Matters
Matters is a Paris-based Product and Startup Studio founded in 2007, with 50+ experts co-creating web, mobile, and AI products for French scaleups, enterprises, and startups across seven service lines from MVP build to FinOps and tech due diligence.
- Company typePrivate
- Founded2007
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Matters does
Matters is a French Product and Startup Studio founded in 2007 (originally as Inovia, rebranded in 2021) and headquartered in Paris, structured as a SAS with 50+ multi-disciplinary experts including Product Managers, Product Designers, Tech Leads, Full-Stack Engineers, and DevOps practitioners. The firm co-creates web and mobile products with scaleups, large enterprises, and startups, delivering across seven service lines: Prototype-to-MVP, Product Evolution, Innovation Acceleration, Boost Produit & Tech, FinOps cloud optimization, Tech/UX Audit and Due Diligence, and AI Services. Its technology stack spans TypeScript, Next.js, React, Node.js, NestJS, Flutter, React Native, PostgreSQL, and Supabase, supplemented by NoCode tools (Webflow, Weweb, Airtable, Retool, Zapier) and analytics platforms (Google Analytics, Amplitude).
The business operates as a project-based professional services studio with multi-year contract cadence for ongoing engagements such as team augmentation. Pricing is quote-based and tailored to engagement scope, duration, and team composition, with MVPs typically delivered in 3-6 months and innovation sprints in 4-12 weeks. Customer engagement runs through direct sales, a 'Prendre RDV' (book a meeting) contact motion, ecosystem referrals (La Fabrique, France Digitale, Sowefund), and event-driven community building via Paris meetups, conferences, and workshops. Named enterprise clients include Carrefour, RATP, FDJ United, Société Générale, Somfy, and Decathlon; startup engagements include Ubeeqo (acquired by Europcar), Traqfood (acquired by Mérieux Nutrisciences), Okali, Knave, Yes Yes, Kiwee.care, and Bampa. Notable track-record metrics include 200+ products launched, 25,000+ restaurateurs on the Traqfood app, 400,903 Ubeeqo reservations in 2019, an RATP app rating improvement from 1.2 to 4.8 stars in 9 months, and a claimed CO2 footprint 22x below the sector average (SAMI 2022 audit).
The company is privately held with no disclosed funding rounds, parent company, or public financial figures. Operating geography is concentrated in France (Paris), with no disclosed international offices. The studio's revenue is generated entirely from professional services fees on client engagements, with no software product, SaaS, or licensing revenue disclosed.
Matters firmographics
Firmographics- Name
- Matters
- Legal name
- SAS Matters
- Website
- https://matters.tech
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Matters is a Paris-based Product and Startup Studio founded in 2007, with 50+ experts co-creating web, mobile, and AI products for French scaleups, enterprises, and startups across seven service lines from MVP build to FinOps and tech due diligence.
- Ownership category
- akta.pro rank
Matters industry classification
Industry- Product category
- Digital Product Development Services
- NAICS
- Computer Systems Design Services (541512), Other Computer Related Services (541519), Management Consulting Services (54161)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)
Keywords
Where Matters is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Matters business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product & Tech Development Services: Matters generates revenue through professional services engagements, offering a comprehensive suite of product and tech development services including MVP development, product evolution, innovation acceleration, team augmentation, FinOps, tech audits, and AI implementation. Engagements are project-based, typically ranging from a few weeks to several months, with pricing based on scope, team composition, and complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based engagements - scope, team, and duration tailored per client |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Matters product offering
Product offeringCore offering
Matters is a French Product and Startup Studio that co-creates web and mobile digital products for scaleups, large enterprises, and startups. It delivers a portfolio of professional services spanning MVP development, product evolution, innovation acceleration, post-MVP team reinforcement, FinOps cloud optimization, tech/UX due diligence for investors, and end-to-end AI feature design and deployment. Engagements are project-based, delivered by multidisciplinary teams of Product Managers, Designers, Tech Leads, and Full-Stack Engineers.
Product overview
Matters is a Product & Startup Studio offering a portfolio of complementary service lines for digital product development. The core offering spans seven service areas: Prototype au MVP (guiding ideas from concept to market-ready product), Évolution de Produit (optimizing and scaling existing products), Accélération de l'Innovation (from strategy to executed solutions), Boost Produit & Tech (team reinforcement post-MVP), FinOPS (cloud infrastructure and cost management), Audit Tech/UX et Due Diligence (technical and UX assessment for investors and M&A), and Services IA (end-to-end AI feature development from diagnostic to scaled deployment). These services are co-delivered by multidisciplinary teams of Product Managers, Product Designers, Tech Leads, and Full-Stack Engineers.
Differentiator
Problem solved
Functional benefit
Products and services
- Prototype au MVP (Prototype to MVP) End-to-end product development service guiding clients from initial idea through prototype validation to a commercial-ready Minimum Viable Product, using agile methodologies and user testing. Targeted at startups and enterprises seeking to validate product-market fit.
- Évolution de Produit (Product Evolution) Product evolution service that analyzes real usage data and product performance to optimize user experience, strengthen technical foundations, automate processes, and maximize value delivery. For organizations with live digital products that need optimization or scaling.
- Accélération de l'Innovation (Innovation Acceleration) Innovation acceleration service transforming strategic ambitions into real, field-tested solutions, covering strategic framing to product execution across industries. Targeted at large enterprises and scaleups needing structured innovation delivery.
- Boost Produit & Tech (Product & Tech Team Boost) Targeted reinforcement for Product and Tech teams post-MVP, helping to optimize, automate, and scale while building internal team capabilities through coaching and process improvement. Functions as team augmentation.
- FinOPS - Pilotage et Optimisation Cloud (Cloud FinOps) Cloud infrastructure management and optimization service providing real-time cost and risk visibility, infrastructure analysis, and team autonomy through Infrastructure-as-Code documentation and monitoring tools. For organizations seeking to reduce cloud spend and risk.
- Audit Tech/UX et Due Diligence (Tech/UX Audit and Due Diligence) Technical and UX audit service for investment funds and M&A teams, evaluating products, tech stacks, user experience, and team dynamics to identify risks, validate strengths, and inform investment decisions.
- Services IA (AI Services) AI integration and deployment service covering AI diagnostic, opportunity identification, feature implementation, pilot version, and scaled industrialization, aimed at delivering pragmatic AI features with measurable ROI. For organizations seeking to embed AI capabilities into their products.
Quantifiable outcome
- 14,000 subscriptions signed in first months of pilot
- +5 more outcomes
Companies that use Matters
Customer profileNamed customers11 records
Ideal customer profiles3 records
Matters technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Matters partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered major, core and minor.
- FDJ (Française des Jeux)majorFDJ United collaborated with Matters on multiple innovation projects including an AI-powered interactive kiosk experience at Vivatech 2025 (My Scratch Card with 100 AI-generated universes) and an omnichannel player identification prototype. The collaboration involves co-construction across innovation, legal, marketing, lottery, and CX teams.
- OkalimajorMatters designed a CBS-agnostic interconnection technology for Okali, a fintech enabling SEPA access for neobanks (clients include Lydia, Blank), integrating with Arkéa via EBICS and instant payments protocols. The technology decoupled Okali from single Core Banking System dependency, unlocking commercial scalability.
- SwancoreSwan was integrated as the banking partner for the Carrefour loyalty subscription MVP, providing the cashback payment mechanism through direct bank transfers. Swan handled the banking rail component enabling automated refunds to subscribers' bank accounts.
- GoCardLesscoreGoCardLess was integrated for automatic subscription renewal in the Carrefour loyalty MVP, providing the direct debit payment infrastructure that enabled the subscription renewal mechanism for the loyalty program.
- La Fabrique (Paris & Co)coreLa Fabrique is a startup accelerator based in Paris that refers startups to Matters for product and tech development services. It is listed as a partner on matters.tech.
- France DigitalecoreFrance Digitale, the association representing French digital and tech startups, refers its member companies to Matters for product and tech co-development. It is listed as a partner on matters.tech.
- SowefundminorSowefund, a startup investment platform, refers startups and companies to Matters for product and tech development services. Listed as a partner on matters.tech.
- YouSignminorYouSign, an e-signature solution, is listed as a partner/client of Matters. Matters may have co-developed solutions involving electronic signature capabilities.
- SomfyminorSomfy, a smart home technology company, is listed as a partner/client of Matters. Matters likely provided product and tech development services for Somfy's digital initiatives.
- CarrefourmajorCarrefour collaborated with Matters on a loyalty subscription MVP with cashback, achieving 14,000 subscriptions in the Rouen pilot region within months. The project involved integration with Carrefour's existing systems and successful transfer to internal teams for industrialization.
- DecathlonminorDecathlon is listed as a partner/client of Matters, likely for product and tech development services related to their digital transformation initiatives.
- Société GénéraleminorSociété Générale is listed as a partner/client of Matters, likely for innovation acceleration or product development services.
- RATPmajorRATP partnered with Matters for a comprehensive app transformation project that improved the app store rating from 1.2 to 4.8 stars in 9 months, including organizational restructuring, agile implementation, OKR culture deployment, and technical enablers (CI/CD, BFF, testing) for MaaS readiness.
- Urban OdysseyminorUrban Odyssey and Matters combined forces to accelerate the environmental transition of the building sector. This partnership was announced in June 2024 and focuses on co-developing solutions at the intersection of technology and sustainability.
- SAMI (Carbon Accounting)minorSAMI conducted the 2022 carbon audit for Matters, establishing that the company emits 22x less CO2 than the sector average. This is an advisory/sustainability assessment partnership rather than a commercial one.
- WebflowcoreWebflow is listed as a preferred technology tool by Matters for NoCode/low-code prototyping and website development. Webflow hosts matters.tech.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Matters competitors and assessment
Company assessmentDirect peers
- Xebia: Global IT consultancy with deep roots in agile/DevOps and product development services. Comparable service portfolio (MVP-to-scale, cloud optimization, AI enablement) and similar boutique-to-mid-market positioning, though with broader geographic reach.
- Insitoo: French digital services firm offering product design, web/mobile development, and innovation services to enterprises. Comparable boutique positioning, French client base, and end-to-end product/tech delivery focus.
- OCTO Technology: French technology consultancy (now part of Accenture) specialized in software craftsmanship, architecture, and AI. Highly comparable to Matters' tech audit, FinOps, and AI deployment services targeting French enterprise CIOs.
- Theodo: French full-stack web and mobile development studio with a comparable model of co-building digital products for startups and enterprises. Closest direct peer in terms of team size, Paris presence, and end-to-end product/tech delivery approach.
- Fabernovel: French digital product and transformation studio combining strategy, design, and technology consulting for large enterprises and scaleups. Directly comparable to Matters' product evolution and innovation acceleration service lines.
- fifty-five: Paris-headquartered data, AI, and customer experience consultancy helping brands activate data and deploy AI use cases. Overlaps with Matters' AI services and FinOps offerings and shares a similar boutique, Paris-based delivery model.
- TheFamily: Paris-based startup support organization that helps European founders build, fund, and scale tech companies. Overlaps with Matters on the startup-studio mission of accompanying founders from idea to product, though TheFamily is more education/community-driven while Matters is execution-driven.
Broad incumbents
- Thoughtworks: Global technology consultancy focused on software excellence, digital transformation, and AI engineering. Larger and broader than Matters but competes for the same enterprise modernization, product engineering, and AI industrialization mandates.
- Devoteam: Major French-headquartered IT consultancy with strong cloud (AWS/Google/Azure) and AI practices. Competes with Matters on FinOps and digital transformation RFPs from large French enterprises, but at significantly larger scale.
- Capgemini Engineering: Global engineering services arm of Capgemini providing large-scale digital product development, embedded software, and AI services. Represents the scaled incumbent benchmark that Matters competes against on enterprise digital transformation RFPs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Matters social profiles
Digital presenceMatters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matters leadership team
Management profileNumber of profiles
Profiles7 records
Matters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matters M&A and investment
M&A and investmentM&A
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matters
What does Matters do?
Matters is a French Product and Startup Studio that co-creates web and mobile digital products for scaleups, large enterprises, and startups. It delivers a portfolio of professional services spanning MVP development, product evolution, innovation acceleration, post-MVP team reinforcement, FinOps cloud optimization, tech/UX due diligence for investors, and end-to-end AI feature design and deployment. Engagements are project-based, delivered by multidisciplinary teams of Product Managers, Designers, Tech Leads, and Full-Stack Engineers.
Is Matters a public or private company?
Matters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Matters founded?
Matters was founded in 2007. It employs 51 to 100 people.
Where is Matters based?
Matters is headquartered in Paris, France, in the Europe region.
How does Matters make money?
One revenue line is on record: product & Tech Development Services.
Who are Matters's main competitors?
Direct peers on record are Xebia, Insitoo, OCTO Technology, Theodo, Fabernovel, fifty-five and TheFamily. Broad incumbents are Thoughtworks, Devoteam and Capgemini Engineering.
Does Matters have an API?
No public API is recorded for Matters.
What industry is Matters in?
Matters's product category is Digital Product Development Services. Its primary akta.pro industry code is BPAEANAC, Technical Enablement & Adoption Services (Change Management, Adoption, Champions). Its NAICS code is 541512 and its SIC code is 7370.