagram organic) and an affiliate program on LinkShare/Rakuten, rather than heavy paid acquisition. The company is bootstrapped with no disclosed institutional funding, parent company, or acquisitions to date, and operates with a headcount in the 11–50 range using 3PL warehouse fulfillment.

Name

Pure TheraPro Rx

Legal name

Pure TheraPro Rx

Website

https://purethera.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure TheraPro Rx is a privately held, US-based direct-to-consumer supplement company selling pharmaceutical-grade vitamins and nutritional products through its own Shopify site, Amazon, Walmart, and a healthcare practitioner wholesale program, targeting methylation-aware consumers and functional medicine providers.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Food Manufacturing (311)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

akta.pro secondary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Pharmaceutical-grade supplements
• Methylation support supplements
• Liposomal vitamin delivery
• Clean label vitamins
• Direct-to-consumer supplements

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct E-commerce Sales: Products sold directly through PureThera.com at direct-to-consumer pricing. One-time purchases and subscription options available. Products range from $15.97 to $78.97.
2. Subscription Model: Subscribe & Save program offering 15% off direct-to-consumer pricing with automatic delivery. Customers can modify or cancel subscriptions at any time through their account portal.
3. Practitioner Wholesale Program: Healthcare practitioners can join wholesale program to purchase products at wholesale pricing for in-office resale, generating revenue per client.
4. Marketplace Sales: Products sold through third-party marketplaces including Amazon and Walmart, subject to those platforms' return policies.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pure TheraPro Rx formulates and sells pharmaceutical-grade dietary supplements using patented bioavailable ingredient forms such as Quatrefolic, TRAACS minerals, MecobalActive B12, and liposomal delivery systems. The company markets its zero-filler, USA-manufactured, NSF/GMP-certified products direct-to-consumer through its own e-commerce store with a Subscribe & Save subscription program and free shipping over $75, supplemented by a healthcare practitioner wholesale channel.

Product overview

Pure TheraPro Rx is a direct-to-consumer pharmaceutical-grade supplement company offering a comprehensive portfolio of practitioner-grade supplements organized into 12 health solution categories: Autoimmune, Bone & Joint, Brain & Mood, Detox, Glutathione GOLD, Gut Health, Healthy Aging, Immune Support, Methylation, Vitamins & Minerals, and Sleep. The core product lines center on methylation support (Methyl Multi without Iron, Methyl Active B™, Methyl B Complete™), glutathione optimization (Glutathione GOLD™ in 100mg, 200mg, and 300mg doses), digestive health (Elite Enzymes™ Plus Probiotics, Power Probiotic Daily™), and foundational nutrition (Vegan D3 + K2, BioActive B12). The company emphasizes purity standards with zero fillers, non-GMO sourcing, no Chinese ingredients, and products manufactured in NSF & GMP-certified labs with third-party testing. The portfolio also includes specialized formulas like Nrf2 Boost™ for cellular defense, CreAttain™ for cognitive support, and various condition-specific supplements for immune, adrenal, and bone/joint health. Products are available via direct purchase with a Subscribe & Save 15% program and a 90-Day Satisfaction Guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• CreAttain Pharmaceutical-grade supplement formulated for cognitive performance and brain health support, sold to health-conscious individual consumers.
• TriActive Collagen + Triple-action collagen and peptide supplement positioned for skin, hair, nails, and joint support, sold to health-conscious individual consumers.
• Joint Care Pharmaceutical-grade supplement formulated for joint comfort and mobility, sold to health-conscious individual consumers.
• EarthMend Supplement formulated to support the body's natural detoxification pathways against environmental toxin exposure, sold to health-conscious individual consumers.
• MitoTRA Mitochondrial support supplement targeting cellular energy production, sold to health-conscious individual consumers.
• MethylActive Methylation support supplement using bioavailable folate and B12 forms, formulated for individuals with MTHFR genetic variants.
• Methylation Complete Comprehensive methylation formula combining multiple bioavailable B-vitamin forms for full methylation cycle support.
• MultiAvail Pharmaceutical-grade multivitamin and mineral supplement using patented TRAACS mineral forms for enhanced bioavailability.

Quantifiable outcome

• 90-day satisfaction guarantee on first purchase of each supplement
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core, minor and secondary.

• ShopifycoreTechnology or IntegrationE-commerce platform powering PureThera.com online store. Handles payment processing, inventory management, and checkout functionality.
• LinkShare (Affiliate Network)minorGTM or Marketing PartnerAffiliate marketing network enabling partners to earn commissions by referring customers to PureThera.com.
• Rakuten AdvertisingminorGTM or Marketing PartnerAdvertising network for targeted marketing and personalization of offers and advertisements.
• AmazonsecondaryChannel Partner/ Reseller/ DistributorMarketplace channel for product sales. PureThera.com Amazon store sells products with Amazon's return policies applying.
• WalmartsecondaryChannel Partner/ Reseller/ DistributorMarketplace channel for product sales. Brand store on Walmart.com with Walmart return policies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NOW Foods: Large established supplement manufacturer with a broad vitamin, mineral, and specialty supplement catalog sold via mass retail, health food stores, and DTC. Encompasses similar product categories but competes on volume and price rather than ultra-premium/practitioner positioning.
• Garden of Life: Major organic and certified-vegan supplement brand owned by Nestlé Health Science with broad vitamin, probiotic, and condition-specific offerings. Comparable product categories and clean-label positioning, but at significantly larger scale and broader retail presence.

Direct peers

• Seeking Health: Supplement brand founded by Dr. Ben Lynch focused on MTHFR/methylation support and clean formulations. Highly comparable on methylation positioning, methylated B vitamins, and practitioner-aware DTC positioning.
• Xymogen: Healthcare-professional-exclusive supplement brand with patented formulas and practitioner-only distribution. Comparable on practitioner-grade purity, patented ingredient forms, and condition-specific SKUs.
• Designs for Health: Professional-grade supplement brand sold primarily through healthcare practitioners with an emphasis on science-backed formulations. Comparable on practitioner channel, premium ingredient forms, and condition-specific product lines.
• Life Extension: Long-established premium supplement brand with an extensive catalog of vitamins, minerals, and condition-specific formulas emphasizing clinical research. Comparable on premium DTC positioning, broad condition-specific portfolio, and emphasis on bioavailability.
• Pure Encapsulations: Hypoallergenic, practitioner-recommended supplement brand emphasizing purity and clinical-grade ingredients. Comparable on clean-label formulation, practitioner channel, and DTC positioning across vitamins, minerals, and specialty categories.
• Thorne: Premium practitioner-grade supplement brand offering vitamins, minerals, and condition-specific formulas with strong clinical positioning. Directly comparable to Pure TheraPro Rx on ingredient quality, purity standards, and DTC-plus-practitioner GTM motion.
• Jarrow Formulas: Supplement brand offering vitamins, minerals, probiotics, and specialty nutritional products with strong DTC and health-food retail presence. Comparable on supplement portfolio breadth, patented/branded ingredient forms, and DTC-plus-marketplace distribution.
• Integrative Therapeutics: Professional-grade supplement brand sold through healthcare practitioners with a focus on evidence-based formulations. Comparable on practitioner channel, clinical-grade positioning, and integration with integrative medicine practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PureThera
• Instagraminstagram.com/purethera
• Xx.com/purethera

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure TheraPro Rx