Maxxton

What Maxxton does

Maxxton is a Netherlands-based SaaS company founded in 1998 that provides a cloud-native property management system (PMS) purpose-built for the outdoor hospitality sector, serving holiday parks, multi-site campsite groups, and vacation rental operators across Europe. Its integrated platform comprises 17+ modules covering reservation management, revenue and dynamic pricing, channel distribution, front office, customer care, housekeeping and operations, finance with French NF525 fiscal compliance, owner administration, content and web management, and back-office access control. The architecture is cloud-native and multi-tenant, supports bidirectional OTA synchronization via Channel Manager and Open APIs, and integrates with more than 20 third-party platforms including Airbnb, Booking.com, Expedia, VRBO, SiteMinder, and Worldline. Maxxton reports managing 100,000+ accommodation units and processing 1.5 million reservations annually, with a stated 99.9% uptime SLA and CSAT scores consistently above 70%.

The company monetizes through quote-based annual SaaS subscriptions with no public pricing, distributed via an enterprise field sales motion that includes named country managers (e.g., Nicolas Ménard for France) and tailored demos. It is privately held under parent entity Maxxton N.V., with operating subsidiaries in the Netherlands (Maxxton B.V.), UK, US, and India (Maxxton India Technologies Pvt. Ltd., a 125+ developer engineering hub in Pune). Fortino Capital is the disclosed institutional investor. The customer base is concentrated in large multi-site enterprise operators including Sandaya (68 properties across France, Spain, Italy, and Belgium), RCN Holiday Parks (18 parks across the Netherlands, France, and Germany), Landal, Siblu, Libema, Molecaten, De Krim Texel, and Euroresort. Maxxton is currently led by CEO Bartje Meijboom, who succeeded Ruben de Looff in 2025 to drive the next phase of European expansion, with offices in Middelburg (HQ), Paris, and Pune, and service coverage across the Netherlands, France, Germany, Spain, Italy, Belgium, the UK, and the US.

Name

Maxxton

Legal name

Maxxton N.V.

Website

https://maxxton.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Maxxton is a Netherlands-based SaaS company that provides a cloud-native property management system purpose-built for outdoor hospitality operators, including holiday parks, campsite groups, and vacation rental managers across Europe.

Ownership category

akta.pro rank

Product category

Hospitality Property Management Software

NAICS

All Other Travel Arrangement and Reservation Services (561599), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Property Management Systems (PMS) (THALACAA)

akta.pro secondary industries

Full-Service Vacation Rental Property Management (BPAJAIAA), Owner Services, Reporting & Portfolio Administration (THAMAKAI)

Keywords

• Hospitality property management
• Reservation management software
• Channel distribution management
• Vacation rental platform
• Holiday park software

Headquarters

HQ city

Middelburg

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. SaaS Subscription (PMS): Cloud-based property management system subscription fees charged to holiday parks, campsite operators, and vacation rental managers for access to reservation, revenue, channel management, and operational tools

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Maxxton provides a cloud-native SaaS property management system (PMS) purpose-built for the outdoor hospitality industry, serving holiday parks, multi-site campsite groups, and vacation rental managers. The integrated platform unifies reservation management, revenue optimization with AI-driven dynamic pricing, multi-channel distribution, operations, front office, customer care, finance (with NF525 compliance), owner administration, and website/content management, with an Open API and ecosystem of OTA, payment, and operational integrations.

Product overview

Maxxton is a unified SaaS platform for holiday parks, campsite groups, and vacation rentals, composed of an integrated suite of 17+ modules built on a cloud-native architecture. The core platform includes Reservation Manager for booking management, Revenue Manager with dynamic pricing optimization, and Channel Manager for multi-channel distribution. These feed into Operations Manager, Front Office Manager, Customer Care Manager, and Notification Manager for guest-facing operations. Financial workflows are handled by Finance Manager with NF525 compliance, while Owner Manager manages property owner relationships. Content Manager centralizes property data, Web Manager provides website building capabilities, and Back Office Manager controls access. Integration Manager and the Ecosystem marketplace enable connectivity to 20+ third-party OTAs (Airbnb, Booking.com, Expedia), payment providers (Worldline), and tools. The Open API enables custom integrations. All modules share a unified data foundation that powers AI-driven add-on recommendations, smart booking reallocation, and customer data deduplication.

Differentiator

Problem solved

Functional benefit

Products and services

• Reservation Manager Central booking management system enabling outdoor hospitality operators to handle reservations across all channels, track payments, and make changes effortlessly within a single interface.
• Revenue Manager Revenue optimization module managing rates, discounts, vouchers, and rentability rules across entire portfolios with AI-driven dynamic pricing capabilities that automatically adjust rates based on demand, season, and market conditions.
• Channel Manager Distribution management enabling operators to sell across every channel with bidirectional automated synchronization of availability, rates, and booking rules across OTAs including Airbnb, Booking.com, Expedia, VRBO, and SiteMinder.
• Operations Manager Operational task tracking module for managing and monitoring all operational activities including housekeeping, maintenance, and inspections across multi-site operations.
• Front Office Manager Front desk management system enabling smooth check-in and checkout processes for guests at holiday parks, campsites, and vacation rental properties.
• Customer Care Manager Guest relationship management module centralizing interactions, tracking guest history, and streamlining communication so no request goes unanswered.
• Finance Manager End-to-end financial management module handling invoicing, payments, debtor and creditor administration with French NF525 fiscal compliance for inalterability, security, storage, and archiving of transaction data.
• Notification Manager Automated guest communication system managing multilingual notifications and branded communications across the guest journey.
• Web Manager Website building and content management system designed to create dynamic, user-friendly sites that convert, with self-service tools for guests and owners.
• Owner Manager Owner administration module managing contracts, payouts, property details, and utility billing with a self-service portal for property owners.
• Back Office Manager Administrative control system managing roles, rights, and access permissions across the platform for multi-user and multi-property environments.
• Integration Manager Central integration hub for managing all connections, monitoring data flows, and tracking incoming bookings across third-party systems.
• Content Manager Property content centralization system managing all accommodation information including descriptions, images, and details across the portfolio.
• Ecosystem Integration Marketplace Integration marketplace offering plug-and-play hospitality integrations with OTAs, payment providers, marketing tools, and communication platforms.
• Open API Complete set of REST APIs and developer tools enabling custom integrations and extensions into Maxxton's platform, documented at developers.maxxton.com.

Quantifiable outcome

• 99.9% uptime backed by dedicated security team
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability5 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• SandayaflagshipOthers · 12 November 2025Sandaya, a leading European outdoor hospitality operator with 68 premium campsites across France, Spain, Italy, and Belgium, deployed Maxxton's cloud PMS across its entire network effective November 12, 2025. This represents Maxxton's largest single enterprise customer deployment. Sandaya selected Maxxton for its unified infrastructure supporting multi-site growth while maintaining per-property flexibility.
• RCN Holiday ParkscoreOthers · 1 January 2021RCN Holiday Parks migrated 18 holiday parks across Netherlands, France, and Germany to Maxxton Software, managing operations through a single system across 3 countries. The deployment required French fiscal compliance certification (NF525) for French properties.
• SiteMindercoreTechnology or IntegrationSiteMinder integration enables Maxxton customers to distribute inventory across hundreds of OTAs and global distribution systems (Amadeus, Sabre, Agoda, Hostelworld, Hotelbeds, HRS, Travelport). Maxxton syncs availability, rates, and booking rules automatically; reservations flow back into Maxxton in real-time.
• AirbnbcoreTechnology or IntegrationMaxxton-Airbnb integration synchronizes listings, availability, and rates bidirectionally, allowing property managers to manage Airbnb alongside other channels from a single platform.
• Booking.comcoreTechnology or IntegrationBooking.com integration enables seamless reservation management, inventory synchronization, and rate distribution for Maxxton customers.
• ExpediacoreTechnology or IntegrationExpedia integration broadens international reach for Maxxton customers, enabling seamless inventory and reservation management across Expedia's network.
• VRBOcoreTechnology or IntegrationVRBO integration through Maxxton simplifies inventory, rate, and reservation management for vacation rental operators.
• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure email integration imports all incoming customer emails directly into Maxxton's Customer Care Module, linking emails to customer profiles and enabling workflows that convert emails into tasks and actions.
• SiteMindercoreTechnology or IntegrationMaxxton synchronizes availability, rates, and booking rules with SiteMinder's network of 450+ OTAs and GDS platforms (Amadeus, Sabre, Agoda, Hostelworld, Hotelbeds, HRS, Travelport), automatically importing reservations in real-time.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• BookingLayer: Netherlands-based SaaS provider focused on outdoor hospitality (campsites, holiday parks, glamping). BookingLayer is the most direct comparable in Maxxton's niche, though it typically serves smaller operators and glamping properties rather than enterprise multi-site groups.
• NewBook: Australia-based property management system for holiday parks, caravan parks, and resorts. NewBook is a direct vertical competitor to Maxxton in outdoor hospitality, particularly in APAC markets, with similar module-based architecture.
• RMS Cloud: Australia-based property management system for holiday parks, resorts, and vacation rentals. RMS Cloud is a direct vertical competitor in outdoor hospitality and is also a technology integration partner of Maxxton.
• Lodgify: Vacation rental website builder and PMS platform for individual hosts and managers. Lodgify competes with Maxxton's Web Manager and Reservation Manager modules for the vacation rental segment, though it skews toward smaller operators.
• Smoobu: Berlin-based vacation rental management software serving short-term rental managers across Europe. Smoobu is comparable in the vacation rental channel manager and PMS functionality Maxxton provides within its platform.

Broad incumbents

• Mews: Leading cloud-native PMS for hotels and hostels across global markets. Mews is a broader incumbent in hospitality PMS with significant funding and R&D scale, and represents the primary competitive threat if it expands into outdoor hospitality segments.
• Little Hotelier: Cloud PMS aimed at small independent hotels, B&Bs, and vacation rentals. While serving a different segment (small properties), Little Hotelier competes for the same end-customer wallet share as Maxxton's lighter vacation rental customers.
• SiteMinder: Global hotel distribution and channel management platform connecting to 450+ OTAs and GDS. SiteMinder is both a Maxxton technology partner and a broader incumbent whose channel manager competes for the same property-manager budget.
• Cloudbeds: Cloud-based hospitality management platform serving hotels, hostels, and vacation rentals globally. Cloudbeds competes on PMS and channel management functionality similar to Maxxton, but serves a broader customer base with less outdoor-hospitality specialization.

Emerging players

• HotelRunner: Cloud-based PMS and channel manager for hotels and vacation rentals with strong presence in EMEA. HotelRunner overlaps with Maxxton on channel management and reservation functionality for small-to-mid-market accommodation operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maxxton
• Xx.com/maxxtongroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxxton