Wizer Training

What Wizer Training does

Wizer Training is a Boston-based, privately held security awareness training and phishing simulation company founded in 2019. The platform delivers bite-sized, 1-minute animated training videos based on real-world incidents, supplemented by automated phishing simulations, compliance modules (SOC 2, HIPAA, GDPR, PCI DSS, NIS2, ISO 27001, CMMC, IRS 1075), deepfake-awareness content, and a developer-focused secure coding track with CTF challenges. Content is delivered across 19+ languages to 20,000+ organizations, with reported customer outcomes of a 33% reduction in phishing clicks within 90 days and a 4x increase in threat reporting.

The company's underlying technology centers on WizerAI Studio, a generative AI capability that converts customer policies, procedures, and real incidents into ready-to-share training videos in minutes, alongside AI-driven deepfake detection training. The product surface includes a free PLG tier with no credit card required, a paid Boost subscription, a Managed Boost services tier, SCORM-compliant LMS integration, and sub-brands for students and developer audiences. Go-to-market combines direct enterprise sales with self-serve onboarding, supplemented by MSP, reseller, technology/OEM (including Acronis), and cyber-insurance channel programs with Cowbell, Coalition, At-Bay, Tokio Marine, and Acrisure.

Wizer monetizes through annual subscription SaaS contracts for Boost and Managed Boost tiers, plus managed services revenue on the premium tier. Pricing is quote-based and not publicly disclosed, with a 14-day Boost free trial and special programs for education, nonprofit, and government buyers. SOC 2 Type II certification and Texas DIR FY25-26 certification support government and regulated-vertical procurement, while leadership is anchored by founder Gabriel Friedlander and CTO Itzik Spitzen. The company is privately held with 11-50 employees and no disclosed funding rounds or revenue figures in the available data.

Name

Wizer Training

Legal name

Wizer

Website

https://wizer-training.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Wizer Training is a Boston-based SaaS platform delivering AI-powered security awareness training and phishing simulations to 20,000+ organizations across 19+ languages, with bite-sized video content, generative AI authoring, and compliance modules for regulated industries.

Ownership category

akta.pro rank

Product category

Security Awareness Training

NAICS

Computer Training (611420), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Cybersecurity Training & Awareness Programs (BPAEANAF)

akta.pro secondary industries

Phishing, Social Engineering & Business Email Compromise (BEC) Training (EDABAGAB), Security Culture, Policy Acknowledgement & Acceptable Use Training (EDABAGAL), Security Awareness & Phishing Simulation (Email/Collab-focused) (HDADAKAJ)

Keywords

• Security awareness training
• Phishing simulation
• Cybersecurity training
• AI training content
• Compliance training

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based SaaS: Wizer operates on a subscription-based SaaS model, providing security awareness training and phishing simulation tools on a recurring subscription basis. The platform offers tiered plans including Boost and Managed Boost with advanced reporting, custom policies, and priority support.
2. Managed Services: Managed Boost includes advanced reporting, custom policies, and priority support as an enhanced service tier.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Wizer Training provides a security awareness training and phishing simulation platform that combines a library of 1-minute animated training videos based on real-world incidents with AI-powered custom content generation via WizerAI Studio. The platform delivers subscription-based training to organizations to reduce phishing risk, drive behavior change, and support compliance requirements across 15+ security topics and 19+ languages.

Product overview

Wizer Training offers a cybersecurity awareness and phishing simulation platform that combines a ready-made training library with AI-powered content generation. The core offering includes Security Awareness Training featuring 1-minute animated videos based on real incidents, augmented by WizerAI Studio for instant AI-generated custom training videos. Additional modules include Phishing Simulation for automated phishing campaigns, Deepfake Security Awareness Training for AI scam recognition, Wizer Secure Code Training for developer education, Wizer Managed for enterprise-grade managed services, and SCORM integration for LMS compatibility. The platform supports 19+ languages and covers compliance standards including SOC 2, HIPAA, GDPR, PCI DSS, NIS2, ISO 27001, and CMMC. Supporting resources include the Wizer Community (professional networking), Webinars, Blog, and Wizernary (educational glossary).

Differentiator

Problem solved

Functional benefit

Brands

• WizerAI Studio: AI-powered platform that converts policies, procedures, and real incidents into short training videos within minutes
• Wizer Managed
• Wizer Secure Code Training
• Wizer For Students
• Wizer Wear

Products and services

• Security Awareness Training Subscription-based security awareness training platform featuring 1-minute animated videos based on real-world incidents, phishing simulations, and behavior-change content covering 15+ security topics for organizations of all sizes.
• WizerAI Studio AI-powered platform that converts documents, policies, or topics into ready-to-share training videos in minutes with no editing required, designed for organizations needing rapid custom training content for emerging cyber threats.
• Wizer Managed

Quantifiable outcome

• 33% fewer phishing clicks in 90 days
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor.

• AcronisminorChannel Partner/ Reseller/ DistributorAcronis logo appears on Wizer's customer/partners page, suggesting a distribution or integration relationship in the cybersecurity ecosystem.
• CowbellminorChannel Partner/ Reseller/ DistributorCyber insurance provider Cowbell appears as a partner, potentially offering Wizer training as part of cyber insurance offerings.
• CoalitionminorChannel Partner/ Reseller/ DistributorCyber insurance provider Coalition appears as a partner, potentially offering Wizer training as part of coverage packages.
• At-BayminorChannel Partner/ Reseller/ DistributorCyber insurance provider At-Bay appears as a partner, potentially integrating Wizer training with risk assessment services.
• Tokio MarineminorChannel Partner/ Reseller/ DistributorCyber insurance provider Tokio Marine appears as a partner, potentially offering Wizer training as part of corporate cyber insurance.
• AcrisureminorChannel Partner/ Reseller/ DistributorInsurance and cyber risk provider Acrisure appears as a partner, potentially distributing Wizer training to their client base.
• MisbominorChannel Partner/ Reseller/ DistributorMisbo appears as a partner on Wizer's website, likely a technology or channel partner in the education or security space.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KnowBe4: KnowBe4 is the market-leading security awareness training and phishing simulation platform, and Wizer maintains an explicit "Wizer vs KnowBe4" comparison page. Both serve the same buyer (security awareness managers, CISOs) with the same core use cases—awareness training, phishing simulation, compliance—making it the single most directly comparable peer.
• Hoxhunt: Hoxhunt is an AI-driven security awareness and phishing simulation platform with strong behavior-change outcomes metrics, very similar in positioning to Wizer. Both companies focus on measurable reductions in click rates and increased threat reporting rather than compliance checkboxing.
• NINJIO: NINJIO produces animated, episode-style security awareness training content for enterprises, closely paralleling Wizer's 1-minute animated video approach. Both target mid-market and enterprise buyers seeking engaging, story-driven awareness content.
• Terranova Security: Terranova Security offers security awareness training, phishing simulation, and compliance training content sold through direct channels and a global partner network. It competes head-to-head with Wizer in mid-market and regulated-industry deals.
• Cofense: Cofense (formerly PhishMe) is a phishing-focused security awareness and simulation platform that overlaps directly with Wizer's Phishing Simulation and reporting-behavior outcomes. Both compete for the phishing-simulation budget line item.
• Inspired eLearning (VIPRE Security Group): Inspired eLearning, now part of VIPRE Security Group, delivers security awareness and compliance training courses for enterprises, including phishing simulation modules. It competes with Wizer on content-library breadth and enterprise pricing rather than AI-led content generation.

Broad incumbents

• Proofpoint Security Awareness: Proofpoint is a large enterprise security vendor that bundles security awareness training (originally Wombat Security) into a broader email-security and people-risk platform. It competes with Wizer primarily in large-enterprise deals where buyers prefer a single-vendor security stack.
• Mimecast: Mimecast is an enterprise email security and human risk management vendor that offers awareness training as part of a broader email-security suite. It competes with Wizer where buyers want awareness training bundled with email protection.
• SANS Institute: SANS Institute is a globally recognized cybersecurity training and certification body that addresses a more technical, deep-skills audience than Wizer. It overlaps with Wizer's secure coding training and serves as a comparison point for training-quality and credibility rather than direct deal competition.

Emerging players

• Phished: Phished is a Belgium-based AI-driven security awareness training platform with a focus on automated phishing simulations and behavior change. It competes with Wizer primarily in the European mid-market and SMB segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/wizertraining?lang=en
• YouTubeyoutube.com/c/WizerSecurityAwarenessTraining
• LinkedInlinkedin.com/company/wizer-1-minute-security
• Instagraminstagram.com/wizer_training#
• TikToktiktok.com/wizer_training

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wizer Training