What Denave does

Denave India Pvt. Ltd. is a global B2B sales enablement and revenue development services firm founded in 1999 and headquartered in Noida, India, with regional entities in Singapore (Denave Pte. Ltd.), the United Kingdom (Denave Europe Limited), and operations in Malaysia and South Korea. The company is a subsidiary of UDS Group, an Indian diversified services holding company, and operates a 4,000+ person workforce across 5 continents, 50+ countries, and 500+ cities, with APAC contributing approximately 80% of total revenue. Service offerings span revenue development (sales intelligence, intelligent data services, telesales, field sales, digital marketing, webinar marketing, partner marketing) and revenue enablement (sales training, business analytics, technology platforms), supplemented by brand activation capabilities including BTL marketing, events, retail merchandising and audit, and eCommerce marketplace enablement.

The company's technology architecture combines services with proprietary platforms: HIRO (AI-powered pipeline management), DenSales (BI and analytics), DenREX (retail excellence), DenSFA (sales force automation), DenTrack (activity tracking), DenQuest (lead qualification), IDAM (identity management), and the myDEN customer portal. Denave positions assistive, generative, and predictive AI - including an Agentic Demand Gen stack of three GTM agents - as the core layer of its "Al-X-lerate" offering, layered on 26 years of accumulated B2B contact and company data licensed through its Intelligent Data Services product line.

Commercially, Denave operates a hybrid GTM motion combining direct enterprise field sales, inside sales/telesales for mid-market, a 150,000+ partner channel network across 2,400+ cities, and an eCommerce marketplace enablement channel. Pricing is quote-based with minimum contract sizes starting at approximately 1 lakh INR (~$12,000 USD) for B2B data services and tiered up to 10+ lakhs INR. Customer concentration is enterprise-led with marquee logos across technology (Adobe, Apple, Dell, HP, Lenovo, SAP, Autodesk, Amazon), telecommunications (Airtel, Tata Communications, HMD), FMCG (Pepsi, Marico, Hamdard, Mother Dairy), BFSI (HDFC), and consumer electronics (Samsung, Xiaomi/MI, Vivo), supported by a reported 90%+ customer retention rate. Sunil Munshi was appointed CEO in April 2026, succeeding Snehashish Bhattacharjee.

Name

Denave

Legal name

Denave India Pvt. Ltd.

Website

https://denave.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Denave is a 4,000+-person global B2B sales enablement and revenue development services firm founded in 1999, operating across 50+ countries with proprietary AI-augmented platforms (HIRO, DenSales, DenREX) serving enterprise clients in technology, telecom, FMCG, and retail.

Ownership category

akta.pro rank

Product category

Sales Enablement Services

NAICS

Advertising Agencies (541810), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD), Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE), Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH), Consultative Selling & Discovery (EDABABAC)

Keywords

• B2B sales enablement
• Demand generation services
• Field sales outsourcing
• Partner channel marketing
• AI revenue acceleration

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sales Enablement Services: End-to-end sales enablement services including sales intelligence, telesales, field sales, digital marketing, and webinar marketing. Services are tailored to enterprise clients across multiple industries.
2. Demand Generation Management: Managed demand generation programs including account-based marketing, lead generation, and pipeline development. Pricing appears quote-based based on B2B data prospecting budgets mentioned.
3. Intelligent Data Services: B2B database licensing and data enrichment services. Data is licensed to authorized users for lawful purposes including contact data, business profiles, and market intelligence.
4. Training & Enablement: Sales training programs including classroom, virtual, and on-the-job training. Also includes sales training content development and measurable training programs.
5. Brand Activation & Events: BTL marketing, events, retail merchandising and audit services. Full-service event management from concept to completion.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Denave provides outsourced B2B sales enablement and revenue acceleration services to enterprise clients across technology, telecom, FMCG, retail and BFSI industries. Its core offerings span Sales Intelligence, Telesales, Field Sales, Digital Marketing, Partner Marketing, Demand Generation, BTL Activations, Retail Merchandising & Audit, eCommerce Enablement, and Sales Training, all delivered through a 4,000+ global workforce and supported by proprietary AI/ML platforms (HIRO, DenSales, DenREX, myDEN).

Product overview

Denave is a global AI-powered revenue acceleration company operating as a platform-plus-modules architecture. The core offering centers on Revenue Development services (Sales Intelligence, Intelligent Data Services, Telesales, Field Sales, Digital Marketing) combined with Revenue Enablement capabilities (Sales Training, Business Analytics, Tech & Platforms). Proprietary platforms include DenSales (BI/analytics), DenREX (retail excellence), DenSFA (sales force automation), DenTrack (activity tracking), and myDEN (customer portal). Solutions span Demand Generation, Market Expansion, Revenue Maximization, Sales Ecosystem Development, and AI-powered Brand Activation. The company also offers specialized services including Partner Marketing, BTL Marketing & Events, Merchandising & Audit, eCommerce Enablement, and Webinar Marketing. Denave serves segments including Large Enterprise, Mid-Market, SMB, Retail, and Consumer across 5 continents, 50+ countries, and 500+ cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Intelligence B2B sales intelligence service providing deep market insights, prospect mapping and buyer intelligence to identify high-intent buyers and optimize targeting strategies for enterprise sales teams.
• Intelligent Data Services Complete and contactable B2B database management with data enrichment, validation and real-time updates for accurate business contact information across industries.
• Digital Marketing Comprehensive digital marketing services spanning Paid Media, SEO, Video, Social Media, Email and Marketing Automation, powered by AI-driven optimization.
• Telesales Integrated B2B telesales engine sourcing qualified leads, securing appointments and exceeding sales targets through a consultative selling approach.
• Field Sales Field sales strategy and execution addressing dealer breadth expansion, channel management and direct customer engagement through physically deployed feet-on-street sales teams.
• Webinar Marketing Virtual event and webinar marketing services for demand generation, lead capture and thought-leadership positioning across B2B audiences.
• Partner Marketing Channel partner enablement services with AI-powered digital marketing tools and sales kits, connecting enterprises with digital-ready partners and optimizing channel networks.
• BTL Marketing & Events Below-the-line marketing and event activation services including RWA activations, mall activations, corporate events, road shows, product launches and dealer activations.
• Merchandising & Audit Visual merchandising and retail audit services providing 100% data-centric store audits, planogram compliance, promoter readiness assessment and retail hygiene monitoring.
• eCommerce Enablement Full-service eCommerce management including seller onboarding, account management, product cataloging, pricing optimization and omnichannel presence across marketplaces.
• Sales Training Tech-enabled sales training services including content management, training delivery (classroom, e-learning, on-the-job), measurable programs and corporate sales management.
• Business Analytics Enterprise data mining and analytics solutions delivering insights on sales KPIs, operational hygiene, market intelligence and customer feedback.
• Tech & Platforms AI/ML-powered technology platforms including Field Sales Force Automation (SFA), Retail Automation and data-centric sales process automation delivered as a managed technology practice.
• Demand Generation Solution AI-powered demand generation solution targeting Cloud, Telecommunications, Cyber Security and ERP verticals with account-based marketing, lead qualification and pipeline development.
• Market Expansion Solution New business territory expansion through hyper-targeted outreach and digital programs for identifying and penetrating new markets for enterprise clients.
• Revenue Maximization Solution Orchestrated sales ecosystem focused on maximizing customer value, minimizing operational costs and accelerating deal closures for existing customer bases.
• Sales Ecosystem Development Solution Partner enablement and channel development for building comprehensive sales ecosystems with distributors and resellers.
• Artificial Intelligence Solution (ABX) AI implementation partner offering Account-Based Experience (ABX) strategies powered by assistive, generative and predictive AI for intelligence-led revenue growth.
• Brand Activation Solution AI-powered brand activation combining cutting-edge tools, data-driven insights and experiential marketing for Singapore market and global brand experiences.
• DenSales Platform Proprietary BI and analytics platform for data collection, analysis and reporting on sales KPIs, operational hygiene, market intelligence and customer feedback used in retail transformation programs.
• DenREX Retail Excellence Solution Comprehensive retail excellence solution providing deep market intelligence, business insights, FOS tracking, compliance assessment and issue management for retail margin optimization.
• myDEN Customer Portal Customer self-service portal for accessing Denave services, managing B2B data and tracking campaign performance.

Quantifiable outcome

• USD 7 billion+ revenue influenced for clients globally
• +10 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Teleperformance: Global leader in outsourced customer experience and digital-integrated business services, including B2B sales, telesales and back-office support. Directly comparable to Denave's outsourced sales, telesales, and inside sales offerings at far larger scale.
• Concentrix: Global CX/solutions company with significant sales and B2B services exposure. Overlaps with Denave on enterprise sales outsourcing, customer engagement, and digital marketing services for Fortune 500 clients.
• TTEC Holdings: Customer experience technology and services company offering sales, customer care and digital marketing solutions. Comparable business model to Denave's outsourced sales and digital marketing services, with similar enterprise client focus.
• Cience: Specialized B2B SDR-as-a-service and outbound demand generation agency. Highly comparable to Denave's telesales, appointment setting, and managed demand generation offerings for mid-market and enterprise clients.
• MarketStar: Outsourced sales and marketing services provider focused on B2B demand generation, sales pipeline development, and channel/partner programs. Closely mirrors Denave's combination of telesales, field sales, and partner enablement.
• Belkins: B2B lead generation and appointment setting agency delivering outsourced SDR and outbound campaigns. Directly comparable to Denave's appointment setting, lead qualification and inside sales services.

Emerging players

• Cognism: B2B sales intelligence and data provider offering contact data, prospecting tools, and intent data. Comparable to Denave's Intelligent Data Services and B2B database licensing business, though Cognism is more software-led.
• Apollo.io: AI-powered B2B sales intelligence and engagement platform combining prospecting data with sales automation. Adjacent competitor to Denave on the data and sales intelligence side, with a software-native go-to-market.

Broad incumbents

• Salesloft: Sales engagement platform providing cadences, dialers, and AI-driven sales workflows for enterprise revenue teams. A platform-side competitor to Denave's HIRO and DenSales stack, with broader market reach.
• Outreach: Sales execution platform with AI-driven pipeline management, forecasting and engagement automation. Competes with Denave's HIRO pipeline optimization and broader sales enablement platforms at the software layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/denave
• Xx.com/denaveglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Denave