Creatable

What Creatable does

Creatable is a creator marketing platform built specifically for ecommerce brands. The product unifies creator discovery, booking, content management, shoppable video, and attribution in a single workflow, and is used by enterprise retailers including Ulta Beauty, Macy's, GAP, Aeropostale, MAC Cosmetics, Clinique, Crutchfield, Floor & Decor, and Academy Sports + Outdoors. The company reports more than $2B in tracked creator sales, 2.7B+ engagements, and 320K+ posts managed through the platform.

The product is modular — Influence (creator discovery and booking), Site (shoppable video and on-site widgets), Team (influencer CRM), Track (attribution and analytics), and Retail Media (retailer media network module) — and is exposed both through a UI and via Content, Team, and Analytics APIs. In May 2026, Creatable launched Creatable AI (CAI), a predictive AI agent trained on 12 years of proprietary social commerce data that powers creator matching, content generation (including closed captions), autonomous booking workflows, and compliance automation.

Revenue is generated through a hybrid model combining SaaS subscriptions, transaction-based booking fees, and affiliate commissions routed through Impact. Go-to-market combines enterprise field sales for anchor accounts, self-serve product-led growth for mid-market and SMB, marketplace distribution on Shopify and BigCommerce, and an API-first developer surface for custom integrations. Creatable Inc. is privately held, headquartered in San Diego, USA, and was founded in 2022.

Name

Creatable

Legal name

Creatable Inc.

Website

https://creatable.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Creatable is a creator marketing platform for ecommerce brands, offering AI-powered creator discovery, shoppable video, and attribution. It serves enterprise retailers like Ulta Beauty, Macy's, and GAP with modular products spanning influencer booking, content management, and retail media.

Ownership category

akta.pro rank

Product category

Creator marketing and social commerce platform

NAICS

Software Publishers (513210), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Creator marketing platform
• Influencer commerce software
• Shoppable video platform
• Social commerce analytics
• Retail media network

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Creator marketing platform subscription for brands to manage creator campaigns, content, and analytics. Platform fees likely structured around brand tier, creator volume, and feature access. Supports enterprise field sales motion with custom pricing.
2. Affiliate Commission Management: Integration with Impact for affiliate commission management. Creatable acts as affiliate, receiving commission payments via Impact for creator-driven sales. Creatable pays out creators from these commissions.
3. Creator Booking Fees: Platform charges booking fees for creator bookings. Marketing copy states 'No commitment. No limits. Just a booking fee.' Transaction-based revenue from per-booking fees.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Creatable sells a B2B SaaS creator marketing platform for ecommerce and retail brands that combines creator discovery and booking, shoppable on-site video, affiliate and employee creator programs, retail media monetization, and full-funnel sales attribution. The platform is anchored by Creatable AI (CAI), a predictive AI agent trained on 12 years of proprietary social commerce data that forecasts which creators will drive online sales for a given product before bookings are made.

Product overview

Creatable is a creator marketing platform for ecommerce that operates as a unified platform-plus-modules architecture. The core platform centers on Creatable AI (CAI), a predictive AI agent that runs the creator marketing channel. The platform is organized into five main product modules: Influence for discovering and booking creators on social media, Site for managing shoppable video and content distribution via widgets and Content API, Team for affiliate programs and employee advocacy with storefronts, Track for social and site analytics with attribution, and Retail Media for PDP monetization and sponsored content. Additional offerings include three public APIs (Content, Team, Analytics), a Native Player for custom video experiences, and Agency Services for enterprise support. The products work together to enable brands to identify creators, run campaigns, distribute content on ecommerce sites, and measure full-funnel attribution from social engagement to sales conversion.

Differentiator

Problem solved

Functional benefit

Products and services

• Creatable AI (CAI) Predictive AI agent that automates creator marketing by forecasting which creators will drive online sales for a given product, generating campaign briefs, managing payouts, scanning posts for compliance, and dynamically optimizing shoppable video content ordering. Built for ecommerce and retail brand marketing teams.
• Influence (Discover, Book, Manage Creators) Module for discovering expert influencers, booking creators for social media campaigns, managing campaign execution, and securing content rights. Targets brand marketing teams running influencer and social commerce campaigns.
• Site (Content Management, Shoppable Video, Ecommerce Integration, Content API) Module for managing creator content assets, embedding shoppable video on ecommerce sites, integrating with ecommerce platforms via widgets and the Content API, and distributing content across channels. Targets digital commerce and ecommerce teams.
• Team (Affiliate Programs, Employee Programs, Storefronts, Content Distribution) Module for managing internal creator programs including affiliate programs, employee advocacy programs, creator storefronts, and content distribution. Targets brand and retail teams running affiliate, employee-generated content, and store associate clienteling programs.
• Track (Social Data, Site Data, Sales Attribution, Analytics API) Analytics and attribution module that tracks social engagement, on-site behavior, and full-funnel sales attribution, with access to engagement and sales data through the Analytics API. Targets marketing analytics and ecommerce growth teams.
• Retail Media (Creator Commerce PDP Carousel, Influencer Ads, Sponsored Video, Retail Partnership) Retail media network module that enables creator commerce carousels on product detail pages, full-funnel influencer ads, sponsored creator video, and retail partnerships for monetizing on-site inventory through creator content. Targets retail media and ecommerce monetization teams.
• Agency Service (Expertise, Applied Technology, Execution, Growth) Professional services offering for enterprise clients covering strategic expertise, applied technology consulting, campaign execution, and growth optimization. Targets enterprise brands needing hands-on support to launch and scale creator commerce programs.
• Content API Public GraphQL API for querying, sorting, filtering, and searching creator content (videos and photos), including filtering by creator, product, campaign, content type, and search tags. Targets developers and technical enterprise buyers building custom creator commerce experiences.
• Team API Public API for managing team creators, including employee sync, user data management, and bulk operations on team creator accounts. Targets developers integrating Creatable team creator programs with internal systems.
• Analytics API Public API for accessing engagement metrics, sales data, and performance analytics across social and on-site channels. Targets developers and analytics teams needing programmatic access to creator commerce performance data.
• Creatable Native Player Customizable HTML5 video player with JavaScript controls, HLS and DASH adaptive streaming support, multiple video sources and resolutions, autoplay, looping, analytics tagging, and accessibility features. Targets developers and brands embedding shoppable video on ecommerce properties.

Quantifiable outcome

• 2X lift in conversion rate from shoppable creator content
• +5 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ImpactcoreTechnology or IntegrationCreatable integrates with Impact for affiliate commission management. Creatable is added as an affiliate partner, enabling commission tracking, attribution, returns, and payout window management in a unified environment. Creatable receives commission via Impact and pays out creators. Integration includes real-time link generation API for trackable video, photo, and storefront links, plus daily product feed from Impact.
• ShopifycoreTechnology or IntegrationNative Shopify App enables easy installation for Shopify merchants. Platform provides detailed guides for PDP widget installation, conversion tracking pixels, checkout completed events, and storefront integration. Creatable widget increases conversion by 3-5X when embedded on product pages.
• BigCommercecoreTechnology or IntegrationCreatable supports BigCommerce ecommerce platform with dedicated conversion tracking pixel integration. Platform-specific code snippet provided for BigCommerce order tracking and attribution.
• GoDaddyminorImplementation/ SI/ Consulting PartnerCNAME record setup documentation provided for GoDaddy domain configuration. Enables custom domain setup for creator galleries and storefronts.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LTK: Creator-driven commerce platform connecting influencers with retail brands, providing shoppable content, affiliate tooling, and performance measurement. Directly comparable as a creator commerce platform serving enterprise retail brands with similar shoppable video and attribution capabilities.
• Aspire: Influencer marketing platform for ecommerce brands offering creator discovery, campaign management, and content workflows. Comparable in target customer (ecommerce/retail brands) and product surface (creator discovery, booking, content management).
• CreatorIQ: Enterprise-grade creator marketing platform with discovery, workflow, analytics, and ecommerce integrations. Direct competitor for the same enterprise retail and beauty brands Creatable serves, with comparable API-first architecture.
• Grin: Creator marketing platform purpose-built for ecommerce, offering influencer CRM, content management, affiliate programs, and ROI reporting. Closely aligned target market (direct-to-consumer and retail ecommerce brands) and feature set.
• Upfluence: Influencer marketing platform with creator discovery, campaign management, and ecommerce integrations (Shopify, etc.). Comparable in serving ecommerce brands with shoppable creator content and affiliate tracking.
• IZEA: Influencer marketing technology and services provider with creator marketplace, campaign management, and content licensing. Overlaps with Creatable's influencer booking, content rights, and shoppable content capabilities.

Emerging players

• Dash Hudson: Visual marketing and social commerce platform for brands offering content insights, creator tools, and shoppable experiences. Comparable in serving fashion/beauty retail with creator and shoppable video, though stronger on organic social analytics.

Broad incumbents

• Yotpo: Ecommerce marketing platform with UGC, reviews, loyalty, SMS, and creator content capabilities. Comparable in serving ecommerce brands and offering shoppable UGC widgets on product pages, though as a broader marketing suite rather than a creator-focused platform.
• Bazaarvoice: Enterprise UGC and influencer content platform with shoppable content syndication across retail networks. Comparable in connecting creator content to ecommerce product pages and serving large retail brands, though with a broader content syndication focus.
• Impact: Partnership and affiliate management platform with creator/influencer tracking, attribution, and payouts. Already integrated with Creatable for affiliate commissions, but competes at the broader partnership/affiliate layer where brands may consolidate spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/creatable-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creatable