Trail
Trail is a cloud-based SaaS work management platform for hospitality and leisure businesses, replacing paper checklists with digital task management, compliance tracking, and an AI assistant across restaurants, hotels, pubs, and gyms.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Trail does
Trail is a cloud-based SaaS work management platform purpose-built for the hospitality and leisure industry, headquartered in London and operating as a wholly-owned subsidiary of The Access Group. The platform replaces paper-based daily checklists with digital task management, covering food safety and HACCP compliance, brand standards, opening/closing procedures, cashing up, maintenance logs, incident reporting, and corrective action tracking. Core technology comprises a mobile-first task engine, real-time multi-site dashboards, location verification, sensor and fridge integrations, a Task Reports API, and an AI-powered assistant called Trail Evo that delivers instant answers from organizational policies and pushes real-time notifications via the Access EVO mobile app.
Trail serves operators across restaurants, hotels, pubs and bars, retail, bakeries, cafés, gyms and spas, and schools, with named customers including Costa, Wagamama, Gail's, Leon, Fridays, Parkdean Resorts, Deliveroo, Bill's, Gymbox, Boston Tea Party, and Selina. The platform operates on an annual subscription model invoiced in 12 monthly installments, with tiered plans (Starter, Team, Standard), a 14-day free trial, and quote-based enterprise pricing. Distribution combines a self-serve product-led growth motion for independents (1–2 locations) with sales-assisted demos for multi-site and enterprise prospects, plus cross-sell through the Access Group hospitality ecosystem. Trail has recorded over 300 million completed tasks across 40+ countries and reports customer outcomes including up to 25% head office overhead reduction, 3,000 audit hours saved per year (Bill's), and £30,000 in annual paper, printing, and storage savings (Enterprise Inns Group).
Trail firmographics
Firmographics- Name
- Trail
- Legal name
- Trailsuite Ltd.
- Website
- https://trailapp.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trail is a cloud-based SaaS work management platform for hospitality and leisure businesses, replacing paper checklists with digital task management, compliance tracking, and an AI assistant across restaurants, hotels, pubs, and gyms.
- Ownership category
- akta.pro rank
Where Trail is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Trail business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Trail operates on a subscription SaaS model with annual billing. Customers pay SaaS Fees invoiced in 12 monthly installments in advance. An Initial Term of 12 months applies, with the Start Date being the signup date. Additional sites can be added via the Trail App with pro-rated fee adjustments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter Plan - For small businesses with 1-2 locations |
| Subscription | Annual | Standard Plan - Mid-market with advanced features |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Trail product offering
Product offeringCore offering
Trail is a cloud-based SaaS work management platform for hospitality and leisure businesses that replaces paper-based daily checklists with digital task management, compliance tracking, and real-time reporting. The platform guides teams through food safety checks, brand standards, opening/closing procedures, maintenance logs, and incident reporting across single or multi-site operations. Its AI assistant (Evo) provides instant answers to operational and policy questions, while integrations with hardware sensors, Access Maintain, and Zapier automate task creation and workflows.
Product overview
Trail is a unified work management platform for hospitality and leisure businesses, offering digital checklists, task management, compliance tracking, and AI-powered operations. The core platform (Trail) serves as the central hub, supplemented by Trail EVO for AI assistance, the Access EVO mobile app for on-the-go notifications, and the Task Reports API for custom integrations. The platform supports multiple industry verticals including restaurants, hotels, pubs, retail, bakeries, cafes, gyms, spas, and schools. Trail operates as part of The Access Group and is used by thousands of businesses across 40+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- Trail EVO: AI-powered assistant feature within Trail that provides instant answers, guidance, and notifications for teams to stay updated with day-to-day work tasks and policies
Products and services
- Trail
Quantifiable outcome
- Over 300 million tasks completed in 40+ countries
- +8 more outcomes
Companies that use Trail
Customer profileNamed customers34 records
Segments12 records
Ideal customer profiles4 records
Trail technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature8 records
Trail partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EcologiminorEcologi is an environmental organization based in the UK that funds carbon offset projects. Trail partners with Ecologi for its sustainability pledge, planting one tree per month for each site using Trail. Ecologi measures impact with 87.5% of money going directly to planet-saving projects and provides carbon offset certificates and trees planted receipts.
Scale indicators12 records
Recent moves6 records
Expansion highlights3 records
Trail competitors and assessment
Company assessmentRegional players
- HotelKit: HotelKit is a hotel operations and task management platform widely adopted in European hotel groups. It is a strong regional peer to Trail's hotel vertical segment, especially across DACH and continental Europe.
Broad incumbents
- SafetyCulture: SafetyCulture (iAuditor) is a broad frontline operations platform used heavily in hospitality for inspections and checklists. While horizontal, it competes for the same compliance budget that Trail targets.
- Toast: Toast is a leading restaurant POS platform that has expanded into operations, team management, and increasingly food safety/compliance workflows. Its installed base and capital mean it is a long-term competitive threat to vertical SaaS like Trail.
- Crunchtime: Crunchtime is a broader restaurant operations platform covering inventory, food cost, labor and (via MeazureUp) daily checklists. It competes with Trail at the larger end of multi-unit restaurant operators where buyers want one consolidated stack.
Emerging players
- Bevspot: BevSpot is an inventory, ordering and operations platform for bars and restaurants. It overlaps with Trail on operational visibility and brand standards, though it is more specialised on beverage inventory.
- Yayyay: Yayyay is an AI-native operations and task management platform targeting hospitality and other frontline-workforce verticals, often cited as a more modern alternative to legacy checklist tools. It is an emerging direct competitor to Trail Evo.
Direct peers
- Jolt: Jolt is an operations execution platform for restaurants and hospitality, offering digital checklists, food safety audits, and brand-standards inspections. It is the closest direct competitor to Trail, serving the same multi-unit hospitality buyer with a near-identical feature set.
- Zenput: Zenput provides operations execution and food safety compliance software for multi-unit restaurant operators, including checklists, corrective actions, and store-level visibility. It is one of the most cited direct competitors to Trail in the restaurant operations space.
- 7shifts: 7shifts is a team management platform for restaurants that combines scheduling with checklists, task management and compliance tools. It overlaps with Trail on daily operational task execution for restaurant workforces.
- MeazureUp (by Crunchtime): MeazureUp is a digital checklist and audit platform purpose-built for restaurants, focused on food safety, brand standards, and opening/closing procedures. It targets the same multi-unit restaurant operations buyer as Trail.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Trail social profiles
Digital presenceTrail compliance and trust
Trust signalCompliance1 record
Trail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trail leadership team
Management profileNumber of profiles
Profiles2 records
Trail funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trail
What does Trail do?
Trail is a cloud-based SaaS work management platform for hospitality and leisure businesses that replaces paper-based daily checklists with digital task management, compliance tracking, and real-time reporting. The platform guides teams through food safety checks, brand standards, opening/closing procedures, maintenance logs, and incident reporting across single or multi-site operations. Its AI assistant (Evo) provides instant answers to operational and policy questions, while integrations with hardware sensors, Access Maintain, and Zapier automate task creation and workflows.
Is Trail a public or private company?
Trail is a private company. It is classified as corporate owned and is currently operating.
When was Trail founded?
Trail was founded in 2014. It employs 11 to 50 people.
Where is Trail based?
Trail is headquartered in London, United Kingdom, in the Europe region.
How does Trail make money?
One revenue line is on record: saaS Subscription.
Who are Trail's main competitors?
HotelKit is listed as a regional player. Broad incumbents are SafetyCulture, Toast and Crunchtime. Emerging players are Bevspot and Yayyay. Direct peers are Jolt, Zenput, 7shifts and MeazureUp (by Crunchtime).
Does Trail have an API?
Yes. Trail offers a Task Reports API that enables organisations to create custom-fit dashboards and integrate Trail data with external BI solutions. The API allows technical teams to design custom dashboards that present task data specific to business needs. To enable the API, users contact Support Team through in-app chat. Once enabled, Admin-level users can generate an API key from Company Settings under the Task Reports API section. Documentation is available at web.trailapp.com/api-docs/index.html. Trail also provides a Tasks instances API for automatically creating tasks triggered by events in other apps. Developer documentation is at web.trailapp.com/api-docs/index.html.