Kilo
Kilo is a cloud-based software platform serving independent gym owners with integrated gym management software, marketing automation, website creation, and dedicated support teams, distributed primarily through a sales-led motion across US, EU, and UK markets.
- Company typePrivate
- Founded2019
- HeadquartersRoyal Palm Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kilo does
Kilo, Inc. is a privately held, bootstrapped software company founded in 2019 and headquartered in Juno Beach, Florida, that builds a cloud-based, integrated platform for independent gym and fitness studio operators. The product suite combines three core modules—Kilo Gym Management Software (member management, staff scheduling, billing, bookings, reporting), Gym Lead Machine, a marketing automation and CRM system with AI-enabled generative content tiers, and Gym Website Creation Services that delivers templated gym websites in nine days or less—supplemented by separately marketed Support Services teams (Website Team, Marketing Automations Team, GMS Team), a custom Stripe Connect payment product called Kilo Pay, and a Tailored Standalone Website Package. The technology stack is cloud-delivered, integrates with Stripe for payments, Meta Pixel, Google Analytics, Google Ads, YouTube, and Google Calendar (including a mobile app that syncs Kilo events to Google Calendar), and exposes generative AI text and image capabilities through GLM's AI-enabled tiers with costs passed through to the client.
Kilo targets SMB gym owners across seven distinct verticals—24/7 access gyms, CrossFit affiliates, HYROX gyms, martial arts schools, personal training studios, small group training gyms, and bootcamp gyms—and goes to market through a primarily sales-led motion anchored on 'Book a Demo' and 'Speak to an Expert' CTAs, complemented by self-serve onboarding and a content engine that includes the Gym World podcast, blog, business guides, and case studies. Revenue is generated predominantly via recurring subscriptions to GMS and GLM (monthly or annual billing, auto-billed), with one-time setup fees (waivable in exchange for a 52-week commitment), a $500 template change fee, $199+ data migration fees for inbound and outbound GoHighLevel migrations, usage-based SMS charges ($15 per 500 segments in North America, $30 per 500 outside), and AI-cost pass-through on AI-enabled GLM tiers. The company operates across the United States, the European Union, and the United Kingdom, with an appointed EU GDPR representative, and is led by CEO Kaleda Connell and Head of Marketing Elsie Jahn, both former gym owners, with no external institutional investors disclosed in the source material.
Kilo firmographics
Firmographics- Name
- Kilo
- Legal name
- Kilo, Inc.
- Website
- https://usekilo.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kilo is a cloud-based software platform serving independent gym owners with integrated gym management software, marketing automation, website creation, and dedicated support teams, distributed primarily through a sales-led motion across US, EU, and UK markets.
- Ownership category
- akta.pro rank
Kilo industry classification
Industry- Product category
- Gym Management Software
- NAICS
- Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where Kilo is headquartered
LocationHeadquarters
- HQ city
- Royal Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kilo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Software Services: Kilo generates recurring revenue through subscription-based software services including Gym Management Software, Gym Lead Machine, and website hosting. Payments are auto-billed on a recurring cycle with options for monthly or annual billing. Clients who pay for the full year (PIF) have recurring bills set up for the following year unless explicitly requested otherwise.
- Setup Fees: Kilo generally charges set-up fees for all clients, which are disclosed on the Receipt. Set-up fee waivers are available at Kilo's discretion, but if granted, the client must commit to at least 52 weeks of services.
- AI-Enabled Account Upgrades: Users of AI-enabled Gym Lead Machine accounts are responsible for costs associated with AI services, charged according to the pricing structure on the pricing page.
- SMS/Text Message Segments: For clients subscribed to services including 1,200 SMS segments per month, additional messages are charged at $15 per 500 for North America accounts and $30 per 500 for accounts outside North America.
- Template Change Fees: If a client changes their chosen template during the build process, Kilo may charge a $500 template-change fee, which is auto-billed.
- Data Migration Services: For clients requesting data migration from GoHighLevel or other third-party CRM platforms into or out of Kilo's Gym Lead Machine, a minimum migration fee of $199 USD applies, covering up to two hours of migration work. Additional work beyond two hours is billed at $50 USD per hour.
- Tailored Standalone Website Package: One-time upfront fee for customized templated website with perpetual, non-exclusive license. Clients can choose hosting options (third-party, Kilo Hosting, or Kilo Hosting with Maintenance) at additional annual fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gym Management Software - Subscription |
| Subscription | Monthly | Gym Lead Machine - Subscription |
| Subscription | Annual | Website Creation Services |
| One time/ perpetual license | Multi-year contract | Tailored Standalone Website Package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Kilo product offering
Product offeringCore offering
Kilo sells an integrated software platform for gym owners that combines three core products: Kilo Gym Management Software (for members, staff, scheduling, billing, bookings, and payments), Gym Lead Machine marketing automation (lead capture, conversation management, and follow-up automation), and Gym Website Creation Services (websites delivered in 9 days or less). The offering is bundled with hands-on Support Services teams and Kilo Pay payment processing built on Stripe Connect, targeting independent gym owners across verticals such as CrossFit, 24/7 access, martial arts, personal training, HYROX, bootcamps, and small group training.
Product overview
Kilo is a unified gym management platform combining software, websites, and hands-on support. The core portfolio consists of three integrated products: Kilo Gym Management Software (for managing members, staff, scheduling, billing, bookings, and payments), Gym Lead Machine (marketing automation software for lead capture, conversation management, and follow-up automation), and Gym Website Creation Services (fast, secure websites delivered in 9 days or less). Additional offerings include Support Services with dedicated teams for websites, marketing automations, and GMS operations, plus Kilo Pay (custom Stripe Connect accounts) and Tailored Standalone Website packages. The platform is designed for various gym types including CrossFit affiliates, 24/7 access gyms, martial arts schools, personal training studios, bootcamp gyms, HYROX gyms, and small group training.
Differentiator
Problem solved
Functional benefit
Brands
- Gym Lead Machine (GLM): Marketing automation and sales software for gyms that captures leads, manages conversations, automates follow-up, and tracks growth metrics.
- Kilo Gym Management Software
- Kilo Websites
- Kilo Pay
- Gym World
Products and services
- Kilo Gym Management Software Cloud-based software that lets gym owners manage members, staff, scheduling, reporting, booking and payments in one place, supporting 24/7 access gyms, billing automation, and staff workflows. It is sold on a recurring subscription to gym owner-operators.
- Gym Lead Machine (GLM) Marketing automation and sales software for gyms that captures leads, manages conversations, automates follow-up, and shows what is driving growth. Available as a subscription with optional AI-enabled account upgrades that add generative AI text and image capabilities for content creation.
- Gym Website Creation Services Done-for-you gym website creation service delivering fast, secure, conversion-optimized websites designed to help prospects find the gym, understand its offering, and convert to members, with sites delivered live in 9 days or less. Sold primarily on an annual subscription basis with hosting included.
- Kilo Support Services Hands-on support offering composed of a Website Team (site updates and performance), a Marketing Automations Team (automations and lead tracking), and a GMS Team (members, billing, scheduling, staff, reporting, and operations). Provided to gym owner customers to handle ongoing execution on their behalf.
- Kilo Pay Custom Stripe Connect-based payment processing accounts developed by Kilo to power billing and payments within its Gym Management Software. Kilo Pay accounts may unlock additional product features and Kilo reserves the right to require clients to transition to Kilo Pay.
- Tailored Standalone Website Package Customized templated website built from a questionnaire completed by the client, sold for a one-time upfront fee with a perpetual, non-exclusive license. Clients can choose third-party hosting, Kilo Hosting, or Kilo Hosting with Maintenance, each carrying different annual fees.
Quantifiable outcome
- Websites delivered in 9 days or less
- +2 more outcomes
Companies that use Kilo
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles1 record
Kilo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature5 records
Kilo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreStripe is Kilo's exclusive payment processor for Gym Management Software payment processing services. Kilo has developed custom Connect accounts with Stripe referred to as 'Kilo Pay.' The partnership involves deep integration with Stripe's Connected Account Agreement, including terms for fee collection and account management. Stripe provides payment processing infrastructure that Kilo's gym clients use to process member billing.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Kilo competitors and assessment
Company assessmentBroad incumbents
- Mindbody: Market-leading business management software for fitness, wellness, and beauty businesses. Direct overlap with Kilo's gym management software, but Mindbody serves a much broader portfolio (spas, salons, studios) and is significantly larger and more established.
Direct peers
- Glofox: Gym and studio management platform offering member management, billing, scheduling, and branded apps. Closest head-to-head competitor to Kilo, especially in the boutique fitness and PT studio segments.
- ClubReady: Club management software focused on fitness franchises and multi-location gyms. Competes with Kilo in the 24/7 access and multi-site gym segments on member management, billing, and access control.
- PushPress: Gym management software purpose-built for strength and CrossFit affiliates, with member management, billing, and branded apps. Direct competitor in the CrossFit affiliate segment Kilo targets.
- Wodify: CrossFit affiliate management software with class scheduling, WOD tracking, and member performance tracking. Competes with Kilo specifically in the CrossFit affiliate primary segment.
- Zen Planner: Gym and martial arts studio management software with member management, billing, and belt-progression tracking. Closely comparable to Kilo, especially in the martial arts schools segment.
- Exercise.com: Custom fitness business management platform with member management, scheduling, billing, and branded apps. Direct competitor to Kilo across personal training studios and small group gyms.
- TeamUp: Fitness studio management software serving boutique studios and gyms with scheduling, memberships, and payments. Competes with Kilo in the small group and personal training segments.
- Mariana Tek: All-in-one platform for boutique fitness studios with branded apps, scheduling, and member management. Direct competitor in the boutique/small group gym space Kilo addresses.
- GymMaster: Gym management software for 24/7 access and multi-location fitness facilities, with member management, access control, and billing. Competes with Kilo in the 24/7 access gym primary segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kilo social profiles
Digital presenceKilo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kilo leadership team
Management profileNumber of profiles
Profiles3 records
Kilo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kilo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kilo
What does Kilo do?
Kilo sells an integrated software platform for gym owners that combines three core products: Kilo Gym Management Software (for members, staff, scheduling, billing, bookings, and payments), Gym Lead Machine marketing automation (lead capture, conversation management, and follow-up automation), and Gym Website Creation Services (websites delivered in 9 days or less). The offering is bundled with hands-on Support Services teams and Kilo Pay payment processing built on Stripe Connect, targeting independent gym owners across verticals such as CrossFit, 24/7 access, martial arts, personal training, HYROX, bootcamps, and small group training.
Is Kilo a public or private company?
Kilo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kilo founded?
Kilo was founded in 2019. It employs 11 to 50 people.
Where is Kilo based?
Kilo is headquartered in Royal Palm Beach, United States, in the North America region.
How does Kilo make money?
Seven revenue lines are on record. Subscription Software Services are the primary driver. The others are setup Fees, AI-Enabled Account Upgrades, SMS/Text Message Segments, template Change Fees, data Migration Services and tailored Standalone Website Package.
Who are Kilo's main competitors?
Mindbody is listed as a broad incumbent. Direct peers are Glofox, ClubReady, PushPress, Wodify, Zen Planner, Exercise.com, TeamUp, Mariana Tek and GymMaster.
Does Kilo have an API?
No public API is recorded for Kilo.
What industry is Kilo in?
Kilo's product category is Gym Management Software. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 71394 and its SIC code is 7350.