Salesify

What Salesify does

Salesify is a B2B demand-generation and sales-enablement firm founded in 2005 and headquartered in Redwood City, California. It operates today as a brand within Ziff Davis Performance Marketing (ZDPM), formed through the 2018 merger of Salesify and DemandShore and now situated under publicly traded parent Ziff Davis, LLC (NASDAQ: ZD). ZDPM positions itself as the world's largest B2B tech performance marketing brand, generating over 2 million leads annually across mid-to-large enterprise clients.

The company sells an integrated five-service demand-gen platform: ENRICH (identity and data enrichment), CONNECT (omnichannel engagement), GENERATE (lead discovery and acquisition), PROFILE (account identification, prioritization, and expansion), and CONVERGE (data aggregation with predictive outreach). The technical architecture is a full-funnel omnichannel lead generation stack that combines identity illumination, multichannel activation, and predictive targeting, with privacy-compliant data practices validated by TRUSTe Verified Privacy, TRUSTe APEC Privacy, and TRUST Arc. Differentiation rests on combined scale, data assets, and certified compliance posture for global, GDPR-aligned operations.

Revenue is generated through performance-based, transaction-fee pricing on lead delivery and ABM outcomes for B2B technology companies, marketing services firms, and large enterprise organizations. GTM is enterprise-direct via a 'Get Started' CTA and contact form, supplemented by organic social presence on LinkedIn, Twitter, Facebook, and YouTube. The firm employs 251-500 people and serves clients globally, though no specific revenue figures are publicly disclosed.

Name

Salesify

Legal name

Ziff Davis, LLC

Website

https://salesify.com

Company type

Private

Founded year

2005

Operating status

Acquired

Headcount range

251–500 employees

Short description

Salesify is a B2B demand-generation and sales-enablement firm, now operating as a brand within Ziff Davis Performance Marketing (ZDPM). It delivers full-funnel omnichannel lead generation across an integrated five-service platform to enterprise B2B technology and marketing services clients globally.

Ownership category

akta.pro rank

Product category

B2B Lead Generation Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• B2B lead generation
• Demand generation services
• Account based marketing
• Sales enablement
• Omnichannel marketing

Headquarters

HQ city

Redwood City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Lead Generation Services: Performance-based demand generation services generating over 2 million leads annually for B2B tech clients. Revenue derived from delivering qualified leads and measurable outcomes.
2. ABM Lead Generation: Account-based marketing lead generation services from top of funnel to bottom of funnel, delivering positive ROI for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Salesify delivers B2B demand generation and sales enablement services through a full-funnel omnichannel lead generation platform, generating more than 2 million qualified leads annually for B2B technology companies. The platform is composed of five service modules — ENRICH (data enrichment and identity illumination), CONNECT (omnichannel engagement), GENERATE (lead discovery), PROFILE (customer identification), and CONVERGE (data aggregation and predictions) — supported by TRUSTe-validated privacy-compliant data practices. The company also runs account-based marketing (ABM) lead generation programs and now operates under the Ziff Davis Performance Marketing (ZDPM) brand.

Product overview

Ziff Davis Performance Marketing (ZDPM) is a unified B2B tech performance marketing platform formed from the merger of Salesify and Demandshore. The platform offers a comprehensive suite of five integrated services: ENRICH (data enrichment and identity illumination), CONNECT (omnichannel customer engagement), GENERATE (lead generation and acquisition), PROFILE (customer identification and prioritization), and CONVERGE (data synthesis and predictive outreach). Together, these services enable full-funnel omni-channel lead generation, with the platform generating over 2 million leads annually.

Differentiator

Problem solved

Functional benefit

Products and services

• ENRICH Data enrichment and identity illumination service module within the Salesify full-funnel lead generation platform. It is designed to improve the accuracy and depth of contact and account records used in B2B demand generation programs.
• CONNECT Omnichannel engagement service module within the Salesify full-funnel lead generation platform. It enables B2B technology companies to reach prospects across multiple channels as part of demand generation programs.
• GENERATE Lead generation service module within the Salesify full-funnel platform, designed to discover and deliver qualified B2B prospects for technology companies. The platform as a whole generates more than 2 million qualified leads annually.
• PROFILE Customer identification and profiling service module within the Salesify full-funnel lead generation platform, used to build and qualify audience profiles for B2B technology demand generation.
• CONVERGE Data aggregation and predictions service module within the Salesify full-funnel lead generation platform, consolidating data from ENRICH, CONNECT, GENERATE, and PROFILE to support predictive insights and informed campaign decisions.
• ABM Lead Generation Account-based marketing (ABM) lead generation service for B2B technology companies. Charges a transaction fee per lead, prospect, customer, or audience delivered.
• Lead Generation Services Core B2B lead generation service of Salesify, delivered through the full-funnel omnichannel platform. Priced on a transaction-fee basis per lead, prospect, customer, or audience delivered; the platform generates more than 2 million qualified leads annually.

Quantifiable outcome

• Over 2 million leads generated annually
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• DemandshorecoreStrategic or Co-development PartnerSalesify and Demandshore merged to form Ziff Davis Performance Marketing, combining two leading demand generation and sales enablement companies to become the world's largest B2B tech performance marketing brand.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 6sense: 6sense provides an account engagement and demand-generation platform using predictive analytics and intent data to power omnichannel B2B marketing and pipeline generation, directly comparable to ZDPM's PROFILE/CONVERGE and full-funnel lead generation offerings.
• Demandbase: Demandbase is a B2B ABM and demand-generation platform combining account intelligence, intent data, and engagement orchestration, making it a direct competitor to ZDPM's enterprise ABM and lead generation services.
• Madison Logic: Madison Logic is a B2B demand generation and ABM platform that delivers account-based lead generation, measurement, and omnichannel engagement to mid-market and enterprise B2B clients, closely matching Salesify/ZDPM's full-funnel ABM and performance-marketing proposition.
• Integrate: Integrate operates a B2B demand generation platform focused on lead management, qualification, and performance measurement for enterprise marketers, directly comparable to ZDPM's GENERATE and CONNECT services for B2B tech clients.
• NetLine Corporation: NetLine is a B2B content syndication and lead generation network serving technology and enterprise vendors, operating a similar performance-based demand generation model for high-volume, B2B tech lead delivery.
• PureB2B: PureB2B (formerly Pure Inc.) is a full-funnel B2B demand generation and data services provider for technology and enterprise clients, with a content-syndication-led model closely parallel to ZDPM's lead generation and data enrichment capabilities.

Emerging players

• Triblio (now part of Demandbase): Triblio was an ABM platform providing account-based advertising, sales enablement, and orchestrated account engagement for B2B tech sellers, overlapping with ZDPM's CONNECT and PROFILE services in the ABM segment.
• Terminus (now part of Demandbase): Terminus was an ABM platform specializing in account-based advertising, analytics, and engagement across channels, comparable to ZDPM's omnichannel demand generation stack for B2B tech customers.

Broad incumbents

• ZoomInfo: ZoomInfo is a leading B2B data and intelligence platform providing contact, account, and intent data that increasingly powers demand generation workflows, providing a broader competitive alternative to ZDPM's ENRICH and PROFILE data services.
• LinkedIn (Marketing Solutions): LinkedIn's Marketing Solutions business operates as a major B2B demand generation and account-targeted advertising platform, sitting in the same broad enterprise B2B tech performance-marketing category as ZDPM, though with a fundamentally different owned-audience model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/salesify
• YouTubeyoutube.com/channel/UC-z-GBO6SFXEYBsHMc6LVMg?view_as=subscriber
• Facebookfacebook.com/salesify
• LinkedInlinkedin.com/company/salesify

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salesify