What People Driven Technology does

People Driven Technology, Inc. is a privately held, family-owned technology integrator headquartered in Byron Center, Michigan, founded by partners Jim Engen, Ryan Engen, and Tim Engen. The company delivers enterprise technology services across five core focus areas—Enterprise Network & Security, Hybrid Cloud, User Experience, Security Driven, and Physical Security—targeting mid-market and enterprise customers in the Midwest United States. As of the latest data, the company operates eight offices across Michigan, Indiana, Ohio, Wisconsin, and Minnesota, supported by regional Area Vice Presidents and a deep functional leadership team including a CEO, CTO, COO, and multiple VPs covering sales, cloud, marketing, HR, and finance.

The company's core offering is the PDTx (People Driven Technology Experience) methodology, a lifecycle framework covering professional services, support services, enterprise and maintenance agreements, and transformation, automation, and orchestration. SmarTrak is a proprietary lifecycle management product for Cisco environments that provides consolidated inventory, renewal tracking, EOL planning, and spending analysis. PDT holds Cisco Gold Provider status and maintains direct channel partnerships with Microsoft and AWS, alongside a broader ecosystem of 100+ technology partners. The company has completed acquisitions including Access-Interactive (December 2022) and ITS (physical security), and has added strategic partnerships with OTAVA (December 2025) and Netarx (November 2025) for AI-driven security capabilities.

People Driven Technology generates revenue through a combination of professional services, technology integration, enterprise licensing, and ongoing maintenance/support agreements. Pricing is quote-based and not publicly disclosed, consistent with mid-market and enterprise project-based engagements. The go-to-market relies on direct enterprise field sales across the eight Midwest offices, supplemented by partner co-selling motions and content marketing. No funding rounds, external institutional investors, or disclosed revenue figures are present in the available data.

Name

People Driven Technology

Legal name

People Driven Technology, Inc.

Website

https://peopledriven.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

People Driven Technology is a family-owned, Midwest-based technology integrator delivering enterprise network and security, hybrid cloud, user experience, and physical security services to mid-market and enterprise customers across eight regional offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Byron Center

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Technology Integration & Professional Services: The company generates revenue through technology integration services, professional services, and selling technology solutions. As a technology integrator, they provide lifecycle solutions including consulting, deployment, support services, and enterprise maintenance agreements. Revenue is derived from both services (professional/consulting) and potentially product-based revenue streams through their partner ecosystem.
2. Enterprise Licensing & Transformation: Revenue from enterprise licensing, transformation services, and modernization of on-premise, hybrid, and public cloud technologies. Includes automation, orchestration, and deployment of AI & machine learning technologies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

People Driven Technology is an IT integration and lifecycle services provider that designs, deploys, and operates enterprise network and security, hybrid cloud, user experience, and physical security solutions for mid-market and enterprise organizations. The company delivers its work through a proprietary PDTx methodology that combines professional services, managed support, and the SmarTrak lifecycle management platform to maintain and refresh customer technology estates on an ongoing basis.

Product overview

People Driven Technology is a technology integrator offering a portfolio of professional services and solutions organized around seven core focus areas: Enterprise Network & Security, Hybrid Cloud, User Experience, Security Driven, Physical Security, Lifecycle Solutions, and PDTx. The company delivers outcomes through lifecycle service offerings including Professional Services, Support Services, Enterprise & Maintenance Agreements, and Transformation/Automation/Orchestration. The core offering is PDTx (PDTx Care), a methodology for accelerating adoption, enablement, and optimization of enterprise software and infrastructure. SmarTrak is a key product under PDTx that provides comprehensive lifecycle management for Cisco environments, including consolidated inventory management, streamlined renewals, comprehensive reporting, SmartMap technology for tracking renewals and EOL events, and SmartBudget for proactive 5-year EOL planning. The company also offers physical security solutions including unified security, video surveillance, access control, and weapons detection. The Lady Driven initiative is an internal program focused on empowering women in technology rather than a customer-facing product.

Differentiator

Problem solved

Functional benefit

Brands

• Lady Driven: Initiatives focused on building an impactful and meaningful network for empowering Women in Technology throughout PDT's geographical reach.
• PDTx

Products and services

• PDTx (People Driven Technology Experience) A proprietary end-to-end IT lifecycle engagement methodology that walks customers through analyze, design, deploy, and operate phases for network, security, cloud, and physical security technology. It is offered to mid-market and enterprise customers who want a structured, repeatable framework rather than ad-hoc project delivery.
• SmarTrak A lifecycle management and asset intelligence platform built for Cisco environments that monitors hardware and software end-of-life and end-of-support milestones, tracks refresh cycles, and gives customers visibility into the health of their technology estate. It is used by IT and operations leaders who need proactive lifecycle planning.
• Enterprise Network & Security Solutions Design, deployment, and lifecycle management of enterprise network and security infrastructure including routing, switching, wireless, and cybersecurity controls. Sold to mid-market and enterprise customers needing integrated, multi-vendor network and security environments.
• Hybrid Cloud Solutions Architecture, migration, and ongoing management of hybrid cloud environments that span on-premises infrastructure and public cloud workloads. Sold to organizations modernizing from traditional data centers to hybrid operating models.
• User Experience (UX) Solutions Deployment and management of user experience and collaboration platforms that improve how employees and customers interact with technology. Sold to enterprises modernizing endpoints, collaboration, and digital workplace experiences.
• Security Driven Solutions Cybersecurity-focused solutions covering prevention, detection, and response integrated into the broader PDTx lifecycle. Sold to organizations that need to modernize security posture alongside network and cloud transformation.
• Physical Security Solutions Integrated physical security systems including surveillance, access control, and environmental monitoring across distributed facilities. Sold to organizations that need converged physical and cyber security programs.
• Professional Services Project-based consulting, design, and implementation services delivered by People Driven Technology's engineering teams to plan, deploy, and transform customer technology estates. Sold as standalone engagements or as the build phase of PDTx projects.
• Support Services Ongoing managed support, monitoring, and break-fix services for the network, security, cloud, and physical security estates deployed by People Driven Technology. Sold as recurring contracts to maintain technology performance post-deployment.
• Enterprise Licensing & Transformation Advisory and transformation services that help customers rationalize, procure, and manage enterprise software and hardware licensing as part of broader IT modernization initiatives. Sold to organizations seeking to optimize license spend and compliance.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• OTAVAcoreStrategic or Co-development Partner · 22 December 2025OTAVA, an Indianapolis-based leader in secure and compliant multi-cloud solutions, formed a strategic partnership with People Driven Technology to extend its professional services practice and expand its reach to businesses in the Midwest. Under the agreement, PDT serves as an extension of OTAVA's Professional Services team, combining both organizations' complementary technology focus areas to deliver a seamless customer experience. The partnership helps businesses overcome obstacles related to cloud adoption, data security, and operational efficiency.
• NetarxcoreTechnology or Integration · 25 November 2025Netarx and People Driven Technology formed a strategic partnership to enhance digital trust and security for enterprises through AI-powered deepfake detection technology. The collaboration aims to combat AI-driven digital threats by integrating Netarx's platform into collaboration tools like Microsoft Teams, Zoom, and Outlook.
• CiscocoreChannel Partner/ Reseller/ DistributorCisco Gold Provider status indicating high-level partnership for enterprise networking, security, collaboration, and cloud solutions distribution.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorPartner ecosystem for cloud, productivity, and collaboration solutions distribution.
• AWScoreChannel Partner/ Reseller/ DistributorPartner ecosystem for cloud infrastructure and services distribution.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• SHI International: SHI is a large privately held IT solutions provider offering enterprise software, hardware, security, and cloud services with strong vendor partnerships (Cisco, Microsoft, AWS). Comparable business model to PDT - consultative enterprise sales across Cisco/cloud/security portfolio - though at substantially greater scale.
• Insight Enterprises: Insight is a global IT solutions and services integrator with deep Cisco, Microsoft, and AWS partnerships offering hybrid cloud, networking, security, and managed services. Same go-to-market motion as PDT (consultative field sales, vendor-led portfolio) but at significantly larger scale and geographic breadth.
• CDW Corporation: CDW is a large, publicly traded IT solutions and integration provider offering enterprise networking, security, cloud, and lifecycle services to mid-market and enterprise customers. Directly comparable to PDT in product categories (Cisco Gold partner, hybrid cloud, security) but operates nationally with vastly greater scale and headcount.
• Computacenter: Computacenter is a large European-headquartered IT integrator with growing US presence, offering enterprise infrastructure, networking, security, and managed services. Comparable business model and vendor-led portfolio approach to PDT, though at substantially greater scale and broader geographic reach.
• Optiv Security: Optiv is a large dedicated cybersecurity solutions integrator offering advisory, integration, and managed security services. Comparable to PDT's Security Driven and Physical Security focus areas, with deeper specialization but broader geographic coverage.

Regional players

• Marco Technologies: Marco is a Midwest-based managed technology services provider offering IT, cloud, security, and physical security solutions to mid-market businesses. Highly comparable to PDT on geography (Upper Midwest focus), customer segment, and solution portfolio including physical security.
• Heartland Business Systems: Heartland is a Midwest-based IT solutions and managed services provider focused on networking, security, cloud, and collaboration. Direct geographic and portfolio overlap with PDT, serving similar mid-market and enterprise customers across Wisconsin, Illinois, and surrounding states.

Direct peers

• Presidio: Presidio is a US-focused IT integrator and managed services provider specializing in networking, security, cloud, and digital infrastructure for mid-market and enterprise customers. Closely matches PDT's solution portfolio and customer segment, with similar field-sales-led model and Cisco/Microsoft/AWS partnerships.
• Converge Technology Solutions: Converge is an IT solutions and services provider focused on enterprise infrastructure, cloud, cybersecurity, and AI across North America. Directly comparable to PDT on portfolio breadth and Cisco-led vendor stack, with a similar roll-up acquisition strategy for growth.
• Connection: Connection is a mid-market IT solutions and services company offering enterprise networking, cloud, security, and lifecycle management. Strong overlap with PDT on Cisco Gold partner status, hybrid cloud focus, and mid-market enterprise customer base, though Connection is larger and publicly traded.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pdtechnology

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People Driven Technology