Equals
Equals is a Brazilian fintech subsidiary of StoneCo that provides cloud-based financial reconciliation, payment management, and tax-compliance software for large enterprises across retail, e-commerce, services, and airlines in Latin America, processing 481 million transactions and R$34 billion monthly.
- Company typePrivate
- Founded2011
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Equals does
Equals is a Brazilian fintech company specializing in integrated financial reconciliation, payment management, and tax compliance for enterprise customers. Founded in 2011 and headquartered in São Paulo, the company operates as a subsidiary of StoneCo (STNE PARTICIPACOES S.A.), one of Brazil's largest publicly-traded payment acquirers. Equals processes 481 million transactions per month and reconciles R$34 billion in value across 84,000+ active establishments, positioning itself as the Latin American leader in its category. The platform integrates with 180+ payment methods and 150+ operators, gateways, and financial institutions.
The Equals Platform is a 100% cloud-based, modular ecosystem that connects payments, fiscal compliance, and reconciliation. Core capabilities include multi-acquirer payment integration with Pix, cards, and digital wallets; intelligent fiscal nota issuance with state and municipal compliance; end-to-end financial transaction visibility; cash flow and receivables control; ERP/PDV/gateway integration via open APIs; and automated audit and governance. The platform holds ISAE 3402 certification (the only reconciliation company in its segment with this credential) and offers native IATA integration for airline card sales reconciliation, including HOTs remittances and LCCBs 1089, 1092, and 4123. Raio-X is a transparency add-on module with mobile app for real-time sales and performance monitoring.
Equals serves enterprise customers across retail, e-commerce, services, and airlines — including McDonald's, Magazine Luiza, Nike, Shell, Emirates, United, Air Canada, and Natura. Revenue is generated through subscription-based contracts with quote-based enterprise pricing billed monthly. The company employs 101–250 people across offices in São Paulo and Lavras (Minas Gerais), with multi-language support in Portuguese, English, and Spanish signaling regional expansion intent.
Equals firmographics
Firmographics- Name
- Equals
- Legal name
- STNE PARTICIPACOES S.A.
- Website
- https://equals.com.br
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Equals is a Brazilian fintech subsidiary of StoneCo that provides cloud-based financial reconciliation, payment management, and tax-compliance software for large enterprises across retail, e-commerce, services, and airlines in Latin America, processing 481 million transactions and R$34 billion monthly.
- Ownership category
- akta.pro rank
Equals industry classification
Industry- Product category
- Financial Reconciliation & Payment Management Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Payment Reconciliation, Reporting & Settlement Infrastructure (FSAGABAH)
- akta.pro secondary industries
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE), Payment Reconciliation, ERP/AP Integration & Data Enrichment (Level 2/3, eReceipts) (THACAJAE)
Keywords
Where Equals is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Equals business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Financial Reconciliation Services: Subscription-based platform providing financial reconciliation, payment automation, tax management, and receivables tracking. Services include multi-acquirer integration, ERP connectivity, and real-time transaction validation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Equals product offering
Product offeringCore offering
Equals provides a 100% cloud-based financial management platform that connects payments, fiscal compliance, and reconciliation in a modular, scalable ecosystem. It automates sales reconciliation across multiple acquirers, gateways, and payment methods (Pix, cards, digital wallets), issues fiscal notas in compliance with state and municipal legislation, and offers native IATA integration for airlines. The platform targets large retailers, e-commerce operators, marketplaces, omnichannel operations, service companies, and airlines across Latin America, with a complementary Raio-X mobile transparency solution for real-time sales and business performance monitoring.
Product overview
Equals offers a unified financial management platform with integrated modules for payment reconciliation, intelligent tax management, receivables automation, and financial auditing. The core Equals platform connects payments, fiscal compliance, and reconciliation in a modular cloud ecosystem. Raio-X serves as a transparency add-on module for real-time sales and business performance monitoring. The platform targets major retailers, marketplaces, e-commerce operators, service companies, and airlines across Latin America, processing over 481 million transactions monthly across 84,000 active establishments.
Differentiator
Problem solved
Functional benefit
Brands
- Raio-X: Raio-X is an intelligent transparency solution that allows users to monitor sales, receipts, and business performance.
Products and services
- Equals Platform A 100% cloud-based financial management platform that connects payments, tax compliance, and reconciliation in a modular, scalable, and secure ecosystem. Targets large retailers, marketplaces, e-commerce operators, omnichannel operations, service companies, and airlines across Latin America, offering multi-acquirer payment integration (Pix, cards, digital wallets), intelligent fiscal nota issuance and tax compliance, complete financial reconciliation across all sales transactions, rates, and transfers, cash flow and receivables control, ERP/PDV/gateway integration via open APIs, and automated audit and governance with customizable reports. Holds ISAE 3402/SSAE 16 certification.
- Raio-X A transparency intelligence solution that enables users to monitor sales, receipts, and business performance in real-time through a mobile app interface. Functions as a complementary add-on to the Equals Platform, giving customers real-time visibility into their financial operations.
Quantifiable outcome
- 481 million transactions processed per month
- +4 more outcomes
Companies that use Equals
Customer profileNamed customers34 records
Segments4 records
Ideal customer profiles4 records
Equals technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
Equals partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StoneCo (Part of Stone Group)coreEquals is part of the StoneCo group (STNE PARTICIPACOES S.A.) and operates within the broader Stone ecosystem. The privacy policy explicitly references affiliated companies within the StoneCo group. Equals and StoneCo share strategic alignment in the Brazilian payments and financial management ecosystem.
Scale indicators6 records
Recent moves6 records
Expansion highlights12 records
Equals competitors and assessment
Company assessmentDirect peers
- Spreedly: Spreedly is a payment orchestration platform that enables merchants to connect to multiple payment gateways and services through a single API. Its multi-gateway orchestration and routing capabilities are directly comparable to Equals' multi-acquirer reconciliation architecture.
- Dock: Dock is a Brazilian payments technology company providing payment processing, issuing, and financial infrastructure for banks and fintechs in Latin America. It is comparable to Equals as a competing payment orchestration and fintech infrastructure provider serving similar enterprise and acquirer clients.
- Pismo: Pismo (acquired by Visa) is a cloud-based payment processing and orchestration platform for banks, fintechs, and issuers. It overlaps with Equals on payment orchestration infrastructure and multi-channel transaction processing for enterprise customers.
- Cobre: Cobre is a Colombian fintech specializing in B2B payment and financial reconciliation platforms for enterprises in Latin America. It directly competes with Equals in multi-acquirer payment orchestration and reconciliation across the region.
- Concil: Concil is a Brazilian financial reconciliation software provider for retail, e-commerce, and service companies. It is a direct domestic competitor to Equals in the same reconciliation and financial management segment.
Broad incumbents
- PagSeguro: PagSeguro (PagBank) is a major Brazilian acquirer and digital banking platform offering payment processing and merchant financial tools. It is a broad incumbent whose vertically integrated payment and financial management offering competes with Equals' enterprise reconciliation platform.
- Marqeta: Marqeta is a global modern card issuing and payment processing platform serving fintechs and large enterprises. It is a broader payment-orchestration incumbent whose platform capabilities intersect with Equals' enterprise payment and reconciliation offering.
- Cielo: Cielo is one of Brazil's largest payment acquirers offering merchant services, payment processing, and increasingly value-added financial management tools. It is a broad incumbent that competes with Equals when merchants consolidate reconciliation with their acquirer.
- Adyen: Adyen is a global payment platform offering unified acquiring, processing, and reconciliation for large enterprises. It is a broad incumbent competitor in enterprise payment management with overlapping functionality to Equals for large Latin American merchants.
Emerging players
- Vindi: Vindi is a Brazilian recurring billing and payment management platform for SaaS and subscription businesses. It is comparable to Equals in financial automation and payment management for enterprise customers, though its focus is more on billing than full reconciliation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Equals social profiles
Digital presenceEquals compliance and trust
Trust signalCompliance2 records
Equals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equals leadership team
Management profileNumber of profiles
Profiles5 records
Equals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equals M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equals
What does Equals do?
Equals provides a 100% cloud-based financial management platform that connects payments, fiscal compliance, and reconciliation in a modular, scalable ecosystem. It automates sales reconciliation across multiple acquirers, gateways, and payment methods (Pix, cards, digital wallets), issues fiscal notas in compliance with state and municipal legislation, and offers native IATA integration for airlines. The platform targets large retailers, e-commerce operators, marketplaces, omnichannel operations, service companies, and airlines across Latin America, with a complementary Raio-X mobile transparency solution for real-time sales and business performance monitoring.
Is Equals a public or private company?
Equals is a private company. It is classified as corporate owned and is currently operating.
When was Equals founded?
Equals was founded in 2011. It employs 101 to 250 people.
Where is Equals based?
Equals is headquartered in São Paulo, Brazil, in the Latin America region.
How does Equals make money?
One revenue line is on record: financial Reconciliation Services.
Who are Equals's main competitors?
Direct peers on record are Spreedly, Dock, Pismo, Cobre and Concil. Broad incumbents are PagSeguro, Marqeta, Cielo and Adyen. Vindi is listed as an emerging player.
Does Equals have an API?
No public API is recorded for Equals.
What industry is Equals in?
Equals's product category is Financial Reconciliation & Payment Management Software. Its primary akta.pro industry code is FSAGABAH, Payment Reconciliation, Reporting & Settlement Infrastructure, with a secondary code of FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure. Its NAICS code is 522320 and its SIC code is 7370.