What Doofinder does

Doofinder is a Spain-based SaaS provider of AI-powered search and discovery technology for eCommerce retailers, founded in Madrid in 2010. The company's core product is a unified Search & Discovery platform that combines AI-driven site search, a conversational AI shopping assistant ("AI Assistant"), product recommendations, category merchandising, visual tagging, and real-time analytics into a single cloud-based solution. Its underlying technology uses natural language processing to interpret search intent beyond keywords, computer vision to extract product attributes from images, and recommendation engines that personalize discovery per category. The platform integrates with more than 30 eCommerce platforms (Shopify, WooCommerce, Magento/Adobe Commerce, PrestaShop, BigCommerce, VTEX, Shopware, and others) via native plugins or REST API, and is deployed via plug-and-play installation without developer involvement.

Doofinder operates a subscription-based revenue model with monthly or annual billing and a 15-day free trial that requires no credit card, combining a product-led growth motion for self-service SMB adoption with a sales-assisted motion for mid-market and enterprise accounts. Customer reach spans 52 countries, serving more than 10,000 online stores that collectively generate approximately 45 million searches per day across the platform. Named customers include large enterprise brands (Crocs, Volkswagen, Cecotec, Smeg, Alain Afflelou, Eurekakids, Blue Banana, La Casa de las Carcasas) alongside a long tail of SMB retailers across fashion, pharmacy, technology, food, automotive, and B2B verticals. The company employs approximately 200 people, maintains dedicated Account Executives across at least seven European markets plus the US, and is recognized as a G2 Leader in E-Commerce Search.

The business is structured as a privately-held Spanish limited company (Doofinder, S.L.), with no disclosed external funding rounds, acquisitions, or parent company. Recent commercial priorities have centered on launching AI-native product modules (AI Visual Tagging in mid-2025 and AI Assistant in mid-2026), expanding the partner and B2B ecosystem through alliances such as Mira Commerce's ForgeB2B accelerator, and growing the direct sales footprint across continental Europe, the UK, North America, and Latin America.

Name

Doofinder

Legal name

Doofinder, S.L.

Website

https://doofinder.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Doofinder is a Madrid-based SaaS provider of AI-powered search and discovery technology for eCommerce, serving more than 10,000 online stores across 52 countries via integrations with 30+ commerce platforms through a plug-and-play subscription model.

Ownership category

akta.pro rank

Product category

Ecommerce Site Search Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

akta.pro secondary industries

Recommendation & Discovery Engines (content/product) (BPAMAAAG), Enterprise Search, Indexing & Content Discovery (HDAEAGAH)

Keywords

• Ecommerce site search
• AI product discovery
• Conversational commerce assistant
• Product recommendation engine
• Search and merchandising platform

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Doofinder operates on a subscription model, offering flexible plans (monthly or annual billing) for eCommerce stores of all sizes. All plans include a free trial without a credit card. The company also mentions plans for eCommerce of all sizes, with pricing published on the pricing page.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Doofinder is an AI Search & Discovery platform that gives online retailers AI-powered site search, a conversational AI shopping assistant, personalized product recommendations, visual catalog tagging, and category merchandising tools, sold as a SaaS subscription and delivered via plugin or REST API. The platform processes around 45 million searches per day for more than 10,000 eCommerce stores across 52 countries and is designed to lift conversion rates and average order value through better product discovery.

Product overview

Doofinder is an AI Search & Discovery platform for eCommerce, operating as a unified platform-plus-modules architecture. The core platform centers on AI Site Search, complemented by the AI Assistant (conversational commerce), Recommendations, and Category Merchandising modules. Additional AI-powered add-ons include Visual Tagging (computer vision), Searchandising, AI Synonym Boost, Quiz Maker, 1:1 Personalization, and analytics tools (AI Insights, Advanced Analytics, Real-time Data). The platform integrates with major eCommerce platforms (Shopify, WooCommerce, Magento, PrestaShop, BigCommerce, and others) via native plugins or REST API, targeting Fashion, Pharmacy, Technology, Home Decor, Food & Beverage, and B2B sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Site Search AI-powered site search engine for eCommerce that interprets search intent beyond keywords, tolerates typos and imprecise queries, understands product images, and returns the most relevant product for each search. Designed for online retailers of all sizes using Shopify, WooCommerce, Magento, PrestaShop, BigCommerce, and other major platforms.
• AI Assistant Conversational AI shopping assistant available 24/7 that guides buyers through the purchase journey, answers pre-purchase questions, handles indecision, and closes sales through natural language dialogue integrated with the search engine. For eCommerce retailers seeking to lift conversion through conversational commerce.
• Recommendations AI-powered product recommendation engine that personalizes the shopping experience per category and surfaces relevant products to each user to increase average order value. For eCommerce retailers looking to automate cross-sell and upsell.
• Category Merchandising Automated merchandising tool that controls how products are displayed on category pages, applies merchandising rules, and optimizes product ordering without manual intervention. For eCommerce managers responsible for category page performance.
• AI Visual Tagging Computer vision feature that automatically interprets product images and extracts attributes (color, material, style, shape, context) to enrich catalog data and improve search relevance. For eCommerce retailers with large or incomplete product catalogs.
• Searchandising Promotional merchandising tool that lets retailers highlight specific products, launch promotional banners, or prioritize strategic results inside the search engine. For eCommerce teams running campaigns or seasonal promotions.
• AI Synonym Boost AI-powered feature that automatically expands synonyms in search queries to improve match rates between customer vocabulary and catalog terminology. For retailers whose customers use varied or informal language to describe products.
• Quiz Maker Interactive quiz tool that engages shoppers, drives sales, and generates leads through personalized product recommendations derived from quiz answers. For eCommerce marketers seeking interactive discovery experiences and lead capture.
• 1:1 Personalization Personalization capability that adapts search results to each individual user's preferences and behavior in real time for one-to-one interactions. For retailers seeking individualized shopping experiences.
• Advanced Analytics Search performance analytics suite with statistics tools, overview and filter stats, and conversion rate analysis to monitor and improve search effectiveness. For eCommerce managers and analysts.
• AI Insights AI-powered analytics layer that automatically detects searches with zero results, conversion gaps, emerging trends, and merchandising opportunities in real time. For eCommerce managers and merchandising teams.
• Real-time Data Real-time search data feed surfacing trending searches, emerging demand, and high-conversion queries for immediate merchandising action. For eCommerce teams monitoring live demand signals.
• Visual Search Search-by-image capability that lets customers find visually similar products by uploading or selecting an image. For retailers with visually driven catalogs such as fashion, home decor, and accessories.

Quantifiable outcome

• 20%+ increase in sales conversion on average for stores using Doofinder
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability9 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core.

• Mira CommercecoreTechnology or Integration · 18 June 2026Doofinder is a platform partner in Mira Commerce's ForgeB2B website accelerator for B2B eCommerce. Doofinder provides its AI-powered search and discovery capabilities as a pre-integrated feature within ForgeB2B, enabling B2B merchants to leverage intelligent product search, SKU discovery, and AI quoting functionality without custom builds.
• ShopifycoreTechnology or IntegrationDoofinder offers a native plugin integration for Shopify and Shopify Plus, enabling quick installation and deep integration with Shopify stores. Also supports Shopify Markets for multi-storefront implementations. One of the primary integration platforms.
• WooCommercecoreTechnology or IntegrationDoofinder provides a native plugin for WooCommerce, enabling AI-powered search functionality for WordPress-based online stores with automatic indexing and product discovery features.
• Adobe Commerce (Magento)coreTechnology or IntegrationDoofinder integrates with Adobe Commerce (formerly Magento Enterprise) and Magento Open Source, providing enterprise-grade search capabilities with full API access and custom field support.
• BigCommercecoreTechnology or IntegrationDoofinder provides a native plugin for BigCommerce including Multi-Storefront support. Also a platform partner in Mira Commerce's ForgeB2B solution, enabling B2B search capabilities for BigCommerce merchants.
• PrestaShopcoreTechnology or IntegrationDoofinder offers a native plugin for PrestaShop, providing AI-powered search functionality for PrestaShop-based eCommerce stores with full product indexing and search features.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Algolia: Algolia is the leading AI-powered site search and discovery API for eCommerce and digital experiences, serving enterprise merchants with developer-first APIs, personalization, and recommendations. It is the closest direct competitor to Doofinder across both SMB and enterprise tiers, and is the most-cited alternative in Doofinder's G2 category.
• Klevu: Klevu is an AI-driven site search, product recommendations, and merchandising platform purpose-built for eCommerce on Shopify, Magento, BigCommerce, and WooCommerce. It directly overlaps with Doofinder on NLP-powered search, visual merchandising, and self-serve onboarding, and is a frequent G2 co-competitor.
• Searchspring: Searchspring provides site search, merchandising, and product recommendations for eCommerce retailers, with strong positioning in fashion and DTC. It competes head-to-head with Doofinder on search relevance, merchandising rules, and personalization for mid-market merchants.
• Constructor.io: Constructor.io is an AI-powered product discovery and search platform focused on personalized search and browse for eCommerce. It is a direct competitor to Doofinder's 1:1 Personalization and Smart Recommendations, with strong enterprise references.
• Findify: Findify is a personalized site search, recommendations, and merchandising app primarily serving Shopify merchants. It overlaps directly with Doofinder in the SMB Shopify ecosystem and is a frequent alternative in marketplace listings.
• Syte: Syte is a visual AI product discovery platform that powers visual search, recommendation, and automated product tagging for fashion and home retailers. It competes with Doofinder's AI Visual Tagging and Visual Search modules, especially in visually-driven catalogs.
• Nosto: Nosto is a personalization platform for eCommerce offering AI-driven product recommendations, content personalization, and onsite messaging. It competes with Doofinder in the recommendations and personalization layer and is often deployed alongside a separate search provider.

Broad incumbents

• Bloomreach: Bloomreach is an enterprise digital experience platform combining content, product discovery, and marketing automation. Its Loomi AI and Discovery products compete with Doofinder at the higher end of the eCommerce search market, often displacing point solutions in large enterprise accounts.
• Coveo: Coveo is an enterprise AI-search and relevance platform with a strong commerce vertical. It competes with Doofinder for enterprise eCommerce contracts, particularly where unified search across commerce, support, and workplace use cases is required.
• Adobe (Sensei / Commerce): Adobe bundles AI-powered search, recommendations, and personalization into its Adobe Commerce (Magento) platform via Adobe Sensei. As a platform-native incumbent, it competes with Doofinder on Adobe Commerce stores in particular and poses a bundling threat for enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/doofinder
• YouTubeyoutube.com/channel/UC6_nNUUDq9TeR-SPcRfeUzg
• Facebookfacebook.com/251257471600587
• LinkedInlinkedin.com/company/doofinder
• Instagraminstagram.com/doofinder_com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doofinder