Digital Star Marketing

What Digital Star Marketing does

Digital Star Marketing is a Wilmington, North Carolina-based boutique digital marketing agency founded in 2014 by Alex Moura (CEO) and Katherine Moura (Co-Founder). The company offers a full-stack suite of marketing services including marketing consultation, digital advertising, SEO, social media management, email marketing, content creation, brand design, messenger marketing, and live streaming. The agency serves a diverse client base spanning musicians and bands, insurtech and insurance startups, craft beverage companies, and lifestyle brands. Notable client engagements include Rainbow (insurtech, supported through a $12M Series A and 20+ state rollout), Gold Mountain Entertainment (12+ year music management relationship), The Band of Heathens ($2.8M+ direct-to-fan Shopify revenue), La Crosse Distilling Co., and Todd Snider. The agency operates without a project manager layer, routing every engagement through direct CEO-level consultation.

The company's underlying technology stack is built entirely on third-party platforms — HubSpot, Shopify, Webflow, WordPress, Google Ads, Meta Ads, ManyChat, Mailchimp, and Klaviyo — with no proprietary software product. Two specialized vertical offerings distinguish the agency: (1) Insurtech HubSpot Implementation, a certified partner service featuring custom CRM configurations for insurance workflows (Policies, Claims, Commissions objects, automated renewals, broker pipelines) plus a proprietary Breeze tool for real-time TAM tracking, and (2) Website Design for Musicians, covering Webflow/Shopify/WordPress builds with Bandsintown tour-date sync, Spotify for Artists merch integration, Printful print-on-demand, and LLM-optimized content structure. Digital Star holds 100+ websites launched and 225+ musicians served over its operating history.

The business model is project-based and retainer professional services with custom-scoped pricing. Published starting prices range from $1,729 for smaller musician website builds to $4,725–$4,729 for full-service musician websites and Insurtech HubSpot setups. Distribution is exclusively direct sales through a CEO-led free consultation; there are no channel partners, resellers, or marketplace listings. The agency is 100% founder-owned with no venture capital or private equity involvement, and operates with a deliberately lean 1–10 person team. Average client relationship duration exceeds five years, providing revenue stability but creating concentration exposure in a small operation.

Name

Digital Star Marketing

Legal name

Digital Star Marketing

Website

https://digitalstarmarketing.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital Star Marketing is a Wilmington, NC-based boutique digital marketing agency founded in 2014 that provides full-stack marketing services — including HubSpot implementation, SEO, advertising, and website design — with vertical specialization in insurtech and musicians, delivered through a founder-led, no-project-manager model.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Digital Strategy & Social Media Management (Artists) (MPAIAGAH)

Keywords

• Digital marketing services
• Search engine optimization
• HubSpot implementation services
• Musician website design
• Brand strategy consulting

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Marketing Services: Digital Star generates revenue through project-based and retainer-style professional service engagements. Services include marketing consultation, HubSpot implementation, website design, brand development, digital advertising management, SEO, content creation, social media management, email marketing, and messenger marketing. Engagements are scoped as fixed fees with pricing ranging from ~$1,729 for smaller musician website builds to $4,725+ for full musician website packages and $4,729+ for Insurtech HubSpot setup. The model is primarily one-time project revenue with some indication of ongoing retainer relationships given the average 5+ year client relationship.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Digital Star Marketing is a Wilmington, NC-based boutique digital marketing agency that delivers full-stack marketing services directly through its co-founders, with no project manager layer. Its offerings span marketing consultation, brand design, digital advertising (Google, Meta, YouTube, TikTok), SEO, social media management, email marketing, content creation, messenger marketing (ManyChat), and live streaming. The agency has two flagship vertical specializations: HubSpot Marketing for Insurtech (a certified HubSpot partner implementation for insurance technology companies) and Website Design for Musicians (full-service builds on Webflow, Shopify, and WordPress with direct-to-fan e-commerce and tour management).

Product overview

Digital Star Marketing is a Wilmington, NC-based digital marketing agency offering a comprehensive suite of marketing services rather than a unified software product. The core portfolio includes Marketing Consultation, Digital Advertising, SEO, Social Media Management, Email Marketing, Content Creation, Brand Design, and Messenger Marketing. Specialized verticals include HubSpot Marketing for Insurtech (certified partner implementation for insurance technology companies) and Website Design for Musicians (full-service web design and e-commerce on Webflow, Shopify, and WordPress). Live Streaming Services round out the offering for musician clients. Services are delivered directly by the CEO and founding team without project managers.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Consultation Strategic marketing consultation for business owners covering branding, digital advertising, SEO, social media, email marketing, content creation, and public relations. Includes acquisition strategy, customer journey mapping, and customer loyalty consulting.
• Digital Advertising Full-service paid media management across YouTube, Display, Search, Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest, and Snapchat, plus Performance Max campaigns for SMB and enterprise clients.
• SEO Services Search engine optimization services including website audits, traffic analysis, competitor research, keyword targeting, and analytics-driven on-site optimization delivered by a team with 10+ years of SEO experience.
• Social Media Management Social media account setup, strategy, content calendar creation, posting, and real-time engagement across Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube, Pinterest, and Snapchat.
• Email Marketing Email marketing services including writing and sending autoresponder series, promotional emails, and newsletters; list growth strategy; and platform setup on Mailchimp, Klaviyo, MailerLite, or Beehiiv.
• Content Creation Content production including blog development, video, social copy, email, SMS, and website copy improvement designed to drive engagement and action.
• HubSpot Marketing for Insurtech Certified HubSpot partner implementation for insurtech startups including CRM configuration, custom objects for Policies/Claims/Commissions, automated renewal workflows, broker engagement pipelines, compliance-aligned segmentation, and real-time TAM tracking through Breeze. Investment starts at $4,729.
• Website Design for Musicians Full-service web design for musicians and bands on Webflow, Shopify, and WordPress with responsive design, social integration, tour date management (Bandsintown/Seated), LLM-optimized content structure, music smart links, email marketing integration, and integrated merch stores for direct-to-fan sales. Pricing starts at $1,729 for smaller builds and $4,725 for full-service custom builds.
• Brand Design Brand identity development covering brand audits, competitor and SWOT analysis, long-term brand strategy, identity systems, expression guidelines, copywriting, and full-funnel marketing direction.
• Messenger Marketing Chatbot and messenger marketing automation delivered via ManyChat for SMS, email, and chatbot funnels designed to drive sales, qualify leads, and automate customer communications; one client campaign generated $1.3M in revenue.
• Live Streaming Services Live streaming production for musicians and events including virtual concerts, multi-platform simulcast (30+ platforms), tip collection, equipment training, and show production services.

Quantifiable outcome

• Client tripled customer base and added $1.6 million in revenue after six months
• +7 more outcomes

Named customers11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationDigital Star is a Certified HubSpot Partner specializing in Insurtech-specific implementations. The partnership involves custom HubSpot configurations including custom objects (Policies, Claims, Commissions), automated workflows for insurance sales cycles, broker engagement pipelines, renewal alerts, and real-time TAM tracking via Breeze. The agency serves as a systems integrator and implementation partner for HubSpot in the insurance technology vertical.
• ManyChatcoreTechnology or IntegrationManyChat Agency Partner with SMS, email, and chatbot expertise. Digital Star uses ManyChat to build automated messenger marketing campaigns and chatbots for clients, enabling automated customer communications, lead qualification, and sales funnel automation via chat.
• Google (Ads, Analytics, Merchant Center)coreTechnology or IntegrationCertified Google Partner for Google Ads, Video, Search, and Analytics. The partnership enables the agency to manage paid campaigns across Google's ecosystem and to use Google's tools (Google Analytics, Google Ads, Performance Max, Google Merchant Center) for client marketing execution.
• ShopifycoreTechnology or IntegrationCertified Shopify experts building branded e-commerce stores for musicians and bands. Integration capabilities include direct-to-fan music downloads (WAV/MP3), merch store setup, Shopify Lite for Facebook/Instagram commerce, Spotify smart link integration, and multi-channel selling across Google Shopping, Facebook, Instagram, TikTok, and YouTube.
• WebflowcoreTechnology or IntegrationWebflow is the primary platform for musician websites requiring editorial layouts and flexible design control. Digital Star builds responsive, CMS-driven artist websites on Webflow with tour date management, LLM optimization, and social integration.

Scale indicators16 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• WebFX: WebFX is a large, established digital marketing agency offering SEO, paid media, web design, and content services. A broader incumbent operating at significantly greater scale than Digital Star with overlapping capabilities but a wider portfolio and proprietary technology (MarketingCloudFX).

Direct peers

• Hawke Media: Hawke Media is a full-service digital marketing agency offering paid media, SEO, email, social, and content services to DTC and ecommerce brands. Directly comparable to Digital Star on service breadth, client profile, and fractional-CMO adjacent model.
• KlientBoost: KlientBoost is a digital marketing agency focused on paid acquisition, CRO, and SEO for SaaS and ecommerce clients. Comparable to Digital Star on paid-media execution capabilities and mid-market client orientation.
• LYFE Marketing: LYFE Marketing is a full-service digital marketing agency providing social media, SEO, PPC, and email marketing to SMBs. Closely mirrors Digital Star on service stack and small/mid-market client focus.
• SmartSites: SmartSites is a full-service digital marketing agency offering SEO, paid media, web design, and email marketing to SMBs and mid-market clients. Directly comparable to Digital Star on service scope, client segment, and project-based pricing model.
• Ladder: Ladder is a digital marketing agency offering growth strategy, paid media, SEO, and creative services with a focus on data-driven execution. Comparable to Digital Star's analytics-led delivery model and mid-market positioning.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market and ecommerce clients. Comparable service mix and client segment to Digital Star, with similar lean-agency positioning.
• Cyber PR: Cyber PR is a digital PR and marketing agency focused exclusively on musicians and music industry clients. Most directly comparable peer for Digital Star's musician-services vertical, with overlapping offerings in artist websites, social, and digital campaigns.

Others

• Live Nation Entertainment: Live Nation is the world's largest live entertainment company and a Digital Star client/partner. It is an adjacent ecosystem participant (live events, ticketing, artist management) rather than a marketing competitor, but represents the upper bound of the music-industry value chain Digital Star's clients operate within.
• Gold Mountain Entertainment: Gold Mountain Entertainment is a music artist management and booking agency and a current Digital Star client. Not a direct competitor but an adjacent industry participant (talent management) that illustrates the ecosystem Digital Star serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/digital-star-marketing
• Xx.com/DigitalStarMKTG
• Facebookfacebook.com/DigitalStarMktg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Star Marketing