HomeQ

What HomeQ does

HomeQ Technologies AB, founded in 2016 and headquartered in Stockholm, operates Sweden's largest digital marketplace for first-hand rental housing. The platform aggregates listings from 1,000+ professional landlords — including listed real estate companies such as Willhem, Sveafastigheter, Wallenstam, Balder, Riksbyggen, HSB, Lansa Fastigheter, and IKANO Bostad — across all 235 Swedish municipalities, with over 8,513 active listings and a registered base of 1.3 million property seekers. The core HomeQ platform is free for users, who accumulate queue points (one per day) that govern apartment allocation on the Swedish housing queue system; the platform additionally offers three monetizing modules: HomeQ+ (premium subscription with queue visibility, chance filtering, and up to 10 active applications), HomeQ Samla (subscription-based automation of registration and login maintenance across 200+ external housing queues at 29 SEK/month or 228 SEK/year), and HomeQ Byta (apartment-swap matching for first-hand contract holders).

The platform is built as a self-serve, product-led digital marketplace with BankID-based identity verification, income and background cross-referencing for landlord screening, and SMS/email alert distribution. HomeQ is privately held and operates exclusively in Sweden, restricted to users holding a Swedish personal number (personnummer). It generates revenue through premium consumer subscriptions (HomeQ+, Samla, Byta premium features) and affiliate partnerships with adjacent service providers — Trygg-Hansa (home insurance), Skellefteå Kraft (electricity), and Bredbandsval (broadband) — surfaced at the point of contract signing. The company maintains a 4.7 Trustpilot rating across 6,990 reviews and operates with a lean headcount of 11-50 employees under founder-CEO Hedi Kurda, with no disclosed external funding rounds, indicating capital-efficient organic growth.

Name

HomeQ

Legal name

HomeQ Technologies AB

Website

https://homeq.se

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

HomeQ Technologies AB operates Sweden's largest digital marketplace for first-hand rental housing, aggregating 1,000+ landlords across all 235 municipalities and serving 1.3 million property seekers through a free core platform plus paid subscription modules (HomeQ+, Samla, Byta).

Ownership category

akta.pro rank

Product category

Rental Housing Marketplace

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYTHAMABAA

Owner-Occupied Private Rooms (Homestays)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Private Rooms & Shared-Home Stays

SECONDARYTHAMAKAO

New-Listing Onboarding, Setup & Launch Services

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Vacation Rental Property Management & Co-Hosting

Keywords

• Rental housing marketplace
• Apartment search platform
• Housing queue management
• Tenant screening services
• Apartment swap exchange

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. HomeQ+ Premium Subscription: Premium subscription service offering enhanced features including Chanskoll (chance analysis), Chansfilter (filter for matching properties), up to 10 active applications (doubled from free tier), priority customer support, and Blitz notifications for first-come listings.
2. HomeQ Samla Subscription: Monthly or annual subscription (29 kr/month or 228 kr/year) for access to 200+ external housing queue automation. Automatically registers users on external queues and maintains login to preserve queue positions.
3. HomeQ Byta Premium Features: Free basic swap ad creation with premium features (detailed match information, communication with matches) requiring active subscription.
4. Partner Offers and Insurance Products: Revenue from featured partner offers displayed on listings including insurance, electricity, and broadband services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HomeQ operates a Swedish digital marketplace that aggregates rental listings from over 1,000 professional landlords and all national housing queues into a single platform. Property seekers register for free, accumulate queue points (Köpoäng) at one point per day, and submit interest applications directly to landlords, while landlords access a separate portal for listing, applicant management, and tenant screening. The company monetizes through premium subscriptions (HomeQ+, HomeQ Samla, HomeQ Byta) and affiliate partner offers in insurance, electricity, and broadband.

Product overview

HomeQ operates as a unified marketplace platform for Sweden's primary rental market, combining a core free-to-use housing search and application service with three modular add-on offerings. The core HomeQ platform aggregates over 1,000 landlords and all Swedish housing queues into a single marketplace, enabling users to search apartments, submit interest applications, and earn queue points. This core is augmented by HomeQ Byta (a swap exchange module for direct apartment exchanges), HomeQ Samla (a subscription service for managing 200+ external queues), and HomeQ+ (a premium tier adding queue visibility, matching filters, and priority support). The platform is free for basic use; revenue is generated through HomeQ+ and HomeQ Samla subscriptions.

Differentiator

Problem solved

Functional benefit

Brands

• HomeQ+: Premium subscription service offering enhanced features including queue position visibility, chance filtering, priority support, and increased active applications for apartment seekers
• HomeQ Byta
• HomeQ Samla

Products and services

• HomeQ Core Marketplace Free digital marketplace aggregating 1,000+ Swedish landlords and all national housing queues; lets property seekers search listings, earn daily queue points (Köpoäng), and submit up to 5 active interest applications directly to landlords.
• HomeQ Byta Swap exchange service that lets tenants with first-hand rental contracts publish swap ads and receive automated matches with other swappers; free basic ad creation with premium subscription required for detailed match information and direct communications.
• HomeQ Samla Subscription service (29 kr/month or 228 kr/year with 30-day free trial) that automates registration and login maintenance across 200+ external Swedish housing queues so users do not lose queue time to inactivity.
• HomeQ+ Premium Premium subscription that upgrades the HomeQ marketplace with Chanskoll queue position visibility, Chansfilter for matching properties, doubling of active applications from 5 to 10, priority customer support, and Blixtnotis instant SMS/email alerts for first-come listings.

Quantifiable outcome

• 1.3 million users trust HomeQ for their housing search
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• Skellefteå KraftminorGTM or Marketing PartnerPartnership for electricity offerings displayed to HomeQ users. Offers renewable electricity with free monthly fee for 12 months to platform members.
• Trygg-HansaminorGTM or Marketing PartnerHome insurance partner offering 16% first-year discount for HomeQ members securing rental properties.
• BredbandsvalminorGTM or Marketing PartnerBroadband comparison service partner helping HomeQ members find best broadband deals at their rental addresses.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hemnet: Sweden's dominant online property marketplace, primarily for sales but increasingly active in rentals. Compares to HomeQ as the entrenched consumer real estate brand with vastly larger traffic, capital base, and SEO authority — a platform-incumbent threat if it deepens rental inventory.
• Booli: Swedbank-owned Swedish real estate search engine aggregating both sale and rental listings. Comparable to HomeQ as a horizontal property search destination serving Swedish consumers, though with a broader (sales-led) remit and incumbency advantage.

Direct peers

• Qasa: Swedish digital rental marketplace connecting tenants with landlords for medium- to long-term rentals. Directly comparable to HomeQ's core marketplace model, competing for the same property-seeker audience and landlord inventory in Sweden.
• BostadsPortal: Long-running Swedish rental listing portal aggregating rental properties from landlords across the country. Directly comparable as a Sweden-focused rental marketplace with overlapping supply (landlords) and demand (property seekers) targets.
• Samtrygg: Swedish sublet and second-hand rental marketplace enabling tenants to find rental contracts. Comparable to HomeQ in addressing the rental search problem in Sweden, though focused on the sublet segment where HomeQ explicitly does not operate (first-hand contracts only).

Regional players

• BoligPortal: Denmark's leading rental housing portal, aggregating rental listings for tenants across the country. Directly comparable business model to HomeQ (rental marketplace + landlord tools) and a useful proxy for Nordic cross-border expansion potential.
• Finn.no: Norway's dominant general classifieds marketplace with a strong real estate and rental section. Comparable to HomeQ as the consumer destination for rental search in Norway, operating a similar aggregated-listing model in a parallel Nordic market.
• HousingAnywhere: European rental marketplace focused on international students and expats booking mid-term rentals across multiple countries. Compares to HomeQ as a pan-European rental marketplace with landlord aggregation, though addressing a cross-border rather than domestic audience.

Others

• Hyresgästföreningen: Sweden's largest tenant association, operating its own housing queue system and tenant services. Adjacent to HomeQ as a non-commercial actor in the same rental queue ecosystem that HomeQ monetizes through automation (Samla).
• Stockholms Bostadsförmedling: Stockholm's municipal housing queue operated by the city. Adjacent ecosystem participant to HomeQ: a free public queue system whose queue days HomeQ Samla helps users preserve — neither a competitor nor a customer, but a structural part of the platform's value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HomeQse
• LinkedInlinkedin.com/company/homeq-technologies-ab
• Instagraminstagram.com/homeqsverige
• TikToktiktok.com/@homeq.se

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeQ