Slingo
Slingo is a UK-regulated online casino platform and the official home of Slingo Originals, offering 6,000+ games including proprietary hybrid slots-bingo titles, slots, bingo, and live dealer games to individual UK consumers via a self-serve website and mobile app.
- Company typePrivate
- Founded1995
- HeadquartersHackensack, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Slingo does
Slingo is an online casino platform and the official home of the Slingo Originals game format, which combines slots and bingo mechanics on a 5x5 grid. Founded in 1995 and headquartered in Hackensack, the company is privately held and serves primarily UK online casino players through its slingo.com website and mobile app. The platform aggregates 6,000+ games across categories: 91 proprietary Slingo Originals (including branded adaptations of X Factor, Britain's Got Talent, Monopoly, Deal or No Deal, Starburst, and DaVinci Diamonds), 8,800 slot titles from studios such as NetEnt, Evolution, Red Tiger, Play'n Go, Pragmatic Play, IGT, Big Time Gaming, Eyecon, Playtech, and Inspired Gaming, 12 bingo rooms, and 1,058 casino table and live dealer games. The platform is regulated by the UK Gambling Commission and the Malta Gaming Authority (license 47-MGA-N).
The company operates a product-led, self-serve distribution model targeting individual consumers rather than enterprise customers. Revenue is generated from the house edge on real-money wagers across slots, bingo, Slingo, and casino games, with no subscription or licensing fees charged to players. Promotional mechanics — including welcome bonuses (133 free spins on first deposit, 100% match up to £25, 300 bingo tickets), Prize Twister weekly draws (£25,000 pool), and seasonal campaigns like Big Cash Bash (£10,000 pool) — drive acquisition and repeat deposit activity, subject to wagering requirements. Deposits are processed through Visa, Mastercard, PayPal, Paysafecard, Trustly, and Apple Pay with a £10 minimum. The team is small (11-50 employees) and the business functions as an aggregation layer over third-party game content, with proprietary IP concentrated in the Slingo Originals catalog.
Slingo firmographics
Firmographics- Name
- Slingo
- Legal name
- Slingo
- Website
- https://slingo.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Slingo is a UK-regulated online casino platform and the official home of Slingo Originals, offering 6,000+ games including proprietary hybrid slots-bingo titles, slots, bingo, and live dealer games to individual UK consumers via a self-serve website and mobile app.
- Ownership category
- akta.pro rank
Slingo industry classification
Industry- Product category
- Online Casino Gaming
- NAICS
- Gambling Industries (7132)
- akta.pro primary industry
- Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)
Keywords
Where Slingo is headquartered
LocationHeadquarters
- HQ city
- Hackensack
- HQ country
- United States
- HQ region
- North America
Markets served
Slingo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Infrastructure, Personnel, Others
Revenue model
- Real Money Gaming Wagers: Players deposit funds and wager on casino games. Revenue generated from house edge on player losses across Slingo games, slots, bingo, and casino table games.
- Promotional Bonus Redemptions: Revenue model incorporates wagering requirements on bonuses; house retains edge as players complete wagering before withdrawal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Welcome Bonus - 133 Free Spins on first deposit |
| Freemium | Pay-as-you-go | Match-Up Bonus - 100% up to £25 |
| Freemium | Pay-as-you-go | Bingo Welcome Bonus - 300 Bingo Tickets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Slingo product offering
Product offeringCore offering
Slingo operates a real-money online casino platform offering the proprietary Slingo Originals hybrid slot-bingo games alongside over 6,000 third-party slots, live dealer games, table games, and online bingo rooms. Players register, deposit funds, and wager directly through the Slingo.com website or mobile app, with the company earning revenue from the house edge on player wagers.
Product overview
Slingo is an online casino platform and the official home of Slingo Originals games. The platform offers a portfolio of over 6,000 games across multiple categories: Slingo Originals (the signature hybrid slots+bingo games including Slingo Rainbow Riches, Slingo Riches, Slingo Deal or No Deal, and branded adaptations), online slots (including Megaways and jackpot variants from providers like NetEnt, Evolution, and Pragmatic Play), casino table games (roulette, blackjack, video poker, Plinko), live dealer games, and online bingo. The platform operates as a unified casino ecosystem with integrated payment processing (Visa, Mastercard, PayPal, Paysafecard, Trustly, Apple Pay) and promotional features including Prize Twister and Big Cash Bash tournaments.
Differentiator
Problem solved
Functional benefit
Brands
- Slingo Originals: Original Slingo games created by the company, including titles like Slingo Rainbow Riches, Slingo Riches, Slingo Deal or No Deal, and branded games featuring X Factor, Britain's Got Talent, and Monopoly.
Products and services
- Slingo Originals Signature hybrid casino games combining slots and bingo mechanics on a 5x5 grid, where players mark off numbers spun on reels below. Features Wilds, Super Wilds, Free Spins, Joker symbols, Extra Spins purchase, and a progressive Bonus Ladder. Portfolio includes 91 titles such as Slingo Rainbow Riches, Slingo Super Spin, Slingo XXXtreme, Slingo Inca Trail, Slingo Advance, Slingo DaVinci Diamonds, Slingo Centurion, Slingo Riches, Slingo Deal or No Deal, Slingo Carnival, Slingo Extreme, and Slingo Starburst.
- Online Slots
Quantifiable outcome
- Slingo Rainbow Riches biggest win: £225,068
- +5 more outcomes
Companies that use Slingo
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Slingo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Slingo partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- NetentcoreGame provider supplying slot games to Slingo platform including popular titles like Starburst and other Netent portfolio games.
- EvolutioncoreLeading provider of live casino games and gaming solutions. Provides live dealer games including Blackjack B, First Person Roulette, and other Evolution live casino offerings.
- Red TigercoreGame provider supplying slot games to Slingo platform, part of the Evolution gaming ecosystem.
- Play'n GocoreGame provider supplying slot games including popular titles like Book of Dead to Slingo platform.
- Inspired GamingcoreGame developer collaborating with Slingo to create Slingo Centurion, adapting the popular Centurion slot game into Slingo format with exclusive bonus features.
- VisacoreMajor payment card network enabling deposits via Visa debit cards for Slingo players.
- MastercardcoreMajor payment card network enabling deposits via Mastercard debit/credit cards for Slingo players.
- PaysafecardcorePrepaid payment solution allowing anonymous deposits without bank account or card. Available in values of 10, 25, 50, and 100 EUR at retail locations.
- PayPalcoreLeading e-wallet payment solution with Buyer Protection and Account Protection programs. Enables swift, secure deposits for Slingo players.
- TrustlycoreBank transfer payment option enabling secure deposits directly from online banking without sharing card details.
- Apple PaycoreMobile payment method enabling quick, secure deposits via Apple Pay for iOS users.
- Pragmatic PlaycoreMajor game provider supplying popular titles including Big Bass Bonanza, Big Bass Splash, and other Pragmatic Play slots featured in Slingo promotions.
- IGTcoreEstablished game provider supplying classic titles like Cleopatra slot game to Slingo platform.
- Big Time GamingcoreInnovative game developer supplying Megaways mechanic games including Bonanza to Slingo platform.
- EyeconcoreUK-focused game provider supplying popular titles like Fluffy Favourites to Slingo platform.
- PlaytechcoreMajor gaming software provider supplying live casino games including Playtech Live Lobby, Adventures Beyond Wonderland, and Bet On Baccarat to Slingo platform.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Slingo competitors and assessment
Company assessmentDirect peers
- bet365: UK-licensed online casino and sportsbook operator offering slots, table games, bingo and live dealer content. Competes with Slingo for the same UK real-money casino player base across an overlapping content library.
- Paddy Power (Flutter Entertainment): Major UK-facing online casino and bingo operator within Flutter's portfolio. Directly comparable on UKGC-regulated casino, slots and bingo verticals serving UK players.
- William Hill: Long-established UK online casino, slots and bingo operator. Competes head-on with Slingo for UK online slots and bingo players under the same UKGC framework.
- LeoVegas: Mobile-first European online casino operator with a strong UK presence and MGA licensing. Comparable to Slingo on mobile casino, slots aggregation and EU/UK regulatory footprint.
- Casumo: European online casino operator with UK and Malta licensing offering slots, table games and live casino. Direct competitor on the same UK online slots customer segment.
- Mr Green (Kindred Group): Multi-jurisdiction online casino brand under Kindred, MGA-licensed with a UK presence. Comparable on slots aggregation, responsible-gambling framework and EU/UK market exposure.
- 888casino (Evoke plc): Established online casino brand operating under UKGC and MGA. Overlaps with Slingo on slots, live casino and proprietary content strategy for UK players.
- PlayOJO (SkillOnNet): UK/Malta-licensed online casino operator under SkillOnNet with a no-wagering bonus model. Directly competes with Slingo for UK slot and casino players and operates a similar aggregated content model.
- Grosvenor Casinos: UK-based casino operator with both land-based venues and a regulated online casino/bingo platform. Comparable on UK online slots, live dealer and bingo offering.
- Buzz Bingo: UK-focused online bingo and slots operator with strong brand in the bingo vertical Slingo also serves. Comparable on bingo-led customer acquisition and UKGC-regulated product mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Slingo social profiles
Digital presenceSlingo compliance and trust
Trust signalCompliance2 records
Slingo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Slingo leadership team
Management profileNumber of profiles
Slingo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Slingo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Slingo
What does Slingo do?
Slingo operates a real-money online casino platform offering the proprietary Slingo Originals hybrid slot-bingo games alongside over 6,000 third-party slots, live dealer games, table games, and online bingo rooms. Players register, deposit funds, and wager directly through the Slingo.com website or mobile app, with the company earning revenue from the house edge on player wagers.
Is Slingo a public or private company?
Slingo is a private company. It is classified as unknown and is currently operating.
When was Slingo founded?
Slingo was founded in 1995. It employs 11 to 50 people.
Where is Slingo based?
Slingo is headquartered in Hackensack, United States, in the North America region.
How does Slingo make money?
Two revenue lines are on record. Real Money Gaming Wagers are the primary driver. The others are promotional Bonus Redemptions.
Who are Slingo's main competitors?
Direct peers on record are bet365, Paddy Power (Flutter Entertainment), William Hill, LeoVegas, Casumo, Mr Green (Kindred Group), 888casino (Evoke plc), PlayOJO (SkillOnNet), Grosvenor Casinos and Buzz Bingo.
Does Slingo have an API?
No public API is recorded for Slingo.
What industry is Slingo in?
Slingo's product category is Online Casino Gaming. Its primary akta.pro industry code is MPAEABAA, Real-Money Online Casino Operators (RNG Slots & Table Games). Its NAICS code is 7132.