Vtiger

Customer Relationship Management (CRM) Softwarevtiger.com

Company typePrivate
Founded2004
HeadquartersBengaluru, India
Headcount51–100
GTM typeB2B
OfferingSoftware

Vtiger firmographics

Firmographics

Name: Vtiger
Legal name: Vtiger
Website: https://vtiger.com
Company type: Private
Founded year: 2004
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Vtiger industry classification

Industry

Product category: Customer Relationship Management (CRM) Software
NAICS: Software Publishers (5132)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Sales Force Automation (SFA) CRM (HDAEAFAA)
akta.pro secondary industries: Customer Service, Support & Contact Center CRM (HDAEAFAC), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

Customer relationship management
Sales force automation
Marketing automation platform
Help desk software
AI-powered CRM

Where Vtiger is headquartered

Location

Headquarters

HQ city: Bengaluru
HQ country: India
HQ region: Asia

Offices2 records

Markets served

Vtiger business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

Subscription (Per User): Vtiger generates recurring revenue through subscription plans billed per user. The company offers flexible editions from startup to enterprise with mixed pricing. The platform provides a Forever Free CRM edition for initial adoption with paid tiers unlocking advanced features.

Pricing tiers

Model	Billing	Price
Freemium	Others	Forever Free Edition - Free tier for small teams
Subscription	Monthly	Paid Plans - Scalable from startup to enterprise
Subscription	Annual	Competitive pricing vs enterprise CRMs

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Vtiger product offering

Product offering

Core offering

Vtiger sells an all-in-one AI-powered CRM software platform that unifies sales, marketing, and customer support teams with shared customer data. The platform is sold as per-user subscriptions across editions from a Forever Free tier through enterprise plans, with optional professional services for implementation, migration, training, and support.

Product overview

Vtiger offers a unified all-in-one CRM platform that integrates Sales CRM, Marketing Automation, Help Desk Automation, and supporting modules including Projects, Inventory, and CPQ. The platform is powered by Calculus AI for predictive and generative AI capabilities, with an Agent Builder for creating autonomous AI agents. NextGen represents their newer AI-native composable platform that extends beyond traditional CRM to enable custom application development on a unified data model. Additional offerings include Vtiger Open Source (self-hosted), Mobile Apps for iOS/Android, and a Free Edition tier for startups. The products work together through shared data architecture and One View for unified customer visibility.

Differentiator

Problem solved

Functional benefit

Brands

Calculus AI: AI engine embedded in Vtiger CRM for conversation analysis, predictive scoring, and intelligent recommendations.
NextGen
One View
Vtiger 9 (V9)
VTAP

Products and services

Vtiger CRM (Core Platform) All-in-one AI-powered CRM platform that unifies marketing, sales, and support teams with unified customer data powered by One View, serving businesses from startups to global enterprises with per-user subscription editions.
Sales CRM Sales automation module covering lead management, pipeline tracking, deal management, forecasting, sales engagement, sales enablement, CPQ, and sales analytics to help sales teams close deals faster.
Marketing Automation Marketing module enabling email campaigns, webforms, social media integration, landing pages, SMS campaigns, short URLs, and audience segmentation for lead generation and nurturing.
Help Desk Automation Customer support module with case management, SLA tracking, customer portal, live chats, FAQs, mailroom functionality, and agent enablement for efficient ticket resolution.
Calculus AI Proprietary AI engine providing conversational AI, predictive analytics, conversation analysis, deal intelligence, next-best actions, and intelligent recommendations across sales, marketing, and support workflows.
NextGen Platform

Quantifiable outcome

Increases sales productivity by 25% (Breezway customer)
+8 more outcomes

Companies that use Vtiger

Customer profile

Named customers10 records

Segments12 records

Ideal customer profiles3 records

Vtiger technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability11 records

Feature7 records

Vtiger partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core.

MailchimpcoreTechnology or IntegrationMailchimp integration with Vtiger CRM enabling synchronized customer data between email marketing platform and CRM system.
Microsoft OutlookcoreTechnology or IntegrationDeep integration with Microsoft Outlook for email, calendar, and contact synchronization within the CRM.
GooglecoreTechnology or IntegrationGoogle integration including Gmail, Google Calendar, Google Contacts, and Google CRM solutions for seamless workspace connectivity.
ZapiercoreTechnology or IntegrationZapier integration enabling automated workflows between Vtiger CRM and 5,000+ other applications through no-code automation.
Open Source PartnerscoreTechnology or IntegrationVtiger's open-source core has a partner network of developers and integrators who provide custom development, implementation, and support services for the open-source version.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Vtiger competitors and assessment

Company assessment

Direct peers

Zoho CRM: Zoho CRM is a direct competitor targeting the same SMB-to-enterprise segment with an all-in-one suite spanning sales, marketing, and support at price points comparable to Vtiger. Like Vtiger, it emphasizes breadth of features per dollar and bundles a broader app ecosystem (Zoho One).
HubSpot: HubSpot is a direct peer in the SMB CRM market, anchored by a free CRM tier and product-led growth motion that closely mirrors Vtiger's go-to-market. It also offers marketing automation, sales hub, and service hub — the same triad Vtiger competes in — but with a larger marketing and enterprise footprint.
Freshworks (Freshsales): Freshsales is a direct SMB/mid-market sales CRM peer with built-in phone, email, and AI (Freddy AI) features that overlap Vtiger's Calculus AI and telephony capabilities. Both target price-sensitive buyers seeking an alternative to Salesforce.
Pipedrive: Pipedrive is a direct sales-CRM peer focused on pipeline management and SMB sales teams — a core Vtiger use case. Both position around ease of use, visual pipelines, and AI-assisted deal management.
Bitrix24: Bitrix24 is a direct peer combining free/affordable CRM with collaboration, project management, and help-desk tools — closely paralleling Vtiger's all-in-one, free-tier, SMB-first positioning.
Insightly: Insightly is a direct SMB/mid-market CRM peer with built-in project management and a similar 'CRM plus productivity' value proposition. It targets the same cost-conscious switchers evaluating alternatives to Salesforce.
Agile CRM: Agile CRM is a direct SMB peer offering sales, marketing, and service automation at low price points, often cited alongside Vtiger in G2/Capterra comparisons. Its freemium and bundled feature set closely mirrors Vtiger's positioning.
SugarCRM: SugarCRM is a direct peer in the mid-market and enterprise CRM segment with comparable sales-force-automation capabilities, often evaluated as a lower-cost alternative to Salesforce — overlapping Vtiger's mid-market expansion thesis.

Broad incumbents

Salesforce: Salesforce is the broad incumbent that Vtiger explicitly positions against (price-vs-feature comparisons, displacement case studies like HackerEarth). Vtiger's existence as an SMB/mid-market CRM is fundamentally shaped by Salesforce's pricing and feature gaps.
Microsoft Dynamics 365: Microsoft Dynamics 365 is a broad incumbent in the enterprise CRM market, with deep integration into Microsoft 365, Outlook, and Teams — all of which Vtiger integrates with. It competes with Vtiger in the enterprise tier and increasingly in mid-market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Vtiger compliance and trust

Trust signal

Compliance4 records

Vtiger financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Vtiger leadership team

Management profile

Number of profiles

Profiles2 records

Vtiger funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Vtiger M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vtiger

What does Vtiger do?

Is Vtiger a public or private company?

Vtiger is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Vtiger founded?

Vtiger was founded in 2004. It employs 51 to 100 people.

Where is Vtiger based?

Vtiger is headquartered in Bengaluru, India, in the Asia region.

How does Vtiger make money?

One revenue line is on record: subscription (Per User).

Who are Vtiger's main competitors?

Direct peers on record are Zoho CRM, HubSpot, Freshworks (Freshsales), Pipedrive, Bitrix24, Insightly, Agile CRM and SugarCRM. Broad incumbents are Salesforce and Microsoft Dynamics 365.

Does Vtiger have an API?

Yes. Vtiger provides APIs and developer tools including VTAP (Vtiger Tools API Platform) which enables developers to build custom applications on top of Vtiger CRM. The platform supports APIs, CLI, SDKs, plugin architecture, and versioning with test environments for developers to extend core modules safely.

What industry is Vtiger in?

Vtiger's product category is Customer Relationship Management (CRM) Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of HDAEAFAC, Customer Service, Support & Contact Center CRM. Its NAICS code is 5132 and its SIC code is 7372.