Integrative Therapeutics

What Integrative Therapeutics does

Integrative Therapeutics, LLC is a Green Bay, Wisconsin-based nutritional supplement company that develops, manufactures, and distributes clinician-curated formulations to licensed healthcare professionals and their patients. Founded in 2000 through the consolidation of four legacy brands (Vitaline Formulas, NF Formulas, PhytoPharmica, and Tyler Encapsulations, dating back to 1975), the company operates as a subsidiary of Nature's Way Brands, LLC under the German Schwabe Group (Dr. Willmar Schwabe GmbH & Co. KG). The company sells exclusively through verified professional accounts, authorized online retailers (Amazon, PureFormulas), and practitioner clinics, with a separate Vancouver office serving Canada via distributor Emerson Ecologics.

The product portfolio spans 12+ health-interest verticals (blood sugar metabolism, cardiovascular, cognitive/sleep/stress, gastrointestinal, immune, men's and women's health) with branded franchises including Theracurmin (proprietary curcumin extract), Cortisol Manager (stress response), Lavela WS 1265 (oral lavender essential oil), Neurologix (cognitive support), Physicians' Elemental Diet, and recent launches Barrier Complex Drink Mix and Berberine Phytomax (with Indena's Berbevis Phytosome Technology). Multiple SKUs are cited by name in published clinical studies, and the company operates an ISO 17025-accredited onsite laboratory (one of the first in the dietary supplement industry, 2021), third-party GMP certification, and Drug GMP-audited facility status, distinguishing it from peers on quality assurance.

The business model is a practitioner-first sales-led GTM: licensed professionals (ND, MD, DO, DC, DDS, RD, LMT, LAC) complete license verification to access professional pricing, with 25% student discounts and tiered consumer direct pricing via the Shopify-based integrativepro.com storefront. Free shipping kicks in at $200 orders; standard shipping is $8.95 below that threshold. The company has 251-500 employees, no disclosed external funding (ownership is entirely within Schwabe corporate structure), and no public financial filings.

Name

Integrative Therapeutics

Legal name

Integrative Therapeutics, LLC

Website

https://integrativepro.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Integrative Therapeutics is a Green Bay-based nutritional supplement manufacturer selling clinician-curated formulations exclusively to licensed healthcare practitioners (ND, MD, DO, DC, RD) and their patients across the US and Canada, operating as a subsidiary of Schwabe Group's Nature's Way Brands.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Pharmaceutical and Medicine Manufacturing (32541), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Vitamins & Minerals (Single Nutrients) (CRADAGAB), Medical & Clinical Nutrition Beverage Production (Oral Nutritional Supplements) (AFAFAFAJ)

Keywords

• Nutritional supplements
• Clinician-curated supplements
• Integrative medicine products
• Practitioner-grade supplements
• Dietary supplements

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Nutritional Supplement Product Sales: Sale of clinician-curated nutritional supplements to healthcare practitioners and patients through direct website sales, authorized online retailers (Amazon, PureFormulas), and healthcare practitioner clinics. Products are sold directly to validated healthcare professionals with patient consultation relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Integrative Therapeutics manufactures and sells clinician-curated nutritional supplements—including vitamins, minerals, herbs, amino acids, CoQ10, enzymes, probiotics, and essential fatty acids—for licensed integrative medicine practitioners and their patients. The company develops products using premium, clinically studied ingredients at researched dosing levels and produces them at its Green Bay, Wisconsin facility, which houses an ISO 17025-accredited internal laboratory. Sales are routed primarily through healthcare practitioner clinics, with secondary direct-to-consumer and authorized retailer channels.

Product overview

Integrative Therapeutics is a clinician-curated nutritional supplement company offering a diverse portfolio of products organized by health interest areas (Blood Sugar Metabolism, Cardiometabolic, Cardiovascular, Cellular Health, Cognitive/Sleep/Stress, Endocrine, Gastrointestinal Health, Immune Function, Musculoskeletal, Women's Health, Men's Health) and product types (Amino Acids, CoQ10, Enzymes, Essential Fatty Acids, Herbs, Probiotics, Vitamins & Minerals). The company provides practitioner-exclusive products including Barrier Complex Drink Mix for barrier support, Berberine Phytomax for metabolic support, Theracurmin HP for inflammation support, Cortisol Manager for stress response, and Neurologix for cognitive support. Products are sold exclusively through healthcare professionals and their patients, with sales channels including Amazon and PureFormulas as authorized online retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Barrier Complex Drink Mix

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• SuppCo (TESTED by SuppCo)coreStrategic or Co-development Partner · 3 March 2026Integrative Therapeutics is one of ten founding brand partners in TESTED by SuppCo, an independent certification program that anonymously purchases supplements and tests them through ISO 17025-accredited laboratories. Products meeting 95% or more of labeled claims earn certification with all results made public. Annual re-testing required. The program addresses systemic transparency issues in the supplement industry.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Standard Process: Standard Process is a vertically integrated whole-food supplement manufacturer selling almost exclusively through healthcare practitioners, with a strong focus on chiropractic and integrative clinicians. It competes head-to-head with Integrative Therapeutics in the practitioner channel.
• Gaia Herbs: Gaia Herbs is a vertically integrated botanical supplement brand offering clinically studied herbal products through both practitioner and consumer channels. Its herbal expertise, on-site laboratory testing, and clinician partnerships make it a meaningful adjacent practitioner-channel peer.
• Metagenics: Metagenics is a practitioner-channel nutritional supplement and medical foods company, including Physicians' Elemental Diet-style products, serving integrative and functional medicine practitioners. It directly competes in the same clinical-nutrition niche.
• Pure Encapsulations: Pure Encapsulations is a practitioner-exclusive nutritional supplement brand sold primarily through licensed healthcare professionals. It directly mirrors Integrative Therapeutics' practitioner-only GTM, hypoallergenic clinical positioning, and broad condition-specific product portfolio.
• Designs for Health: Designs for Health is a practitioner-only supplement brand founded by a dually licensed pharmacist and chiropractor. It is highly comparable to Integrative Therapeutics in targeting integrative medicine clinicians with condition-specific, clinically dosed formulas.
• Thorne HealthTech: Thorne is a science-led nutritional supplement company serving both practitioners and direct consumers, with NSF Certified for Sport products and a strong clinical study backing. It is the most prominent peer competing in the same practitioner channel with a comparable premium, clinical-grade positioning.

Broad incumbents

• Life Extension: Life Extension is a large, long-established consumer-direct supplement brand with a broad condition-specific portfolio. It overlaps with Integrative Therapeutics in cognitive, cardiovascular, and metabolic health categories but sells primarily through its own channels rather than exclusively via practitioners.
• Jarrow Formulas: Jarrow Formulas is a science-based supplement brand with a broad portfolio of vitamins, minerals, probiotics, and condition-specific products sold through health-food retail and practitioners. It is comparable on ingredient quality and clinical positioning though it operates a broader distribution model.
• NOW Foods: NOW Foods is one of the largest independent supplement manufacturers in the US, offering vitamins, minerals, herbs, and specialty supplements at value price points. It is a broad incumbent that competes with Integrative Therapeutics on breadth of catalog and supply-chain scale, though not on practitioner-only positioning.

Others

• Nature's Way: Nature's Way is the parent brand of Integrative Therapeutics within Schwabe North America's portfolio and a long-established mass-market herbal and vitamin supplement brand. It is relevant as a sibling brand sharing corporate ownership, contract manufacturing, and Schwabe Group distribution infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/integrativepro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrative Therapeutics