SAFELOG
SAFELOG GmbH is a German, founder-owned intralogistics automation provider manufacturing mobile transport robots (AGV/AMR) and patented pick-by-light systems, unified by its proprietary IntelliAgent agent-based control software and sold primarily to European automotive OEMs and tier-1 suppliers.
- Company typePrivate
- Founded1996
- HeadquartersMarkt Schwaben, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What SAFELOG does
SAFELOG GmbH, founded in 1996 in Markt Schwaben near Munich and still founder-owned by Michael Wolter, develops and manufactures intralogistics automation systems combining patented pick-by-light hardware with a fleet of mobile transport robots (AGV/AMR) under the IntelliAgent software platform. The robot portfolio spans six core models—from the XS1 high-speed goods-to-person unit (up to 4 m/s) to the L2 heavy-duty 1,500 kg carrier—plus the GT1 spin announced at LogiMAT 2026, all unified by agent-based decentralized control that eliminates the need for a centralized fleet manager and supports mixed-fleet operation via the VDA 5050 standard. Navigation combines magnetic track guidance with laser contour detection, with Opteran neuromorphic visual localization being integrated from 2025.
SAFELOG monetizes primarily through capital equipment sales of robot hardware and pick-by-light systems, complemented by IntelliAgent software (commissioning, monitoring, SAP/AGV Connect integration) and project management/technical services; CHG-MERIDIAN provides 48–60-month leasing and pay-per-use financing. The company sells directly to large European manufacturers and through a multi-tier partner network—strategic partners TGW and SEW-EURODRIVE, system-integration resellers (DIRKS, FaW, Hörmann, Kardex, KUKA, KNOLL), and technology/product partners (SICK, Stäubli, Wiferion, Opteran, Flexus, MHP, KINEXON). Headcount is approximately 190+, with subsidiaries in Switzerland (Rotkreuz), the USA (Charleston SC, Birmingham AL, Duluth GA, Charlotte NC, Detroit MI) and Hungary (Kecskemét, Budapest).
The customer base is anchored by automotive—Mercedes-Benz (500+ AGVs at Factory 56, expanded strategic cooperation, joint IFOY 2024 award), plus BMW, VW, Audi, Porsche, Brose, Magna Steyr and FAW-Volkswagen—together with kitchen manufacturing (Dresselhaus, Nolte Küchen, Schüller), industrial equipment (ABB, KUKA, KNOLL), e-commerce (SportOkay.com), and household appliances (BSH, Grohe). Documented customer outcomes include 30% productivity gains at Roman Mayer Logistik, 80%+ reduction in employee travel distances at SportOkay.com, near-zero dispatch errors, and fleet-level uptime above 99%. SAFELOG is ISO 9001 and ISO 14001 certified, has won the IFOY Award 2024, and remains privately held with no disclosed funding rounds or external investors.
SAFELOG firmographics
Firmographics- Name
- SAFELOG
- Legal name
- SAFELOG GmbH
- Website
- https://safelog.de
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SAFELOG GmbH is a German, founder-owned intralogistics automation provider manufacturing mobile transport robots (AGV/AMR) and patented pick-by-light systems, unified by its proprietary IntelliAgent agent-based control software and sold primarily to European automotive OEMs and tier-1 suppliers.
- Ownership category
- akta.pro rank
SAFELOG industry classification
Industry- Product category
- Automated Guided Vehicles
- NAICS
- Material Handling Equipment Manufacturing (33392), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Autonomous Mobile Robots (AMRs) & Automated Guided Vehicles (AGVs) (IMAHAHAC)
- akta.pro secondary industries
- Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK), Industrial & Warehouse Robotics (HDAAAIAA), Automated Guided Vehicles (AGVs) & Autonomous Mobile Robots (AMRs) (IMAHABAB)
Keywords
Where SAFELOG is headquartered
LocationHeadquarters
- HQ city
- Markt Schwaben
- HQ country
- Germany
- HQ region
- Europe
Offices12 records
Markets served
SAFELOG business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Mobile Transport Robots (Hardware): Sale of AGV/AMR hardware including XS1, S3, M4, X1, GT1, and L2 models. Robots are mass-produced to reduce acquisition costs compared to custom-built alternatives. Agent-based control eliminates need for expensive centralized control stations.
- Pick-by-Light/Put-to-Light Systems: Patented pick-by-light and put-to-light technology for error-free order picking. Visual display of correct extraction or placement positions for warehouse workers.
- XS1 IntelliCart: Smart multi-order picking cart with integrated pick-by-light system, controlled by SAFELOG software for high pick performance.
- Software Solutions: IntelliAgent software for fleet control, monitoring applications, and SAP integration via solutions like AGV Connect. Includes commissioning and project management services.
- Leasing and Financing: Partnership with CHG-MERIDIAN for leasing mobile robots. Contract terms typically 48-60 months. Pay-per-use model also available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Leasing (48-60 months) |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels8 records
SAFELOG product offering
Product offeringCore offering
SAFELOG develops, manufactures, and sells mobile transport robots (AGVs/AMRs) and patented pick-by-light picking systems for industrial intralogistics. The company's mobile robot family (XS1, S3, M4, X1, GT1, GT1 spin, L2) is coordinated by its proprietary IntelliAgent software, which uses agent-based decentralized control to enable swarm intelligence without a centralized fleet management station. Solutions are sold primarily to automotive, manufacturing, e-commerce, and 3PL customers across Europe and North America.
Product overview
SAFELOG offers an integrated intralogistics portfolio combining hardware (mobile transport robots and picking systems) with proprietary software (IntelliAgent). The mobile robot family includes six models (XS1, S3, M4, X1, GT1, L2) plus the new GT1 spin announced at LogiMAT 2026, ranging from compact 500 kg capacity units to heavy-duty 1,500 kg robots. The picking systems portfolio centers on the patent-protected Pick-by-Light/Put-to-Light technology and the XS1 IntelliCart smart picking cart. All products are unified by the IntelliAgent agent-based decentralized control software, which eliminates the need for a centralized control station and enables swarm intelligence across fleets ranging from few to several hundred robots. The company provides complete intralogistics solutions including project management, technical service, and integration support across automotive, e-commerce, manufacturing, and logistics industries.
Differentiator
Problem solved
Functional benefit
Products and services
- SAFELOG XS1 High-performance mobile transport robot for fast transportation between pickport and packing stations, capable of speeds up to 4 m/s. Supports VDA 5050 standard and agent-based decentralized control for mixed-fleet integration.
- SAFELOG S3
- SAFELOG M4
- SAFELOG X1
- SAFELOG GT1
- SAFELOG GT1 spin Robot model for shelf and pallet-to-person applications with enhanced maneuverability in irregular layouts, announced for LogiMAT 2026.
- SAFELOG L2
- IntelliAgent Software
- XS1 IntelliCart
- Pick-by-Light / Put-to-Light System
- Project Management Services
Quantifiable outcome
- 30% productivity increase at Roman Mayer Logistik
- +5 more outcomes
Companies that use SAFELOG
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles4 records
SAFELOG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature7 records
SAFELOG partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, core and minor.
- SEW-EURODRIVEflagshipStrategic partnership since March 2026. Companies jointly develop and establish high-performance software system for controlling mobile and stationary processes in intralogistics. SEW-EURODRIVE is a world-leading specialist in drive and automation technology with 22,700 employees and operations in 57 countries.
- Mercedes-BenzflagshipExpanded strategic cooperation in fully automated intralogistics. Includes integration of jointly developed control software in Mercedes-Benz production network. 500+ SAFELOG AGVs operating at Factory 56. Winner of IFOY Award 2024 in Integrated Customer Solution category.
- TRUMPFcoreStrategic partnership to make automation of material handling easier for small and medium-sized sheet metal processing companies. Jointly developed 'Material Flow Kit' enables companies to automate material flow.
- TGW Logistics GroupflagshipSAFELOG mobile robots part of TGW's QUBA – Mobile Robots portfolio since June 2022. Project-related delivery of agent-based AGV systems as key technology for future-proof intralogistics. TGW is Austrian specialist with 4,400 employees and €924M revenue in FY 2021/22.
- DIRKS GroupcoreSales partner pursuing full-service strategy for integrated logistics solutions. Uses SAFELOG technology for picking and transport systems to acquire contract logistics market projects. Headquartered in Emden, Germany.
- FaW LogisticscoreBarcelona-based specialist in automated intralogistics processes through mobile transport robots. Offers customized and application-optimized solutions. Extension of SAFELOG AGVs enables additional use cases.
- Hörmann IntralogisticscoreMunich-based company developing Moving Racks system combining modular racks with SAFELOG robots for automated picking in warehouses with large/bulky goods. Tailor-made intralogistics systems including AutoStore for micro-fulfillment.
- Kardex MlogcoreLeading supplier of integrated material handling systems and high-bay warehouses. Relies on SAFELOG AGVs for internal transports with smaller loads and complex transport matrices. Over 50 years of experience.
- KUKA SystemscoreWorld-leading supplier of automated production and assembly solutions. Relies on SAFELOG AGV portfolio for flexible and scalable transport between workstations. Specializes in innovative bonding and forming processes.
- KNOLL MaschinenbaucoreLeading supplier of conveying and filtering systems for metalworking. Mobile robots from SAFELOG add innovative flexible assembly and transport systems to KNOLL portfolio.
- RiwarominorManufacturer-independent integrator for mobile robotics. Offers services for mobile robotics and intralogistics projects based on AMRs/AGVs from various manufacturers.
- WAMECHminorPolish family-owned company developing internal transport and warehousing solutions. Provides accessories including material supply trollies and superstructures tailored to SAFELOG robots.
- Opteran TechnologiescoreTechnology partner providing visual localization technology based on insect brain simulation. Outperforms LiDAR and SLAM in robustness, efficiency and flexibility. First transport robots to be equipped by 2025.
- SICK AGcoreLeading global supplier of intelligent sensors for industrial automation. Cooperation focuses on navigation sensor technology. SAFELOG gains access to latest sensor technology with direct feedback incorporated into product development.
- StäublicoreGlobal provider of industrial and mechatronic solutions in electrical connectors, fluid connectors, robotics and textile. Combination of Stäubli's mechatronic expertise and SAFELOG software creates new product opportunities and access to new customers.
- WiferioncoreTechnology leader for wireless power supply of mobile robots and forklift trucks. Inductive charging systems (etaLINK family) eliminate machine downtime and increase fleet efficiency by up to 32%. Part of PULS GmbH since 2023.
- DATAGROUPcoreIT consulting company and SAP Gold Partner. Together developed fully digitalized and networked production hall solution based on SAP S/4HANA and native mobile application. Cloud-based SaaS operation with integrated SAFELOG software and hardware.
- CHG-MERIDIANcoreInternational specialist rental company for intralogistics industrial trucks, mobile robots, automation projects. Realizes customized project solutions in 30+ countries. Enables leasing with 48-60 month terms or pay-per-use models covering hardware, software, and commissioning.
- Flexus AGcoreSAP intralogistics project partner with certified AGV Connect package for SAP integration and SAFELOG connection based on VDA 5050. Ready-to-use intralogistics template for holistic process optimization.
- MHPcoreLeading consulting company and Porsche AG subsidiary (81.8%). Over 300 customers. In Industrial Cloud Solutions division, bundles expertise in FleetExecuter central AGV control system.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
SAFELOG competitors and assessment
Company assessmentBroad incumbents
- Jungheinrich AG: Jungheinrich is a German intralogistics incumbent offering forklifts, warehouse equipment, and increasingly AGVs/AMRs. Comparable in German Mittelstand industrial-truck heritage and customer base, though broader and larger in scale than SAFELOG.
- Dematic (KION Group): Dematic is a global intralogistics integrator and AGV/AMR provider owned by KION Group. Overlaps with SAFELOG in supply chain automation, AGV fleet deployment, and enterprise customer base, but operates as a broad solution provider rather than a pure AMR specialist.
Emerging players
- Locus Robotics: Locus Robotics is a US-headquartered AMR provider specializing in goods-to-person warehouse picking robots. Comparable to SAFELOG in warehouse picking/transport intersection, though Locus focuses on collaborative picking AMRs rather than heavier industrial AGV fleets.
- AutoStore: AutoStore is a Norwegian cube-based storage automation provider whose goods-to-person workflows integrate with mobile robots. Comparable in serving e-commerce/3PL goods-to-person use cases where SAFELOG's GT1/IntelliCart compete.
Direct peers
- Geek+: Geek+ is a leading global AMR vendor offering goods-to-person, picking, and transport robots with mass-produced fleets deployed across e-commerce, manufacturing, and logistics. Directly comparable to SAFELOG in mobile transport robots, goods-to-person applications, and warehouse automation customer base.
- Swisslog (KUKA subsidiary): Swisslog is a Swiss-German intralogistics automation provider and KUKA subsidiary specializing in warehouse automation, including AGVs and AMRs. Directly competes with SAFELOG in goods-to-person and mobile transport robotics for healthcare, retail, and e-commerce customers.
- Mobile Industrial Robots (MiR): MiR is a Danish manufacturer of autonomous mobile robots for material handling in manufacturing, logistics, and healthcare. Owned by Teradyne, MiR competes head-to-head with SAFELOG in AMR/AGV transport applications and shares similar European manufacturing DNA.
- DS Automotion (ENGEL Group): DS Automotion is an Austrian AGV/AMR manufacturer (part of ENGEL Group) serving injection molding and plastics automation. Comparable European Mittelstand DNA, AGV fleet offerings, and automotive/plastics manufacturing customer overlap with SAFELOG.
- Fetch Robotics (Zebra Technologies): Fetch Robotics (now part of Zebra Technologies) provides AMR solutions for warehouse and manufacturing material handling. Directly comparable in AMR product family, VDA 5050 / fleet management integration, and enterprise customer overlap.
- KUKA AG: KUKA is a German-headquartered robotics and automation giant that produces industrial robots and automated guided vehicles. KUKA is both a SAFELOG sales partner and a direct competitor in mobile robotics for production logistics, making it the closest like-for-like peer in product portfolio and customer overlap (automotive OEMs).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SAFELOG social profiles
Digital presenceSAFELOG compliance and trust
Trust signalCompliance2 records
SAFELOG financial estimates
Financial estimateRevenue estimate
Valuation estimate
SAFELOG leadership team
Management profileNumber of profiles
Profiles4 records
SAFELOG subsidiaries and ownership
Company hierarchySubsidiaries4 records
SAFELOG funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SAFELOG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SAFELOG
What does SAFELOG do?
SAFELOG develops, manufactures, and sells mobile transport robots (AGVs/AMRs) and patented pick-by-light picking systems for industrial intralogistics. The company's mobile robot family (XS1, S3, M4, X1, GT1, GT1 spin, L2) is coordinated by its proprietary IntelliAgent software, which uses agent-based decentralized control to enable swarm intelligence without a centralized fleet management station. Solutions are sold primarily to automotive, manufacturing, e-commerce, and 3PL customers across Europe and North America.
Is SAFELOG a public or private company?
SAFELOG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SAFELOG founded?
SAFELOG was founded in 1996. It employs 101 to 250 people.
Where is SAFELOG based?
SAFELOG is headquartered in Markt Schwaben, Germany, in the Europe region.
How does SAFELOG make money?
Five revenue lines are on record. Mobile Transport Robots (Hardware) is the primary driver. The others are pick-by-Light/Put-to-Light Systems, XS1 IntelliCart, software Solutions and leasing and Financing.
Who are SAFELOG's main competitors?
Broad incumbents on record are Jungheinrich AG and Dematic (KION Group). Emerging players are Locus Robotics and AutoStore. Direct peers are Geek+, Swisslog (KUKA subsidiary), Mobile Industrial Robots (MiR), DS Automotion (ENGEL Group), Fetch Robotics (Zebra Technologies) and KUKA AG.
Does SAFELOG have an API?
No public API is recorded for SAFELOG.
What industry is SAFELOG in?
SAFELOG's product category is Automated Guided Vehicles. Its primary akta.pro industry code is IMAHAHAC, Autonomous Mobile Robots (AMRs) & Automated Guided Vehicles (AGVs), with a secondary code of HDAAAIAK, Robot Software, Autonomy Stacks & Simulation (ROS, digital twins). Its NAICS code is 33392 and its SIC code is 3537.