Qzzr
Qzzr is a no-code SaaS platform for building quizzes, polls, surveys, personality quizzes, leaderboards, predictors, and minigames. It serves SMBs and individual creators — marketers, educators, coaches, publishers, sports teams, and consultants — on a freemium model ($9/month Pro plan) operated by Riddle Technologies AG.
- Company typePrivate
- Founded2022
- HeadquartersLehi, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Qzzr does
Qzzr is a SaaS quiz and interactive content creation platform operated by Riddle Technologies AG (a German corporation headquartered in Saarbrücken, Germany), acquired into the Riddle Quiz Maker product family in 2022. The platform provides a no-code, drag-and-drop builder for 30+ interactive content types — quizzes, polls, surveys, personality quizzes, forms, leaderboards, predictors, and minigames (slot machine, wheel of fortune, sudoku, minesweeper, crossword) — with built-in lead capture, branching logic, full branding customization, and 68-language localization. It is WCAG 2.2 accessible, GDPR- and CCPA-compliant by default, and ships native integrations with major marketing/CRM tools (Mailchimp, ActiveCampaign, Brevo, AWeber, Google Sheets) plus Zapier, webhooks, Google Analytics, and Meta Pixel.
The product is sold on a freemium model: a free tier with 300 completions and all features unlocked, and a single Pro plan at $9/month for 1,000 completions, with additional usage available at $5 per 1,000 completions. Acquisition is entirely self-serve through qzzr.com with email magic-link or Google SSO — no sales team, no feature gating, no credit card required to start. Customer segments span coaches, educators, publishers, marketers, sports teams, consultants, and live event organizers — almost entirely SMBs, individual creators, and mid-market teams rather than enterprise.
Monetization relies on usage-based conversion from free to paid plus usage add-ons. AI-driven quiz creation (topic or URL to quiz structure, added in 2024) and the November 2025 launch of a Crossword Puzzle Maker are the most recent product expansions, and an April 2025 partnership with Axess Lab underpins the company's WCAG 2.2 accessibility posture.
Qzzr firmographics
Firmographics- Name
- Qzzr
- Legal name
- Riddle Technologies AG
- Website
- https://qzzr.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Qzzr is a no-code SaaS platform for building quizzes, polls, surveys, personality quizzes, leaderboards, predictors, and minigames. It serves SMBs and individual creators — marketers, educators, coaches, publishers, sports teams, and consultants — on a freemium model ($9/month Pro plan) operated by Riddle Technologies AG.
- Ownership category
- akta.pro rank
Where Qzzr is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Qzzr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Subscription - Pro Plan: Monthly subscription at $9/month for 1,000 quiz completions. Primary revenue driver. Users can add 1,000 additional completions for $5. Single plan with no feature tiers.
- Freemium Free Tier: Free plan with 300 completions, unlimited quizzes, all features unlocked. Generates free-to-paid conversion pipeline.
- Usage-based Completions Add-ons: Additional 1,000 completions available for $5, providing pay-as-you-grow scaling for high-volume users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free - Forever free with 300 completions |
| Subscription | Monthly | Pro - $9/month for 1,000 completions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Qzzr product offering
Product offeringCore offering
Qzzr is a cloud-based SaaS platform for creating quizzes, polls, surveys, personality quizzes, forms, leaderboards, predictors, and minigames. It offers a no-code drag-and-drop builder with AI-assisted quiz generation, built-in lead capture, branching logic, full branding, GDPR/CCPA compliance, WCAG 2.2 accessibility, and 68-language localization. The platform operates on a freemium model with a free plan (300 completions) and a Pro plan at $9/month (1,000 completions).
Product overview
Qzzr is a SaaS quiz and interactive content creation platform operated by Riddle Technologies AG (Germany). The platform provides a no-code, drag-and-drop builder enabling users to create 30+ types of interactive content including quizzes, polls, surveys, personality quizzes, forms, leaderboards, predictors, and minigames. The platform is designed for engagement and lead generation, serving marketers, educators, publishers, coaches, sports teams, and consultants. Qzzr offers a freemium model with a free plan (300 completions) and a Pro plan ($9/month for 1,000 completions). Key features include AI-powered quiz creation, full branding customization, GDPR compliance, mobile-ready design, and native integrations with marketing tools (Mailchimp, ActiveCampaign, Brevo, AWeber, Google Sheets) and analytics platforms (Google Analytics, Meta Pixel). The platform also supports webhook-based data export, custom tracking, and SMTP configuration for email delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Qzzr Quiz Maker The main SaaS platform for creating interactive quizzes and content. Offers a no-code drag-and-drop builder with 30+ content types (quizzes, polls, surveys, personality quizzes, forms, leaderboards, predictors, minigames), AI-powered creation, lead capture forms, branching logic, full branding customization, templates, analytics, and embed functionality.
- Qzzr Crossword Puzzle Maker Interactive crossword puzzle creation tool designed for brands, publishers, and creators with full branding customization, no licensing restrictions, and a no-code drag-and-drop builder.
Quantifiable outcome
- Quizzes can convert up to 40% of visitors into leads
- +3 more outcomes
Companies that use Qzzr
Customer profileSegments7 records
Ideal customer profiles6 records
Qzzr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature8 records
Qzzr partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- Axess LabcoreSince April 2025, Qzzr has partnered with Axess Lab, a leading accessibility consultancy. They conducted a thorough review of the application and continue to support Qzzr with ongoing accessibility needs to ensure WCAG 2.2 compliance.
- Google SheetscoreNative integration for sending quiz leads directly to Google Sheets for data analysis and automation.
- MailChimpcoreNative integration with MailChimp for email marketing and lead follow-up automation.
- ActiveCampaigncoreNative integration with ActiveCampaign for CRM and marketing automation.
- BrevocoreNative integration with Brevo (formerly Sendinblue) for email marketing and automation.
- ZapiercoreIntegration via Zapier for connecting quiz leads to 5,000+ marketing tools and automation platforms.
- Riddle Quiz MakerflagshipIn 2022 Qzzr officially joined the Riddle Quiz Maker family, combining forces to level up interactive content worldwide. Qzzr is now operated by Riddle Technologies AG, the parent company of Riddle Quiz Maker.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Qzzr competitors and assessment
Company assessmentDirect peers
- Riddle Quiz Maker: Qzzr's parent product (Riddle Technologies AG). Operates an essentially overlapping no-code quiz/interactive-content platform; since the 2022 acquisition the two are positioned as complementary product lines within the same parent.
- Outgrow: Direct competitor in interactive calculators, quizzes, and assessments for lead generation. Targets the same marketing/lead-gen use cases that Qzzr's personality quizzes and forms address.
- Interact: Direct quiz-maker competitor frequently cited in Qzzr's own comparison content. Specializes in lead-generation and personality quizzes for marketers — overlapping almost entirely with Qzzr's primary segment.
- involve.me: Direct competitor in no-code interactive content (quizzes, calculators, forms) for lead generation. Targets the same marketer and SMB segment with a similar embed-anywhere model.
- ProProfs: Direct competitor in online quiz maker and assessment tools for educators, trainers, and marketers. Frequently listed in Qzzr's competitive comparison content with overlapping feature sets.
- Typeform: Closest direct competitor in the no-code form/quiz/survey category. Qzzr explicitly benchmarks pricing and feature gating against Typeform; both target marketers with interactive, embeddable content for lead capture.
Emerging players
- ScoreApp: Specialized quiz/scoring tool focused on lead qualification and segmentation. Overlaps with Qzzr's lead-gen quiz use cases but narrower in scope — primarily a scoring-and-segmentation tool.
- Tally: Fast-growing minimalist form builder frequently listed in Qzzr's comparison content. Competes at the low end for simple form/quiz use cases with a generous free tier.
Broad incumbents
- SurveyMonkey: Established incumbent in surveys and quizzes for enterprise and education. Competes with Qzzr at the high end (enterprise survey/quiz) with significantly broader resources and brand recognition.
- Jotform: Larger incumbent form-builder with quiz/survey capabilities. Differs in scope (broad forms vs. Qzzr's interactive-content focus) but addresses overlapping marketer and SMB demand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Qzzr social profiles
Digital presenceQzzr compliance and trust
Trust signalCompliance5 records
Qzzr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qzzr leadership team
Management profileNumber of profiles
Profiles6 records
Qzzr funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qzzr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qzzr
What does Qzzr do?
Qzzr is a cloud-based SaaS platform for creating quizzes, polls, surveys, personality quizzes, forms, leaderboards, predictors, and minigames. It offers a no-code drag-and-drop builder with AI-assisted quiz generation, built-in lead capture, branching logic, full branding, GDPR/CCPA compliance, WCAG 2.2 accessibility, and 68-language localization. The platform operates on a freemium model with a free plan (300 completions) and a Pro plan at $9/month (1,000 completions).
Is Qzzr a public or private company?
Qzzr is a private company. It is classified as corporate owned and is currently operating.
When was Qzzr founded?
Qzzr was founded in 2022. It employs 11 to 50 people.
Where is Qzzr based?
Qzzr is headquartered in Lehi, United States, in the North America region.
How does Qzzr make money?
Three revenue lines are on record. Subscription - Pro Plan is the primary driver. The others are freemium Free Tier and usage-based Completions Add-ons.
Who are Qzzr's main competitors?
Direct peers on record are Riddle Quiz Maker, Outgrow, Interact, involve.me, ProProfs and Typeform. Emerging players are ScoreApp and Tally. Broad incumbents are SurveyMonkey and Jotform.
Does Qzzr have an API?
Yes. Qzzr offers webhook integration that sends all quiz data in JSON format to external endpoints. Developers can write their own endpoint to process Qzzr data. Custom tracking is also available for proprietary analytics systems or custom logic on specific Q events. Events can be tracked using Google Analytics 4 (gtag), Google Universal Analytics (deprecated), or Facebook/Meta Pixel (fbq) configurations. Developer documentation is at qzzr.com/help.