What Goldpan does

Goldpan is a privately held market research firm founded in 2021 and based in Vancouver, Canada. According to its firmographic profile, the company specializes in three B2B research disciplines: win-loss analysis, buyer-persona development, and churn analysis, with a stated focus on serving B2B technology companies. The company's positioning places it in the specialist qualitative-research segment of the market research industry, addressing sales and product marketing functions that need structured buyer insight rather than broad survey-based market sizing.

The company operates at micro-scale, with 1–10 employees and no disclosed revenue, funding, leadership team, customer logos, or product/technology stack in the available data. Its primary website at goldpan.io did not return extractable content during the source scrape, leaving service delivery mechanics, methodology, pricing, and go-to-market motion unspecified. As a result, no definitive statement can be made about revenue model, proprietary frameworks, or channel strategy beyond the general service-category description provided in firmographic records.

Given the absence of disclosed financials, funding history, or customer references, Goldpan should be characterized as an early-stage, privately funded niche services firm. The investment-relevant unknowns include unit economics, customer concentration, contract structure (project-based vs. retainer), and any technology-enabled differentiation versus traditional management consulting or boutique research competitors.

Name

Goldpan

Website

https://goldpan.io

Company type

Private

Founded year

2021

Headcount range

1–10 employees

Short description

Goldpan is a Vancouver-based B2B market research firm, founded in 2021, specializing in win-loss analysis, buyer-persona development, and churn analysis for technology companies. It operates with a micro-team of 1–10 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Goldpan is a market research firm that provides win-loss analysis, buyer-persona development, and churn analysis services tailored specifically for B2B technology companies. The firm delivers insights that help SaaS and technology vendors understand why deals are won or lost, who their actual buyers are, and why customers churn.

Differentiator

Problem solved

Functional benefit

Products and services

• Win-Loss Analysis Primary research service that investigates why B2B technology companies win or lose deals, capturing buyer-side feedback to inform sales, product, and competitive strategy.
• Buyer-Persona Research Research service that develops validated buyer personas for B2B technology vendors, defining decision-makers, influencers, and buying dynamics within target accounts.
• Churn Analysis Research service that diagnoses why B2B technology customers churn, capturing exit feedback and surfacing root causes to inform retention and product strategy.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• DoubleCheck Research: DoubleCheck Research specializes in win-loss and buyer-experience studies for B2B technology companies, making it one of the closest services-based peers to Goldpan.
• Klue: Klue is a competitive enablement and win-loss platform for B2B companies, offering structured competitor analysis and buyer intelligence—directly overlapping with Goldpan's win-loss and buyer-persona focus.
• Crayon: Crayon is a competitive intelligence platform used by B2B sales and marketing teams to track competitors and capture market insights, comparable in category and buyer to Goldpan.
• Kompyte: Kompyte provides AI-driven competitive intelligence and battlecards for B2B sales teams, overlapping with Goldpan's competitive and buyer-intelligence research services.
• Primary Intelligence: Primary Intelligence is a long-established win-loss analysis and voice-of-customer research firm serving B2B technology vendors, a direct services-led competitor to Goldpan.

Broad incumbents

• Gong.io: Gong is a revenue intelligence platform that captures sales conversations and surfaces deal insights, an adjacent (and broader) incumbent serving similar B2B revenue teams as Goldpan's buyer-intelligence buyers.
• HubSpot: HubSpot's Marketing Hub and Sales Hub include competitive and persona tooling aimed at B2B SaaS marketing and sales teams, an incumbent in adjacent buyer-intelligence workflows.
• Chorus.ai (ZoomInfo): Chorus, now part of ZoomInfo, provides conversation intelligence and deal insights for B2B sales teams—an incumbent platform adjacent to Goldpan's deal and churn intelligence research.
• Salesforce (Tableau CRM / Sales Cloud): Salesforce offers competitive enablement, analytics, and revenue intelligence within its CRM ecosystem, providing an alternative (broader-platform) solution to Goldpan's B2B research offerings.

Emerging players

• Winmo: Winmo provides buyer intelligence and sales enablement data, including prospect alerts and persona insights, partially overlapping with Goldpan's buyer-persona research for B2B sellers.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldpan