Wizer Training
Wizer Training is a Boston-based SaaS platform delivering AI-powered security awareness training and phishing simulations to 20,000+ organizations across 19+ languages, with bite-sized video content, generative AI authoring, and compliance modules for regulated industries.
- Company typePrivate
- Founded2019
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Wizer Training does
Wizer Training is a Boston-based, privately held security awareness training and phishing simulation company founded in 2019. The platform delivers bite-sized, 1-minute animated training videos based on real-world incidents, supplemented by automated phishing simulations, compliance modules (SOC 2, HIPAA, GDPR, PCI DSS, NIS2, ISO 27001, CMMC, IRS 1075), deepfake-awareness content, and a developer-focused secure coding track with CTF challenges. Content is delivered across 19+ languages to 20,000+ organizations, with reported customer outcomes of a 33% reduction in phishing clicks within 90 days and a 4x increase in threat reporting.
The company's underlying technology centers on WizerAI Studio, a generative AI capability that converts customer policies, procedures, and real incidents into ready-to-share training videos in minutes, alongside AI-driven deepfake detection training. The product surface includes a free PLG tier with no credit card required, a paid Boost subscription, a Managed Boost services tier, SCORM-compliant LMS integration, and sub-brands for students and developer audiences. Go-to-market combines direct enterprise sales with self-serve onboarding, supplemented by MSP, reseller, technology/OEM (including Acronis), and cyber-insurance channel programs with Cowbell, Coalition, At-Bay, Tokio Marine, and Acrisure.
Wizer monetizes through annual subscription SaaS contracts for Boost and Managed Boost tiers, plus managed services revenue on the premium tier. Pricing is quote-based and not publicly disclosed, with a 14-day Boost free trial and special programs for education, nonprofit, and government buyers. SOC 2 Type II certification and Texas DIR FY25-26 certification support government and regulated-vertical procurement, while leadership is anchored by founder Gabriel Friedlander and CTO Itzik Spitzen. The company is privately held with 11-50 employees and no disclosed funding rounds or revenue figures in the available data.
Wizer Training firmographics
Firmographics- Name
- Wizer Training
- Legal name
- Wizer
- Website
- https://wizer-training.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wizer Training is a Boston-based SaaS platform delivering AI-powered security awareness training and phishing simulations to 20,000+ organizations across 19+ languages, with bite-sized video content, generative AI authoring, and compliance modules for regulated industries.
- Ownership category
- akta.pro rank
Wizer Training industry classification
Industry- Product category
- Security Awareness Training
- NAICS
- Computer Training (611420), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Cybersecurity Training & Awareness Programs (BPAEANAF)
- akta.pro secondary industries
- Phishing, Social Engineering & Business Email Compromise (BEC) Training (EDABAGAB), Security Culture, Policy Acknowledgement & Acceptable Use Training (EDABAGAL), Security Awareness & Phishing Simulation (Email/Collab-focused) (HDADAKAJ)
Keywords
Where Wizer Training is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
Wizer Training business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS: Wizer operates on a subscription-based SaaS model, providing security awareness training and phishing simulation tools on a recurring subscription basis. The platform offers tiered plans including Boost and Managed Boost with advanced reporting, custom policies, and priority support.
- Managed Services: Managed Boost includes advanced reporting, custom policies, and priority support as an enhanced service tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Boost (Standard) |
| Subscription | Annual | Managed Boost (Premium) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
Wizer Training product offering
Product offeringCore offering
Wizer Training provides a security awareness training and phishing simulation platform that combines a library of 1-minute animated training videos based on real-world incidents with AI-powered custom content generation via WizerAI Studio. The platform delivers subscription-based training to organizations to reduce phishing risk, drive behavior change, and support compliance requirements across 15+ security topics and 19+ languages.
Product overview
Wizer Training offers a cybersecurity awareness and phishing simulation platform that combines a ready-made training library with AI-powered content generation. The core offering includes Security Awareness Training featuring 1-minute animated videos based on real incidents, augmented by WizerAI Studio for instant AI-generated custom training videos. Additional modules include Phishing Simulation for automated phishing campaigns, Deepfake Security Awareness Training for AI scam recognition, Wizer Secure Code Training for developer education, Wizer Managed for enterprise-grade managed services, and SCORM integration for LMS compatibility. The platform supports 19+ languages and covers compliance standards including SOC 2, HIPAA, GDPR, PCI DSS, NIS2, ISO 27001, and CMMC. Supporting resources include the Wizer Community (professional networking), Webinars, Blog, and Wizernary (educational glossary).
Differentiator
Problem solved
Functional benefit
Brands
- WizerAI Studio: AI-powered platform that converts policies, procedures, and real incidents into short training videos within minutes
- Wizer Managed
- Wizer Secure Code Training
- Wizer For Students
- Wizer Wear
Products and services
- Security Awareness Training Subscription-based security awareness training platform featuring 1-minute animated videos based on real-world incidents, phishing simulations, and behavior-change content covering 15+ security topics for organizations of all sizes.
- WizerAI Studio AI-powered platform that converts documents, policies, or topics into ready-to-share training videos in minutes with no editing required, designed for organizations needing rapid custom training content for emerging cyber threats.
- Wizer Managed
Quantifiable outcome
- 33% fewer phishing clicks in 90 days
- +1 more outcomes
Companies that use Wizer Training
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Wizer Training technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Wizer Training partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- AcronisminorAcronis logo appears on Wizer's customer/partners page, suggesting a distribution or integration relationship in the cybersecurity ecosystem.
- CowbellminorCyber insurance provider Cowbell appears as a partner, potentially offering Wizer training as part of cyber insurance offerings.
- CoalitionminorCyber insurance provider Coalition appears as a partner, potentially offering Wizer training as part of coverage packages.
- At-BayminorCyber insurance provider At-Bay appears as a partner, potentially integrating Wizer training with risk assessment services.
- Tokio MarineminorCyber insurance provider Tokio Marine appears as a partner, potentially offering Wizer training as part of corporate cyber insurance.
- AcrisureminorInsurance and cyber risk provider Acrisure appears as a partner, potentially distributing Wizer training to their client base.
- MisbominorMisbo appears as a partner on Wizer's website, likely a technology or channel partner in the education or security space.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Wizer Training competitors and assessment
Company assessmentDirect peers
- KnowBe4: KnowBe4 is the market-leading security awareness training and phishing simulation platform, and Wizer maintains an explicit "Wizer vs KnowBe4" comparison page. Both serve the same buyer (security awareness managers, CISOs) with the same core use cases—awareness training, phishing simulation, compliance—making it the single most directly comparable peer.
- Hoxhunt: Hoxhunt is an AI-driven security awareness and phishing simulation platform with strong behavior-change outcomes metrics, very similar in positioning to Wizer. Both companies focus on measurable reductions in click rates and increased threat reporting rather than compliance checkboxing.
- NINJIO: NINJIO produces animated, episode-style security awareness training content for enterprises, closely paralleling Wizer's 1-minute animated video approach. Both target mid-market and enterprise buyers seeking engaging, story-driven awareness content.
- Terranova Security: Terranova Security offers security awareness training, phishing simulation, and compliance training content sold through direct channels and a global partner network. It competes head-to-head with Wizer in mid-market and regulated-industry deals.
- Cofense: Cofense (formerly PhishMe) is a phishing-focused security awareness and simulation platform that overlaps directly with Wizer's Phishing Simulation and reporting-behavior outcomes. Both compete for the phishing-simulation budget line item.
- Inspired eLearning (VIPRE Security Group): Inspired eLearning, now part of VIPRE Security Group, delivers security awareness and compliance training courses for enterprises, including phishing simulation modules. It competes with Wizer on content-library breadth and enterprise pricing rather than AI-led content generation.
Broad incumbents
- Proofpoint Security Awareness: Proofpoint is a large enterprise security vendor that bundles security awareness training (originally Wombat Security) into a broader email-security and people-risk platform. It competes with Wizer primarily in large-enterprise deals where buyers prefer a single-vendor security stack.
- Mimecast: Mimecast is an enterprise email security and human risk management vendor that offers awareness training as part of a broader email-security suite. It competes with Wizer where buyers want awareness training bundled with email protection.
- SANS Institute: SANS Institute is a globally recognized cybersecurity training and certification body that addresses a more technical, deep-skills audience than Wizer. It overlaps with Wizer's secure coding training and serves as a comparison point for training-quality and credibility rather than direct deal competition.
Emerging players
- Phished: Phished is a Belgium-based AI-driven security awareness training platform with a focus on automated phishing simulations and behavior change. It competes with Wizer primarily in the European mid-market and SMB segment.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key highlights7 records
Customer concentration
Wizer Training social profiles
Digital presenceWizer Training compliance and trust
Trust signalCompliance3 records
Wizer Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wizer Training leadership team
Management profileNumber of profiles
Profiles2 records
Wizer Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wizer Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wizer Training
What does Wizer Training do?
Wizer Training provides a security awareness training and phishing simulation platform that combines a library of 1-minute animated training videos based on real-world incidents with AI-powered custom content generation via WizerAI Studio. The platform delivers subscription-based training to organizations to reduce phishing risk, drive behavior change, and support compliance requirements across 15+ security topics and 19+ languages.
Is Wizer Training a public or private company?
Wizer Training is a private company. It is classified as unknown and is currently operating.
When was Wizer Training founded?
Wizer Training was founded in 2019. It employs 11 to 50 people.
Where is Wizer Training based?
Wizer Training is headquartered in Boston, United States, in the North America region.
How does Wizer Training make money?
Two revenue lines are on record. Subscription-based SaaS are the primary driver. The others are managed Services.
Who are Wizer Training's main competitors?
Direct peers on record are KnowBe4, Hoxhunt, NINJIO, Terranova Security, Cofense and Inspired eLearning (VIPRE Security Group). Broad incumbents are Proofpoint Security Awareness, Mimecast and SANS Institute. Phished is listed as an emerging player.
Does Wizer Training have an API?
No public API is recorded for Wizer Training.
What industry is Wizer Training in?
Wizer Training's product category is Security Awareness Training. Its primary akta.pro industry code is BPAEANAF, Cybersecurity Training & Awareness Programs, with a secondary code of EDABAGAB, Phishing, Social Engineering & Business Email Compromise (BEC) Training. Its NAICS code is 611420 and its SIC code is 8200.