Fliplet

What Fliplet does

Fliplet, trading as Weboo Online Limited, is a London-headquartered enterprise software company founded in 2009 that operates an AI-powered no-code/low-code platform for building web and mobile applications. Its core product, Fliplet Studio, lets business users describe workflows in natural language and receive production-ready software drafts that can be refined, governed, and launched to web, iOS, or Android; Fliplet Viewer provides a mobile preview/analytics client. The platform supports custom data integrations (SQL Server, SharePoint, Workday, Zapier, Azure Logic Apps, Power Automate), workflow automation, and enterprise-grade controls (ISO 27001, SOC 2 Type 2, GDPR, SAML2 SSO) and is hosted in Europe (Dublin) and US (California) data regions.

The company sells via tiered subscription plans (Free, Public, Public Plus, Private, Private Plus, Enterprise) complemented by a PLG self-serve funnel (14-day free trial, no card required) and a direct enterprise sales motion (Book a Demo). Its customer base spans 34,000+ organizations and 326,000+ users, with pronounced penetration in the legal vertical — 41% of the top 200 global law firms run apps built on Fliplet, including Clifford Chance, Eversheds Sutherland, Latham & Watkins, BCLP, Dykema, Mills & Reeve, Gowling WLG, and Gateley. Other verticals served include Events, Learning/Training, Directory, Emergency Management, and Community/Engagement.

Fliplet is a privately held, bootstrapped company (only ~$759K disclosed funding in 2015, no recent VC rounds) with 11–50 employees, suggesting efficient capital deployment. Strategic emphasis in 2025–2026 is on repositioning the platform as AI-first (Studio V3, AI Feature and Action Builder) and broadening reach through free AI utilities and US data residency.

Name

Fliplet

Legal name

Weboo Online Limited

Website

https://fliplet.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Fliplet is a London-based enterprise AI software builder that lets organizations create, integrate, and securely deploy web and mobile apps via natural-language prompts, serving 34K+ organizations with deep penetration in law firms, events, and training verticals.

Ownership category

akta.pro rank

Product category

Enterprise No-Code/Low-Code Application Development Platform

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Mobile App Development Platforms (MADP) (HDAEAKAD)

akta.pro secondary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• No-code app builder
• Enterprise software platform
• Mobile app development
• AI software creation
• Workflow automation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Fliplet operates on a subscription-based model with tiered plans (Free, Public, Public Plus, Private, Private Plus, Enterprise) that determine feature access, published app limits, user volumes, and support levels. Pricing depends on plan, publishing needs, user volumes, support requirements, and enterprise features needed.
2. Usage-Based Limits: Free plan apps are subject to real-time usage limits including unique sessions per day (42), public app users per month (25 anonymous), and private app users per month (3 logged-in). Paid plans have significantly higher thresholds with usage beyond threshold tracked for billing purposes only.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Fliplet operates an AI-powered enterprise software builder platform that enables organizations to create, manage, and securely distribute web and mobile applications without writing code. The platform uses prompt-led AI to generate production-ready applications from plain-language descriptions, with connected data sources, workflow automation, and built-in governance and security controls. It supports deployment to web, private channels, and public app stores (Apple App Store and Google Play) from a single interface.

Product overview

Fliplet is an enterprise AI-powered software builder platform for web and mobile applications. The platform operates on a unified architecture combining a core product (Fliplet Studio for development and Fliplet Viewer for mobile testing) with multiple pre-built solution modules targeting specific business use cases. The solution modules include Event Software (Event Attendee, Conference, Corporate Event, Networking, Trade Show, Corporate Retreat, Meeting Manager), Learning Solutions (LMS Mobile, Employee Training, Corporate Training, Coaching, eLearning), Directory Solutions (Employee Directory, Business Directory, Alumni, Digital Business Card), Emergency Management (Dawn Raid, Disaster Management, Crisis Response, Incident Management, Safety Reports), Community Solutions (Communication, Team Chat, Employee Engagement, Online Community, Forum, Discussion), and Other Solutions (Marketing, Data Capture, Innovation Management, Project Management, Ecommerce, Onboarding, Capacity Management, Dashboard). Additional offerings include white-labeled software deployment and free AI-powered tools for app promotion. The platform supports data center hosting in Europe (Dublin) and US (California).

Differentiator

Problem solved

Functional benefit

Products and services

• Fliplet Studio The primary no-code/low-code development environment for creating enterprise web and mobile software applications. Supports prompt-led AI creation, visual configuration, and code customization with HTML, CSS, and JavaScript. Used by enterprise teams to build internal tools, client portals, event apps, training apps, and other custom software without traditional development overhead.
• Fliplet Viewer Mobile application available on Apple App Store and Google Play for previewing and testing apps built on Fliplet Studio before publishing. Provides analytics for live app usage and supports multi-organization switching for users managing apps across multiple Fliplet accounts.
• AI App Promo Generator Free AI-powered tool for generating app promotion marketing content, including social media posts, emails, internal company messages, and app store listings. Part of Fliplet's free tools offering for app builders.
• App Assistant - AI App Builder AI-powered assistant tool accessible via apps.fliplet.com/generator that helps generate app plans, marketing plans, testing plans, and promotional content for app launches.

Quantifiable outcome

• 41% of top 200 global law firms now have their own legal apps
• +4 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core.

• SQL ServercoreTechnology or IntegrationFliplet can connect with existing databases including SQL Server for data integration and workflow automation.
• SharePointcoreTechnology or IntegrationFliplet integrates with SharePoint for enterprise data and document management connectivity.
• WorkdaycoreTechnology or IntegrationFliplet connects with Workday for HR and financial data integration in enterprise workflows.
• ZapiercoreTechnology or IntegrationFliplet integrates with Zapier enabling connection to thousands of third-party applications and workflow automation.
• Azure Logic AppscoreTechnology or IntegrationFliplet connects with Azure Logic Apps for enterprise-grade workflow automation and integration.
• Power AutomatecoreTechnology or IntegrationFliplet integrates with Microsoft Power Automate for workflow automation and business process integration.
• Google AnalyticscoreTechnology or IntegrationFliplet uses Google Analytics cookies to distinguish and track website and app visitors for analytics and marketing purposes (cookie name: _ga, duration: 2 years).
• IntercomcoreTechnology or IntegrationFliplet uses Intercom for client support chat services and website visitor analytics (cookie name: intercom*, duration: 1 year).
• Firebase/Google CloudcoreTechnology or IntegrationFliplet uses Firebase and Google Cloud for push notification configuration in enterprise Android app publishing.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Appian: A low-code automation platform combining process automation, AI, and application development for enterprise customers in regulated industries. Comparable to Fliplet on enterprise governance, integration depth, and use cases like compliance workflows and client portals, but at a significantly larger scale.
• Quickbase: A no-code application platform aimed at operations teams in mid-market and enterprise, with strong workflow automation and integrations. Comparable to Fliplet on the internal-tools, workflow, and process-automation use cases sold to enterprise operations teams.
• AppSheet: Google's no-code application development platform for building mobile and web apps from spreadsheets and data sources. Competes directly with Fliplet in citizen-developer app building and benefits from Google Workspace distribution and tight Google Cloud integration.
• OutSystems: An enterprise low-code platform for building mission-critical web and mobile applications with strong governance and security features. Comparable to Fliplet in the regulated-enterprise space, with deeper traditional developer tooling but less AI-native prompt-led creation.
• ServiceNow App Engine: ServiceNow's low-code platform for building workflow and employee-facing applications on top of the Now Platform. Comparable to Fliplet on enterprise internal-tools, employee engagement, and compliance/incident workflows, with the structural advantage of being embedded in large enterprise ITSM estates.
• Microsoft Power Apps: Microsoft's low-code platform for building web and mobile apps, bundled into Microsoft 365 enterprise agreements. Directly competes with Fliplet in the same enterprise use cases (internal tools, portals, workflows) but with the structural advantage of being embedded in the Microsoft 365 stack alongside SharePoint, Power Automate, and Teams.

Direct peers

• Bubble: A leading no-code platform for building web applications with a visual drag-and-drop editor and growing AI-assisted features. Closely comparable to Fliplet on the no-code web app builder axis, though Bubble is more focused on consumer/SMB web apps while Fliplet emphasizes enterprise mobile and web apps.
• Retool: A low-code platform specifically focused on building internal business tools and dashboards, with strong enterprise integrations (SQL, APIs, databases). Directly comparable to Fliplet on the enterprise internal-tools use case, with similar extensibility via custom code and similar enterprise buyer profile.
• Adalo: A no-code platform specifically focused on building publishable mobile and web applications with native app store deployment. Closely comparable to Fliplet on the mobile-app-publishing workflow (iOS/Android publishing, similar use cases), though Adalo skews more toward SMB and consumer publishing.
• Glide: A no-code platform that turns spreadsheets into mobile and web applications. Directly comparable to Fliplet on ease-of-use, prompt-assisted creation, and SMB-to-enterprise progression, with similar positioning around rapid app deployment without coding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/flipletapps
• Xx.com/flipletapp
• Facebookfacebook.com/Fliplet

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fliplet