Name

Instant Win Gaming

Legal name

Instant Win Gaming Ltd.

Website

https://instantwingaming.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Lottery Gaming Software

NAICS

Other Gambling Industries (713290), Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

Keywords

• EInstant games
• Lottery game supplier
• Progressive jackpot technology
• Remote game server
• Instant win platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. eInstant Game Supply to Lotteries: IWG supplies digital instant win games to lotteries globally, providing full-service game development, portfolio management, and technology (InstantRGS). Revenue derives from licensing games to lottery operators. They have contracts with over 28 lottery markets including NASPL/WLA members in North America, Europe (Belgium, Germany), and other regions.
2. Branded/Proprietary Game Licensing: IWG develops branded games via commercial partnerships (Monopoly via Hasbro, Street Fighter II via Capcom, NetEnt IP) offering differentiated content to lotteries.
3. Advanced Feature Modules: Additional revenue from advanced game features including InstantJackpots (progressive jackpots), InstantBoost, InstantPulse, InstantReplay, and Power Hour mode embedded within the InstantRGS.
4. Commercial Sector Distribution via Leander: IWG's portfolio integrated onto Leander's Remote Gaming Server for access by commercial operator network including Betsson Group, Stars Group, and Videoslots.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Instant Win Gaming (IWG) develops and licenses a portfolio of digital instant win (eInstant) games for state and national lotteries worldwide. The company operates a proprietary Remote Game Server (InstantRGS) that hosts HTML5-based games optimized for mobile and desktop, along with advanced feature modules for progressive jackpots, time-based bonuses, and second-chance drawings. IWG provides full-service game development and portfolio management, serving WLA/NASPL-member lotteries across North America, Europe, and other regions.

Product overview

Instant Win Gaming (IWG) provides a platform-based architecture for digital instant win games to lotteries worldwide. The core offering centers on InstantGames delivered via the InstantRGS (Remote Game Server), a proprietary server that hosts all games and advanced features. The platform supports over 100 game titles across multiple territories in HTML5 for mobile and desktop. Advanced feature modules include InstantJackpots (progressive jackpot technology powering standalone, linked, and multi-state jackpots like Mega Money Jackpots and Turbo Jackpots), InstantBoost (configurable in-game actions), InstantPulse (visual reskinning for seasonal/time-based updates), InstantReplay (second-chance drawings), and RumblePlay (haptic touch technology). IWG also offers branded games via commercial partnerships (e.g., Monopoly, Street Fighter II) and bespoke localized content for lottery partners.

Differentiator

Problem solved

Functional benefit

Products and services

• InstantGames Core eInstant game portfolio of over 100 titles covering various themes, mechanics, and prize structures, delivered via HTML5 for mobile and desktop and localizable for any territory. Sold to state and national lottery operators.
• InstantRGS (Remote Game Server) Proprietary remote game server that hosts and delivers all IWG eInstant games. Self-contained architecture enables lotteries to launch new games without development support from their iLottery platform providers.
• RumblePlay Industry-first haptic touch technology for mobile eInstants delivering tactile device vibrations aligned to on-screen gameplay action for immersive mobile experiences. Debuted in Gorilla Shake with North Carolina Education Lottery.
• Wheel Spin Spectacular Wheel-themed eInstant game format featuring player-selected outcomes between multipliers and bonus features, combining classic wheel mechanics with interactive elements. Launched with New Hampshire Lottery.
• Wild Time Triple Play Digital adaptation of Michigan Lottery's iconic retail Wild Time scratch-off brand, combining three price-point variants (50X, 20X, 10X Wild Time) in one seamless experience.
• EZ eInstants New simplified eInstant game category launched first in the US with Pennsylvania Lottery. Range of simplified instant games with linked jackpot powered by InstantJackpots technology.
• Mega Money Jackpots Multi-state progressive jackpot pool linking eInstants across US state lotteries (Pennsylvania, Virginia, Kentucky, New Hampshire, Georgia). Delivers multi-million dollar prizes funded by pooled game sales. IWG serves as jackpot manager and administrator.
• Turbo Jackpots Multi-provincial progressive jackpot pool covering nine Canadian provinces (BCLC, OLG, Loto-Québec, Atlantic Lottery). Branded as Cagnotte Turbo in French. First multi-provincial eInstant progressive jackpot in Canada.
• Jungle Tumble Jackpots First progressive jackpot-enabled eInstant featuring symbol cluster mechanic with three in-game jackpots (mini, mega, jumbo). Initial launch with Virginia Lottery December 2020; widely deployed across North American lotteries.
• Lotto Virginia (eDraw) Industry-first on-demand digital-only lotto game with progressive jackpot. Features 6/42 draw matrix, bridging traditional lotto and eInstant categories.
• Cash Buster Series Flagship eInstant game series including Cash Buster, Cash Buster Extreme, Cash Buster Multiplier, and Super Cash Buster. Among IWG's most successful titles, deployed across multiple lottery markets.
• Linked Progressive Jackpots Linked progressive jackpot e-Instants where multiple separate games share the same progressive jackpot prizes. Powers games such as Big Money Jackpots with Cash Buster Multiplier and Prospector's Gold.

Quantifiable outcome

• Michigan Lottery contributed over $1 billion to School Aid Fund in each of the last three fiscal years, with IWG games as key component
• +5 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• IGT (International Game Technology)coreTechnology or Integration · 15 February 2024IGT is a key technology integration partner for IWG's iLottery platform connections. IWG integrated InstantRGS with IGT's iLottery platform for Georgia Lottery and Kentucky Lottery launches. IWG and IGT have previously worked together on Belgium National Lottery content.
• CapcomminorOEM/ Whitelabel/ Licensing Partner · 26 July 2022IP licensing partnership to develop Street Fighter II themed eInstant for Virginia Lottery. Street Fighter is one of the most well-known gaming franchises, first introduced in 1987.
• LEIA (Lotteries Entertainment Innovation Alliance)coreStrategic or Co-development Partner · 10 November 2021IWG signed two-year contract with LEIA to supply eInstants to five member lotteries: Danske Lotteri Spil (Denmark), Française des Jeux/FDJ (France), Norsk Tipping (Norway), Svenska Spel (Sweden), and Veikkaus (Finland).
• IntralotcoreTechnology or Integration · 18 January 2021DC Lottery's platform provider. IWG locally deployed its Remote Game Server (RGS) and delivered launch portfolio of eight games via Intralot's platform for DC Lottery's iLottery launch.
• Alchemy3minorStrategic or Co-development Partner · 16 September 2020Brand licensing partnership to develop omnichannel licensed games for North American lottery market, combining IWG's eInstant mechanics with Alchemy3's popular brands to bridge retail and digital sales channels.
• Scientific GamesminorStrategic or Co-development Partner · 20 August 2020Partnership for omnichannel games with New Hampshire Lottery and Atlantic Lottery Corporation. Scientific Games produced retail instant tickets and pull-tabs that match the visual themes and functional mechanics of IWG's popular eInstants.
• NeoPollard InteractivecoreTechnology or Integration · 12 August 2020Virginia Lottery's iLottery platform provider. Long-standing collaboration between IWG and NeoPollard enabled fastest integration to date for Virginia launch. IWG games delivered via NeoPollard's platform.
• Leander GamesminorChannel Partner/ Reseller/ Distributor · 17 June 2020IWG's full portfolio integrated onto Leander's Remote Gaming Server (RGS), making games available to Leander's operator network including Betsson Group, Stars Group, and Videoslots.
• NetEntminorOEM/ Whitelabel/ Licensing Partner · 11 May 2020IP licensing agreement where NetEnt licensed intellectual property from its world-renowned games, and IWG produces instant win games based on NetEnt's game assets.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Pragmatic Play: Multi-vertical iGaming content supplier (slots, live casino, bingo, virtual sports) expanding into lottery-adjacent and instant win categories. Comparable as a content aggregator competing for shelf space at lottery and commercial operators where IWG's games appear.
• Evolution (NetEnt parent): Owner of NetEnt, which licensed IP to IWG for instant win games (Street Fighter II / Capcom partnership also intersects). Comparable as a content licensor and broader digital game supplier to the same lottery/commercial customer base.

Broad incumbents

• Intralot: Global lottery systems and games supplier operating iLottery platforms. Competes with IWG in eInstant content and integrates IWG games (DC Lottery), making it a broad incumbent peer in the same lottery technology ecosystem.
• IGT (International Game Technology): Global lottery platform and content provider that both competes with IWG (own eInstant studios) and integrates IWG's games through its iLottery platform (Kentucky, Georgia). Comparable as a broad incumbent across the same lottery customers.
• Playtech: Large iGaming platform and content provider with lottery-adjacent offerings and government-operator relationships. Comparable as a broad incumbent in regulated digital gaming, overlapping with IWG's commercial-sector ambitions.

Direct peers

• NeoGames: Provider of iLottery and iGaming content and platforms, parent of NeoPollard Interactive. Directly competes with IWG in supplying digital instant win games to state and international lotteries.
• Inspired Entertainment: Supplies digital games, virtual sports, and lottery content to operators globally. Competes with IWG in supplying lottery and regulated gaming operators with instant win and similar content.
• Scientific Games: Major supplier of instant scratch tickets and digital games to lotteries worldwide. Directly competes with IWG in eInstant content and is already an IWG partner for omnichannel games in New Hampshire and Atlantic Lottery, making it the closest end-to-end peer.
• NeoPollard Interactive: Joint venture between Pollard Banknote and NeoGames providing iLottery platforms and content. Directly competes with IWG for digital lottery game supply while also serving as a delivery partner (Virginia), making it a close comparable.

Others

• Allwyn: Multi-national lottery operator that acquired a 70% stake in IWG in February 2024 and operates the UK National Lottery. Relevant as the parent/strategic partner and a peer in the broader lottery ecosystem that increasingly shapes IWG's go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instant Win Gaming