Riddle
Riddle Technologies AG is a German SaaS company that provides a privacy-first interactive content platform with 35+ formats, serving publishers, brands, sports teams, and non-profits with embeddable quizzes, polls, and AI-generated content.
- Company typePrivate
- Founded2014
- HeadquartersSaarbrücken, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Riddle does
Riddle Technologies AG is a German SaaS company founded in 2014 and headquartered in Saarbrücken, Germany, that operates an interactive content platform built around 35+ formats including quizzes, personality tests, polls, surveys, forms, score predictors, leaderboards, and mini-games such as crosswords and Sudoku. The platform is delivered as a no-code browser-based authoring tool with embeddable widgets and plugins for WordPress, Webflow, Sitecore, and Drupal, complemented by a public API, Zapier integration covering 9,000+ apps, and a proprietary AI quiz generator that produces questions, answers, and results from a URL or topic in approximately 20 seconds. Riddle holds ISO 27001 certification and is GDPR, CCPA, and WCAG 2.1 compliant, with all data stored in EU regions (Germany and Luxembourg) and a tracker- and cookie-free architecture designed for the post-third-party-cookie environment.
The company monetizes through a tiered subscription SaaS model (Starter, Business, and Enterprise) with a 14-day full-feature free trial, no credit card requirement, a 30-day money-back guarantee, and an Enterprise tier sold on annual contracts with custom pricing, SSO, and dedicated support. Revenue is supplemented by built-in ad monetization (creators retain 100% of ad revenue from their own display and video ads) and sponsored content infrastructure. Go-to-market combines product-led growth (self-serve trial) with enterprise field sales for large publishers, brands, and sports organizations. Customers include BBC, CNN, LinkedIn, Manchester City, Chicago Bulls, Oxfam, Greenpeace, Stage Entertainment, Immediate Media, SRF, Red Bull Media House, Tate Modern, and Fiesta Bowl. The company has expanded its product surface through two acquisitions, qzzr.com in October 2022 and Convert from Contentbird in February 2026, the latter rebranded as Convert by Riddle to serve the DACH market with prediction games and advent calendars.
Riddle firmographics
Firmographics- Name
- Riddle
- Legal name
- Riddle Technologies AG
- Website
- https://riddle.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Riddle Technologies AG is a German SaaS company that provides a privacy-first interactive content platform with 35+ formats, serving publishers, brands, sports teams, and non-profits with embeddable quizzes, polls, and AI-generated content.
- Ownership category
- akta.pro rank
Riddle industry classification
Industry- Product category
- Interactive Content Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools (EDAFADAN)
- akta.pro secondary industries
- Assessment & Quiz Item Authoring Tools (within course builders) (EDAFAHAG), Live Polling, Quizzing & Formative Assessment Engagement Tools (EDAFAGAB)
Keywords
Where Riddle is headquartered
LocationHeadquarters
- HQ city
- Saarbrücken
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Riddle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Tiered subscription model with plans based on features and usage. Customers select from Starter, Business, and Enterprise tiers with 14-day free trial and 30-day money-back guarantee.
- Advertising Revenue Share: Creators monetize embedded Riddles with their own display and video ads, keeping 100% of ad revenue. Expands video and display ad portfolio for publishers.
- Sponsored Content: Branded sponsored content placements including advertorials and custom campaigns. Riddle provides the platform infrastructure for sponsored interactive experiences.
- Lead Generation Tools: Forms embedded in Riddles capture leads with email addresses combined with quiz responses, enabling CRM sync and email marketing integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan - Basic quiz creation with essential features |
| Subscription | Monthly | Business plan - Full white-label and advanced features |
| Subscription | Annual | Enterprise plan - Unlimited usage and dedicated support |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Riddle product offering
Product offeringCore offering
Riddle is a SaaS-based interactive content creation platform that enables users to build and publish 35+ types of interactive content, including quizzes, personality tests, polls, surveys, forms, score predictors, leaderboards, and mini-games (crosswords, Sudoku). The platform includes an AI-powered quiz generator that builds quizzes from article URLs in seconds, embedded lead-capture forms for zero-party data collection, and built-in ad and sponsored content monetization. Content is delivered as white-label embeddable widgets or hosted Riddle landing pages, with native integrations into CRM, marketing automation, and CMS systems.
Product overview
Riddle is a unified interactive content platform offering 35+ content formats including quizzes, personality tests, polls, surveys, forms, predictors, leaderboards, and mini-games (crosswords, Sudoku). The core Quiz Maker serves as the primary product, with specialized solutions for publishers, agencies, brands, sports teams, and non-profits. The platform includes AI-powered content generation, built-in lead capture, and monetization capabilities through embedded ads and sponsored content. Riddle operates on a platform-plus-modules architecture with both the core platform and acquired products like Convert by Riddle sharing the same technological infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Convert by Riddle: Prediction game and advent calendar formats acquired from Contentbird, operating as a standalone offering under Riddle's technological infrastructure.
Products and services
- Riddle Interactive Content Platform The main SaaS platform enabling publishers, brands, sports teams, agencies, and non-profits to create 35+ types of interactive content including quizzes, polls, surveys, forms, predictors, leaderboards, and mini-games. Content is browser-based with no coding required and can be embedded on customer websites or hosted on Riddle landing pages.
- Convert by Riddle Prediction game and advent calendar formats acquired from Contentbird, operating as a standalone offering powered by Riddle's technological infrastructure and targeting the DACH market with interactive campaign formats.
Quantifiable outcome
- 57% increase in time-on-site (2+ min vs 56 sec average)
- +9 more outcomes
Companies that use Riddle
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
Riddle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability6 records
Feature8 records
Riddle partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Convert (from Contentbird)coreRiddle acquired Convert from Contentbird, rebranding it as Convert by Riddle. The acquisition combines Riddle's quiz and interaction solutions with Convert's prediction game and advent calendar formats to create a unified interactive content platform targeting the DACH market. Convert operates as a standalone offering while benefiting from Riddle's technological infrastructure.
- qzzr.comcoreRiddle quizmaker acquired qzzr.com in October 2022, expanding its quiz platform capabilities and user base.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Riddle competitors and assessment
Company assessmentDirect peers
- ScoreApp: Quiz funnel platform designed for lead scoring and segmentation. Overlaps with Riddle's personality quiz and recommendation engine functionality for marketers.
- Typeform: Barcelona-based interactive form and quiz builder. Directly competes in the same conversational form/quiz category, targeting marketers and publishers with similar self-serve and enterprise motions.
- Interact: Quiz maker focused on lead generation and content marketing. Direct competitor on quiz creation, lead capture, and segmentation, with overlapping ICP in SMB and mid-market.
- Outgrow: Interactive content platform for calculators, quizzes, and assessments. Closely comparable product offering and customer base (marketers, publishers, lead-gen).
- Playbuzz (now Ex.Co): Interactive content platform for publishers serving similar media and brand customers. Direct overlap in quizzes, polls, and listicles for editorial monetisation.
- involve.me: Funnel builder offering quizzes, forms, calculators, and surveys. Named as a direct competitor in Riddle's own comparison pages and operates with similar no-code PLG economics.
Emerging players
- Mentimeter: Live polling and audience interaction tool. Comparable for live and asynchronous engagement formats, though more presentation-oriented than Riddle's content embedding model.
Broad incumbents
- SurveyMonkey: Established survey and feedback platform with quiz capabilities. Competes at the enterprise end of Riddle's market with a wider portfolio but less interactive-content specialisation.
- JotForm: Larger form-builder incumbent offering quiz and survey modules as part of broader form-creation suite. Competes on price and breadth rather than depth of interactive content.
- Qualtrics: Enterprise experience management platform with survey and assessment capabilities. Targets large enterprises that may also evaluate Riddle for engagement use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Riddle social profiles
Digital presenceRiddle compliance and trust
Trust signalCompliance4 records
Riddle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Riddle leadership team
Management profileNumber of profiles
Profiles5 records
Riddle subsidiaries and ownership
Company hierarchySubsidiaries1 record
Riddle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Riddle M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Riddle
What does Riddle do?
Riddle is a SaaS-based interactive content creation platform that enables users to build and publish 35+ types of interactive content, including quizzes, personality tests, polls, surveys, forms, score predictors, leaderboards, and mini-games (crosswords, Sudoku). The platform includes an AI-powered quiz generator that builds quizzes from article URLs in seconds, embedded lead-capture forms for zero-party data collection, and built-in ad and sponsored content monetization. Content is delivered as white-label embeddable widgets or hosted Riddle landing pages, with native integrations into CRM, marketing automation, and CMS systems.
Is Riddle a public or private company?
Riddle is a private company. It is classified as family owned and is currently operating.
When was Riddle founded?
Riddle was founded in 2014. It employs 11 to 50 people.
Where is Riddle based?
Riddle is headquartered in Saarbrücken, Germany, in the Europe region.
How does Riddle make money?
Four revenue lines are on record. Subscription SaaS are the primary driver. The others are advertising Revenue Share, sponsored Content and lead Generation Tools.
Who are Riddle's main competitors?
Direct peers on record are ScoreApp, Typeform, Interact, Outgrow, Playbuzz (now Ex.Co) and involve.me. Mentimeter is listed as an emerging player. Broad incumbents are SurveyMonkey, JotForm and Qualtrics.
Does Riddle have an API?
Yes. Riddle provides a public API that enables developers to create content, embed content, and retrieve statistics. The API is accessible via riddle.com/help/api with custom code examples available at riddle.com/examples. Developer documentation is at www.riddle.com/help/api.
What industry is Riddle in?
Riddle's product category is Interactive Content Platform. Its primary akta.pro industry code is EDAFADAN, Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools, with a secondary code of EDAFAHAG, Assessment & Quiz Item Authoring Tools (within course builders). Its NAICS code is 5132 and its SIC code is 7372.