GP Triage

What GP Triage does

GP Triage Ltd is a UK-based health technology company, incorporated in England and Wales in 2023, that sells an autonomous AI-powered triage and appointment-booking platform to NHS GP practices. The product takes patient requests 24/7 via web, phone or in person, conducts a conversational clinical history (typically in around 90 seconds), assesses clinical urgency across 2,700+ symptoms, conditions and risk factors, and books patients directly into the practice's clinical system without manual triage intervention. The core triage engine is Infermedica's MGP — an MHRA Class IIb certified medical device that has processed more than 2 million triages with zero clinical safety incidents and greater than 94% concordance with GP decision-making — running on Microsoft Azure infrastructure with UK data residency.

The platform integrates natively with NHS Spine, NHS App, NHS Login, PDS, GP Connect and IM1, and writes clinical summaries and appointments back into EMIS Web and SystmOne via Hero Health's API. Reported customer outcomes are quantified and substantial: Swanscombe Health Centre (~37,000 patients) returned 422+ hours of clinical and admin time in four weeks and booked 5,068 appointments autonomously; Langton Medical Group (~14,000 patients) removed 30 hours of GP-led triage per week and saved approximately £163,000 per year. The platform is available in 17+ languages, supports critical-case flagging, and is certified to NHS DSPT, DTAC, DCB0129/0160 and Cyber Essentials Plus standards, with active progression toward formal ISO 27001 and ISO 13485 certification.

GP Triage operates as a fully remote organisation with 1–10 UK-based staff (two directors, two staff, one part-time contractor), development services delivered by Cloud Surge in Pakistan, regulatory and DPO support from Qyro, and a referral network of three GP Ambassadors. Pricing is annual per registered patient (approximately £0.80 per patient per year), with volume discounts available for Primary Care Networks, Service Navigation Providers, Federations, Partnerships and Integrated Care Boards. No external funding rounds have been disclosed.

Name

GP Triage

Legal name

GP Triage Ltd

Website

https://gptriage.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Clinical Triage Software

NAICS

Other Ambulatory Health Care Services (6219)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Triage & Clinical Decision Support (CDS) Platforms (HLALAJAD)

akta.pro secondary industries

Diagnostic & Triage Decision Support (HLACAGAA), Clinical Triage, Care Navigation & Routing Engines (HLALAKAH), Care Navigation & Triage-to-Provider Referral Platforms (HLALALAD)

Keywords

• AI clinical triage
• NHS primary care
• Autonomous appointment booking
• Medical device software
• Patient triage platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Annual Per-Patient Subscription: Pricing is based on an annual per-patient structure, with discounts available for Primary Care Networks (PCNs), Service Navigation Providers (SNPs), Federations, Partnerships, and ICBs. The savings calculator indicates approximately 80p per patient per year. Practices typically save 20 hours per week of clinical and administrative time and reduce triage-related costs by 60-90%.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

GP Triage provides an autonomous, AI-powered triage and appointment booking platform for NHS GP practices. Patients submit symptoms 24/7 via web, phone, or in person; the platform conducts a focused clinical history using an MHRA Class IIb certified medical-device triage engine, assesses urgency, routes the patient, and books appointments directly into EMIS Web or SystmOne clinical systems without manual intervention. It replaces manual, clinician-led triage workflows and writes clinical summaries back to patient records automatically.

Product overview

GP Triage offers a single unified AI-powered autonomous triage and appointment booking platform for NHS Primary Care, not a modular suite. The core product is the GP Triage Platform — an MHRA Class IIb certified medical device that conducts intelligent symptom assessment via conversational AI, assesses clinical urgency, routes patients, and books appointments autonomously into EMIS Web and SystmOne clinical systems. The platform was significantly upgraded in April 2026 with the "New World" release, bringing a redesigned interface, improved accessibility, the latest Infermedica MGP triage engine, and deeper customisation for practice workflows. A Practice Dashboard provides operational management and analytics. Multilingual triage support (17+ languages) is a built-in capability of the core platform. A Savings Calculator tool helps practices estimate ROI before adoption.

Differentiator

Problem solved

Functional benefit

Products and services

• GP Triage Platform AI-powered autonomous triage and appointment booking platform for NHS GP primary care. Patients submit requests 24/7 via web, phone or in person; the platform conducts intelligent symptom assessment, assesses clinical urgency, routes patients appropriately, and books appointments directly into EMIS Web or SystmOne without manual intervention. Target customers are NHS GP practices and primary-care groupings.
• New World (next-generation GP Triage interface) Next-generation version of the GP Triage Platform featuring a redesigned interface, improved accessibility, symptom search bar with medical database selection, updated mobile date-of-birth picker, updated Infermedica MGP triage engine with sharper clinical history-taking, and granular customisation for pathways, routing, and level of autonomy by site, clinician, role or appointment type.
• Practice Dashboard Clinical and administrative dashboard for NHS GP practices to review, action and manage triage requests, configure practice-specific pathways, monitor appointment volumes and analytics, and configure routing by site, clinician, role or appointment type.
• Multilingual Triage AI triage interface available in 17+ languages, providing inclusive access for diverse patient communities across the UK. Built-in capability of the GP Triage Platform.
• Savings Calculator Interactive online tool that allows NHS GP practices to estimate annual savings from GP Triage by inputting registered patient count, triage time per clinician, number of clinicians and annual salary; outputs net saving, time freed up, ROI and payback period to support self-service evaluation.

Quantifiable outcome

• 20+ hours/week of clinical and admin time saved per practice on average
• +12 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Microsoft AzurecoreTechnology or IntegrationGP Triage's entire technology infrastructure runs on Microsoft Azure, which has been carbon neutral since 2012 and matches 100% of electricity consumption with renewable energy. Azure provides cloud hosting, data storage, encryption, backups, and monitoring. All data is held within UK borders. Microsoft has committed to being carbon negative by 2030.
• InfermedicacoreTechnology or IntegrationInfermedica provides the AI clinical decision support engine powering GP Triage's triage module. The engine (Infermedica MGP) is an MHRA Class IIb certified medical device. It has processed 2 million+ triages with zero clinical safety incidents and >94% concordance with GP decision-making. GP Triage uses the latest version which takes a sharper, quicker clinical history. Infermedica receives anonymised symptom data only — no identifiable patient data is transmitted.
• Hero HealthcoreTechnology or IntegrationHero Health provides the appointment booking API through which GP Triage combines its AI triage with Hero's EMIS and TPP appointment booking capabilities. GP Triage leverages Hero's self-booking links allowing practices to invite patients to book appointments online. Onboarding with Hero Health can be completed in under 24 hours. Hero is integrated with NHS App, NHS Login, EMIS Web and SystmOne. Hero's platform is used by hundreds of NHS GP and community services across England and Wales.
• NHS DigitalcoreTechnology or IntegrationGP Triage has the highest level of accreditation and assurance with central NHS Digital. The platform meets all NHS assurance requirements, integrates with the NHS Spine, and has passed extensive clinical safety testing. NHS Digital / PDS is used for patient identity verification against the NHS Personal Demographics Service within UK only.
• Cloud SurgeminorOthersCloud Surge provides development services for GP Triage. Their team of developers is based in Pakistan and is engaged under a formal service arrangement. Cloud Surge is required to confirm that all personnel working on GP Triage systems hold clear written contracts in a language they understand. Modern slavery risk is mitigated through formal contractual arrangements requiring confirmation of appropriate employment practices.
• QyrominorImplementation/ SI/ Consulting PartnerQyro provides regulatory and data protection advisory services to GP Triage. Qyro's Data Protection Officer Zakariya Yahiya serves as GP Triage's DPO. Qyro supports GP Triage's ISO 27001 Information Security Management System and governance framework. All supplier relationships are governed by written contracts.
• NHS AppcoreTechnology or IntegrationGP Triage integrates with the NHS App for appointment confirmations and reminders issued to patients, supporting both individual messaging and appointment reminders for a seamless patient experience.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Others

• Infermedica: Infermedica is the supplier of the Class IIb-certified AI triage engine that powers GP Triage. It is also a direct enterprise seller of AI symptom-checking technology to health systems and insurers, making it a core technology partner and an indirect competitor with overlapping enterprise accounts.
• Hero Health: Hero Health is a technology and integration partner of GP Triage (powers its EMIS/SystmOne booking) but also offers its own patient-facing booking and access tools to NHS GP practices, making it both an enablement partner and an adjacent competitor in the same workflow.

Emerging players

• Ada Health: Ada Health provides a consumer and enterprise AI symptom-assessment engine used by health systems, insurers and telehealth providers. Its technology is comparable to the Infermedica engine GP Triage relies on, and it competes for the same enterprise symptom-checking workloads.
• Sensely: Sensely provides AI-driven symptom assessment, triage and care-navigation tools for health systems and insurers globally. It is comparable to GP Triage's autonomous-triage value proposition and competes for similar enterprise health-system customers.

Broad incumbents

• Babylon Health (eMed): Babylon/eMed is a broad digital health incumbent offering AI symptom assessment, virtual consultations and population health tools globally. Although now focused outside the UK NHS, it set the original benchmark for AI-driven triage and overlaps with GP Triage on AI-led patient assessment.
• Livi (Kry): Livi (UK arm of Kry) provides NHS GP practices with digital consultation tooling and patient-facing access. It competes with GP Triage in the same NHS primary-care workflow but as a much larger, broader virtual-care platform rather than a focused autonomous triage product.

Direct peers

• eConsult (Healthily): eConsult is one of the most widely used online consultation and triage platforms in NHS primary care, providing patients with symptom questionnaires that route to practices. It overlaps directly with GP Triage on the patient-triage-to-practice workflow, although it remains questionnaire-based rather than autonomous AI.
• Accurx: Accurx is the dominant NHS GP messaging, video consultation and online triage forms provider, used by the majority of UK GP practices. It directly competes with GP Triage for the same NHS primary-care triage workflow, though its core product is forms-based rather than fully autonomous AI triage.
• Klinik Healthcare: Klinik provides AI-driven patient triage and care navigation for primary care and urgent care settings, with active deployments in the UK and Nordic countries. It is the closest direct competitor in autonomous AI triage, sharing the same target buyer (GP practices/PCNs) and value proposition.

Regional players

• Patchwork Health: Patchwork Health is an NHS-focused staffing and workforce platform serving UK GP practices and trusts. While its core product is workforce rather than triage, it serves the same NHS primary-care buyer and addresses the same capacity-burnout pain point that GP Triage targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gptriage
• LinkedInlinkedin.com/company/gp-triage-ltd

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GP Triage