SkillOnNet

What SkillOnNet does

SkillOnNet is a Malta-headquartered (registered in Limassol, Cyprus) iGaming software and platform company founded in 2005 that owns and operates the full value chain of online casino operations — technology, compliance, payments, marketing, and customer support — for both its own portfolio of 50+ consumer iGaming brands (including PlayOJO, PlayUZU, MegawaysCasino, BacanaPlay, DrueckGlueck, SwiftCasino, and SlotStars) and for B2B partners. Its proprietary platform processes tens of millions of daily bets, supports tens of thousands of concurrent players, and aggregates 3,000+ games from 20+ third-party studios (Evolution, NetEnt, Play'n GO, Pragmatic Play, Relax Gaming, Quickspin, Peter & Sons, and others) plus in-house content from its GVG studio. The company operates under 12+ gaming licenses across 40+ regulated markets including the UK Gambling Commission, MGA, Sweden, Denmark, Germany (GGL), Spain, Portugal, Ontario (AGCO), Greece, Mexico (SEGOB), Peru, and Buenos Aires.

The business runs three commercial models in parallel: (1) direct-to-consumer online casino operations via owned brands (transactional revenue from player deposits and bets); (2) B2B licensing and white-label partnerships (e.g., Genting Casino, Slingo) where partners operate on SkillOnNet's platform under their own brand; and (3) joint ventures with land-based casino operators (Regency Entertainment in Greece, Buenos Aires Slots in Argentina) and turnkey solutions for new market entrants. Customer segments are hybrid: individual online casino players via owned brands, established land-based operators seeking digital transformation, and iGaming brands requiring platform infrastructure and licensing expertise.

SkillOnNet employs 600+ people across nine countries, maintains offices in Barcelona, Buenos Aires, Limassol, and Lisbon, and is structured around three proprietary technology differentiators: an end-to-end omnichannel platform bridging land-based and online operations, AI-driven personalisation (recommendation engines, GAIA Ruleta AI-powered live dealer, Hot & Cold Games analytics, OJO+ real-time rewards), and responsible gaming tooling (Safe Mate). The company is privately held with no disclosed parent, institutional investors, or funding rounds in the source material, and is governed through a senior leadership team including the Head of Games, SVP Corporate Development, and Country Manager for emerging markets.

Name

SkillOnNet

Legal name

SkillOnNet

Website

https://skillonnet.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

SkillOnNet is a Malta-based iGaming platform provider founded in 2005 that owns 50+ consumer casino brands and licenses its proprietary end-to-end platform to B2B partners and joint ventures across 40+ regulated markets.

Ownership category

akta.pro rank

Product category

Online Casino Software

akta.pro primary industry

Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)

akta.pro secondary industry

White-Label / Turnkey Online Casino Brands (MPAEABAH)

Keywords

• IGaming platform
• Online casino software
• White-label casino
• Omnichannel gaming
• Casino platform provider

Headquarters

HQ city

Sliema

HQ country

Malta

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. iGaming Platform Operations: SkillOnNet operates its own portfolio of 50+ iGaming sites generating revenue from player deposits, bets, and game participation. The company manages the full value chain including technology, operations, compliance, and marketing in-house.
2. B2B White-Label & Licensing: Licensing SkillOnNet's established iGaming platforms to partners like Genting and Slingo, enabling them to enter new markets with operational control while SkillOnNet provides technology, compliance, and operational infrastructure.
3. Joint Ventures: Strategic partnerships with land-based casino operators (Regency Entertainment, Buenos Aires Slots) to co-create market-specific iGaming sites, combining shared expertise, resources, and market insights.
4. Turnkey Solutions: End-to-end casino platforms provided to partners for licensing, operations, and fully customizable iGaming solutions, handling all essential elements including payments, support, and marketing.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

SkillOnNet develops and operates a proprietary end-to-end iGaming platform that powers 50+ owned online casino sites, white-label licensing deals for partners like Genting and Slingo, joint ventures with land-based operators such as Regency Entertainment and Buenos Aires Slots, and turnkey casino solutions for new operators (SwiftCasino, SlotStars). The platform handles the full value chain including technology, operations, compliance, payments, support, and marketing, and serves millions of players across 40+ regulated markets including the UK, MGA, Sweden, Denmark, Germany, Spain, Portugal, Ontario, Greece, Mexico, Peru, and Brazil.

Product overview

SkillOnNet operates as a B2B iGaming technology provider and operator offering a comprehensive platform-plus-services architecture. The core offering is a proprietary iGaming platform (https://www.skillonnet.com/technology/) that handles the entire value chain from technology and operations to compliance and marketing. The product portfolio spans: (1) Owned/operated consumer brands including PlayOJO (no wagering requirements, UK/Spain/Mexico/Ontario), PlayUZU (Spanish-language, Mexico/Latin America), MegawaysCasino (8,000+ games, Megaways mechanic specialist), Genting Casino, and 50+ other iGaming sites; (2) B2B services including iGaming Site Licensing (Slingo, Genting), Joint Ventures (Regency Greece, Buenos Aires Slots), and Turnkey Solutions (SwiftCasino, SlotStars); (3) In-house content studios GVG (slots, roulette, video poker, live casino) and Peter & Sons (distinctive art style games); (4) Platform features including Take a Seat (live dealer), GAIA Ruleta (AI-powered roulette), OJO+ Rewards (real-time cashback), Hot & Cold Games analytics, and Safe Mate (responsible gaming). The platform is trusted in 40+ regulated markets including UK, MGA, Sweden, Denmark, Germany, Spain, Portugal, Ontario, Greece, Buenos Aires, Mexico, Peru, and Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• PlayOJO: Award-winning online casino known for 'No Strings Attached' approach with no wagering requirements. Market leader in UK, Spain, Mexico and Ontario.
• PlayUZU
• DrueckGlueck
• BacanaPlay
• Genting Casino
• Slingo
• SwiftCasino
• SlotStars
• MegawaysCasino
• RegencyCasino
• GVG
• Safe Mate
• Take a Seat
• GAIA Ruleta
• OJO+ Rewards

Products and services

• SkillOnNet Proprietary iGaming Platform Cutting-edge proprietary platform delivering seamless gameplay, fast and reliable performance, real-time data synchronization, and smooth play across every device; powers 50+ SkillOnNet-owned iGaming sites, white-label licenses, joint ventures, and turnkey deployments, and integrates with 3,000+ third-party casino games plus in-house GVG titles.
• PlayOJO Award-winning consumer online casino known for its 'No Strings Attached' approach that eliminates wagering requirements and prioritizes transparency. Market-leading brand in UK, Spain, Mexico, and Ontario, operated by SkillOnNet.
• PlayUZU Spanish-language online casino brand operating in Mexico and other Latin American markets, offering localized gaming experiences including Konami content and AI-powered personalization.
• MegawaysCasino Iconic online casino dedicated to the Megaways mechanic featuring over 8,000 games including premium slots, crash games, table games, and live casino, with up to 117,649 ways to win via the dynamic reel-modifier system.
• Genting Casino (Licensed Site)
• Slingo (Licensed Site)
• SwiftCasino
• SlotStars
• RegencyCasino.gr (JV) Joint venture online casino with Regency Entertainment in Greece, co-created to combine shared expertise and market insights; features games from Evolution, NetEnt, Play'n GO, Playtech, Pragmatic Play, Relax Gaming, plus Greek-speaking live dealers.
• Buenos Aires Slots (JV)
• GVG (Gaming Studios)
• GAIA Ruleta Standalone AI-powered roulette game featuring an AI-driven digital dealer that personalizes interactions and supports multiple languages, blending RNG gameplay with live dealer realism; launched on PlayUZU Mexico with planned multi-market expansion.
• iGaming Site Licensing
• Turnkey Casino Solutions
• Omnichannel Casino Solutions

Quantifiable outcome

• SkillOnNet achieved 46% growth in UK (2016-2023) vs. 7% market CAGR
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered growth and core.

• OctoplaygrowthTechnology or Integration · 16 June 2026Octoplay's rapidly growing game studio (founded 2022) launched on SkillOnNet's UK network, with rollout to additional markets planned. Players at UK sites including PlayOJO, Genting, SpinGenie and MegawaysCasino can access Octoplay titles like Vegas is Dead: Battle Arena, Shaolin Panda: Chaos Reels, and Serpent Gold: Hold and Win.
• Konami Online InteractivecoreTechnology or Integration · 9 June 2026Konami launched its online casino content in Mexico through SkillOnNet's Spanish-language brand PlayUZU, marking Konami's entry into Mexico's regulated iGaming market. Deal brings iconic Konami slot titles including China Shores, All Aboard, African Diamond, and BOMBERMAN BLAST to PlayUZU players. Mexico is first market in broader multi-country rollout planned over coming months.
• Ready Play GaminggrowthTechnology or Integration · 3 June 2026Ready Play Gaming's slot portfolio launched across SkillOnNet's network in Canada, Ontario, and Mexico, with additional international markets scheduled to follow. Includes signature Reel Jackpots series with games like Reel Bingo and Reel Triple - 'soft slot' experiences for the bingo generation.
• Regency EntertainmentcoreStrategic or Co-development Partner · 6 May 2026Regency Casino Online launched in Greece through JV partnership with SkillOnNet, marking Regency Entertainment's first foray into digital gaming. Platform (RegencyCasino.gr) built on SkillOnNet's B2B technology with games from Evolution, NetEnt, Play'n GO, Playtech, Pragmatic Play, and Relax Gaming plus live casino with Greek-speaking dealers. Plans to expand to UK, Denmark, Spain, Sweden, Germany and more.
• SportradarcoreGTM or Marketing Partner · 10 March 2026Sportradar expanded its global marketing agreement with SkillOnNet, making its Marketing Services division the primary programmatic partner for SkillOnNet's online casino operations. Partnership covers 12 markets across Europe, North America and Latin America, spanning three continents, covering brands PlayOJO, PlayUZU and BacanaPlay. Sportradar provides digital advertising campaign development, execution, Marketing Cloud integration and reporting tools.
• GentingcoreOEM/ Whitelabel/ Licensing PartnerLargest land-based casino operator in UK with 32+ casinos including Palm Beach, Forty Five Kensington, and The Colony Club in London. SkillOnNet provides omnichannel licensing solution enabling Genting to bridge physical casino operations with state-of-the-art digital presence. Genting also operates hotel-casinos in Las Vegas and Atlantic City.
• SlingocoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership bringing Slingo's beloved gaming formats to global online audience through SkillOnNet's platform. Integration maintains Slingo's unique identity while expanding market reach and diversifying player base.
• Buenos Aires SlotsgrowthStrategic or Co-development PartnerLeading Argentine operator using SkillOnNet's platform to offer players cohesive experience across land-based and online casinos, enhancing loyalty and engagement. JV tailored for Buenos Aires market.
• Peter & SonsgrowthTechnology or IntegrationAward-winning, fast-growing creative game studio known for distinctive art style and innovative gameplay mechanics. Team of designers, illustrators, and mathematicians brings fresh ideas and expertise to every title. Games featured include Barbarossa, Barbarossa Revenge, and Ghost Father.
• GVG (Game Village Games)growthTechnology or IntegrationIn-house game studio under SkillOnNet creating state-of-the-art casino games including slots, roulette, video poker, and live casino with advanced graphics and features. Combines simplicity with premium design.
• QuickspingrowthTechnology or IntegrationGame provider featured in SkillOnNet's portfolio, complementing other providers including Yggdrasil, Evolution, Playtech, Light and Wonder, Play'n GO, Push Gaming, Gamomat, NetEnt, Pragmatic Play, Relax Gaming, and others.
• AI Technology (GAIA)coreTechnology or IntegrationWorld-first GAIA Ruleta - AI-powered roulette game launched on PlayUZU Mexico with plans for expansion. Features AI-driven digital dealer that personalizes interactions and supports multiple languages, blending RNG gameplay with live dealer realism.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• EveryMatrix: EveryMatrix provides a modular iGaming platform (GamMatrix, CasinoEngine, OddsMatrix, MoneyMatrix) serving tier-1 operators and turnkey B2C brands, closely overlapping SkillOnNet's full-service platform-plus-operations offering.
• Playtech: Playtech is a leading B2B gambling software and platform provider (Playtech IMS, Playtech ONE) offering turnkey casino and sportsbook platforms to operators globally, directly comparable to SkillOnNet's licensing and JV model.
• Relax Gaming: Relax Gaming combines proprietary content with its open-platform aggregation and distribution tier, offering partners a B2B integration similar to SkillOnNet's game-aggregation business.
• Games Global (formerly Microgaming): Games Global distributes a large aggregation network of casino content and platform services to operators worldwide, competing in the same turnkey/whitelabel channel Partner Solution layer as SkillOnNet.
• Aspire Global (NeoGames): Aspire Global (now under NeoGames/Aristocrat) provides a full iGaming solution platform including PAM, content aggregation, and managed services for white-label and turnkey operators, directly comparable to SkillOnNet's offering.

Emerging players

• SoftSwiss: SoftSwiss provides turnkey online casino and crypto-casino platform solutions for operators entering regulated markets, targeting a similar turnkey/whitelabel customer profile as SkillOnNet but with a stronger crypto emphasis.
• LeoVegas (LeoVegas Group): LeoVegas is a multi-brand online casino and sports operator running its own proprietary tech stack (the LeoVegas platform); it overlaps with SkillOnNet's owned-brand portfolio (PlayOJO-class peer) and operates in many of the same regulated markets.

Broad incumbents

• Light & Wonder (SG Digital): Light & Wonder operates the OpenGaming aggregation platform and proprietary content studios (NetEnt, Red Tiger), making it a broad incumbent that competes across both SkillOnNet's content and platform-plus-operations layers.
• Evolution Gaming: Evolution is the dominant live-dealer and slots-platform provider supplying content to SkillOnNet's network; it overlaps as both a content partner and a direct platform competitor to operators seeking live-dealer-led turnkey solutions.
• Pragmatic Play: Pragmatic Play delivers aggregated casino content and turnkey/white-label operator solutions (in regulated markets), overlapping SkillOnNet's platform-plus-content offering for licensing partners and JVs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/skillonnet
• LinkedInlinkedin.com/company/skillonnet
• Instagraminstagram.com/skillonnet/?hl=en

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SkillOnNet