What Supply Chain Now does

Supply Chain Now is a privately held B2B digital media platform founded in 2018 and headquartered in Decatur, Georgia (Atlanta metro). The company produces and distributes podcasts, livestreams, and webinars focused on end-to-end supply chain topics for a global audience of more than one million supply chain professionals. Its flagship Supply Chain Now podcast is ranked #1 on Apple Podcasts in the supply chain category and in the Top 1% of all global podcasts by downloads, supported by a network of sub-brands including Logistics With Purpose, Tango Tango, Supply Chain Now en Español, Digital Transformers, TEKTOK, TECHquila Sunrise, and Veteran Voices. The underlying technology stack is standard digital content production and distribution: podcast hosting via Captivate FM, live streaming via StreamYard, distribution across Apple Podcasts, Spotify, YouTube, and LinkedIn, and a self-hosted website with on-demand programming and a Resource Hub. There are no proprietary software products, APIs, or AI/ML systems disclosed.

The business model is sponsorship- and partnership-driven B2B media. Revenue is generated through branded content sponsorships, multi-format campaign partnerships, and event sponsorships sold to supply chain solution providers, enterprise technology vendors, logistics firms, and industry associations. Pricing is quote-based and negotiated; National Supply Chain Day sponsorship packages range from $10,000 to $50,000 and include exclusive naming rights, logo placement, and co-hosting opportunities. The go-to-market is sales-led with direct outreach to brands for custom campaigns (podcasts, livestreams, webinars) plus an event-driven layer anchored by National Supply Chain Day and on-the-ground coverage at MODEX, Gartner, and Manifest. Customers fall into three segments: (1) supply chain solution providers seeking brand awareness and qualified leads (Cisco, SAP, GEP, DP World, EasyPost, U.S. Bank, Amazon Supply Chain Services), (2) supply chain professionals consuming the content, and (3) industry associations and event organizers (Vector Global Logistics as Logistics With Purpose presenting partner; Manifest as event partner). The company is founder/management-owned with no disclosed external funding, employs 1-10 people, and is led by Founder/CEO Scott W. Luton with Mary Kate Love promoted to President effective January 1, 2026.

Name

Supply Chain Now

Legal name

Supply Chain Now

Website

https://supplychainnow.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Supply Chain Now is a privately held B2B digital media platform producing podcasts, livestreams, and webinars for the global supply chain industry, reaching over one million professionals and monetizing through branded sponsorships and campaign partnerships with solution providers, logistics firms, and industry organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sponsorship and Campaign Partnerships: Supply Chain Now generates revenue primarily through branded content sponsorships and multi-format campaign partnerships with supply chain solution providers and industry organizations. Companies sponsor podcasts, livestreams, webinars, and blogs to reach their target audience of supply chain professionals.
2. Event Sponsorships: Revenue is generated through National Supply Chain Day event sponsorships, with sponsorship levels ranging from $10,000 to $50,000. These include exclusive naming rights, segment naming rights, logo placement on promotional materials, and co-hosting opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Supply Chain Now is a multi-platform B2B digital media publisher producing podcasts, livestreams, and webinars targeted at global supply chain professionals. It monetizes its 1M+ practitioner audience through branded content sponsorships, multi-format campaign partnerships, and event sponsorships, enabling enterprise clients to generate qualified leads and amplify thought leadership. It also organizes the annual National Supply Chain Day initiative as a flagship industry engagement program.

Product overview

Supply Chain Now is a digital media platform built around a multi-brand podcast network and live content delivery system. The core offering is the flagship Supply Chain Now podcast (ranked #1 on Apple Podcasts), supplemented by specialized sub-brands including Spanish-language content (Supply Chain Now en Español), purpose-driven logistics stories (Logistics With Purpose®), veteran-focused programming (Tango Tango), and technology-focused shows (TEKTOK, TECHquila Sunrise, Digital Transformers). Content is distributed across podcasts, livestreams, and webinars, reaching over one million supply chain professionals globally. The platform offers sponsorship and partnership programs for brand awareness and lead generation.

Differentiator

Problem solved

Functional benefit

Brands

• Supply Chain Now en Español: Spanish-language version of the Supply Chain Now podcast covering logistics best practices, technologies, and industry opportunities in the Spanish-speaking world.
• Logistics With Purpose®
• Tango Tango
• Supply Chain is Boring
• Digital Transformers
• The Week in Business History
• TEKTOK
• TECHquila Sunrise
• Veteran Voices

Products and services

• Supply Chain Now (Flagship Podcast & Media Brand) Flagship multi-platform podcast and digital media brand covering supply chain challenges, trends, AI adoption, logistics, technology, and leadership for a global audience of supply chain professionals. Ranked #1 Supply Chain Podcast on Apple Podcasts and in the Top 1% of all global podcasts by downloads.
• Logistics With Purpose® Podcast spotlighting organizations dedicated to creating a better world through supply chain impact. Presented by Vector Global Logistics in partnership with Supply Chain Now, with over 100 episodes produced featuring Enrique Alvarez as host.
• Livestream Programming Real-time supply chain content including keynote presentations, panel discussions, and industry announcements broadcast live to audiences via StreamYard and other streaming platforms.
• Webinars On-demand and live educational webinars featuring industry experts covering supply chain topics, technology, and best practices. Averages 300+ registrations per webinar with a 50% attendance rate, generating qualified leads for sponsors.
• Sponsorship and Partnership Programs Branded content and advertising programs enabling organizations to reach 1M+ supply chain professionals through podcasts, livestreams, and webinars, generating qualified leads. Includes Strategic Alliance Leader, Impact Partner, and event partnership tiers.
• National Supply Chain Day® Annual industry-wide celebration on April 29 spotlighting supply chain professionals, featuring a flagship livestream, industry awards, and events across the US and beyond. Drives brand awareness and partnership opportunities with sponsorship levels ranging from $10,000 to $50,000.

Quantifiable outcome

• 394 total registrations and 191 net new qualified leads from a single webinar for a F100 supply chain solution provider
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core, strategic alliance leader, impact partner and event partner.

• Vector Global LogisticscoreStrategic or Co-development PartnerVector Global Logistics is a presenting partner for the Logistics With Purpose® podcast, a flagship program spotlighting organizations dedicated to creating a better world through supply chain. The partnership has produced over 100 episodes with Enrique Alvarez from Vector serving as host.
• EasyPoststrategic alliance leaderStrategic or Co-development PartnerEasyPost is designated as a Strategic Alliance Leader within the Supply Chain Now Leadership Network, providing thought leadership content and insights on shipping and logistics technology.
• Enablestrategic alliance leaderStrategic or Co-development PartnerEnable is designated as a Strategic Alliance Leader within the Supply Chain Now Leadership Network, contributing content on supply chain collaboration and revenue growth management.
• U.S. Bankstrategic alliance leaderStrategic or Co-development PartnerU.S. Bank is designated as a Strategic Alliance Leader within the Supply Chain Now Leadership Network, providing freight payment index data and insights on transportation economics.
• GEPimpact partnerGTM or Marketing PartnerGEP is an Impact Partner in the Supply Chain Now Leadership Network, contributing AI and supply chain planning expertise through webinars and thought leadership content.
• SAPimpact partnerGTM or Marketing PartnerSAP is an Impact Partner contributing supply chain planning, AI, and field service management content through Supply Chain Now's webinar and podcast programming.
• DP Worldimpact partnerGTM or Marketing PartnerDP World is an Impact Partner in the Supply Chain Now Leadership Network, providing insights on global logistics and trade infrastructure.
• Amazon Supply Chain Servicesimpact partnerGTM or Marketing PartnerAmazon Supply Chain Services is an Impact Partner contributing content on end-to-end logistics, fulfillment, and supply chain optimization.
• apexanalytiximpact partnerGTM or Marketing Partnerapexanalytix is an Impact Partner contributing content on supplier data management, fraud detection, and emerging risks including quantum computing in supply chains.
• Tiveimpact partnerGTM or Marketing PartnerTive is an Impact Partner providing shipment tracking and visibility expertise through podcast content on supply chain technology and cargo security.
• RateLinximpact partnerGTM or Marketing PartnerRateLinx is an Impact Partner contributing freight payment data and transportation optimization insights through Supply Chain Now content.
• 4flowimpact partnerGTM or Marketing Partner4flow is an Impact Partner providing supply chain design, optimization, and warehouse transformation expertise through webinars and podcasts.
• OMPimpact partnerGTM or Marketing PartnerOMP is an Impact Partner contributing AI-powered supply chain planning insights through collaborative content on Supply Chain Now.
• InterSystemsimpact partnerGTM or Marketing PartnerInterSystems is an Impact Partner providing data management, track and trace, and supply chain visibility technology content.
• SPS Commerceimpact partnerGTM or Marketing PartnerSPS Commerce is an Impact Partner contributing retail and supply chain management content through the Supply Chain Now platform.
• ZSimpact partnerGTM or Marketing PartnerZS is an Impact Partner contributing supply chain consulting and analytics expertise through Supply Chain Now content.
• AutoScheduler.AIimpact partnerGTM or Marketing PartnerAutoScheduler.AI is an Impact Partner providing warehouse automation and AI scheduling optimization content.
• Decision Spotimpact partnerGTM or Marketing PartnerDecision Spot is an Impact Partner contributing supply chain optimization and decision support technology insights.
• Dossimpact partnerGTM or Marketing PartnerDoss is an Impact Partner providing supply chain technology and innovation content through the Supply Chain Now platform.
• Easy Metricsimpact partnerGTM or Marketing PartnerEasy Metrics is an Impact Partner contributing workforce productivity and labor management insights through Supply Chain Now content.
• Optilogicimpact partnerGTM or Marketing PartnerOptilogic is an Impact Partner providing supply chain network design and optimization technology content.
• Pallet Allianceimpact partnerGTM or Marketing PartnerPallet Alliance is an Impact Partner contributing supply chain packaging and logistics content.
• SICKimpact partnerGTM or Marketing PartnerSICK is an Impact Partner providing sensor technology and industrial automation insights for supply chain applications.
• Altiumimpact partnerGTM or Marketing PartnerAltium is an Impact Partner contributing supply chain technology and design content.
• Manifestevent partnerGTM or Marketing PartnerManifest is an event partner that collaborated with Supply Chain Now for their 2025 show, where SCN was the 4th most successful partner out of 72 and top performing digital media platform.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FreightWaves: B2B digital media platform covering freight, logistics, and supply chain with podcasts, news, data, and events. Directly comparable to Supply Chain Now in audience, content format mix (podcasts/livestream/media), and sponsor base targeting supply chain professionals.
• Supply Chain Brain: Long-running supply chain industry media brand producing articles, white papers, webinars, and events for supply chain executives. Comparable audience (supply chain decision-makers), sponsorship model, and content formats (webinars, editorial, virtual events).
• Talking Logistics: Long-running supply chain and logistics podcast hosted by Adrian Gonzalez featuring industry executive interviews. Direct format and audience overlap with Supply Chain Now's flagship podcast offering, both monetized through sponsorships with supply chain solution providers.
• DC Velocity: B2B media publication covering distribution center, warehousing, and logistics operations. Comparable audience of supply chain/logistics professionals and similar sponsorship and webinar-driven revenue model.
• Supply Chain Management Review: Established supply chain management media brand with magazine, digital content, and webinars targeting supply chain executives. Overlapping editorial coverage, sponsor base, and content distribution model.
• Logistics Management: B2B publication covering warehousing, transportation, and logistics management for supply chain professionals. Comparable audience, content formats, and B2B sponsorship-driven revenue model.
• Inbound Logistics: Long-running supply chain and logistics magazine/media brand with digital content, webinars, and research. Overlapping audience of supply chain decision-makers and comparable sponsorship and demand-gen monetization.
• The Logistics of Logistics: Supply chain and logistics podcast hosted by John Hayes featuring industry leader interviews and sponsored episodes. Direct format and audience overlap with Supply Chain Now's podcast network, competing for the same sponsor budgets.
• Material Handling & Logistics (MHL News): B2B publication covering material handling, warehousing, and logistics for supply chain operations professionals. Comparable editorial coverage of supply chain operations and similar sponsorship-driven revenue model targeting the same enterprise buyers.

Broad incumbents

• IndustryWeek: Established B2B media brand covering manufacturing, operations, and supply chain. Larger and more diversified incumbent operating across multiple industrial verticals but with overlapping supply chain coverage, audience, and sponsor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/_supplychainnow
• YouTubeyoutube.com/@SupplyChainNow
• LinkedInlinkedin.com/company/27241635

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supply Chain Now