What Mindful Living Group does

Mindful Living Group is a privately-held mental health counseling and wellness group practice headquartered in Kihei, Hawaii, founded by Jessica Brazil, LCSW, with three physical office locations (Kihei and Makawao on Maui, Mililani on Oahu) supplemented by telehealth services. The practice delivers psychotherapy, psychiatric medication management, mindfulness training, acupuncture, indigenous Hawaiian healing practices (ho'oponopono, 'ai pono, Pohala fern medicine), and proprietary modalities including 5-AMDR Therapy, serving individuals, couples, families, children/youth, and businesses. The provider team of 15+ licensed clinicians holds 6 to 25+ years of clinical experience across specialties such as EMDR, trauma treatment, marriage and family therapy, and culturally-grounded care.

The underlying technology stack is conventional for a group practice: HIPAA-compliant video conferencing for telehealth, practice management software for scheduling and intake, and HIPAA-secure communication systems. There are no proprietary AI/ML capabilities, APIs, or SDKs disclosed. The practice generates revenue through professional services (per-session fees ranging from $150 for hardship-rate LSW therapy to $375 for psychiatric evaluations), insurance reimbursements across a broad panel of Hawaii payers, retail product sales (mala beads at $70, handpan instruments at $1,700-$3,200, chakra eye pillows at $25, Hawaiian fern medicine at $15-$45), and group programs/workshops (Dreams & Symbols at $55, donation-based Men's Support Group, ceremonial series).

The go-to-market is direct-to-consumer, supported by a multi-channel marketing approach spanning the Healer's Voices Podcast, social media (Facebook, Instagram, LinkedIn, Vimeo), blog content, the 100 Mindful Days email program, and community events. Strategic partnerships include the Hawaii Community Foundation grant for fire-impacted individuals, co-development with 'Iao Mind & Body Health, and a broad insurance panel providing referral flow. The practice holds BBB accreditation and operates without disclosed external funding, institutional investment, or acquisition activity.

Name

Mindful Living Group

Legal name

Mindful Living Group

Website

https://mindfullivinggroup.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Mindful Living Group is a Hawaii-based mental health counseling and wellness group practice operating across three offices (Kihei, Makawao, Mililani) and telehealth. It serves individuals, couples, families, and youth with psychotherapy, psychiatric care, mindfulness training, and culturally-grounded indigenous Hawaiian healing practices.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Health Services (8000)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

Keywords

• Mental health counseling
• Psychotherapy services
• Psychiatric care
• Mindfulness training
• Telehealth therapy

Headquarters

HQ city

Kihei

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Mental Health Counseling Services: Individual, couples, and family therapy sessions billed at standard rates. Psychiatric and medication management services through nurse practitioners. Sliding scale hardship rates available for clients experiencing significant life circumstances including natural disasters, job loss, or medical expenses.
2. Therapeutic Products: Sale of mindfulness and wellness products including mala beads ($70), eye pillows ($25), handpan sound instruments ($1,700-$3,200), and Hawaiian fern medicine tinctures ($15-$45).
3. Group Programs and Workshops: Fee-based group programs including Sovereign Soul Group Series, Men's Support Group (donation-based), Dreams & Symbols workshops ($55), and The Sacred Hawaiian Way ceremonial series.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Mindful Living Group is a Hawaii-based mental health and wellness group practice delivering individual, couples, and family psychotherapy, psychiatric medication management, trauma therapy (EMDR/Accelerated Resolution Therapy), telehealth services, mindfulness training, acupuncture, and Hawaiian indigenous healing programs. Services are delivered in person across three Hawaii locations and via secure telehealth. The practice also sells complementary wellness retail products including mala beads, handpan sound instruments, chakra eye pillows, and Hawaiian fern medicine, and produces the Healer's Voices podcast and 100 Mindful Days mindfulness program.

Product overview

Mindful Living Group is a mental health counseling and wellness practice operating as a unified service offering rather than a platform-plus-modules architecture. The company provides clinical mental health services (psychotherapy, psychiatric care, medication management), wellness programs (mindfulness training, indigenous wisdom, acupuncture), and retail wellness products (mala beads, handpan instruments, Hawaiian fern medicine, eye pillows). Services are delivered in-person at three Hawaii locations (Kihei, Makawao, Mililani) and via telehealth, with the practice emphasizing evidence-based treatments integrated with Hawaiian cultural practices. The Healer's Voices podcast and 100 Mindful Days program serve as community engagement and educational offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychotherapy & Counseling Individual, couples, and family therapy services delivered by licensed mental health professionals using evidence-based modalities including EMDR, CBT, and mindfulness-based approaches. Serves clients experiencing anxiety, depression, PTSD, trauma, and life transitions.
• Psychiatric & Medical Services Psychiatric evaluation, medication management, and nursing services for mental health conditions including anxiety, depression, PTSD, mood disorders, and substance abuse, delivered by psychiatric and family nurse practitioners.
• Lifestyle Programs & Groups Therapeutic group programs and workshops including The Sovereign Soul Group Series, Men's Support Group, Dreams & Symbols workshops, and The Sacred Hawaiian Way ceremonial healing series, addressing community resilience and personal growth.
• Telehealth Services Remote mental health services delivered via HIPAA-secure video platform, enabling clients to access therapy, psychiatric consultations, and follow-up care from home or any private location.
• Indigenous Wisdom & Plant Medicine Cultural healing services integrating Hawaiian traditions including ho'oponopono, 'ai pono, and Hawaiian fern medicine (Pohala) practices, guided by cultural practitioners.
• Acupuncture & Bodywork Traditional acupuncture and bodywork therapies integrated with mindfulness practices to support holistic wellness and complement psychotherapy.
• Mindfulness Training & Speaking Educational programs, workshops, and speaking engagements on mindfulness practices, meditation techniques, and corporate wellness topics for organizations and community audiences.
• Semaglutide, Supplements & Hydration Therapies Medical weight management services including semaglutide prescriptions, nutritional supplements, and IV hydration therapies delivered alongside mental health and wellness care.
• 5-AMDR Therapy Proprietary Accelerated Resolution Therapy (ART) modality designed to deliver rapid trauma recovery, typically producing relief in just a few sessions.
• Mala Beads Handcrafted meditation necklaces made with healing crystals and stones, strung with 108 beads to facilitate mindfulness practice. Handmade in Haleakala crater, priced at $70 each.
• Handpan Sound Instruments Handcrafted Italian handpan and woodpan sound instruments for meditation and sound healing, sold in Standard and Woodpan series ranging from 8 to 12 notes, priced $1,700–$3,200 with bag, handpan cream, and 2-year warranty.
• Hawaiian Fern Medicine (Pohala) Traditional Hawaiian fern-based tinctures, mists, and topical oils made from over 100 native Hawaiian fern species, priced $15–$45.
• Chakra Eye Pillows 100% silk eye pillows filled with herbs, spices, and essential oils in seven chakra colors for aromatherapy relaxation, priced $25 each.
• Grant-Funded Mental Health Services (HCF Program) Grant-funded mental health services delivered through the Hawaii Community Foundation Early Intervention Mental Health Reimbursement Grant, covering therapy and counseling for Maui wildfire first responders and fire-impacted individuals who face barriers accessing treatment through standard health plans.

Quantifiable outcome

• Evidence-based mindfulness practice proven to reduce stress, improve memory, reduce anxiety and depression, increase emotional regulation, and increase empathy
• +2 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Hawaii Community Foundation (HCF)coreStrategic or Co-development PartnerPartnership offering Early Intervention Mental Health Reimbursement Grant for first responders and fire-impacted individuals struggling to access treatment through health plans. HCF provides financial support to cover mental health services without financial barriers.
• Ka'ehu OrganizationminorGTM or Marketing PartnerCultural organization recommended for kamaʻāina (locals) seeking to expand knowledge of cultural healing practices and emotional intelligence through workshops and events.
• 'Iao Mind & Body HealthcoreStrategic or Co-development PartnerNative Hawaiian-owned psychology practice led by Dr. Haunani 'Iao. Collaborating with Mindful Living Group to create group programs supporting embodied and sustained resilience and healing of the Maui community.
• Hawaii Insurance Providers PanelcoreChannel Partner/ Reseller/ DistributorPaneled with major Hawaii insurers for direct patient referrals: HMAA, HMSA/Blue Cross Blue Shield, UHA, United Healthcare, AlohaCare, TriWest, Kaiser, VA, Aetna, Cigna, MDX, DMBA, HYGEIA.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kaiser Permanente Hawaii: Integrated payer-provider health system in Hawaii and one of Mindful Living's accepted insurance panels; functions as a broad incumbent in the Hawaii mental health market where Mindful Living competes for in-network referrals.
• Headspace Health: Combined Headspace (mindfulness/meditation app) and Ginger (on-demand coaching/therapy) platform; broader incumbent in the mindfulness + mental health space where Mindful Living Group also operates, with much larger consumer reach and content library.
• Calm Health: Consumer mindfulness/meditation brand that has expanded into mental health services; overlaps with Mindful Living's mindfulness training, meditation programming, and retail wellness product strategy (sleep, sound, breathwork).

Direct peers

• Talkiatry: National online psychiatry and therapy group practice paneled with insurers and delivering evidence-based mental health care; directly comparable business model to Mindful Living Group's hybrid in-person/telehealth psychiatry and therapy offering, but at significantly greater scale.
• BetterHelp: Large direct-to-consumer online therapy network delivering individual, couples, and family counseling via telehealth; comparable consumer-facing therapy model and GTM motion, though lacking the cultural/integrative wellness positioning.
• Lyra Health: Enterprise mental health benefits provider delivering therapy and coaching to employees of large employers (similar to Mindful Living's Bayer, Medtronic, NPS relationships); directly comparable on the B2B2C employer-sponsored therapy model.
• Modern Health: Global mental health platform serving enterprises with therapy, coaching, and self-guided content; comparable on employer-channel GTM and integrated mindfulness offerings, though operating at significantly larger scale.
• Charlie Health: Virtual and hybrid intensive outpatient program provider for teens, young adults, and families; comparable on the family/children/youth therapy segment that Mindful Living explicitly serves, with shared trauma and intensive-program focus.

Regional players

• 'Iao Mind & Body Health: Native Hawaiian-owned psychology practice led by Dr. Haunani 'Iao and a documented strategic partner of Mindful Living Group; closest cultural and regional peer, with shared focus on indigenous Hawaiian healing practices and Maui community resilience.

Emerging players

• Alma: Membership-based platform that helps independent therapists run insurance-credentialed practices; relevant because Mindful Living Group also operates as a multi-provider insurance-credentialed practice, and Alma represents an alternative scaling model for that archetype.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@healersvoices
• Facebookfacebook.com/MindfulLivingHawaiiGroup
• LinkedInlinkedin.com/company/mindfullivinggroup
• Instagraminstagram.com/mindfullivinggroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindful Living Group