Cro Metrics
Cro Metrics is a privately held, experiment-led growth marketing agency serving mid-market and enterprise brands with conversion rate optimization, paid media, lifecycle marketing, analytics, and website services, powered by its proprietary Iris™ Intelligence platform with AI-driven predictive scoring and conversational querying capabilities.
- Company typePrivate
- Founded2012
- HeadquartersKentfield, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Cro Metrics does
Cro Metrics is a privately held, experiment-led growth marketing agency founded in 2012 by Chris Neumann, self-described as the largest independent experimentation firm in the world. The company provides integrated digital marketing services — including conversion rate optimization, paid media management, lifecycle and retention marketing, analytics, website design and build, creative services, and marketing strategy/AI consulting — primarily to mid-market and enterprise brands in the United States. It claims to have conducted more than 35,000 experiments over nearly two decades, delivered $1B+ in client growth, and achieved 10X average ROI for integrated growth clients, with a stated 100% first-year ROI-positive track record.
The company's core proprietary asset is Iris™ Intelligence, a growth marketing platform that unifies analytics, testing, creative assets, roadmaps, and strategic documentation within a single client-facing system. The platform includes AI-powered sub-products: ImpactLens™ (predictive scoring that estimates which test ideas are most likely to win before build-out) and Ask Iris (conversational AI for natural-language querying of experimentation data), plus Iris Analytics for attribution modeling, funnel analysis, and audience segmentation. Cro Metrics integrates with major marketing technology ecosystems including Optimizely (named Experimentation Partner of the Year 2024), Google, Klaviyo, Amplitude, Adobe, and HubSpot.
The business operates on a professional services model with custom, engagement-based pricing and annual billing, delivered through a consultative direct sales motion. The firm is remote-first with 101-250 employees, founder/CEO-led (Chris Neumann) with a Co-CEO (Gwen Hammes, appointed 2025), and serves enterprise clients such as Clorox, Google, Ring (Amazon), DoorDash, Calendly, Home Chef, Bombas, Starz, UNICEF USA, and Zillow across verticals including e-commerce/retail, SaaS/subscription, non-profit, hospitality, healthcare, and FinTech. There is no disclosed venture or private equity backing, suggesting self-funded/bootstrapped growth.
Cro Metrics firmographics
Firmographics- Name
- Cro Metrics
- Legal name
- Cro Metrics
- Website
- https://crometrics.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cro Metrics is a privately held, experiment-led growth marketing agency serving mid-market and enterprise brands with conversion rate optimization, paid media, lifecycle marketing, analytics, and website services, powered by its proprietary Iris™ Intelligence platform with AI-driven predictive scoring and conversational querying capabilities.
- Ownership category
- akta.pro rank
Cro Metrics industry classification
Industry- Product category
- Conversion Rate Optimization Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Marketing Consulting Services (541613), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industries
- Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF), CRM Analytics, Revenue Intelligence & Forecasting (HDAEAFAI), Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
Keywords
Where Cro Metrics is headquartered
LocationHeadquarters
- HQ city
- Kentfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cro Metrics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Integrated Digital Marketing Services: Full-service agency providing integrated marketing services including CRO, paid media, lifecycle marketing, analytics, website design/development, and strategy consulting. Revenue generated through service contracts with ongoing retainer arrangements. Services can be purchased individually or as fully integrated packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom engagement-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Cro Metrics product offering
Product offeringCore offering
Cro Metrics is an experiment-led growth marketing agency that designs, runs, and analyzes A/B and multivariate tests across the full digital customer journey to improve conversion rates, revenue, and customer lifetime value. Its delivery is powered by Iris™, a proprietary platform that unifies analytics, testing, creative, and roadmaps, with AI capabilities for predictive test scoring and conversational data querying. Services span conversion rate optimization, paid media, lifecycle marketing, analytics, website design and build, and strategy consulting, sold individually or as integrated programs to mid-market and enterprise brands.
Product overview
Cro Metrics operates as an experiment-led growth marketing agency offering integrated digital marketing services powered by its proprietary Iris™ Intelligence platform. The portfolio combines core services (Digital Journey & CRO, Customer Journey Analysis, Marketing Strategy & AI Consulting, Website Design & Build, Paid Media, Analytics, Lifecycle & Retention, and Creative) with the Iris platform that unifies analytics, testing, creative, and roadmaps. The Iris platform includes AI-powered sub-products: ImpactLens™ for predictive test scoring, Ask Iris for conversational AI querying, and Iris Analytics for advanced attribution and audience segmentation. Services are delivered as standalone offerings or as fully integrated programs, with Iris serving as the centralized system connecting all marketing levers.
Differentiator
Problem solved
Functional benefit
Products and services
- Iris™ Intelligence Platform Proprietary platform connecting analytics, experimentation, creative archives, roadmaps, and dashboards in one system for mid-market and enterprise marketing teams running CRO and growth programs.
- Digital Journey & Conversion Rate Optimization (CRO) End-to-end conversion rate optimization offering that includes CRO, personalization, A/B and multivariate testing, paid landing page optimization, incrementality testing, CX testing, and feature experimentation across the digital customer journey.
- Customer Journey Analysis Cross-channel funnel analysis and customer journey mapping service auditing data, identifying drop-off points, and delivering a prioritized growth roadmap with competitive positioning, industry benchmarking, and cross-functional discovery sessions.
- Marketing Strategy & AI Consulting Strategic consulting covering growth strategy, AI implementation, marketing operations, team alignment, MarTech optimization, and performance measurement frameworks that connect marketing activities to business outcomes.
- Website Design and Build Website redesign, replatforming, and migration services that include high-converting landing pages, performance optimization, MarTech integration, and technical SEO with AEO and GEO capabilities, delivered via an experiment-led redesign framework.
- Paid Media Paid media management across search, social, CTV, and display channels with incrementality testing used to measure true marketing lift and validate channel effectiveness.
- Analytics Enterprise analytics services including multi-touch attribution, data infrastructure and integration, custom reporting dashboards, funnel analysis, audience segmentation, and analytics strategy consultation.
- Lifecycle & Retention Lifecycle marketing programs spanning email, SMS, automations, chatbots, and CRM integrations — including Klaviyo and HubSpot — designed to drive repeat purchases, increase engagement, and maximize customer lifetime value.
- Creative Services Creative services built to perform using experimentation across design systems, video, ads, landing pages, and emails to unify brand story and engage audiences.
- Integrated Marketing Fully integrated multi-service engagement bundling CRO, paid media, lifecycle, analytics, website design, and strategy consulting under one coordinated program and roadmap, sold on custom retainer contracts.
Quantifiable outcome
- 35,000+ experiments conducted across industries
- +5 more outcomes
Companies that use Cro Metrics
Customer profileNamed customers27 records
Segments8 records
Ideal customer profiles5 records
Cro Metrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature4 records
Cro Metrics partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and standard.
- OptimizelycorePremier partner and Experimentation Platform of the Year 2024. Optimizely provides the experimentation technology that powers Cro Metrics' client programs. Deep technical integration with Iris platform.
- GooglecoreGoogle Partner status. Integration with Google Ads, Google Analytics, and Google marketing ecosystem including Tag Manager.
- KlaviyocorePartner status with Klaviyo for email and SMS marketing automation. Joint webinar on ecommerce growth strategies.
- AmplitudecorePartner status with Amplitude for analytics and customer data platform integration.
- AdobecoreAdobe Solution Partner for marketing technology integration including Adobe Analytics and Experience Cloud products.
- HubSpotstandardHubSpot partner status for CRM and marketing automation integration.
- ClutchstandardRecognized as Clutch 1000 company; featured on Clutch platform for B2B service provider visibility.
- KlaviyocoreJoint webinar 'Navigating the Retail Shift' exploring ecommerce strategies. Combines Klaviyo's consumer research (1,400+ executives, 8,500+ consumers) with Cro Metrics' experimentation insights (30,000 tests).
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Cro Metrics competitors and assessment
Company assessmentDirect peers
- AB Tasty: AB Tasty is a CRO and personalization platform with agency-like services attached. It is directly comparable to Cro Metrics because it competes in conversion optimization and experimentation for enterprise digital teams and offers both technology and services to support A/B testing programs.
- VWO (Visual Website Optimizer): VWO is an experimentation and CRO platform with professional services offerings. It competes directly with Cro Metrics' Iris-led, services-heavy approach by providing A/B testing, personalization, and analytics tooling with agency support for enterprise clients.
- WiderFunnel (Brainlabs): WiderFunnel is a conversion rate optimization and experimentation agency (now part of Brainlabs). It directly competes with Cro Metrics on enterprise CRO engagements, brand-and-demand experimentation programs, and A/B testing as a managed service.
- KlientBoost: KlientBoost is a performance marketing agency with a strong CRO practice covering paid media, landing page optimization, and experimentation. It overlaps with Cro Metrics' integrated CRO + paid media + lifecycle offering for mid-market and enterprise clients.
- Speero: Speero is an experimentation and CRO agency that builds and runs A/B testing programs for digital-first brands. It competes head-to-head with Cro Metrics on the same service portfolio, including testing roadmaps, analytics, and personalization.
- Invesp: Invesp is a conversion rate optimization agency focused on A/B testing, UX, and personalization for e-commerce and SaaS brands. It competes directly with Cro Metrics on the same enterprise and mid-market CRO engagements.
- Conversion Sciences: Conversion Sciences is a CRO agency specializing in A/B testing and analytics-led growth programs. It is comparable to Cro Metrics because it sells enterprise experimentation retainers built around testing velocity, analytics, and conversion lift.
Broad incumbents
- Optimizely: Optimizely is the experimentation platform that powers many of Cro Metrics' client programs and is its closest technology partner. As a broad incumbent in the experimentation space, Optimizely competes at the platform layer that Cro Metrics' Iris integrates with and could expand into adjacent services.
- Tinuiti: Tinuiti is a large independent performance marketing agency offering paid media, CRO, lifecycle, and analytics. As a broader incumbent, it competes with Cro Metrics' integrated digital marketing offering for enterprise and mid-market brands, though without a dedicated experimentation positioning.
Emerging players
- Directive: Directive is a B2B performance marketing agency with growing CRO and experimentation capabilities. It overlaps with Cro Metrics on enterprise paid media, lifecycle, and conversion optimization engagements, particularly in SaaS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cro Metrics social profiles
Digital presenceCro Metrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cro Metrics leadership team
Management profileNumber of profiles
Profiles7 records
Cro Metrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cro Metrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cro Metrics
What does Cro Metrics do?
Cro Metrics is an experiment-led growth marketing agency that designs, runs, and analyzes A/B and multivariate tests across the full digital customer journey to improve conversion rates, revenue, and customer lifetime value. Its delivery is powered by Iris™, a proprietary platform that unifies analytics, testing, creative, and roadmaps, with AI capabilities for predictive test scoring and conversational data querying. Services span conversion rate optimization, paid media, lifecycle marketing, analytics, website design and build, and strategy consulting, sold individually or as integrated programs to mid-market and enterprise brands.
Is Cro Metrics a public or private company?
Cro Metrics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cro Metrics founded?
Cro Metrics was founded in 2012. It employs 51 to 100 people.
Where is Cro Metrics based?
Cro Metrics is headquartered in Kentfield, United States, in the North America region.
How does Cro Metrics make money?
One revenue line is on record: integrated Digital Marketing Services.
Who are Cro Metrics's main competitors?
Direct peers on record are AB Tasty, VWO (Visual Website Optimizer), WiderFunnel (Brainlabs), KlientBoost, Speero, Invesp and Conversion Sciences. Broad incumbents are Optimizely and Tinuiti. Directive is listed as an emerging player.
Does Cro Metrics have an API?
No public API is recorded for Cro Metrics.
What industry is Cro Metrics in?
Cro Metrics's product category is Conversion Rate Optimization Services. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of MPAAACAF, Conversion Rate Optimization (CRO) & Landing Page Optimization. Its NAICS code is 541810 and its SIC code is 7311.