Anesis Therapy

What Anesis Therapy does

Anesis Therapy is a privately held mental health practice founded in 2016 by Myra McNair in Madison, Wisconsin, specializing in culturally responsive mental health care for BIPOC communities. The firm operates three physical clinic locations in Madison (headquarters at 815 Forward Drive, Northside satellite at 2701 International Lane, and a University Avenue satellite), a telehealth clinic in Dallas, Texas opened in 2026, an in-home counseling program for families referred by Dane County Human Services, and weekly free drop-in clinics hosted at Mt. Zion Baptist Church. Service lines include individual, couples, and family therapy; Comprehensive Community Services (CCS) under Wisconsin DHS 36; crisis stabilization; substance abuse counseling; drop-in clinics; and the Latine-focused Salud Mental Program. The Anesis Foundation for Mental Health (nonprofit arm, established 2022) supplements clinical revenue with grants and donations to fund free services, and the firm runs the annual Anesis Multicultural Mental Health Conference (AMMC) and a Clinical Internship Program to build a BIPOC clinician pipeline.

The practice employs a team of more than 50 staff, including nearly 50 licensed therapists, and serves approximately 1,500 clients with a current waitlist of 3-5 weeks. Services are delivered in English, Spanish, Albanian, and Hmong, with Language Line Solutions providing additional interpretation. Revenue is generated primarily through fee-for-service insurance billing across accepted plans (SSM Dean Health Plan, Group Health Cooperative, Quartz Health Solutions, WPS, United Healthcare/Optum), supplemented by self-pay, sliding scale fees, and Foundation subsidies. The underlying technology stack is entirely third-party: TherapyNotes provides HIPAA-compliant telehealth video and EHR; MakeForms hosts the in-home program referral intake; and Language Line delivers interpretation. There is no proprietary technology, no public API, and no AI/ML capability. Distribution combines community-based referral partnerships with Dane County Human Services and faith/community organizations with a sales-led intake process routed through website forms and care-coordinator insurance verification.

Name

Anesis Therapy

Legal name

Anesis Center for Marriage and Family Therapy

Website

https://anesistherapycenter.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Anesis Therapy is a Madison, Wisconsin-based mental health practice founded in 2016, specializing in culturally responsive therapy for BIPOC communities across three clinics, telehealth, and an in-home program with roughly 50 licensed therapists.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Mental health services
• Culturally responsive therapy
• Outpatient family counseling
• Crisis stabilization case management
• HIPAA-compliant telehealth therapy

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Insurance-Based Therapy Services: Outpatient therapy services billed through insurance. Accepts multiple insurance providers including SSM Dean Health Plan, Group Health Cooperative, Quartz Health Solutions, WPS, United Healthcare/Optum, and others.
2. Self-Pay Services: For clients without accepted insurance, various self-pay options are available. Superbills provided for potential insurance reimbursement.
3. Sliding Scale / Financial Aid: Discounts offered based on family size and income. Anesis Foundation provides financial support for uninsured clients and those below poverty guidelines.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Anesis Therapy operates a multi-service mental health practice providing individual, couples, and family outpatient therapy, in-home counseling for families at risk of separation, crisis stabilization, drop-in clinics, telehealth sessions, and a nonprofit Foundation arm offering financial aid and free services. Nearly all staff are people of color, and services are delivered in English, Spanish, Albanian, and Hmong with a culturally responsive, systems-based therapy approach.

Product overview

Anesis Therapy operates a multi-service mental health practice organized around a core outpatient therapy platform supplemented by specialized programs and community-based services. The core Outpatient Therapy offering spans individual, couples, and family therapy, supported by Telehealth Services for remote delivery. Adjacent to the clinical practice, Anesis offers Comprehensive Community Services (CCS) — a Wisconsin-certified psychosocial rehabilitation program — and an In-Home Program providing intensive family therapy for Dane County families at risk of separation. The Anesis Foundation (the nonprofit arm) delivers free Drop-In Clinics, Crisis Stabilization Case Management, and Parent Mentoring & Education Programming. The product portfolio also includes the Salud Mental Program (Latine-focused services), the annual Anesis Multicultural Mental Health Conference (AMMC), and a Clinical Internship Program for training the next generation of BIPOC mental health professionals. Services are provided in English, Spanish, Albanian, and Hmong, with Language Line interpreting available for additional languages.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Therapy Individual, couples, and family therapy services for adults and children delivered by licensed clinicians using culturally informed, evidence-based care including TF-CBT, EMDR, brain spotting, substance abuse counseling, child-parent psychotherapy, and ACT parenting, plus mental health support groups.
• In-Home Program In-home family counseling program serving families referred by Dane County Human Services who are at risk of family separation, utilizing Multi-Dimensional Family Therapy (MDFT), TF-CBT, Child-Parent Psychotherapy, and parent mentoring.
• Comprehensive Community Services (CCS) A voluntary, community-based psychosocial rehabilitation program under Wisconsin Administrative Code DHS 36 providing services to clients across the lifespan with mental health or substance use disorders requiring ongoing high or low-intensity services.
• Drop-In Clinics Free, walk-in mental health services without appointment at multiple Dane County locations, staffed by licensed therapists, substance abuse counselors, crisis stabilization case managers, and certified peer support specialists; bilingual services available at the West Side location.
• Crisis Stabilization Case Management Short-term, intensive, community-based services to prevent or improve mental health crises, reduce acute symptoms, and avoid hospitalization, including enhanced case management, hospital diversion facilities, and residential AFH/CBRF placements in Dane County.
• Parent Mentoring & Parent Education Programming Support services including certified parent and peer support, parent education curricula (Adults and Children Together/ACT), and bilingual parent peer support for families navigating child welfare and mental health systems.
• Telehealth Services Remote therapy delivery via secure, HIPAA-compliant video sessions using TherapyNotes, expanding access for clients in rural Wisconsin and Texas, with modality determined collaboratively between therapist and client.
• Salud Mental Program A specialized, Latine-focused mental wellness program providing culturally responsive therapy services addressing the unique mental health needs of the Latine community, led by Program Director Nancy Gomez.
• Anesis Foundation for Mental Health The nonprofit arm of Anesis Therapy providing financial aid, free drop-in clinics, supplemental therapy services for uninsured clients, community mental health programming, and support for BIPOC clinicians and clinical interns.
• Clinical Internship Program A structured, two-semester internship training program for emerging mental health professionals, offering in-depth clinical experience, multiple supervision modalities, CCS program training, and seminar sessions on trauma, suicide prevention, and play therapy.

Quantifiable outcome

• Served approximately 1,500 clients with nearly 50 therapists as of 2022
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Monona Terrace Convention CenterminorOthers · 21 August 2025Venue partner for Anesis Multicultural Mental Health Conference (August 21-22, 2025). Located at 1 John Nolen Dr, Madison, WI 53703.
• Dane County Human ServicescoreStrategic or Co-development PartnerPrimary referral partner for in-home family counseling program serving families at risk of family separation. Families are referred through child protection and youth justice services. Also provides oversight and funding for Comprehensive Community Services (CCS) program under Chapter DHS 36.
• Mt. Zion Baptist ChurchcoreStrategic or Co-development PartnerCommunity partnership providing space for weekly free drop-in mental health clinics on Tuesdays 10am-2pm. Church provides sanctuary space in familiar, accessible location for Dane County residents regardless of church membership.
• UW-Madison Department of PsychiatrycoreStrategic or Co-development PartnerPartnership for psychiatry residency program placing BIPOC residents at Anesis clinic. Addresses shortage of BIPOC prescribers in Madison area and provides training pathway for diverse mental health professionals.
• Own It: Building Black WealthminorStrategic or Co-development PartnerPartner organization supporting Black economic empowerment which may include mental wellness programming.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• BetterHelp: Largest direct-to-consumer online therapy marketplace, owned by Teladoc. Broad incumbent in the same outpatient therapy space Anesis serves via telehealth; no clinic footprint and no cultural specialization, but competes for the same client wallet in Wisconsin and Texas.
• Lyra Health: Mental health benefits platform sold to employers, blending in-person and virtual therapy with EAP-style services. Comparable in offering culturally responsive care as a differentiator, but serves a B2B buyer and operates at national scale versus Anesis's community-rooted model.
• Spring Health: Enterprise mental health benefits provider combining therapy, coaching, and psychiatry for employer-sponsored plans. Comparable in offering therapy as a core service; differs sharply in B2B go-to-market, scale, and lack of community-based or culturally specialized clinic operations.
• Talkspace: Large publicly-traded online therapy platform serving clients and B2B partners nationwide. Overlaps with Anesis's telehealth therapy delivery and broad service menu but operates as a general-market virtual incumbent without cultural specialization or owned clinics.

Direct peers

• Charlie Health: Virtual intensive outpatient program (IOP) and mental health provider focused on adolescents, young adults, and families. Comparable overlap with Anesis's family-therapy, youth, and court-involved segments; differs in acuity level (IOP) and fully virtual delivery model.
• Two Chairs: Multi-site in-person and virtual outpatient therapy practice operating a hybrid clinician-employee model with strong clinical quality focus. Comparable on clinic-based outpatient therapy delivery, multi-site expansion strategy, and employed-clinician model — differs from Anesis by serving a general (not culturally specialized) market at premium price points.
• Ayana Therapy: Online therapy marketplace that matches BIPOC and underserved clients with culturally responsive therapists of color. Most directly comparable peer: shares Anesis's cultural-specialization thesis but delivers it via a virtual matching platform rather than owned clinics.
• Ellie Mental Health: Multi-site outpatient mental health franchise operating across the US with employed therapists delivering individual, couples, family, and substance-use services. Closely comparable in clinic-based outpatient model, multi-site expansion, and broad service menu — differs from Anesis through franchised rather than founder-owned growth and no cultural specialization.
• Octave: Hybrid in-person and virtual outpatient therapy practice expanding across multiple US metros with employed clinicians. Directly comparable business model (clinic-based + telehealth outpatient therapy with multi-site footprint) — though Octave is not culturally specialized and operates in higher-cost urban markets.

Emerging players

• Confidant Health: Virtual mental health and substance use disorder platform combining therapy, psychiatry, and peer support. Closely comparable on the mental-health-plus-substance-use service menu Anesis delivers under DHS 35/75 certifications; differs by being fully virtual with no clinic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/anesistherapy
• Xx.com/anesistherapy
• Facebookfacebook.com/anesistherapy
• LinkedInlinkedin.com/company/anesistherapy

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anesis Therapy