The Marlin Company
- Company typePrivate
- Founded1913
- HeadquartersWallingford, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
The Marlin Company firmographics
Firmographics- Name
- The Marlin Company
- Legal name
- Appspace Inc.
- Website
- https://themarlincompany.com
- Company type
- Private
- Founded year
- 1913
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
The Marlin Company industry classification
Industry- Product category
- Workplace Experience Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms (HDAEALAL)
- akta.pro secondary industries
- Remote Access, Virtual Workspaces & Digital HQ (BPAMAMAL), Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)
Keywords
Where The Marlin Company is headquartered
LocationHeadquarters
- HQ city
- Wallingford
- HQ country
- United States
- HQ region
- North America
Markets served
The Marlin Company business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: SaaS platform subscription model for workplace experience management including intranet, digital signage, space reservation, and visitor management modules
- Professional Services: Implementation and consulting services to support platform deployment and customization
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Platform subscription with modules for intranet, digital signage, space reservation, and visitor management |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels12 records
The Marlin Company product offering
Product offeringCore offering
The Marlin Company provides a unified cloud-based workplace experience platform, marketed under the Appspace brand, that combines employee communications, an employee intranet, digital signage, space reservation (room and desk booking), and visitor management into a single SaaS offering. The platform includes an Employee Mobile App and built-in Appspace AI capabilities for generative content creation, conversational assistance, and workplace analytics, with native integrations to enterprise systems such as Microsoft 365, Slack, Google Workspace, Zoom, Webex, and ServiceNow.
Product overview
Appspace is a unified workplace experience platform that combines employee communications, intranet, digital signage, and space management capabilities into a single integrated solution. The platform architecture consists of core products including Employee Communications, Employee Intranet, Digital Signage, Space Reservation, and Visitor Management, complemented by specialized modules for Room Booking, Desk Booking, Video Walls, Kiosks, and Wayfinding. The platform also includes built-in AI capabilities (Appspace AI) for content generation, conversational assistance, and workplace analytics, along with orchestration tools for content creation and publishing. The offering supports integration with enterprise tools like Microsoft 365, Slack, Google, and various hardware partners for displays and room systems.
Differentiator
Problem solved
Functional benefit
Brands
- Appspace Intelligence: AI-powered features built into the Appspace platform including generative AI for content creation, conversational AI for room booking and assistance, and insights analytics for workplace and employee sentiment data.
Products and services
- Appspace Workplace Experience Platform Unified cloud-based platform that connects intranet, digital signage, space reservation, and visitor management into a single offering for enterprise and mid-market organizations seeking a consolidated workplace experience solution.
- Employee Communications Centralized employee communication product for internal communications teams, providing content creation, multi-channel publishing, and personalization capabilities to keep employees connected and informed.
- Employee Intranet Personalized intranet product that delivers relevant company updates via newsfeeds to improve collaboration, knowledge management, and company culture for the workforce.
- Digital Signage Digital display management software that enables organizations to publish company news, updates, and announcements across all digital displays with single-click publishing from a centralized content source.
- Space Reservation Hybrid workplace management product that provides hot desking, room booking, and desk reservation capabilities along with space usage insights for organizations managing in-office and hybrid work arrangements.
- Visitor Management Guest registration and management system that provides secure guest registration, contactless check-in, host notifications, and compliance tracking for workplace facilities.
- Employee Mobile App Mobile application that gives employees direct access to critical company updates and essential workplace resources from their mobile devices, available on iOS and Android.
Quantifiable outcome
- Organizations keep everyone informed and connected across all work locations
- +3 more outcomes
Companies that use The Marlin Company
Customer profileNamed customers1 record
Segments11 records
Ideal customer profiles3 records
The Marlin Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability5 records
Feature7 records
The Marlin Company partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Microsoft 365coreNative integration with Microsoft 365 ecosystem including Teams, SharePoint, and Office applications. Enables content creation in SharePoint and publishing to Teams and other Microsoft channels.
- Google WorkspacecoreIntegration with Google Workspace applications enabling content creation and distribution across Google channels.
- SlackcoreIntegration with Slack for seamless workplace communication and notifications across collaboration channels.
- ZoomcoreIntegration with Zoom for meeting room booking and video conferencing coordination.
- WebexcoreIntegration with Cisco Webex for unified communications and collaboration.
- SamsungcoreSamsung displays and devices integrated with Appspace digital signage platform.
- LGcoreLG commercial displays integrated for digital signage deployment.
- ServiceNowcoreIntegration with ServiceNow for enterprise workflow and ITSM integration.
- CrestroncoreIntegration with Crestron room scheduling and AV control systems for meeting room management.
- SharePointcoreDeep integration with Microsoft SharePoint for content creation and management workflows.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
The Marlin Company competitors and assessment
Company assessmentDirect peers
- Robin: Robin offers a workplace experience platform with desk booking, room reservation, and visitor management. It directly overlaps with Appspace's space reservation and visitor management modules and competes for the same workplace and IT buyers.
- Envoy: Envoy provides visitor management, desk booking, and room scheduling for hybrid workplaces. It competes head-to-head with Appspace in the visitor management and space reservation categories and is sold into the same enterprise IT and facilities buyers.
- OfficeSpace Software: OfficeSpace Software delivers workplace management tools including space reservation, desk booking, and workplace analytics. It is a direct competitor to Appspace's space management and workplace experience offerings.
- iOffice (Eptura): iOffice, part of Eptura, provides workplace and space management solutions including desk booking, room scheduling, and visitor management. It competes directly with Appspace's space reservation and visitor management modules in mid-market and enterprise accounts.
Broad incumbents
- Microsoft Viva: Microsoft Viva is an employee experience platform integrated with Microsoft 365 and Teams, covering employee communications, learning, and insights. It is a broad incumbent that bundles overlapping functionality with Appspace's communications and intranet modules inside the Microsoft ecosystem.
- Splashtop Business: Splashtop provides remote access and digital workspace solutions that overlap with parts of Appspace's digital workplace communications offering, particularly for distributed and remote workers.
- Workplace from Meta: Meta's Workplace platform is an enterprise social and communication tool used for internal news, updates, and employee engagement. It competes with Appspace's employee communications and intranet modules, particularly for organizations already embedded in the Meta ecosystem.
- ServiceNow Workplace Service Delivery: ServiceNow's Workplace Service Delivery integrates with Appspace and also offers overlapping capabilities for facility operations, space management, and employee service. As a broader ITSM and workflow incumbent, it competes for the same IT and facilities buyer budgets.
Emerging players
- Workboard: Workboard focuses on employee engagement, alignment, and results-oriented communications for enterprises. It overlaps with Appspace's employee communications and engagement analytics capabilities, particularly for strategy-execution buyers.
- Sociabble: Sociabble provides an internal communications and employee advocacy platform with digital signage and mobile app capabilities. It is a more focused competitor to Appspace's employee communications and digital signage products, especially in frontline-worker scenarios.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Marlin Company social profiles
Digital presenceThe Marlin Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Marlin Company leadership team
Management profileNumber of profiles
The Marlin Company funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Marlin Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Marlin Company
What does The Marlin Company do?
The Marlin Company provides a unified cloud-based workplace experience platform, marketed under the Appspace brand, that combines employee communications, an employee intranet, digital signage, space reservation (room and desk booking), and visitor management into a single SaaS offering. The platform includes an Employee Mobile App and built-in Appspace AI capabilities for generative content creation, conversational assistance, and workplace analytics, with native integrations to enterprise systems such as Microsoft 365, Slack, Google Workspace, Zoom, Webex, and ServiceNow.
Is The Marlin Company a public or private company?
The Marlin Company is a private company. It is classified as unknown and is currently operating.
When was The Marlin Company founded?
The Marlin Company was founded in 1913. It employs 101 to 250 people.
Where is The Marlin Company based?
The Marlin Company is headquartered in Wallingford, United States, in the North America region.
How does The Marlin Company make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are professional Services.
Who are The Marlin Company's main competitors?
Direct peers on record are Robin, Envoy, OfficeSpace Software and iOffice (Eptura). Broad incumbents are Microsoft Viva, Splashtop Business, Workplace from Meta and ServiceNow Workplace Service Delivery. Emerging players are Workboard and Sociabble.
Does The Marlin Company have an API?
No public API is recorded for The Marlin Company.
What industry is The Marlin Company in?
The Marlin Company's product category is Workplace Experience Software. Its primary akta.pro industry code is HDAEALAL, Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms, with a secondary code of BPAMAMAL, Remote Access, Virtual Workspaces & Digital HQ. Its NAICS code is 5132 and its SIC code is 7372.