ER Marketing

What ER Marketing does

ER Marketing is a privately held, full-service B2B marketing agency founded in 2001 and headquartered in Mission, Kansas, within the Kansas City metropolitan area. The agency specializes exclusively in the building materials and construction products industry, serving national and regional manufacturers, wholesale distributors, dealers, and builders across the supply chain. Its service portfolio spans marketing strategy, brand identity development, social media management, SEO, pay-per-click advertising, content marketing, and web development, with the latter predominantly delivered on WordPress including multi-site implementations. The agency's differentiator is two-plus decades of accumulated domain expertise in building materials channel marketing, supported by proprietary thought leadership assets including the quarterly 'Navigate the Channel' magazine, an industry blog, a monthly newsletter, and the published book 'Building Better Brands.'

The business operates on a professional services model, generating revenue through project-based engagements and ongoing retainer relationships with B2B clients. Pricing is quote-based and not publicly disclosed, consistent with custom-scope agency work. The firm holds platform certifications including Google Partner, Microsoft Ads, and AGI Accredited Agency status, and maintains a pro-bono partnership with Habitat for Humanity of Kansas City alongside its commercial client work. The company is led by co-founder and President Elton Mayfield and operates with 11-50 employees from a single Kansas City-area office. Notable enterprise clients include Overhead Door Corporation, Evolve Stone, Huttig, NationServe, Feeney, McCrary Lumber, Gallagher, and COMET Industries, with documented campaign outcomes including a 172% lift in impressions and 30,000+ annual conversions on a long-running PPC engagement. In 2026, the agency launched a 25th anniversary 'Still Building' campaign extending through the International Builders' Show in February 2027, signaling renewed market positioning rather than a material business model shift.

Name

ER Marketing

Legal name

ER Marketing

Website

https://ermarketing.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

ER Marketing is a privately held, full-service B2B marketing agency founded in 2001 and based in Mission, Kansas, serving manufacturers, distributors, dealers, and builders in the building materials industry with branding, digital, content, and web development services.

Ownership category

akta.pro rank

Product category

Marketing Services for the Building Materials Industry

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• B2B marketing services
• Building materials marketing
• Brand development services
• Content marketing agency
• Digital advertising services

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Agency Services: ER Marketing generates revenue through professional services including marketing strategy consulting, branding, campaign development, digital marketing (SEO, PPC, social media), web development, and content marketing. Services are delivered through project-based engagements and ongoing retainer relationships with B2B clients in the building materials industry.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

ER Marketing is a full-service B2B marketing agency providing branding, marketing strategy, content marketing, social media management, SEO, PPC advertising, and web development services to companies in the building materials industry. The agency serves national manufacturers, distributors, dealers, and home builders through project-based engagements and ongoing retainer relationships. It also produces proprietary thought-leadership content via the "Navigate the Channel" quarterly magazine, monthly newsletter, blog, and the "Building Better Brands" book.

Product overview

ER Marketing is a full-service B2B marketing agency specializing in the building materials industry. The agency offers an integrated suite of marketing services including Branding Services, Marketing Strategy Services, Social Media Services, Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Content Marketing Services, and Web Development Services. ER Marketing also produces proprietary publications including the quarterly 'Navigate the Channel' magazine, monthly 'Navigate the Channel' newsletter, the 'Navigate the Channel' blog, and the book 'Building Better Brands: Essential Marketing Strategies for the Construction Industry.' The agency serves national manufacturers, distributors, dealers, and builders within the building products industry.

Differentiator

Problem solved

Functional benefit

Brands

• Navigate the Channel: Quarterly printed magazine and monthly newsletter providing industry insights, exclusive interviews, and relevant articles for the building products industry.

Products and services

• Navigate the Channel (Magazine) A quarterly printed magazine providing industry insights, exclusive interviews with industry leaders, and relevant articles for the building products industry.
• Navigate the Channel (Newsletter) A monthly email newsletter delivering industry news, statistics and relevant articles to building products industry subscribers.
• Navigate the Channel (Blog) Industry blog covering topics including artificial intelligence, B2B marketing, branding, building industry, digital marketing, design, technology, and tradeshows.
• Building Better Brands (Book) A book titled "Building Better Brands: Essential Marketing Strategies for the Construction Industry" authored by Elton Mayfield, providing a framework for rejuvenating B2B marketing strategies in the building and materials industry.
• Branding Services Brand creation, brand identity development, brand positioning, logo design, and visual identity services including colors and typography.
• Marketing Strategy Services Full-service marketing strategy including campaign development, content strategy, multi-channel marketing, and white papers for building products industry clients.
• Social Media Services Social media management including organic social media, paid social campaigns, profile optimization, and content development.
• Search Engine Optimization (SEO) SEO services including on-page and off-page optimization, link building, local SEO, and listing management.
• Pay-Per-Click (PPC) Advertising Paid search advertising services including search ads, display ads, remarketing, and SEM strategy combining PPC and SEO.
• Content Marketing Services B2B content marketing including blogs, white papers, case studies, infographics, eBooks, podcasts, videos, and email marketing for building materials clients.
• Web Development Services Website design and development, CMS platform implementation (including WordPress multi-site), responsive/mobile-first design, and SEO-optimized development.

Quantifiable outcome

• Overhead Door PPC campaign achieved 172% increase in impressions, 30% increase in CTR, 11% increase in conversion rate, and 30,000+ conversions annually
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationER Marketing holds Google Partner status with certifications in Google Ads Search, Google Ads Display, and Google Analytics 4. This partnership enables the agency to access Google's advertising platforms, tools, and resources for managing PPC campaigns for clients.
• Habitat for Humanity of Kansas CityminorStrategic or Co-development PartnerER Marketing maintains an ongoing pro-bono partnership with Habitat for Humanity of Kansas City, creating annual end-of-year campaigns and providing company volunteer days. The agency closes operations periodically to volunteer and bond as a team for Habitat.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sagefrog Marketing Group: B2B marketing agency specializing in healthcare, industrial, and technology with integrated strategy, branding, digital, and content offerings. Closely analogous operating model and client-size profile to ER Marketing.
• Bop Design: B2B marketing agency focused on industrial, manufacturing, and technology brands offering branding, web design, and content strategy. Closely comparable in client vertical mix and service scope.
• Godfrey: B2B marketing agency with deep industry specialization (industrial, manufacturing, technology) offering brand, demand generation, and content services. Direct peer in the B2B vertical-specialist agency category.
• Walker Sands: Mid-size B2B marketing agency offering strategy, branding, digital, PR, and content services. Comparable in being a full-service B2B agency focused on industrial/tech verticals rather than consumer.
• Velocity Partners: B2B marketing agency focused on technology and industrial clients, providing content marketing, brand strategy, and digital programs. Comparable in client mix and integrated service model.
• Anvil Media: B2B digital marketing agency serving industrial, manufacturing, and building products clients. Direct comparable in serving industrial/building products with performance-driven digital services.

Emerging players

• Bluetent: Digital marketing agency serving niche verticals with vertical-specialized digital services. Comparable as a vertical-focused digital marketing peer though its core vertical (vacation rentals) differs from building materials.
• Grip Design: Brand and digital agency serving B2B industrial clients including building products. Partial overlap in vertical and integrated branding + digital service mix.

Broad incumbents

• Wpromote: Large full-service digital marketing agency with strong performance media capabilities. Comparable in offering SEO, PPC, social, and content, though much larger and serving many verticals.
• Tinuiti: Large performance marketing agency covering paid media, SEO, social, and analytics. Comparable in PPC/SEO/social execution capabilities though broader across verticals and considerably larger.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ermarketing
• Facebookfacebook.com/ermarketing
• LinkedInlinkedin.com/company/90431

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ER Marketing