Scale Insights
Scale Insights is a Singapore-based SaaS platform that provides rule-based automation and analytics for Amazon PPC advertising, targeting FBA sellers and agencies across 12 global marketplaces with tiered subscription and usage-based pricing.
- Company typePrivate
- Founded-
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Scale Insights does
Scale Insights is a Singapore-based SaaS company that provides rule-based automation and analytics software for Amazon Pay-Per-Click (PPC) advertising. The platform enables Amazon FBA sellers and agencies to automate bid management, keyword optimization, and campaign workflows across Sponsored Products, Sponsored Brands, and Sponsored Display ads. Its core technology comprises 11 named automation algorithms (Dayparting, Bidding, Placement, Whitelist, Blacklist, Status, Revive, Import, Negative Word, Daily Budget, and Negative) supported by 200+ configurable parameters, with transparency features that let users preview algorithmic changes, review step-by-step calculations, and audit historical change logs. The product was engineered by five Amazon FBA sellers with $200M+ in combined revenue, lending domain-specific credibility.
The company operates a product-led growth (PLG) model with self-serve onboarding via its website, a 30-day free trial requiring no credit card, and tiered subscription pricing based on the number of automated ASINs (ranging from Scale 5 at $78/month to Scale 100 at $688/month), plus an enterprise '1% Plan' charging 1% of monthly ad spend for unlimited automated ASINs. Scale Insights supports 12 Amazon marketplaces across North America, Europe, and Asia-Pacific, and serves two primary segments: Amazon FBA sellers seeking to reduce manual campaign management and ACOS, and Amazon agencies managing PPC across multiple client accounts. The company is a private subsidiary under River of Life Private Limited, both Singapore-incorporated, with no disclosed external venture funding, and is led by co-founders Luke Lim (CEO) and Leslie Chong (COO).
Scale Insights firmographics
Firmographics- Name
- Scale Insights
- Legal name
- Scale Insights Pte Ltd
- Website
- https://scaleinsights.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Scale Insights is a Singapore-based SaaS platform that provides rule-based automation and analytics for Amazon PPC advertising, targeting FBA sellers and agencies across 12 global marketplaces with tiered subscription and usage-based pricing.
- Ownership category
- akta.pro rank
Scale Insights industry classification
Industry- Product category
- Amazon PPC Advertising Automation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
- akta.pro secondary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where Scale Insights is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Scale Insights business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- SaaS Subscription - Automated ASIN Based: Subscription-based SaaS model where pricing is determined by the number of automated ASINs (Amazon Standard Identification Numbers) the customer wants to automate. One automated ASIN allows automation of ads associated with one ASIN in one country. Customers can also opt for the 1% Plan which charges 1% of monthly ad spend for unlimited automated ASINs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Scale 5 - 5 Automated ASINs |
| Subscription | Monthly | Scale 10 - 10 Automated ASINs |
| Subscription | Monthly | Scale 20 - 20 Automated ASINs |
| Subscription | Monthly | Scale 35 - 35 Automated ASINs |
| Subscription | Monthly | Scale 50 - 50 Automated ASINs |
| Subscription | Monthly | Scale 75 - 75 Automated ASINs |
| Subscription | Monthly | Scale 100 - 100 Automated ASINs |
| Usage-based | Monthly | The 1% Plan - Unlimited Automated ASINs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Scale Insights product offering
Product offeringCore offering
Scale Insights provides an AI-powered, rule-based Amazon PPC automation SaaS platform that lets sellers and agencies automate bid management, keyword optimization, and campaign workflows across Sponsored Products, Sponsored Brands, and Sponsored Display ads. The platform combines 11 automation algorithms and 200+ configurable parameters with analytics and transparency features, and is sold on tiered subscriptions based on the number of automated ASINs, with a usage-based 1% of ad spend plan also available.
Product overview
Scale Insights offers a single unified AI-powered Amazon PPC automation platform. The platform provides rule-based automation across 11 algorithm types (Dayparting, Status, Whitelist, Bidding, Placement, Revive, Import, Negative Word, Daily Budget, Negative, Blacklist) and 200+ parameters. Pricing is based on the number of automated ASINs, ranging from Scale 5 (5 ASINs at $78/month) to Scale 100 (100 ASINs at $688/month), plus a custom '1% Plan' at 1% of ad spend. A free 30-day trial is available with no credit card required. The platform integrates with Amazon Seller Central and Stripe for payments.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- ACOS reduction through automated bid optimization
- +1 more outcomes
Companies that use Scale Insights
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Scale Insights technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature5 records
Scale Insights partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Scale Insights competitors and assessment
Company assessmentDirect peers
- Helium 10: Helium 10 is a leading all-in-one Amazon seller suite that includes PPC automation (Adtomic) alongside keyword research, product research, and analytics. It directly overlaps with Scale Insights on Amazon PPC optimization for the same FBA seller and agency customer base.
- Perpetua (by Ascential): Perpetua is an enterprise-focused Amazon advertising optimization platform offering automated bidding, dayparting, and analytics for Sponsored Products, Brands, and Display. It competes head-to-head with Scale Insights' automated bid and budget management capabilities.
- Teikametrics: Teikametrics provides AI-driven PPC automation and bid optimization for Amazon and Walmart sellers. It serves the same mid-market FBA sellers and agencies and competes on rules-based and algorithmic campaign management.
- Jungle Scout: Jungle Scout is a comprehensive Amazon seller platform offering product research, keyword tools, and an AI-powered PPC tool (Cobalt). It overlaps with Scale Insights on Amazon PPC automation for SMB and mid-market Amazon sellers.
- Pacvue (by Ascential): Pacvue provides commerce acceleration software with Amazon PPC automation, bidding rules, and analytics for enterprise brands. It directly competes with Scale Insights' premium automation tier for agencies and large sellers managing thousands of ASINs.
- Sellics (now part of Perpetua): Sellics offered an all-in-one Amazon seller marketing suite including PPC optimization, keyword tracking, and sales analytics. Now part of Ascential's commerce suite, it remains a direct comparable for Amazon PPC automation.
Emerging players
- Intentwise: Intentwise is an Amazon and Walmart ad optimization platform focused on AI-driven campaign automation and analytics. It overlaps with Scale Insights in PPC automation but operates more heavily on Walmart, broadening the comparable scope.
- AdBadger: AdBadger is a smaller Amazon PPC management tool offering keyword harvesting, bid optimization, and dayparting features. It targets the same Amazon FBA seller segment as Scale Insights but with a narrower feature set.
- PPC Entourage: PPC Entourage is an Amazon PPC management tool with bulk operations, profit analytics, and bid automation. It serves a similar SMB-to-mid-market FBA seller base and competes on rule-based automation workflows.
Broad incumbents
- Stackline: Stackline is a retail e-commerce analytics platform with growing capabilities in Amazon advertising measurement and optimization. It is a broader analytics incumbent with overlapping advertising analytics and marketplace enablement offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Scale Insights social profiles
Digital presenceScale Insights financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scale Insights leadership team
Management profileNumber of profiles
Profiles2 records
Scale Insights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scale Insights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scale Insights
What does Scale Insights do?
Scale Insights provides an AI-powered, rule-based Amazon PPC automation SaaS platform that lets sellers and agencies automate bid management, keyword optimization, and campaign workflows across Sponsored Products, Sponsored Brands, and Sponsored Display ads. The platform combines 11 automation algorithms and 200+ configurable parameters with analytics and transparency features, and is sold on tiered subscriptions based on the number of automated ASINs, with a usage-based 1% of ad spend plan also available.
Is Scale Insights a public or private company?
Scale Insights is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scale Insights founded?
Scale Insights was founded in -1. It employs 11 to 50 people.
Where is Scale Insights based?
Scale Insights is headquartered in Singapore, Singapore, in the Asia region.
How does Scale Insights make money?
One revenue line is on record: saaS Subscription - Automated ASIN Based.
Who are Scale Insights's main competitors?
Direct peers on record are Helium 10, Perpetua (by Ascential), Teikametrics, Jungle Scout, Pacvue (by Ascential) and Sellics (now part of Perpetua). Emerging players are Intentwise, AdBadger and PPC Entourage. Stackline is listed as a broad incumbent.
Does Scale Insights have an API?
No public API is recorded for Scale Insights.
What industry is Scale Insights in?
Scale Insights's product category is Amazon PPC Advertising Automation Software. Its primary akta.pro industry code is BPAMALAF, Attribution, Measurement, Analytics & Incrementality, with a secondary code of BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 513210 and its SIC code is 7372.