What Voiceform does

Voiceform is a voice-first survey and form platform that enables organizations to collect qualitative and quantitative data at scale through voice, video, and text responses. Founded in 2021 and privately held, the company is co-led by CEO Philip and CTO Artem, with a 1-10 person team operating primarily from Toronto, Canada (legal domicile) and a US presence. The platform combines structured survey question types with AI-driven features including dynamic AI probing of open-ended responses, automatic transcription in 13+ languages, AI translation across 50+ languages, sentiment analysis, and topic extraction. Customers capture audio and video responses with up to 2:30 minutes per question, and can deploy surveys via direct link, embed, Qualtrics/Salesforce/Decipher/Jotform integration, or programmatically through a REST API with sub-500ms latency and webhooks.

The company's go-to-market is hybrid: a product-led growth motion via a free tier (10 responses/month) and self-serve paid tiers (Lite, Essentials, Pro at $90.85-$286.35/month) sits alongside an enterprise sales motion with custom pricing, SSO, dedicated account management, onboarding, and multi-year contracts. Distribution is layered through native integrations with Qualtrics, Salesforce, HubSpot, Decipher, Jotform, and 5,000+ apps via Zapier, plus a strategic two-sided partnership with Prolific for vetted research participants. SOC 2 Type 2 and HIPAA compliance enable enterprise and healthcare buyer segments.

Voiceform monetizes a tiered SaaS subscription model with annual billing options and a custom enterprise tier that bundles the Voiceform API, custom development, and the 'Nova' AI Research Assistant. The customer base spans enterprise technology (RingCentral, Slack, Salesforce, Shopify, Nestle, UserTesting), market research and polling firms (Prolific, Opinium, Ipsos, Marist Poll, Decodis, Boundless Markets, Emporia Research, EchoMR), academic and AI research institutions (Stanford Lift Lab, Harvard, Reality Defender), and adjacent verticals (JLL in commercial real estate, 100Insure in insurance, WingAI and Baremetrics in SaaS, Neurodiversity Alliance in nonprofit, eHealth in healthcare). The firm has not disclosed a venture funding round beyond a 2023 SkyDeck Berkeley affiliation and reports no institutional ownership.

Name

Voiceform

Legal name

Voiceform Inc.

Website

https://voiceform.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Voiceform is a voice-first, AI-powered survey platform that lets researchers and enterprises collect richer qualitative feedback through voice, video, and text responses, serving market research, customer experience, academic, and healthcare buyers.

Ownership category

akta.pro rank

Product category

Market Research Software

NAICS

Marketing Research and Public Opinion Polling (541910), Other Sound Recording Industries (512290)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industries

Audio & Speech Analytics (call analytics, QA, insights) (HDAAAFAH), Speech Translation & Multilingual Speech Tech (HDAAAFAE)

Keywords

• Voice survey platform
• Conversational AI surveys
• Market research software
• AI-moderated interviews
• Qualitative data collection

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS: Tiered subscription model with Free (10 responses/month), Lite ($90.85/month - 200 responses, 40 AI follow-ups), Essentials ($286.35/month - 25 responses, 5 seats), Pro ($286.35/month - 100 responses, 5 seats), and custom Enterprise plans. Annual billing options available. Revenue from monthly/annual subscription fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Voiceform is a conversational AI survey platform that enables organizations to collect qualitative and quantitative research data through voice, video, and text responses. The platform combines structured survey functionality with AI-driven follow-up probing, automated transcription, sentiment analysis, and multilingual translation to enable researchers and customer experience teams to conduct AI-moderated interviews at scale. It is delivered as a SaaS product with self-serve signup, tiered subscription pricing, and enterprise plans, and is used by enterprises, research firms, and academic institutions worldwide.

Product overview

Voiceform is a unified customer intelligence platform that combines structured surveys with voice, video, and AI capabilities. The core Voiceform Platform serves as the primary offering, supporting voice surveys, video surveys, and text-based questions with conditional logic. AI Interviews is a sub-product enabling AI-moderated interviews that dynamically probe responses. Voiceform Lite provides an entry-level paid tier with essential features, while Nova (AI Research Assistant) is available on custom plans. The Voiceform API enables programmatic access for Enterprise customers. The platform integrates with survey tools like Qualtrics and Decipher, CRM systems like Salesforce and HubSpot, and workflow automation via Zapier (5,000+ apps).

Differentiator

Problem solved

Functional benefit

Products and services

• Voiceform Platform Core SaaS platform that lets organizations build structured surveys combined with voice, video, and text response capture, distributed via link, embed, mobile, or API. Includes conditional logic, AI-driven probing, automatic transcription and translation in 50+ languages, sentiment analysis, and analytics dashboards. Used by enterprise customer experience teams, market research firms, academic researchers, and small businesses.
• AI Interviews AI-moderated interview capability that dynamically generates follow-up questions based on open-ended responses, simulating real face-to-face interviews to capture richer qualitative insights at scale without a human interviewer. Targeted at researchers and insights teams running large-scale qualitative studies.
• Nova (AI Research Assistant) AI Research Assistant offered on custom plans that assists with analyzing Voiceform data, generating summaries of audio responses using GPT models, and supporting advanced research workflows. Targeted at enterprise customers and research teams using Voiceform at scale.
• Voiceform API REST API and webhooks that let developers embed Voiceform surveys natively and retrieve survey responses, metadata, and audio recordings in real time with sub-500ms latency. Bundled with an SDK and available to Enterprise customers.

Quantifiable outcome

• 40% increase in survey response rates
• +8 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• ZapiercoreTechnology or IntegrationZapier integration enables Voiceform to connect with 5,000+ applications, allowing users to send survey data to Slack, Salesforce, HubSpot, Google Sheets, and thousands of other tools automatically.
• QualtricscoreTechnology or IntegrationIntegration allows Voiceform voice and video questions to be embedded directly into Qualtrics surveys, enabling hybrid qualitative data collection within existing Qualtrics workflows.
• SalesforcecoreTechnology or IntegrationSalesforce integration enables survey data to flow directly into Salesforce CRM, supporting customer experience and voice of customer programs.
• ProlificcoreStrategic or Co-development PartnerProlific provides vetted research participants for Voiceform surveys, enabling large-scale qualitative research. Combined solution enables 500+ interviews in 72 hours with verified, high-quality participants.

Scale indicators14 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• SurveyMonkey: Public, mass-market survey platform with broad SMB and enterprise reach. Provides overlapping survey-building capabilities but lacks Voiceform's voice-first, AI-moderated approach.
• Qualtrics: SAP-owned enterprise experience management platform and dominant incumbent in survey/research. Voiceform embeds within Qualtrics, indicating co-opetition; Qualtrics has vastly broader portfolio but Voiceform's voice/AI features are more advanced in their niche.
• UserTesting: Established human-powered user research platform. Listed as a Voiceform customer/complement, indicating overlap in enterprise UX research buyers where Voiceform positions as a voice-AI supplement.

Direct peers

• Listen Labs: AI-powered conversational research platform that conducts voice and video interviews at scale. Closest direct competitor to Voiceform with overlapping AI-moderated interview, sentiment analysis, and transcription capabilities serving market researchers.
• Remesh: Conversational AI research platform for live and asynchronous audience dialogue at scale. Targets the same market research and employee insight buyers with AI-driven qualitative analysis.
• Outset: AI-moderated qualitative research platform using conversational AI to conduct and synthesize user interviews. Competes directly with Voiceform's AI Interviews sub-product for the same researcher buyer.
• Dovetail: Customer research and insights platform for qualitative analysis. Complementary rather than head-to-head but competes for the same UX/market research buyer budget.
• Sprig: In-product survey and feedback platform with AI analysis, targeting product and customer experience teams. Overlaps with Voiceform's CX/VoC use cases and shares the enterprise PLG motion.
• Maze: User research platform for product teams running concept tests and prototype validation. Competes for the same UX research budget with modern, self-serve product-led growth.
• Typeform: Conversational form and survey platform emphasizing engagement and UX. Competes with Voiceform for SMB and mid-market teams building interactive surveys, with comparable self-serve freemium motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/voiceformhq
• YouTubeyoutube.com/@voiceform2792
• LinkedInlinkedin.com/company/voiceform

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voiceform