PushOwl
PushOwl is a Shopify-native omnichannel marketing automation platform that combines Email, SMS, Web Push, and WhatsApp marketing to help merchants recover abandoned carts, re-engage visitors, and lift AOV. It serves primarily SMB Shopify merchants, with an enterprise tier for Shopify Plus, and operates under Brevo (Sendinblue SAS) ownership.
- Company typePrivate
- Founded2018
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PushOwl does
PushOwl is an omnichannel marketing automation platform built exclusively for Shopify, combining Email, SMS, Web Push Notifications, and (as of 2025) WhatsApp marketing into a single 'super app' that targets cart abandonment, browse abandonment, back-in-stock alerts, and customer re-engagement. Its technical stack includes a native 1-click Shopify integration, a Smart Delivery algorithm that optimizes send times per subscriber, AI-powered behavioral segmentation, a visual drag-and-drop automation builder, and analytics that attribute orders and revenue per channel; email delivery is powered by Brevo infrastructure. The platform holds Shopify Plus Technology Partner status and is ranked the #1 web notification app on the Shopify App Store with a 4.8/5 average across 3,000+ reviews and 500,000+ merchant installs.
The business operates on a freemium and consumption-based SaaS model with tiered subscription plans billed through Shopify, anchored by a free tier with unlimited subscribers, a mid-tier referenced at roughly $20/month, and an enterprise tier for Shopify Plus merchants with advanced analytics and dedicated support. Distribution is primarily product-led through the Shopify App Store, supplemented by enterprise field sales via a Calendly demo flow and 24/7 real-human support. PushOwl is privately held and operates as a subsidiary of Brevo (Sendinblue SAS), legally registered in India as Brevo CRM Solutions Private Limited and headquartered in Bengaluru, with Brevo's Paris office serving as the parent's regional headquarters. A new AI-powered product, MagicFit, was launched in 2025, signaling expansion beyond core retention marketing.
PushOwl firmographics
Firmographics- Name
- PushOwl
- Legal name
- Brevo CRM Solutions Private Limited
- Website
- https://pushowl.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PushOwl is a Shopify-native omnichannel marketing automation platform that combines Email, SMS, Web Push, and WhatsApp marketing to help merchants recover abandoned carts, re-engage visitors, and lift AOV. It serves primarily SMB Shopify merchants, with an enterprise tier for Shopify Plus, and operates under Brevo (Sendinblue SAS) ownership.
- Ownership category
- akta.pro rank
PushOwl industry classification
Industry- Product category
- E-commerce Marketing Automation Software
- NAICS
- Advertising Agencies (54181), Other Services Related to Advertising (54189), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)
- akta.pro secondary industries
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
Keywords
Where PushOwl is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
PushOwl business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans (SaaS): PushOwl operates as a subscription-based SaaS platform with tiered pricing plans. The company offers a free plan with unlimited subscribers, mid-level plans with additional features, and enterprise tiers with advanced analytics and campaign options. Billing is handled by Shopify through their app store payment system.
- Consumption-Based Pricing: Consumption-based pricing model where costs scale with usage. The company emphasizes that consumption-based pricing ensures the platform 'pays for itself multiple times' and provides cost-effective marketing automation that grows with merchant needs.
- Free Tier / Freemium: Free plan available with unlimited subscribers and zero fees. Allows merchants to generate significant revenue (e.g., Vice City Breaks earned $77K+ in 6 months using only the free plan) before upgrading to paid tiers for advanced features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Zero cost entry tier with unlimited subscribers |
| Subscription | Monthly | Mid-Level Plan - $20/month referenced in testimonials |
| Subscription | Monthly | Enterprise Plan - Advanced features and dedicated support |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
PushOwl product offering
Product offeringCore offering
PushOwl is an omnichannel retention-marketing platform built exclusively for Shopify that combines web push notifications, email marketing (powered by Brevo), SMS marketing, WhatsApp marketing, and a visual marketing automation builder inside a single integrated super-app. The product enables merchants to capture visitors as subscribers, recover abandoned carts, send browse-abandonment, back-in-stock, price-drop and win-back campaigns, segment customers with AI, and attribute revenue across channels. It is sold to Shopify store owners on a freemium, consumption-based subscription with paid tiers and an enterprise tier served by field sales.
Product overview
PushOwl is an omnichannel marketing platform for Shopify that combines three core communication channels: Push Notifications (web push), Email Marketing (powered by Brevo), and SMS Marketing, all integrated within a single super app. The platform also includes a Marketing Automation module with visual builder and pre-set templates for workflows like abandoned cart recovery and customer segmentation. A newer AI-powered offering called MagicFit extends personalization capabilities. The platform is positioned as the No.1 push notification app for Shopify with over 500,000 stores using the service.
Differentiator
Problem solved
Functional benefit
Products and services
- Email Marketing Shopify-focused email marketing suite powered by Brevo infrastructure that includes pop-ups, newsletters, back-in-stock reminders, drag-and-drop automation sequences, smart upselling, and cross-selling recommendations to grow sales without scaling ad spend. Targeted at Shopify store owners.
- SMS Marketing SMS marketing service for Shopify merchants delivering instant order and shipping alerts, flash sale and promotional campaigns, and win-back offers to customers across 180+ countries, with timing optimized by the Smart Delivery algorithm.
- Push Notifications Browser-based web push notification service for Shopify stores that recovers abandoned carts, triggers price drop and back-in-stock alerts, and delivers promotional campaigns to subscribers in real time, even when they are not on the store's website.
- Marketing Automation Visual drag-and-drop marketing automation builder with pixel-perfect, no-code templates for customer-journey workflows including abandoned cart recovery, browse abandonment, welcome series, and win-back campaigns, combined with AI-powered behavioral segmentation.
- MagicFit AI-powered personalization offering introduced in 2025 to optimize marketing content and customer fit on Shopify, extending PushOwl's personalization capabilities beyond the core push, email, and SMS modules.
Quantifiable outcome
- Average $97 return per $1 invested in PushOwl's omnichannel suite
- +4 more outcomes
Companies that use PushOwl
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
PushOwl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature8 records
PushOwl partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Brevo (Sendinblue SAS)coreBrevo (operating as Sendinblue SAS) is the parent company that acquired and owns PushOwl. PushOwl operates under the Brevo brand as 'Brevo PushOwl.' The email marketing capabilities are powered by Brevo infrastructure, and Brevo CRM Solutions Private Limited is the entity operating PushOwl services. The parent company is headquartered in Paris, France, and maintains data processing agreements with PushOwl for GDPR compliance.
- ShopifycoreShopify is the exclusive e-commerce platform PushOwl is built for, with deep native integration. PushOwl holds Shopify Plus Technology Partner status. The platform offers 1-click Shopify integration with no technical hurdles. Billing is handled through Shopify for all merchants. The relationship is mutually beneficial - PushOwl provides marketing automation to Shopify merchants while Shopify provides the platform distribution and payment infrastructure.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
PushOwl competitors and assessment
Company assessmentDirect peers
- Klaviyo: Klaviyo is the dominant Shopify-focused email and SMS marketing automation platform, serving the same SMB-to-enterprise Shopify merchant base with similar abandoned cart, segmentation, and automation capabilities. It is the primary direct competitor in PushOwl's core category.
- Omnisend: Omnisend offers an omnichannel marketing automation platform (email, SMS, push, web push) purpose-built for e-commerce and Shopify merchants. It competes head-to-head with PushOwl across channels, segmentation, and Shopify Plus merchants.
- Privy: Privy is a Shopify-focused email, SMS, and popup marketing platform serving SMB merchants with similar abandoned cart, list building, and automation features. It targets the same lower-end Shopify merchant base that PushOwl addresses.
- Sendlane: Sendlane is a behavioral marketing automation platform for e-commerce with email, SMS, and push capabilities, including deep Shopify integration. It competes in the same mid-market Shopify merchant segment.
- Postscript: Postscript is a Shopify-focused SMS marketing platform with growing automation and segmentation features, competing directly with PushOwl's SMS module and serving the same Shopify merchant base.
Broad incumbents
- Brevo (Sendinblue): Brevo is PushOwl's parent company and a broader email and marketing automation platform serving both B2B and e-commerce customers across multiple verticals. It provides the email infrastructure underlying PushOwl and overlaps with its omnichannel positioning.
- Mailchimp: Mailchimp is a large incumbent email and marketing automation platform serving SMBs broadly with Shopify integrations and omnichannel features. It is a comparable incumbent in the email/automation category though it is not Shopify-exclusive.
- Attentive: Attentive is a leading SMS-first marketing platform for e-commerce retailers with deep Shopify integrations and expanding email capabilities. It competes in the same omnichannel retention space as PushOwl, particularly at the enterprise tier.
Emerging players
- ActiveCampaign: ActiveCampaign is an SMB-focused email marketing and automation platform with CRM capabilities, increasingly expanding into e-commerce and Shopify use cases that overlap with PushOwl's positioning.
- SMSBump (by Yotpo): SMSBump is a Shopify-focused SMS and email marketing app acquired by Yotpo, competing directly with PushOwl's SMS and email modules for Shopify merchants and SMB retention marketing budgets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
PushOwl social profiles
Digital presencePushOwl compliance and trust
Trust signalCompliance3 records
PushOwl financial estimates
Financial estimateRevenue estimate
Valuation estimate
PushOwl leadership team
Management profileNumber of profiles
Profiles1 record
PushOwl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PushOwl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PushOwl
What does PushOwl do?
PushOwl is an omnichannel retention-marketing platform built exclusively for Shopify that combines web push notifications, email marketing (powered by Brevo), SMS marketing, WhatsApp marketing, and a visual marketing automation builder inside a single integrated super-app. The product enables merchants to capture visitors as subscribers, recover abandoned carts, send browse-abandonment, back-in-stock, price-drop and win-back campaigns, segment customers with AI, and attribute revenue across channels. It is sold to Shopify store owners on a freemium, consumption-based subscription with paid tiers and an enterprise tier served by field sales.
Is PushOwl a public or private company?
PushOwl is a private company. It is classified as corporate owned and is currently operating.
When was PushOwl founded?
PushOwl was founded in 2018. It employs 11 to 50 people.
Where is PushOwl based?
PushOwl is headquartered in Bangalore, India, in the Asia region.
How does PushOwl make money?
Three revenue lines are on record. Subscription Plans (SaaS) is the primary driver. The others are consumption-Based Pricing and free Tier / Freemium.
Who are PushOwl's main competitors?
Direct peers on record are Klaviyo, Omnisend, Privy, Sendlane and Postscript. Broad incumbents are Brevo (Sendinblue), Mailchimp and Attentive. Emerging players are ActiveCampaign and SMSBump (by Yotpo).
Does PushOwl have an API?
No public API is recorded for PushOwl.
What industry is PushOwl in?
PushOwl's product category is E-commerce Marketing Automation Software. Its primary akta.pro industry code is BPAFAKAM, Marketing Automation Operations for Demand Gen (Email/CRM Workflows), with a secondary code of BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle). Its NAICS code is 54181 and its SIC code is 7372.